L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3673 | 100.0% | 7.1% | 1796 | 100.0% | 7.2% | 1877 | 100.0% | 7.0% | 1479 | 100.0% | 8.5% |
| Sexe | ||||||||||||
| Homme | 1796 | 48.9% | 7.2% | 1796 | 100.0% | 7.2% | - | - | - | 747 | 50.5% | 8.5% |
| Femme | 1877 | 51.1% | 7.0% | - | - | - | 1877 | 100.0% | 7.0% | 732 | 49.5% | 8.5% |
| Age | ||||||||||||
| 15 à 24 ans | 459 | 12.5% | 6.3% | 223 | 12.4% | 6.1% | 236 | 12.6% | 6.6% | 215 | 14.6% | 6.8% |
| 25 à 34 ans | 373 | 10.2% | 4.9% | 176 | 9.8% | 4.7% | 198 | 10.5% | 5.1% | 179 | 12.1% | 5.4% |
| 35 à 49 ans | 968 | 26.4% | 7.8% | 524 | 29.2% | 8.5% | 444 | 23.6% | 7.0% | 531 | 35.9% | 8.6% |
| 50 à 59 ans | 843 | 23.0% | 9.2% | 418 | 23.3% | 9.1% | 425 | 22.7% | 9.2% | 439 | 29.7% | 11.6% |
| 60 ans et plus | 1029 | 28.0% | 6.8% | 455 | 25.3% | 6.9% | 574 | 30.6% | 6.7% | 115 | 7.8% | 11.7% |
| Individu | ||||||||||||
| Ménagères | 1628 | 44.3% | 7.0% | - | - | - | 1628 | 86.7% | 7.0% | 617 | 41.7% | 8.8% |
| Personne de référence | 2015 | 54.9% | 7.2% | 1513 | 84.2% | 7.4% | 503 | 26.8% | 6.5% | 750 | 50.7% | 9.1% |
| Responsable des achats | 2560 | 69.7% | 7.2% | 978 | 54.5% | 7.5% | 1582 | 84.3% | 7.0% | 977 | 66.0% | 8.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 0.9% | 6.3% | 16 | 0.9% | 4.2% | 18 | 0.9% | 11.3% | - | - | - |
| Petits patrons | 143 | 3.9% | 8.7% | 92 | 5.1% | 8.1% | 51 | 2.7% | 10.2% | 131 | 8.8% | 8.9% |
| Affaires et Cadres | 490 | 13.3% | 9.6% | 289 | 16.1% | 9.7% | 201 | 10.7% | 9.5% | 450 | 30.5% | 9.7% |
| Professions intermédiaires | 566 | 15.4% | 8.2% | 278 | 15.5% | 8.4% | 288 | 15.4% | 8.1% | 489 | 33.0% | 8.8% |
| Employés | 502 | 13.7% | 6.1% | 156 | 8.7% | 7.1% | 346 | 18.5% | 5.7% | 111 | 7.5% | 6.1% |
| Ouvriers | 368 | 10.0% | 5.7% | 295 | 16.4% | 5.8% | 73 | 3.9% | 5.5% | 10 | 0.7% | 2.4% |
| Retraités | 873 | 23.8% | 6.9% | 403 | 22.5% | 6.7% | 470 | 25.0% | 7.1% | 30 | 2.0% | 11.9% |
| Autres inactifs | 698 | 19.0% | 6.8% | 267 | 14.9% | 7.2% | 431 | 22.9% | 6.6% | 259 | 17.5% | 7.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 58 | 1.6% | 7.1% | 15 | 0.8% | 3.7% | 43 | 2.3% | 10.6% | - | - | - |
| Petits patrons | 202 | 5.5% | 7.7% | 108 | 6.0% | 8.2% | 94 | 5.0% | 7.1% | 202 | 13.6% | 7.7% |
| Affaires et Cadres | 672 | 18.3% | 9.3% | 336 | 18.7% | 9.2% | 336 | 17.9% | 9.4% | 672 | 45.4% | 9.3% |
| Professions intermédiaires | 605 | 16.5% | 8.0% | 303 | 16.9% | 7.9% | 302 | 16.1% | 8.1% | 605 | 40.9% | 8.0% |
| Employés | 367 | 10.0% | 6.8% | 165 | 9.2% | 7.1% | 202 | 10.7% | 6.5% | - | - | - |
| Ouvriers | 517 | 14.1% | 5.4% | 296 | 16.5% | 5.8% | 221 | 11.8% | 5.0% | - | - | - |
| Retraités | 988 | 26.9% | 6.8% | 438 | 24.4% | 6.7% | 549 | 29.2% | 7.0% | - | - | - |
