L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3151 | 100.0% | 6.1% | 886 | 100.0% | 3.6% | 2265 | 100.0% | 8.4% | 383 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 886 | 28.1% | 3.6% | 886 | 100.0% | 3.6% | - | - | - | 80 | 20.9% | 0.9% |
| Femme | 2265 | 71.9% | 8.4% | - | - | - | 2265 | 100.0% | 8.4% | 303 | 79.1% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 20 | 0.6% | 0.3% | 5 | 0.6% | 0.1% | 15 | 0.7% | 0.4% | 6 | 1.7% | 0.2% |
| 25 à 34 ans | 44 | 1.4% | 0.6% | 3 | 0.3% | 0.1% | 42 | 1.8% | 1.1% | 29 | 7.6% | 0.9% |
| 35 à 49 ans | 190 | 6.0% | 1.5% | 39 | 4.4% | 0.6% | 151 | 6.7% | 2.4% | 76 | 19.7% | 1.2% |
| 50 à 59 ans | 550 | 17.5% | 6.0% | 135 | 15.2% | 2.9% | 415 | 18.3% | 9.0% | 198 | 51.5% | 5.2% |
| 60 ans et plus | 2346 | 74.4% | 15.5% | 704 | 79.5% | 10.6% | 1642 | 72.5% | 19.2% | 74 | 19.4% | 7.6% |
| Individu | ||||||||||||
| Ménagères | 2206 | 70.0% | 9.5% | - | - | - | 2206 | 97.4% | 9.5% | 290 | 75.6% | 4.1% |
| Personne de référence | 1715 | 54.4% | 6.1% | 840 | 94.9% | 4.1% | 874 | 38.6% | 11.3% | 134 | 35.1% | 1.6% |
| Responsable des achats | 2658 | 84.4% | 7.4% | 506 | 57.2% | 3.9% | 2152 | 95.0% | 9.5% | 331 | 86.5% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.3% | 1.7% | 0 | - | 0.1% | 9 | 0.4% | 5.7% | - | - | - |
| Petits patrons | 22 | 0.7% | 1.4% | 12 | 1.4% | 1.1% | 10 | 0.4% | 1.9% | 18 | 4.6% | 1.2% |
| Affaires et Cadres | 99 | 3.1% | 1.9% | 38 | 4.2% | 1.3% | 61 | 2.7% | 2.9% | 80 | 20.8% | 1.7% |
| Professions intermédiaires | 161 | 5.1% | 2.3% | 37 | 4.2% | 1.1% | 123 | 5.4% | 3.4% | 110 | 28.6% | 2.0% |
| Employés | 339 | 10.8% | 4.1% | 22 | 2.5% | 1.0% | 317 | 14.0% | 5.2% | 76 | 19.8% | 4.2% |
| Ouvriers | 73 | 2.3% | 1.1% | 36 | 4.1% | 0.7% | 37 | 1.6% | 2.7% | 4 | 1.1% | 1.0% |
| Retraités | 2009 | 63.8% | 16.0% | 690 | 77.9% | 11.5% | 1319 | 58.2% | 20.1% | 39 | 10.3% | 15.9% |
| Autres inactifs | 439 | 13.9% | 4.3% | 50 | 5.6% | 1.3% | 389 | 17.2% | 5.9% | 57 | 14.8% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 0.5% | 2.0% | 1 | 0.2% | 0.4% | 15 | 0.6% | 3.6% | - | - | - |
| Petits patrons | 61 | 1.9% | 2.3% | 12 | 1.4% | 0.9% | 49 | 2.1% | 3.7% | 61 | 15.9% | 2.3% |
| Affaires et Cadres | 138 | 4.4% | 1.9% | 35 | 3.9% | 0.9% | 103 | 4.5% | 2.9% | 138 | 35.9% | 1.9% |
| Professions intermédiaires | 185 | 5.9% | 2.4% | 33 | 3.7% | 0.9% | 152 | 6.7% | 4.1% | 185 | 48.2% | 2.4% |
| Employés | 141 | 4.5% | 2.6% | 21 | 2.4% | 0.9% | 120 | 5.3% | 3.9% | - | - | - |
| Ouvriers | 175 | 5.6% | 1.8% | 28 | 3.2% | 0.5% | 147 | 6.5% | 3.3% | - | - | - |
| Retraités | 2164 | 68.7% | 15.0% | 697 | 78.7% | 10.6% | 1467 | 64.8% | 18.7% | - | - | - |
