L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1038 | 100.0% | 2.0% | 146 | 100.0% | 0.6% | 892 | 100.0% | 3.3% | 484 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 146 | 14.0% | 0.6% | 146 | 100.0% | 0.6% | - | - | - | 40 | 8.2% | 0.5% |
| Femme | 892 | 86.0% | 3.3% | - | - | - | 892 | 100.0% | 3.3% | 444 | 91.8% | 5.2% |
| Age | ||||||||||||
| 15 à 24 ans | 257 | 24.7% | 3.5% | 10 | 6.6% | 0.3% | 247 | 27.7% | 6.9% | 130 | 26.9% | 4.1% |
| 25 à 34 ans | 320 | 30.8% | 4.2% | 30 | 20.7% | 0.8% | 290 | 32.5% | 7.4% | 155 | 32.1% | 4.7% |
| 35 à 49 ans | 239 | 23.0% | 1.9% | 46 | 31.3% | 0.7% | 193 | 21.7% | 3.1% | 122 | 25.2% | 2.0% |
| 50 à 59 ans | 144 | 13.9% | 1.6% | 51 | 35.1% | 1.1% | 93 | 10.4% | 2.0% | 65 | 13.5% | 1.7% |
| 60 ans et plus | 78 | 7.5% | 0.5% | 9 | 6.3% | 0.1% | 68 | 7.7% | 0.8% | 12 | 2.4% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 609 | 58.7% | 2.6% | - | - | - | 609 | 68.3% | 2.6% | 300 | 61.9% | 4.3% |
| Personne de référence | 312 | 30.0% | 1.1% | 130 | 89.6% | 0.6% | 181 | 20.3% | 2.3% | 94 | 19.5% | 1.1% |
| Responsable des achats | 713 | 68.7% | 2.0% | 93 | 63.7% | 0.7% | 620 | 69.5% | 2.7% | 310 | 64.0% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.6% | - | - | - |
| Petits patrons | 30 | 2.9% | 1.8% | 6 | 3.9% | 0.5% | 24 | 2.7% | 4.9% | 26 | 5.3% | 1.8% |
| Affaires et Cadres | 115 | 11.1% | 2.3% | 16 | 10.9% | 0.5% | 100 | 11.2% | 4.7% | 104 | 21.6% | 2.3% |
| Professions intermédiaires | 177 | 17.1% | 2.6% | 17 | 11.9% | 0.5% | 160 | 17.9% | 4.5% | 129 | 26.5% | 2.3% |
| Employés | 236 | 22.8% | 2.9% | 21 | 14.5% | 1.0% | 215 | 24.1% | 3.5% | 81 | 16.8% | 4.5% |
| Ouvriers | 113 | 10.9% | 1.8% | 56 | 38.4% | 1.1% | 57 | 6.4% | 4.3% | 13 | 2.7% | 3.1% |
| Retraités | 60 | 5.8% | 0.5% | 14 | 9.4% | 0.2% | 46 | 5.2% | 0.7% | 3 | 0.5% | 1.0% |
| Autres inactifs | 305 | 29.4% | 3.0% | 16 | 11.0% | 0.4% | 289 | 32.4% | 4.4% | 129 | 26.6% | 3.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.6% | 0.8% | - | - | - | 6 | 0.7% | 1.5% | - | - | - |
| Petits patrons | 78 | 7.5% | 3.0% | 6 | 4.5% | 0.5% | 71 | 8.0% | 5.4% | 78 | 16.1% | 3.0% |
| Affaires et Cadres | 202 | 19.5% | 2.8% | 19 | 13.4% | 0.5% | 183 | 20.5% | 5.1% | 202 | 41.7% | 2.8% |
| Professions intermédiaires | 204 | 19.7% | 2.7% | 14 | 9.5% | 0.4% | 190 | 21.4% | 5.1% | 204 | 42.2% | 2.7% |
| Employés | 130 | 12.5% | 2.4% | 25 | 17.3% | 1.1% | 105 | 11.7% | 3.4% | - | - | - |
| Ouvriers | 242 | 23.3% | 2.5% | 59 | 40.4% | 1.1% | 183 | 20.6% | 4.2% | - | - | - |
| Retraités | 84 | 8.0% | 0.6% | 14 | 9.7% | 0.2% | 69 | 7.8% | 0.9% | - | - | - |
