L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 491 | 100.0% | 0.9% | 334 | 100.0% | 1.3% | 157 | 100.0% | 0.6% | 339 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 334 | 68.0% | 1.3% | 334 | 100.0% | 1.3% | - | - | - | 223 | 65.8% | 2.5% |
| Femme | 157 | 32.0% | 0.6% | - | - | - | 157 | 100.0% | 0.6% | 116 | 34.2% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 174 | 35.6% | 2.4% | 120 | 36.0% | 3.3% | 54 | 34.5% | 1.5% | 117 | 34.4% | 3.7% |
| 25 à 34 ans | 133 | 27.2% | 1.7% | 91 | 27.1% | 2.4% | 43 | 27.2% | 1.1% | 90 | 26.5% | 2.7% |
| 35 à 49 ans | 122 | 24.8% | 1.0% | 82 | 24.5% | 1.3% | 40 | 25.5% | 0.6% | 97 | 28.6% | 1.6% |
| 50 à 59 ans | 49 | 9.9% | 0.5% | 32 | 9.5% | 0.7% | 17 | 10.7% | 0.4% | 35 | 10.2% | 0.9% |
| 60 ans et plus | 13 | 2.6% | 0.1% | 9 | 2.8% | 0.1% | 3 | 2.1% | - | 1 | 0.4% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 105 | 21.4% | 0.5% | - | - | - | 105 | 66.9% | 0.5% | 76 | 22.5% | 1.1% |
| Personne de référence | 236 | 48.0% | 0.8% | 208 | 62.3% | 1.0% | 28 | 17.7% | 0.4% | 159 | 47.0% | 1.9% |
| Responsable des achats | 257 | 52.4% | 0.7% | 156 | 46.8% | 1.2% | 101 | 64.2% | 0.4% | 174 | 51.2% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 25 | 5.0% | 1.5% | 19 | 5.6% | 1.7% | 6 | 3.8% | 1.2% | 25 | 7.3% | 1.7% |
| Affaires et Cadres | 104 | 21.2% | 2.0% | 80 | 23.9% | 2.7% | 24 | 15.6% | 1.2% | 100 | 29.6% | 2.2% |
| Professions intermédiaires | 87 | 17.7% | 1.3% | 63 | 18.8% | 1.9% | 24 | 15.5% | 0.7% | 73 | 21.6% | 1.3% |
| Employés | 69 | 14.1% | 0.8% | 32 | 9.7% | 1.5% | 37 | 23.3% | 0.6% | 37 | 10.8% | 2.0% |
| Ouvriers | 33 | 6.7% | 0.5% | 30 | 9.0% | 0.6% | 3 | 1.8% | 0.2% | 6 | 1.9% | 1.5% |
| Retraités | 9 | 1.8% | 0.1% | 5 | 1.6% | 0.1% | 4 | 2.3% | 0.1% | - | - | - |
| Autres inactifs | 164 | 33.5% | 1.6% | 105 | 31.5% | 2.8% | 59 | 37.6% | 0.9% | 98 | 28.9% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 64 | 13.0% | 2.4% | 35 | 10.4% | 2.6% | 29 | 18.4% | 2.2% | 64 | 18.7% | 2.4% |
| Affaires et Cadres | 172 | 35.1% | 2.4% | 111 | 33.1% | 3.0% | 62 | 39.3% | 1.7% | 172 | 50.8% | 2.4% |
| Professions intermédiaires | 103 | 21.1% | 1.4% | 78 | 23.4% | 2.0% | 26 | 16.3% | 0.7% | 103 | 30.5% | 1.4% |
| Employés | 41 | 8.3% | 0.7% | 30 | 9.1% | 1.3% | 10 | 6.6% | 0.3% | - | - | - |
| Ouvriers | 56 | 11.3% | 0.6% | 47 | 14.1% | 0.9% | 9 | 5.6% | 0.2% | - | - | - |
| Retraités | 25 | 5.2% | 0.2% | 12 | 3.7% | 0.2% | 13 | 8.2% | 0.2% | - | - | - |