| Autres inactifs | 271 | 8.6% | 6.6% | 58 | 6.5% | 3.7% | 214 | 9.4% | 8.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 956 | 30.3% | 9.6% | 159 | 18.0% | 3.6% | 796 | 35.2% | 14.4% | 46 | 12.0% | 2.7% |
| 2 personnes | 1768 | 56.1% | 9.9% | 620 | 70.1% | 7.1% | 1147 | 50.7% | 12.4% | 180 | 46.9% | 4.2% |
| 3 personnes | 238 | 7.5% | 2.6% | 52 | 5.9% | 1.2% | 185 | 8.2% | 4.0% | 78 | 20.3% | 2.0% |
| 4 personnes | 129 | 4.1% | 1.4% | 35 | 4.0% | 0.8% | 94 | 4.2% | 2.0% | 60 | 15.6% | 1.2% |
| 5 personnes et + | 61 | 1.9% | 1.1% | 18 | 2.1% | 0.7% | 42 | 1.9% | 1.5% | 20 | 5.1% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 176 | 5.6% | 1.1% | 35 | 4.0% | 0.5% | 141 | 6.2% | 1.7% | 79 | 20.6% | 1.0% |
| Non | 2975 | 94.4% | 8.2% | 850 | 96.0% | 4.8% | 2124 | 93.8% | 11.4% | 304 | 79.4% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 801 | 25.4% | 6.8% | 243 | 27.4% | 4.3% | 558 | 24.7% | 9.0% | 81 | 21.1% | 2.5% |
| Agglo. - 20 000 hab | 630 | 20.0% | 7.0% | 156 | 17.6% | 3.7% | 473 | 20.9% | 9.8% | 62 | 16.3% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 501 | 15.9% | 7.2% | 156 | 17.6% | 4.6% | 345 | 15.2% | 9.7% | 40 | 10.4% | 2.2% |
| Agglo. + 100 000 hab | 856 | 27.2% | 5.6% | 237 | 26.7% | 3.1% | 619 | 27.3% | 7.8% | 155 | 40.4% | 2.7% |
| Agglo. Paris | 363 | 11.5% | 4.3% | 94 | 10.6% | 2.3% | 269 | 11.9% | 6.0% | 45 | 11.8% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 434 | 13.8% | 4.5% | 126 | 14.2% | 2.8% | 308 | 13.6% | 6.2% | 53 | 13.8% | 1.2% |
| Nord Pas de Calais | 185 | 5.9% | 5.8% | 58 | 6.6% | 3.8% | 127 | 5.6% | 7.5% | 22 | 5.7% | 2.2% |
| Lorraine | 110 | 3.5% | 5.7% | 37 | 4.2% | 4.0% | 73 | 3.2% | 7.4% | 12 | 3.2% | 2.3% |
| Alsace | 79 | 2.5% | 5.2% | 21 | 2.4% | 2.9% | 58 | 2.6% | 7.4% | 15 | 3.8% | 3.0% |
| Franche-Comté | 62 | 2.0% | 6.6% | 15 | 1.7% | 3.3% | 47 | 2.1% | 9.7% | 9 | 2.3% | 3.4% |
| Champagne Ardennes | 76 | 2.4% | 7.0% | 17 | 2.0% | 3.3% | 59 | 2.6% | 10.4% | 15 | 4.0% | 5.2% |
| Picardie | 95 | 3.0% | 6.2% | 31 | 3.5% | 4.1% | 64 | 2.8% | 8.1% | 15 | 3.9% | 3.5% |
| Bourgogne | 105 | 3.3% | 7.8% | 19 | 2.2% | 2.9% | 86 | 3.8% | 12.3% | 8 | 2.0% | 2.3% |
| Haute Normandie | 103 | 3.3% | 6.9% | 30 | 3.4% | 4.3% | 73 | 3.2% | 9.4% | 13 | 3.3% | 2.7% |
| Basse Normandie | 93 | 2.9% | 7.7% | 17 | 1.9% | 2.9% | 76 | 3.4% | 12.1% | 3 | 0.8% | 0.9% |
| Centre | 150 | 4.8% | 7.2% | 47 | 5.3% | 4.7% | 103 | 4.5% | 9.5% | 16 | 4.3% | 2.8% |
| Pays de Loire | 204 | 6.5% | 6.9% | 49 | 5.5% | 3.4% | 155 | 6.9% | 10.2% | 25 | 6.6% | 2.7% |
| Bretagne | 141 | 4.5% | 5.3% | 49 | 5.6% | 3.8% | 91 | 4.0% | 6.6% | 22 | 5.8% | 2.7% |
| Poitou Charentes | 112 | 3.6% | 7.5% | 29 | 3.3% | 4.1% | 82 | 3.6% | 10.7% | 10 | 2.7% | 2.6% |
