L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 706 | 100.0% | 1.4% | 478 | 100.0% | 1.9% | 228 | 100.0% | 0.8% | 345 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 478 | 67.7% | 1.9% | 478 | 100.0% | 1.9% | - | - | - | 230 | 66.7% | 2.6% |
| Femme | 228 | 32.3% | 0.8% | - | - | - | 228 | 100.0% | 0.8% | 115 | 33.3% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 107 | 15.2% | 1.5% | 71 | 14.9% | 1.9% | 36 | 15.8% | 1.0% | 37 | 10.7% | 1.2% |
| 25 à 34 ans | 69 | 9.8% | 0.9% | 50 | 10.4% | 1.3% | 19 | 8.5% | 0.5% | 38 | 10.9% | 1.1% |
| 35 à 49 ans | 155 | 21.9% | 1.2% | 99 | 20.8% | 1.6% | 55 | 24.3% | 0.9% | 103 | 29.8% | 1.7% |
| 50 à 59 ans | 180 | 25.5% | 2.0% | 130 | 27.3% | 2.8% | 49 | 21.7% | 1.1% | 116 | 33.7% | 3.1% |
| 60 ans et plus | 195 | 27.6% | 1.3% | 128 | 26.7% | 1.9% | 68 | 29.7% | 0.8% | 51 | 14.9% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 192 | 27.1% | 0.8% | - | - | - | 192 | 84.1% | 0.8% | 103 | 29.8% | 1.5% |
| Personne de référence | 452 | 64.0% | 1.6% | 394 | 82.3% | 1.9% | 58 | 25.6% | 0.8% | 231 | 67.1% | 2.8% |
| Responsable des achats | 424 | 60.0% | 1.2% | 231 | 48.3% | 1.8% | 192 | 84.4% | 0.8% | 206 | 59.6% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.7% | 0.9% | 5 | 1.0% | 1.3% | - | - | - | - | - | - |
| Petits patrons | 33 | 4.6% | 2.0% | 29 | 6.0% | 2.5% | 4 | 1.8% | 0.8% | 29 | 8.5% | 2.0% |
| Affaires et Cadres | 202 | 28.6% | 4.0% | 143 | 29.8% | 4.8% | 59 | 25.9% | 2.8% | 191 | 55.3% | 4.1% |
| Professions intermédiaires | 84 | 11.9% | 1.2% | 48 | 10.0% | 1.4% | 36 | 15.9% | 1.0% | 70 | 20.2% | 1.3% |
| Employés | 79 | 11.2% | 1.0% | 52 | 10.9% | 2.4% | 27 | 11.9% | 0.4% | 10 | 2.8% | 0.5% |
| Ouvriers | 49 | 7.0% | 0.8% | 49 | 10.3% | 1.0% | - | - | - | 2 | 0.4% | 0.4% |
| Retraités | 134 | 18.9% | 1.1% | 92 | 19.3% | 1.5% | 41 | 18.1% | 0.6% | 2 | 0.7% | 1.0% |
| Autres inactifs | 121 | 17.1% | 1.2% | 60 | 12.6% | 1.6% | 60 | 26.5% | 0.9% | 41 | 12.0% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.3% | 1.1% | 7 | 1.4% | 1.6% | 2 | 1.0% | 0.6% | - | - | - |
| Petits patrons | 51 | 7.2% | 1.9% | 30 | 6.3% | 2.3% | 21 | 9.1% | 1.6% | 51 | 14.8% | 1.9% |
| Affaires et Cadres | 219 | 31.0% | 3.0% | 151 | 31.5% | 4.1% | 68 | 29.9% | 1.9% | 219 | 63.5% | 3.0% |
| Professions intermédiaires | 75 | 10.6% | 1.0% | 49 | 10.3% | 1.3% | 26 | 11.3% | 0.7% | 75 | 21.8% | 1.0% |
| Employés | 59 | 8.4% | 1.1% | 45 | 9.4% | 1.9% | 14 | 6.2% | 0.5% | - | - | - |
| Ouvriers | 73 | 10.4% | 0.8% | 46 | 9.6% | 0.9% | 27 | 12.0% | 0.6% | - | - | - |
| Retraités | 163 | 23.1% | 1.1% | 105 | 21.9% | 1.6% | 58 | 25.6% | 0.7% | - | - | - |
