L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 380 | 100.0% | 0.7% | 243 | 100.0% | 1.0% | 136 | 100.0% | 0.5% | 170 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 243 | 64.1% | 1.0% | 243 | 100.0% | 1.0% | - | - | - | 101 | 59.5% | 1.1% |
| Femme | 136 | 35.9% | 0.5% | - | - | - | 136 | 100.0% | 0.5% | 69 | 40.5% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 10 | 2.5% | 0.1% | 4 | 1.5% | 0.1% | 6 | 4.3% | 0.2% | 4 | 2.2% | 0.1% |
| 25 à 34 ans | 38 | 10.0% | 0.5% | 30 | 12.4% | 0.8% | 8 | 5.8% | 0.2% | 22 | 12.7% | 0.6% |
| 35 à 49 ans | 72 | 18.9% | 0.6% | 52 | 21.3% | 0.8% | 20 | 14.6% | 0.3% | 54 | 32.1% | 0.9% |
| 50 à 59 ans | 101 | 26.7% | 1.1% | 55 | 22.8% | 1.2% | 46 | 33.7% | 1.0% | 72 | 42.3% | 1.9% |
| 60 ans et plus | 159 | 41.9% | 1.0% | 102 | 42.1% | 1.5% | 57 | 41.5% | 0.7% | 18 | 10.6% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 127 | 33.4% | 0.5% | - | - | - | 127 | 93.0% | 0.5% | 65 | 38.2% | 0.9% |
| Personne de référence | 268 | 70.6% | 1.0% | 230 | 94.4% | 1.1% | 38 | 28.2% | 0.5% | 113 | 66.7% | 1.4% |
| Responsable des achats | 267 | 70.4% | 0.7% | 145 | 59.7% | 1.1% | 122 | 89.4% | 0.5% | 123 | 72.8% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.3% | 1.0% | 5 | 2.1% | 1.4% | - | - | - | - | - | - |
| Petits patrons | 20 | 5.2% | 1.2% | 16 | 6.6% | 1.4% | 4 | 2.7% | 0.7% | 20 | 11.5% | 1.3% |
| Affaires et Cadres | 92 | 24.1% | 1.8% | 64 | 26.3% | 2.2% | 28 | 20.2% | 1.3% | 88 | 52.0% | 1.9% |
| Professions intermédiaires | 43 | 11.2% | 0.6% | 23 | 9.3% | 0.7% | 20 | 14.5% | 0.6% | 35 | 20.8% | 0.6% |
| Employés | 40 | 10.6% | 0.5% | 24 | 10.0% | 1.1% | 16 | 11.8% | 0.3% | 4 | 2.6% | 0.2% |
| Ouvriers | 10 | 2.6% | 0.2% | 10 | 4.1% | 0.2% | - | - | - | - | - | - |
| Retraités | 133 | 34.9% | 1.1% | 91 | 37.2% | 1.5% | 42 | 30.7% | 0.6% | - | - | - |
| Autres inactifs | 38 | 10.0% | 0.4% | 11 | 4.3% | 0.3% | 28 | 20.2% | 0.4% | 22 | 13.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.3% | 0.6% | 5 | 2.1% | 1.3% | - | - | - | - | - | - |
| Petits patrons | 19 | 5.0% | 0.7% | 16 | 6.6% | 1.2% | 3 | 2.3% | 0.2% | 19 | 11.2% | 0.7% |
| Affaires et Cadres | 104 | 27.4% | 1.4% | 61 | 25.2% | 1.7% | 43 | 31.1% | 1.2% | 104 | 61.3% | 1.4% |
| Professions intermédiaires | 47 | 12.2% | 0.6% | 23 | 9.7% | 0.6% | 23 | 16.9% | 0.6% | 47 | 27.4% | 0.6% |
| Employés | 32 | 8.5% | 0.6% | 22 | 9.1% | 0.9% | 10 | 7.5% | 0.3% | - | - | - |
| Ouvriers | 23 | 6.1% | 0.2% | 13 | 5.5% | 0.3% | 10 | 7.1% | 0.2% | - | - | - |
| Retraités | 140 | 36.7% | 1.0% | 92 | 37.6% | 1.4% | 48 | 35.1% | 0.6% | - | - | - |