| Autres inactifs | 92 | 8.8% | 2.2% | 8 | 5.3% | 0.5% | 84 | 9.4% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 130 | 12.6% | 1.3% | 24 | 16.6% | 0.5% | 106 | 11.9% | 1.9% | 41 | 8.4% | 2.3% |
| 2 personnes | 275 | 26.5% | 1.5% | 42 | 28.7% | 0.5% | 233 | 26.1% | 2.5% | 111 | 22.9% | 2.6% |
| 3 personnes | 233 | 22.5% | 2.6% | 33 | 22.3% | 0.7% | 201 | 22.5% | 4.4% | 130 | 26.8% | 3.3% |
| 4 personnes | 226 | 21.8% | 2.4% | 21 | 14.2% | 0.4% | 205 | 23.0% | 4.4% | 108 | 22.4% | 2.2% |
| 5 personnes et + | 173 | 16.7% | 3.2% | 26 | 18.2% | 1.1% | 147 | 16.4% | 5.1% | 95 | 19.5% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 426 | 41.1% | 2.8% | 67 | 46.2% | 0.9% | 359 | 40.3% | 4.3% | 209 | 43.2% | 2.7% |
| Non | 611 | 58.9% | 1.7% | 78 | 53.8% | 0.4% | 533 | 59.7% | 2.9% | 275 | 56.8% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 134 | 12.9% | 1.1% | 22 | 15.4% | 0.4% | 112 | 12.5% | 1.8% | 56 | 11.6% | 1.7% |
| Agglo. - 20 000 hab | 103 | 10.0% | 1.1% | 15 | 10.3% | 0.4% | 88 | 9.9% | 1.8% | 43 | 8.9% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 121 | 11.6% | 1.7% | 19 | 13.0% | 0.6% | 102 | 11.4% | 2.9% | 36 | 7.5% | 2.0% |
| Agglo. + 100 000 hab | 395 | 38.1% | 2.6% | 44 | 30.4% | 0.6% | 351 | 39.3% | 4.4% | 178 | 36.8% | 3.1% |
| Agglo. Paris | 284 | 27.4% | 3.3% | 45 | 31.0% | 1.1% | 239 | 26.8% | 5.4% | 170 | 35.2% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 307 | 29.6% | 3.2% | 49 | 33.5% | 1.1% | 258 | 28.9% | 5.2% | 179 | 36.9% | 4.1% |
| Nord Pas de Calais | 58 | 5.6% | 1.8% | 11 | 7.4% | 0.7% | 47 | 5.3% | 2.8% | 28 | 5.9% | 2.9% |
| Lorraine | 29 | 2.8% | 1.5% | 4 | 2.8% | 0.4% | 25 | 2.8% | 2.6% | 10 | 2.0% | 1.8% |
| Alsace | 25 | 2.4% | 1.6% | 6 | 3.9% | 0.8% | 19 | 2.2% | 2.4% | 9 | 1.8% | 1.8% |
| Franche-Comté | 18 | 1.7% | 1.9% | 2 | 1.1% | 0.3% | 17 | 1.9% | 3.4% | 5 | 1.1% | 2.1% |
| Champagne Ardennes | 37 | 3.6% | 3.4% | 1 | 0.8% | 0.2% | 36 | 4.0% | 6.3% | 14 | 2.9% | 4.7% |
| Picardie | 25 | 2.4% | 1.7% | 3 | 2.2% | 0.4% | 22 | 2.5% | 2.8% | 5 | 1.1% | 1.3% |
| Bourgogne | 17 | 1.6% | 1.3% | - | - | - | 17 | 1.9% | 2.4% | 5 | 0.9% | 1.4% |
| Haute Normandie | 19 | 1.8% | 1.3% | 5 | 3.7% | 0.7% | 14 | 1.5% | 1.8% | 7 | 1.5% | 1.5% |
| Basse Normandie | 17 | 1.6% | 1.4% | 3 | 1.9% | 0.5% | 14 | 1.6% | 2.2% | 8 | 1.6% | 2.4% |
| Centre | 32 | 3.1% | 1.5% | 3 | 2.4% | 0.3% | 28 | 3.2% | 2.6% | 12 | 2.4% | 2.0% |
| Pays de Loire | 37 | 3.6% | 1.2% | 3 | 2.2% | 0.2% | 34 | 3.8% | 2.2% | 23 | 4.7% | 2.5% |
| Bretagne | 29 | 2.8% | 1.1% | 2 | 1.4% | 0.2% | 27 | 3.1% | 2.0% | 15 | 3.0% | 1.8% |