| Aquitaine | 171 | 5.4% | 6.2% | 52 | 5.9% | 4.0% | 118 | 5.2% | 8.2% | 15 | 4.0% | 1.8% |
| Midi Pyrénées | 147 | 4.7% | 6.0% | 38 | 4.3% | 3.2% | 109 | 4.8% | 8.6% | 13 | 3.3% | 1.6% |
| Limousin | 56 | 1.8% | 9.0% | 16 | 1.8% | 5.4% | 40 | 1.7% | 12.3% | 3 | 0.7% | 1.6% |
| Auvergne | 82 | 2.6% | 7.3% | 21 | 2.4% | 3.9% | 61 | 2.7% | 10.4% | 5 | 1.4% | 1.7% |
| Rhône Alpes | 325 | 10.3% | 6.3% | 102 | 11.5% | 4.1% | 223 | 9.8% | 8.3% | 42 | 11.0% | 2.2% |
| Languedoc Roussillon | 133 | 4.2% | 5.9% | 41 | 4.6% | 3.8% | 93 | 4.1% | 7.8% | 18 | 4.7% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 289 | 9.2% | 6.6% | 70 | 7.9% | 3.4% | 218 | 9.6% | 9.6% | 49 | 12.8% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1410 | 44.7% | 4.2% | 436 | 49.2% | 2.6% | 974 | 43.0% | 5.7% | 276 | 72.0% | 1.9% |
| Presque tous les jours | 386 | 12.3% | 6.6% | 92 | 10.4% | 3.4% | 294 | 13.0% | 9.4% | 58 | 15.1% | 3.0% |
| 1 à 2 fois par semaine | 248 | 7.9% | 10.0% | 48 | 5.4% | 4.4% | 200 | 8.8% | 14.2% | 33 | 8.7% | 6.2% |
| 1 à 3 fois par mois | 46 | 1.4% | 9.1% | 10 | 1.2% | 5.1% | 35 | 1.6% | 11.9% | 1 | 0.3% | 2.0% |
| Moins souvent | 89 | 2.8% | 12.3% | 14 | 1.6% | 4.2% | 75 | 3.3% | 19.6% | 2 | 0.6% | 4.3% |
| Jamais | 6 | 0.2% | 7.2% | 3 | 0.3% | 4.9% | 3 | 0.1% | 12.5% | 5 | 1.2% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 74 | 2.4% | 3.9% | 15 | 1.7% | 2.0% | 59 | 2.6% | 5.3% | 8 | 2.0% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 227 | 7.2% | 7.7% | 40 | 4.6% | 3.7% | 187 | 8.2% | 10.0% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 478 | 15.2% | 8.1% | 96 | 10.8% | 3.6% | 382 | 16.9% | 11.8% | 14 | 3.6% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 466 | 14.8% | 7.1% | 110 | 12.4% | 3.6% | 357 | 15.7% | 10.1% | 32 | 8.5% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 715 | 22.7% | 6.5% | 221 | 24.9% | 4.2% | 494 | 21.8% | 8.6% | 75 | 19.5% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 407 | 12.9% | 5.8% | 133 | 15.0% | 3.6% | 275 | 12.1% | 8.2% | 64 | 16.6% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 381 | 12.1% | 5.3% | 151 | 17.1% | 3.9% | 229 | 10.1% | 7.0% | 97 | 25.3% | 2.4% |
| De 65 000 à moins de 80 000 euros par an | 63 | 2.0% | 3.2% | 28 | 3.1% | 2.5% | 35 | 1.6% | 4.1% | 20 | 5.2% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 50 | 1.6% | 4.1% | 21 | 2.4% | 2.8% | 30 | 1.3% | 5.8% | 26 | 6.8% | 2.8% |
| 115 000 euros et plus par an | 12 | 0.4% | 2.1% | 5 | 0.6% | 1.4% | 7 | 0.3% | 3.1% | 7 | 1.9% | 1.5% |
| Refus | 186 | 5.9% | 6.0% | 53 | 6.0% | 4.1% | 133 | 5.9% | 7.4% | 23 | 6.1% | 2.3% |
| Ne sait pas | 90 | 2.9% | 3.9% | 12 | 1.4% | 1.3% | 78 | 3.4% | 5.7% | 16 | 4.3% | 1.8% |