| Autres inactifs | 30 | 6.1% | 0.7% | 21 | 6.3% | 1.3% | 9 | 5.7% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 78 | 16.0% | 0.8% | 60 | 17.9% | 1.3% | 19 | 11.9% | 0.3% | 44 | 13.0% | 2.5% |
| 2 personnes | 91 | 18.5% | 0.5% | 71 | 21.3% | 0.8% | 20 | 12.6% | 0.2% | 64 | 18.9% | 1.5% |
| 3 personnes | 152 | 31.1% | 1.7% | 80 | 24.1% | 1.8% | 72 | 45.9% | 1.6% | 102 | 30.1% | 2.6% |
| 4 personnes | 108 | 22.1% | 1.2% | 85 | 25.4% | 1.8% | 23 | 14.9% | 0.5% | 84 | 24.6% | 1.7% |
| 5 personnes et + | 61 | 12.4% | 1.1% | 38 | 11.3% | 1.5% | 23 | 14.7% | 0.8% | 45 | 13.4% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 160 | 32.7% | 1.0% | 99 | 29.6% | 1.4% | 62 | 39.3% | 0.7% | 119 | 35.0% | 1.5% |
| Non | 330 | 67.3% | 0.9% | 235 | 70.4% | 1.3% | 95 | 60.7% | 0.5% | 221 | 65.0% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 56 | 11.3% | 0.5% | 36 | 10.9% | 0.6% | 19 | 12.2% | 0.3% | 32 | 9.5% | 1.0% |
| Agglo. - 20 000 hab | 47 | 9.6% | 0.5% | 32 | 9.7% | 0.8% | 15 | 9.4% | 0.3% | 23 | 6.7% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 40 | 8.2% | 0.6% | 31 | 9.4% | 0.9% | 9 | 5.8% | 0.3% | 24 | 7.1% | 1.3% |
| Agglo. + 100 000 hab | 188 | 38.3% | 1.2% | 130 | 39.0% | 1.7% | 58 | 36.8% | 0.7% | 130 | 38.4% | 2.3% |
| Agglo. Paris | 160 | 32.6% | 1.9% | 104 | 31.1% | 2.5% | 56 | 35.8% | 1.3% | 130 | 38.2% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 166 | 33.9% | 1.7% | 109 | 32.7% | 2.4% | 57 | 36.3% | 1.1% | 134 | 39.4% | 3.1% |
| Nord Pas de Calais | 26 | 5.3% | 0.8% | 21 | 6.2% | 1.4% | 5 | 3.5% | 0.3% | 14 | 4.0% | 1.4% |
| Lorraine | 13 | 2.6% | 0.7% | 10 | 2.9% | 1.1% | 3 | 1.8% | 0.3% | 8 | 2.4% | 1.5% |
| Alsace | 14 | 2.8% | 0.9% | 11 | 3.4% | 1.5% | 3 | 1.6% | 0.3% | 8 | 2.5% | 1.7% |
| Franche-Comté | 5 | 1.1% | 0.6% | 3 | 0.9% | 0.7% | 2 | 1.4% | 0.4% | 2 | 0.5% | 0.6% |
| Champagne Ardennes | 7 | 1.4% | 0.6% | 2 | 0.6% | 0.4% | 5 | 3.1% | 0.9% | 4 | 1.2% | 1.4% |
| Picardie | 7 | 1.4% | 0.4% | 5 | 1.6% | 0.7% | 2 | 1.0% | 0.2% | 2 | 0.6% | 0.5% |
| Bourgogne | 10 | 2.1% | 0.8% | 10 | 3.0% | 1.6% | - | - | - | 3 | 0.9% | 0.9% |
| Haute Normandie | 3 | 0.6% | 0.2% | 2 | 0.7% | 0.3% | 1 | 0.4% | 0.1% | 3 | 0.9% | 0.6% |
| Basse Normandie | 8 | 1.7% | 0.7% | 6 | 1.9% | 1.1% | 2 | 1.4% | 0.3% | 4 | 1.2% | 1.2% |
| Centre | 12 | 2.5% | 0.6% | 12 | 3.5% | 1.2% | 1 | 0.4% | 0.1% | 6 | 1.8% | 1.0% |
| Pays de Loire | 30 | 6.0% | 1.0% | 25 | 7.4% | 1.7% | 5 | 3.0% | 0.3% | 20 | 5.9% | 2.2% |