| Autres inactifs | 10 | 2.7% | 0.2% | 10 | 4.2% | 0.7% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 73 | 19.3% | 0.7% | 41 | 16.6% | 0.9% | 33 | 24.0% | 0.6% | 24 | 14.4% | 1.4% |
| 2 personnes | 166 | 43.7% | 0.9% | 105 | 43.1% | 1.2% | 61 | 45.0% | 0.7% | 51 | 30.3% | 1.2% |
| 3 personnes | 66 | 17.4% | 0.7% | 45 | 18.6% | 1.0% | 21 | 15.3% | 0.5% | 39 | 23.2% | 1.0% |
| 4 personnes | 48 | 12.7% | 0.5% | 35 | 14.3% | 0.7% | 14 | 9.9% | 0.3% | 42 | 24.7% | 0.8% |
| 5 personnes et + | 26 | 6.8% | 0.5% | 18 | 7.4% | 0.7% | 8 | 5.8% | 0.3% | 13 | 7.4% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 80 | 21.1% | 0.5% | 56 | 23.1% | 0.8% | 24 | 17.7% | 0.3% | 55 | 32.5% | 0.7% |
| Non | 300 | 78.9% | 0.8% | 187 | 76.9% | 1.1% | 112 | 82.3% | 0.6% | 115 | 67.5% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 47 | 12.4% | 0.4% | 35 | 14.3% | 0.6% | 12 | 8.8% | 0.2% | 17 | 9.8% | 0.5% |
| Agglo. - 20 000 hab | 31 | 8.1% | 0.3% | 23 | 9.3% | 0.5% | 8 | 5.9% | 0.2% | 10 | 5.9% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 59 | 15.5% | 0.8% | 35 | 14.4% | 1.0% | 24 | 17.5% | 0.7% | 21 | 12.1% | 1.1% |
| Agglo. + 100 000 hab | 113 | 29.8% | 0.7% | 77 | 31.7% | 1.0% | 36 | 26.4% | 0.5% | 49 | 28.8% | 0.9% |
| Agglo. Paris | 130 | 34.3% | 1.5% | 74 | 30.3% | 1.8% | 56 | 41.4% | 1.3% | 73 | 43.3% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 137 | 36.2% | 1.4% | 80 | 32.8% | 1.8% | 57 | 42.1% | 1.2% | 75 | 44.2% | 1.7% |
| Nord Pas de Calais | 13 | 3.5% | 0.4% | 9 | 3.8% | 0.6% | 4 | 2.8% | 0.2% | 9 | 5.0% | 0.9% |
| Lorraine | 8 | 2.0% | 0.4% | 5 | 2.3% | 0.6% | 2 | 1.5% | 0.2% | 6 | 3.3% | 1.0% |
| Alsace | 10 | 2.5% | 0.6% | 5 | 1.9% | 0.6% | 5 | 3.8% | 0.7% | 2 | 1.5% | 0.5% |
| Franche-Comté | 3 | 0.8% | 0.3% | 1 | 0.6% | 0.3% | 2 | 1.1% | 0.3% | 1 | 0.4% | 0.3% |
| Champagne Ardennes | 5 | 1.3% | 0.5% | 2 | 0.8% | 0.4% | 3 | 2.2% | 0.5% | 2 | 1.0% | 0.5% |
| Picardie | 7 | 1.9% | 0.5% | 4 | 1.8% | 0.6% | 3 | 2.0% | 0.3% | 3 | 1.6% | 0.7% |
| Bourgogne | 6 | 1.6% | 0.5% | 5 | 2.3% | 0.8% | 1 | 0.4% | 0.1% | 4 | 2.1% | 1.0% |
| Haute Normandie | 5 | 1.3% | 0.3% | 2 | 0.8% | 0.3% | 3 | 2.3% | 0.4% | 1 | 0.4% | 0.1% |
| Basse Normandie | 10 | 2.6% | 0.8% | 7 | 2.8% | 1.2% | 3 | 2.3% | 0.5% | 2 | 0.9% | 0.5% |
| Centre | 13 | 3.4% | 0.6% | 9 | 3.5% | 0.9% | 4 | 3.2% | 0.4% | 6 | 3.7% | 1.1% |
| Pays de Loire | 20 | 5.2% | 0.7% | 15 | 6.2% | 1.1% | 5 | 3.4% | 0.3% | 5 | 2.7% | 0.5% |
| Bretagne | 23 | 6.0% | 0.9% | 14 | 5.7% | 1.1% | 9 | 6.6% | 0.7% | 3 | 2.0% | 0.4% |