| Autres inactifs | 265 | 7.2% | 6.5% | 134 | 7.5% | 8.6% | 131 | 7.0% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 647 | 17.6% | 6.5% | 301 | 16.7% | 6.7% | 346 | 18.4% | 6.3% | 161 | 10.9% | 9.3% |
| 2 personnes | 1343 | 36.6% | 7.5% | 606 | 33.7% | 7.0% | 738 | 39.3% | 8.0% | 394 | 26.6% | 9.2% |
| 3 personnes | 658 | 17.9% | 7.2% | 351 | 19.5% | 7.8% | 308 | 16.4% | 6.7% | 332 | 22.4% | 8.4% |
| 4 personnes | 699 | 19.0% | 7.5% | 371 | 20.7% | 8.0% | 328 | 17.5% | 7.0% | 403 | 27.2% | 8.1% |
| 5 personnes et + | 326 | 8.9% | 6.1% | 168 | 9.4% | 6.8% | 158 | 8.4% | 5.5% | 190 | 12.8% | 7.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1079 | 29.4% | 7.0% | 540 | 30.0% | 7.6% | 540 | 28.7% | 6.5% | 609 | 41.2% | 7.9% |
| Non | 2594 | 70.6% | 7.1% | 1256 | 70.0% | 7.1% | 1338 | 71.3% | 7.2% | 870 | 58.8% | 8.9% |
| Habitat | ||||||||||||
| Communes rurales | 795 | 21.6% | 6.7% | 372 | 20.7% | 6.6% | 423 | 22.5% | 6.8% | 303 | 20.5% | 9.2% |
| Agglo. - 20 000 hab | 609 | 16.6% | 6.8% | 282 | 15.7% | 6.8% | 327 | 17.4% | 6.8% | 227 | 15.4% | 8.7% |
| Agglo. 20 000 à 100 000 hab | 482 | 13.1% | 6.9% | 259 | 14.4% | 7.6% | 223 | 11.9% | 6.3% | 154 | 10.4% | 8.6% |
| Agglo. + 100 000 hab | 1128 | 30.7% | 7.3% | 570 | 31.7% | 7.6% | 558 | 29.7% | 7.1% | 474 | 32.1% | 8.3% |
| Agglo. Paris | 660 | 18.0% | 7.7% | 314 | 17.5% | 7.7% | 346 | 18.4% | 7.8% | 321 | 21.7% | 8.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 738 | 20.1% | 7.7% | 342 | 19.1% | 7.5% | 395 | 21.1% | 7.9% | 357 | 24.1% | 8.2% |
| Nord Pas de Calais | 145 | 3.9% | 4.5% | 87 | 4.9% | 5.7% | 58 | 3.1% | 3.4% | 54 | 3.6% | 5.4% |
| Lorraine | 127 | 3.5% | 6.6% | 64 | 3.6% | 6.9% | 63 | 3.4% | 6.4% | 45 | 3.0% | 8.2% |
| Alsace | 134 | 3.7% | 8.8% | 57 | 3.2% | 7.7% | 78 | 4.1% | 9.9% | 52 | 3.5% | 10.5% |
| Franche-Comté | 63 | 1.7% | 6.7% | 32 | 1.8% | 6.9% | 31 | 1.7% | 6.4% | 22 | 1.5% | 8.2% |
| Champagne Ardennes | 54 | 1.5% | 5.0% | 25 | 1.4% | 4.7% | 29 | 1.6% | 5.2% | 21 | 1.4% | 7.2% |
| Picardie | 83 | 2.3% | 5.4% | 45 | 2.5% | 6.1% | 38 | 2.0% | 4.8% | 31 | 2.1% | 7.2% |
| Bourgogne | 84 | 2.3% | 6.2% | 37 | 2.1% | 5.7% | 47 | 2.5% | 6.7% | 23 | 1.6% | 6.8% |
| Haute Normandie | 71 | 1.9% | 4.8% | 43 | 2.4% | 6.0% | 28 | 1.5% | 3.7% | 24 | 1.7% | 5.2% |
| Basse Normandie | 73 | 2.0% | 6.0% | 40 | 2.2% | 6.9% | 33 | 1.8% | 5.3% | 29 | 2.0% | 9.1% |
| Centre | 172 | 4.7% | 8.2% | 97 | 5.4% | 9.6% | 75 | 4.0% | 6.9% | 65 | 4.4% | 11.1% |
| Pays de Loire | 193 | 5.2% | 6.5% | 84 | 4.7% | 5.9% | 109 | 5.8% | 7.1% | 72 | 4.9% | 7.8% |
| Bretagne | 202 | 5.5% | 7.6% | 87 | 4.9% | 6.8% | 114 | 6.1% | 8.3% | 82 | 5.5% | 10.1% |
| Poitou Charentes | 100 | 2.7% | 6.8% | 49 | 2.7% | 6.8% | 52 | 2.8% | 6.7% | 31 | 2.1% | 7.8% |