| Autres inactifs | 57 | 8.1% | 1.4% | 46 | 9.7% | 3.0% | 11 | 4.8% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 85 | 12.0% | 0.8% | 43 | 9.0% | 1.0% | 42 | 18.4% | 0.8% | 35 | 10.0% | 2.0% |
| 2 personnes | 264 | 37.4% | 1.5% | 189 | 39.4% | 2.2% | 75 | 33.0% | 0.8% | 107 | 31.1% | 2.5% |
| 3 personnes | 132 | 18.6% | 1.4% | 86 | 17.9% | 1.9% | 46 | 20.1% | 1.0% | 72 | 21.0% | 1.8% |
| 4 personnes | 145 | 20.5% | 1.6% | 99 | 20.8% | 2.1% | 46 | 20.0% | 1.0% | 94 | 27.2% | 1.9% |
| 5 personnes et + | 81 | 11.5% | 1.5% | 62 | 12.9% | 2.5% | 19 | 8.4% | 0.7% | 37 | 10.7% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 219 | 31.0% | 1.4% | 148 | 30.9% | 2.1% | 71 | 31.2% | 0.9% | 126 | 36.5% | 1.6% |
| Non | 487 | 69.0% | 1.3% | 331 | 69.1% | 1.9% | 157 | 68.8% | 0.8% | 219 | 63.5% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 93 | 13.1% | 0.8% | 63 | 13.1% | 1.1% | 30 | 13.1% | 0.5% | 43 | 12.5% | 1.3% |
| Agglo. - 20 000 hab | 73 | 10.4% | 0.8% | 52 | 10.9% | 1.3% | 21 | 9.3% | 0.4% | 32 | 9.2% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 72 | 10.2% | 1.0% | 44 | 9.3% | 1.3% | 28 | 12.1% | 0.8% | 32 | 9.3% | 1.8% |
| Agglo. + 100 000 hab | 249 | 35.3% | 1.6% | 177 | 37.0% | 2.4% | 72 | 31.7% | 0.9% | 114 | 33.1% | 2.0% |
| Agglo. Paris | 219 | 31.0% | 2.6% | 142 | 29.7% | 3.5% | 77 | 33.8% | 1.7% | 124 | 36.0% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 249 | 35.2% | 2.6% | 165 | 34.5% | 3.6% | 84 | 36.7% | 1.7% | 138 | 40.1% | 3.2% |
| Nord Pas de Calais | 39 | 5.6% | 1.2% | 31 | 6.4% | 2.0% | 9 | 3.8% | 0.5% | 30 | 8.7% | 3.0% |
| Lorraine | 25 | 3.5% | 1.3% | 18 | 3.8% | 2.0% | 6 | 2.8% | 0.6% | 8 | 2.4% | 1.5% |
| Alsace | 34 | 4.9% | 2.3% | 23 | 4.8% | 3.1% | 12 | 5.2% | 1.5% | 9 | 2.5% | 1.8% |
| Franche-Comté | 6 | 0.8% | 0.6% | 6 | 1.2% | 1.3% | - | - | - | 2 | 0.7% | 0.9% |
| Champagne Ardennes | 11 | 1.6% | 1.1% | 7 | 1.6% | 1.4% | 4 | 1.8% | 0.7% | 4 | 1.2% | 1.4% |
| Picardie | 16 | 2.3% | 1.0% | 8 | 1.7% | 1.1% | 8 | 3.4% | 1.0% | 11 | 3.2% | 2.6% |
| Bourgogne | 5 | 0.7% | 0.4% | 3 | 0.7% | 0.5% | 2 | 0.8% | 0.3% | 0 | 0.1% | 0.1% |
| Haute Normandie | 21 | 3.0% | 1.4% | 13 | 2.8% | 1.9% | 8 | 3.3% | 1.0% | 12 | 3.6% | 2.7% |
| Basse Normandie | 8 | 1.1% | 0.6% | 7 | 1.5% | 1.2% | 1 | 0.2% | 0.1% | 4 | 1.3% | 1.4% |
| Centre | 19 | 2.7% | 0.9% | 10 | 2.1% | 1.0% | 9 | 4.1% | 0.9% | 7 | 2.0% | 1.2% |
| Pays de Loire | 14 | 2.0% | 0.5% | 11 | 2.3% | 0.8% | 3 | 1.5% | 0.2% | 9 | 2.5% | 0.9% |
| Bretagne | 16 | 2.2% | 0.6% | 13 | 2.7% | 1.0% | 3 | 1.3% | 0.2% | 7 | 2.0% | 0.9% |