| Bretagne | 10 | 2.0% | 0.4% | 5 | 1.4% | 0.4% | 5 | 3.4% | 0.4% | 4 | 1.3% | 0.5% |
| Poitou Charentes | 8 | 1.7% | 0.6% | 7 | 2.0% | 0.9% | 2 | 1.1% | 0.2% | 3 | 0.8% | 0.7% |
| Aquitaine | 18 | 3.8% | 0.7% | 9 | 2.8% | 0.7% | 9 | 5.8% | 0.6% | 14 | 4.1% | 1.6% |
| Midi Pyrénées | 20 | 4.0% | 0.8% | 13 | 4.0% | 1.1% | 6 | 4.1% | 0.5% | 10 | 3.1% | 1.3% |
| Limousin | 3 | 0.6% | 0.4% | 2 | 0.5% | 0.5% | 1 | 0.8% | 0.4% | 1 | 0.4% | 0.9% |
| Auvergne | 14 | 2.9% | 1.3% | 13 | 3.9% | 2.4% | 2 | 1.0% | 0.3% | 12 | 3.4% | 3.7% |
| Rhône Alpes | 50 | 10.2% | 1.0% | 23 | 6.8% | 0.9% | 27 | 17.5% | 1.0% | 40 | 11.8% | 2.1% |
| Languedoc Roussillon | 18 | 3.6% | 0.8% | 13 | 3.9% | 1.2% | 5 | 2.9% | 0.4% | 12 | 3.4% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 48 | 9.8% | 1.1% | 33 | 9.8% | 1.6% | 15 | 9.7% | 0.7% | 35 | 10.4% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 467 | 95.2% | 1.4% | 322 | 96.5% | 1.9% | 145 | 92.5% | 0.9% | 328 | 96.8% | 2.2% |
| Presque tous les jours | 18 | 3.6% | 0.3% | 7 | 2.0% | 0.2% | 11 | 6.9% | 0.3% | 11 | 3.2% | 0.6% |
| 1 à 2 fois par semaine | 6 | 1.2% | 0.2% | 5 | 1.5% | 0.5% | 1 | 0.6% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 3.1% | 0.8% | 10 | 3.0% | 1.3% | 5 | 3.2% | 0.5% | 3 | 0.8% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 6 | 1.2% | 0.2% | 4 | 1.2% | 0.4% | 2 | 1.2% | 0.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 22 | 4.6% | 0.4% | 14 | 4.2% | 0.5% | 8 | 5.3% | 0.3% | 14 | 4.2% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 48 | 9.8% | 0.7% | 36 | 10.8% | 1.2% | 12 | 7.7% | 0.3% | 24 | 7.1% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 82 | 16.7% | 0.7% | 61 | 18.2% | 1.2% | 21 | 13.4% | 0.4% | 50 | 14.7% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 90 | 18.4% | 1.3% | 54 | 16.1% | 1.5% | 36 | 23.1% | 1.1% | 67 | 19.7% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 80 | 16.2% | 1.1% | 59 | 17.8% | 1.5% | 20 | 12.9% | 0.6% | 64 | 18.8% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 42 | 8.6% | 2.1% | 23 | 6.9% | 2.1% | 19 | 12.1% | 2.2% | 34 | 9.9% | 2.6% |
| De 80 000 à moins de 115 000 euros par an | 25 | 5.0% | 2.0% | 20 | 6.0% | 2.7% | 5 | 2.9% | 0.9% | 19 | 5.7% | 2.1% |
| 115 000 euros et plus par an | 25 | 5.1% | 4.2% | 22 | 6.7% | 6.3% | 2 | 1.5% | 1.0% | 25 | 7.3% | 5.2% |
| Refus | 28 | 5.7% | 0.9% | 15 | 4.5% | 1.1% | 13 | 8.2% | 0.7% | 14 | 4.3% | 1.4% |
| Ne sait pas | 28 | 5.8% | 1.2% | 15 | 4.5% | 1.5% | 13 | 8.4% | 1.0% | 25 | 7.5% | 2.8% |