| Aquitaine | 242 | 6.6% | 8.8% | 132 | 7.4% | 10.1% | 110 | 5.8% | 7.6% | 88 | 5.9% | 10.3% |
| Midi Pyrénées | 175 | 4.8% | 7.2% | 91 | 5.1% | 7.7% | 84 | 4.5% | 6.7% | 71 | 4.8% | 8.9% |
| Limousin | 51 | 1.4% | 8.3% | 24 | 1.3% | 8.0% | 28 | 1.5% | 8.5% | 25 | 1.7% | 15.6% |
| Auvergne | 80 | 2.2% | 7.1% | 36 | 2.0% | 6.7% | 44 | 2.4% | 7.5% | 29 | 2.0% | 9.4% |
| Rhône Alpes | 396 | 10.8% | 7.6% | 189 | 10.5% | 7.6% | 207 | 11.0% | 7.7% | 167 | 11.3% | 8.9% |
| Languedoc Roussillon | 179 | 4.9% | 7.9% | 80 | 4.5% | 7.5% | 98 | 5.2% | 8.3% | 73 | 5.0% | 10.4% |
| Provence Alpes Côte d'Azur, Corse | 311 | 8.5% | 7.2% | 155 | 8.6% | 7.5% | 156 | 8.3% | 6.8% | 118 | 8.0% | 7.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2646 | 72.0% | 7.8% | 1329 | 74.0% | 7.9% | 1316 | 70.1% | 7.7% | 1217 | 82.3% | 8.3% |
| Presque tous les jours | 487 | 13.3% | 8.4% | 217 | 12.1% | 8.1% | 270 | 14.4% | 8.6% | 184 | 12.5% | 9.5% |
| 1 à 2 fois par semaine | 178 | 4.9% | 7.2% | 90 | 5.0% | 8.3% | 89 | 4.7% | 6.3% | 51 | 3.5% | 9.5% |
| 1 à 3 fois par mois | 60 | 1.6% | 12.1% | 26 | 1.4% | 12.5% | 35 | 1.9% | 11.8% | 3 | 0.2% | 4.3% |
| Moins souvent | 38 | 1.0% | 5.2% | 23 | 1.3% | 6.7% | 15 | 0.8% | 4.0% | 4 | 0.3% | 7.7% |
| Jamais | 4 | 0.1% | 5.1% | 4 | 0.2% | 6.1% | 1 | - | 2.7% | 3 | 0.2% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 123 | 3.3% | 6.4% | 59 | 3.3% | 7.5% | 63 | 3.4% | 5.7% | 8 | 0.5% | 4.3% |
| De 9 000 à moins de 12 000 euros par an | 140 | 3.8% | 4.7% | 64 | 3.5% | 5.8% | 76 | 4.0% | 4.1% | 13 | 0.9% | 5.4% |
| De 12 000 à moins de 18 000 euros par an | 281 | 7.7% | 4.8% | 117 | 6.5% | 4.4% | 164 | 8.7% | 5.0% | 45 | 3.0% | 6.5% |
| De 18 000 à moins de 24 000 euros par an | 392 | 10.7% | 6.0% | 166 | 9.2% | 5.5% | 227 | 12.1% | 6.4% | 115 | 7.8% | 8.3% |
| De 24 000 à moins de 36 000 euros par an | 788 | 21.5% | 7.2% | 399 | 22.2% | 7.7% | 389 | 20.7% | 6.8% | 265 | 17.9% | 8.0% |
| De 36 000 à moins de 45 000 euros par an | 487 | 13.3% | 6.9% | 238 | 13.3% | 6.5% | 249 | 13.3% | 7.4% | 234 | 15.8% | 7.9% |
| De 45 000 à moins de 65 000 euros par an | 664 | 18.1% | 9.2% | 358 | 19.9% | 9.2% | 306 | 16.3% | 9.3% | 340 | 23.0% | 8.5% |
| De 65 000 à moins de 80 000 euros par an | 197 | 5.4% | 10.1% | 105 | 5.8% | 9.6% | 92 | 4.9% | 10.6% | 134 | 9.0% | 10.3% |
| De 80 000 à moins de 115 000 euros par an | 147 | 4.0% | 11.8% | 93 | 5.2% | 12.7% | 54 | 2.8% | 10.6% | 112 | 7.6% | 12.0% |
| 115 000 euros et plus par an | 61 | 1.7% | 10.3% | 34 | 1.9% | 9.6% | 27 | 1.4% | 11.4% | 47 | 3.2% | 9.9% |
| Refus | 232 | 6.3% | 7.5% | 97 | 5.4% | 7.5% | 134 | 7.2% | 7.5% | 84 | 5.7% | 8.2% |
| Ne sait pas | 162 | 4.4% | 6.9% | 66 | 3.7% | 6.7% | 96 | 5.1% | 7.0% | 83 | 5.6% | 9.0% |