| Poitou Charentes | 8 | 1.1% | 0.5% | 5 | 1.0% | 0.7% | 3 | 1.5% | 0.4% | 2 | 0.7% | 0.6% |
| Aquitaine | 33 | 4.6% | 1.2% | 16 | 3.3% | 1.2% | 17 | 7.5% | 1.2% | 10 | 2.9% | 1.2% |
| Midi Pyrénées | 19 | 2.6% | 0.8% | 12 | 2.5% | 1.0% | 7 | 3.0% | 0.5% | 8 | 2.4% | 1.1% |
| Limousin | 7 | 1.0% | 1.2% | 5 | 1.1% | 1.7% | 2 | 0.9% | 0.7% | 3 | 0.9% | 1.9% |
| Auvergne | 10 | 1.4% | 0.8% | 5 | 1.0% | 0.9% | 5 | 2.1% | 0.8% | 5 | 1.4% | 1.6% |
| Rhône Alpes | 83 | 11.8% | 1.6% | 60 | 12.5% | 2.4% | 24 | 10.4% | 0.9% | 36 | 10.4% | 1.9% |
| Languedoc Roussillon | 31 | 4.4% | 1.4% | 21 | 4.4% | 2.0% | 10 | 4.2% | 0.8% | 16 | 4.7% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 53 | 7.4% | 1.2% | 40 | 8.4% | 2.0% | 12 | 5.4% | 0.5% | 21 | 6.2% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 608 | 86.0% | 1.8% | 413 | 86.2% | 2.4% | 195 | 85.6% | 1.1% | 320 | 92.9% | 2.2% |
| Presque tous les jours | 41 | 5.8% | 0.7% | 26 | 5.3% | 0.9% | 16 | 6.9% | 0.5% | 18 | 5.1% | 0.9% |
| 1 à 2 fois par semaine | 16 | 2.3% | 0.7% | 10 | 2.0% | 0.9% | 7 | 2.9% | 0.5% | 0 | 0.1% | 0.1% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.7% | - | - | - | 3 | 1.5% | 1.1% | - | - | - |
| Moins souvent | 3 | 0.4% | 0.4% | 3 | 0.6% | 0.9% | - | - | - | 3 | 0.8% | 5.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 2.2% | 0.8% | 14 | 2.8% | 1.7% | 2 | 0.9% | 0.2% | 5 | 1.3% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 16 | 2.2% | 0.5% | 8 | 1.7% | 0.7% | 8 | 3.3% | 0.4% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 44 | 6.2% | 0.7% | 33 | 6.9% | 1.3% | 10 | 4.6% | 0.3% | 6 | 1.8% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 42 | 6.0% | 0.6% | 26 | 5.5% | 0.9% | 16 | 7.0% | 0.5% | 13 | 3.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 91 | 12.8% | 0.8% | 60 | 12.5% | 1.2% | 31 | 13.5% | 0.5% | 38 | 10.9% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 108 | 15.2% | 1.5% | 71 | 14.9% | 1.9% | 36 | 16.0% | 1.1% | 44 | 12.7% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 156 | 22.1% | 2.2% | 116 | 24.2% | 3.0% | 40 | 17.7% | 1.2% | 84 | 24.4% | 2.1% |
| De 65 000 à moins de 80 000 euros par an | 53 | 7.4% | 2.7% | 36 | 7.4% | 3.3% | 17 | 7.5% | 2.0% | 34 | 9.9% | 2.6% |
| De 80 000 à moins de 115 000 euros par an | 58 | 8.2% | 4.7% | 42 | 8.7% | 5.7% | 16 | 7.2% | 3.3% | 43 | 12.6% | 4.6% |
| 115 000 euros et plus par an | 67 | 9.5% | 11.3% | 43 | 9.1% | 12.2% | 23 | 10.3% | 10.0% | 50 | 14.6% | 10.6% |
| Refus | 41 | 5.8% | 1.3% | 24 | 4.9% | 1.8% | 17 | 7.6% | 1.0% | 22 | 6.3% | 2.2% |
| Ne sait pas | 16 | 2.3% | 0.7% | 6 | 1.3% | 0.6% | 10 | 4.4% | 0.7% | 5 | 1.4% | 0.5% |