| Poitou Charentes | 6 | 1.6% | 0.4% | 3 | 1.3% | 0.5% | 3 | 2.1% | 0.4% | 1 | 0.6% | 0.3% |
| Aquitaine | 19 | 5.1% | 0.7% | 15 | 6.2% | 1.2% | 4 | 3.2% | 0.3% | 7 | 3.9% | 0.8% |
| Midi Pyrénées | 7 | 1.9% | 0.3% | 3 | 1.1% | 0.2% | 5 | 3.5% | 0.4% | 4 | 2.5% | 0.5% |
| Limousin | 3 | 0.7% | 0.4% | 3 | 1.0% | 0.9% | 0 | 0.2% | 0.1% | 0 | 0.1% | 0.1% |
| Auvergne | 8 | 2.0% | 0.7% | 6 | 2.5% | 1.1% | 2 | 1.1% | 0.3% | 2 | 0.9% | 0.5% |
| Rhône Alpes | 28 | 7.5% | 0.6% | 23 | 9.5% | 0.9% | 5 | 3.9% | 0.2% | 19 | 11.4% | 1.0% |
| Languedoc Roussillon | 20 | 5.3% | 0.9% | 12 | 4.9% | 1.1% | 8 | 6.0% | 0.7% | 10 | 5.7% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 29 | 7.5% | 0.7% | 20 | 8.3% | 1.0% | 8 | 6.2% | 0.4% | 10 | 6.0% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 301 | 79.3% | 0.9% | 194 | 79.5% | 1.1% | 108 | 78.8% | 0.6% | 152 | 89.9% | 1.0% |
| Presque tous les jours | 33 | 8.7% | 0.6% | 24 | 9.9% | 0.9% | 9 | 6.4% | 0.3% | 10 | 6.0% | 0.5% |
| 1 à 2 fois par semaine | 13 | 3.3% | 0.5% | 7 | 2.7% | 0.6% | 6 | 4.4% | 0.4% | 4 | 2.4% | 0.8% |
| 1 à 3 fois par mois | 3 | 0.8% | 0.6% | 1 | 0.3% | 0.3% | 2 | 1.7% | 0.8% | 1 | 0.4% | 1.1% |
| Moins souvent | 3 | 0.9% | 0.5% | 3 | 1.0% | 0.7% | 1 | 0.6% | 0.2% | 1 | 0.5% | 1.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 1.9% | 0.4% | 7 | 3.0% | 0.9% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 6 | 1.5% | 0.2% | 2 | 1.0% | 0.2% | 3 | 2.3% | 0.2% | 2 | 0.9% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 12 | 3.2% | 0.2% | 9 | 3.5% | 0.3% | 3 | 2.6% | 0.1% | 5 | 3.1% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 22 | 5.8% | 0.3% | 11 | 4.6% | 0.4% | 11 | 8.1% | 0.3% | 9 | 5.5% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 71 | 18.6% | 0.6% | 41 | 16.7% | 0.8% | 30 | 22.1% | 0.5% | 20 | 11.9% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 59 | 15.5% | 0.8% | 30 | 12.4% | 0.8% | 29 | 21.0% | 0.9% | 13 | 7.9% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 96 | 25.2% | 1.3% | 78 | 32.0% | 2.0% | 18 | 13.0% | 0.5% | 48 | 28.3% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 33 | 8.8% | 1.7% | 21 | 8.7% | 1.9% | 12 | 8.9% | 1.4% | 21 | 12.2% | 1.6% |
| De 80 000 à moins de 115 000 euros par an | 26 | 6.8% | 2.1% | 17 | 7.0% | 2.3% | 9 | 6.5% | 1.7% | 22 | 12.8% | 2.3% |
| 115 000 euros et plus par an | 28 | 7.3% | 4.7% | 16 | 6.5% | 4.5% | 12 | 8.6% | 5.0% | 22 | 12.9% | 4.6% |
| Refus | 20 | 5.3% | 0.6% | 11 | 4.5% | 0.8% | 9 | 6.7% | 0.5% | 8 | 4.4% | 0.7% |
| Ne sait pas | 1 | 0.2% | - | 0 | 0.1% | - | 0 | 0.3% | - | 0 | 0.1% | - |