| Poitou Charentes | 16 | 1.6% | 1.1% | 2 | 1.3% | 0.3% | 14 | 1.6% | 1.9% | 4 | 0.8% | 1.0% |
| Aquitaine | 47 | 4.5% | 1.7% | 11 | 7.6% | 0.8% | 36 | 4.0% | 2.5% | 16 | 3.3% | 1.9% |
| Midi Pyrénées | 36 | 3.5% | 1.5% | 5 | 3.5% | 0.4% | 31 | 3.5% | 2.5% | 14 | 3.0% | 1.8% |
| Limousin | 6 | 0.6% | 0.9% | 1 | 0.8% | 0.4% | 5 | 0.5% | 1.5% | 3 | 0.7% | 2.0% |
| Auvergne | 12 | 1.2% | 1.1% | 1 | 0.7% | 0.2% | 11 | 1.2% | 1.9% | 8 | 1.6% | 2.5% |
| Rhône Alpes | 105 | 10.1% | 2.0% | 16 | 11.0% | 0.6% | 89 | 10.0% | 3.3% | 39 | 8.0% | 2.1% |
| Languedoc Roussillon | 43 | 4.1% | 1.9% | 5 | 3.2% | 0.4% | 38 | 4.2% | 3.2% | 19 | 3.9% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 122 | 11.8% | 2.8% | 12 | 8.6% | 0.6% | 110 | 12.3% | 4.8% | 63 | 12.9% | 4.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 823 | 79.3% | 2.4% | 90 | 62.1% | 0.5% | 733 | 82.1% | 4.3% | 442 | 91.3% | 3.0% |
| Presque tous les jours | 73 | 7.0% | 1.2% | 3 | 2.4% | 0.1% | 69 | 7.8% | 2.2% | 34 | 7.0% | 1.8% |
| 1 à 2 fois par semaine | 57 | 5.5% | 2.3% | 20 | 14.0% | 1.9% | 37 | 4.1% | 2.6% | 6 | 1.3% | 1.1% |
| 1 à 3 fois par mois | 8 | 0.8% | 1.6% | 2 | 1.4% | 1.0% | 6 | 0.7% | 2.1% | 2 | 0.4% | 3.4% |
| Moins souvent | 8 | 0.8% | 1.1% | 3 | 2.4% | 1.0% | 5 | 0.5% | 1.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 3.3% | 1.8% | 4 | 2.7% | 0.5% | 30 | 3.4% | 2.7% | 2 | 0.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 43 | 4.2% | 1.5% | 6 | 4.0% | 0.5% | 38 | 4.2% | 2.0% | 8 | 1.6% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 130 | 12.5% | 2.2% | 23 | 15.9% | 0.9% | 107 | 11.9% | 3.3% | 17 | 3.5% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 107 | 10.3% | 1.6% | 13 | 8.6% | 0.4% | 95 | 10.6% | 2.7% | 42 | 8.8% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 210 | 20.3% | 1.9% | 50 | 34.1% | 1.0% | 161 | 18.0% | 2.8% | 84 | 17.3% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 146 | 14.1% | 2.1% | 18 | 12.4% | 0.5% | 128 | 14.3% | 3.8% | 96 | 19.7% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 164 | 15.8% | 2.3% | 14 | 9.8% | 0.4% | 149 | 16.7% | 4.5% | 117 | 24.2% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 42 | 4.1% | 2.2% | 7 | 5.0% | 0.7% | 35 | 3.9% | 4.0% | 25 | 5.2% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 34 | 3.3% | 2.7% | 4 | 2.8% | 0.6% | 30 | 3.3% | 5.9% | 30 | 6.3% | 3.3% |
| 115 000 euros et plus par an | 12 | 1.1% | 2.0% | 3 | 2.2% | 0.9% | 9 | 1.0% | 3.7% | 7 | 1.5% | 1.6% |
| Refus | 46 | 4.5% | 1.5% | 1 | 0.7% | 0.1% | 45 | 5.1% | 2.5% | 29 | 5.9% | 2.8% |
| Ne sait pas | 69 | 6.7% | 3.0% | 3 | 1.9% | 0.3% | 67 | 7.5% | 4.9% | 27 | 5.6% | 2.9% |
