L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1427 | 100.0% | 2.8% | 376 | 100.0% | 1.5% | 1051 | 100.0% | 3.9% | 305 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 376 | 26.4% | 1.5% | 376 | 100.0% | 1.5% | - | - | - | 81 | 26.5% | 0.9% |
| Femme | 1051 | 73.6% | 3.9% | - | - | - | 1051 | 100.0% | 3.9% | 224 | 73.5% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 152 | 10.7% | 2.1% | 40 | 10.7% | 1.1% | 112 | 10.6% | 3.1% | 47 | 15.5% | 1.5% |
| 25 à 34 ans | 167 | 11.7% | 2.2% | 33 | 8.8% | 0.9% | 134 | 12.8% | 3.4% | 46 | 15.2% | 1.4% |
| 35 à 49 ans | 350 | 24.5% | 2.8% | 94 | 25.0% | 1.5% | 256 | 24.4% | 4.1% | 104 | 34.0% | 1.7% |
| 50 à 59 ans | 319 | 22.3% | 3.5% | 108 | 28.7% | 2.4% | 211 | 20.1% | 4.6% | 88 | 28.9% | 2.3% |
| 60 ans et plus | 439 | 30.7% | 2.9% | 101 | 26.8% | 1.5% | 338 | 32.1% | 4.0% | 20 | 6.4% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 925 | 64.8% | 4.0% | - | - | - | 925 | 88.1% | 4.0% | 181 | 59.4% | 2.6% |
| Personne de référence | 672 | 47.1% | 2.4% | 326 | 86.6% | 1.6% | 346 | 32.9% | 4.5% | 106 | 34.7% | 1.3% |
| Responsable des achats | 1147 | 80.4% | 3.2% | 222 | 58.8% | 1.7% | 926 | 88.1% | 4.1% | 234 | 76.6% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.6% | 1.7% | 4 | 1.1% | 1.1% | 5 | 0.4% | 2.9% | - | - | - |
| Petits patrons | 22 | 1.5% | 1.3% | 6 | 1.5% | 0.5% | 16 | 1.5% | 3.2% | 18 | 5.9% | 1.2% |
| Affaires et Cadres | 61 | 4.3% | 1.2% | 22 | 5.8% | 0.7% | 39 | 3.7% | 1.8% | 50 | 16.3% | 1.1% |
| Professions intermédiaires | 143 | 10.0% | 2.1% | 43 | 11.4% | 1.3% | 100 | 9.5% | 2.8% | 102 | 33.4% | 1.8% |
| Employés | 331 | 23.2% | 4.0% | 57 | 15.1% | 2.6% | 274 | 26.1% | 4.5% | 61 | 20.0% | 3.4% |
| Ouvriers | 186 | 13.0% | 2.9% | 107 | 28.5% | 2.1% | 78 | 7.5% | 5.8% | 6 | 1.9% | 1.4% |
| Retraités | 351 | 24.6% | 2.8% | 86 | 22.7% | 1.4% | 265 | 25.2% | 4.0% | 4 | 1.3% | 1.6% |
| Autres inactifs | 325 | 22.8% | 3.2% | 52 | 13.8% | 1.4% | 273 | 26.0% | 4.2% | 65 | 21.2% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.9% | 1.5% | 5 | 1.4% | 1.3% | 7 | 0.7% | 1.7% | - | - | - |
| Petits patrons | 46 | 3.2% | 1.8% | 6 | 1.7% | 0.5% | 40 | 3.8% | 3.0% | 46 | 15.1% | 1.8% |
| Affaires et Cadres | 96 | 6.7% | 1.3% | 26 | 6.8% | 0.7% | 70 | 6.7% | 2.0% | 96 | 31.5% | 1.3% |
| Professions intermédiaires | 163 | 11.4% | 2.2% | 49 | 13.0% | 1.3% | 114 | 10.9% | 3.1% | 163 | 53.4% | 2.2% |
| Employés | 223 | 15.7% | 4.1% | 56 | 14.7% | 2.4% | 168 | 16.0% | 5.4% | - | - | - |
| Ouvriers | 340 | 23.8% | 3.6% | 109 | 29.0% | 2.1% | 231 | 21.9% | 5.2% | - | - | - |
| Retraités | 393 | 27.5% | 2.7% | 91 | 24.3% | 1.4% | 301 | 28.7% | 3.8% | - | - | - |
| Autres inactifs | 154 | 10.8% | 3.7% | 34 | 9.0% | 2.2% | 120 | 11.4% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 284 | 19.9% | 2.8% | 53 | 14.1% | 1.2% | 231 | 22.0% | 4.2% | 26 | 8.5% | 1.5% |
| 2 personnes | 524 | 36.7% | 2.9% | 141 | 37.5% | 1.6% | 383 | 36.4% | 4.1% | 95 | 31.1% | 2.2% |
| 3 personnes | 198 | 13.9% | 2.2% | 46 | 12.1% | 1.0% | 153 | 14.5% | 3.3% | 72 | 23.6% | 1.8% |
| 4 personnes | 217 | 15.2% | 2.3% | 56 | 15.0% | 1.2% | 160 | 15.2% | 3.4% | 69 | 22.7% | 1.4% |
| 5 personnes et + | 205 | 14.3% | 3.8% | 80 | 21.2% | 3.2% | 125 | 11.9% | 4.3% | 43 | 14.1% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 438 | 30.7% | 2.8% | 144 | 38.2% | 2.0% | 295 | 28.0% | 3.5% | 119 | 39.0% | 1.5% |
| Non | 989 | 69.3% | 2.7% | 233 | 61.8% | 1.3% | 756 | 72.0% | 4.1% | 186 | 61.0% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 355 | 24.8% | 3.0% | 95 | 25.1% | 1.7% | 260 | 24.7% | 4.2% | 71 | 23.2% | 2.2% |
| Agglo. - 20 000 hab | 235 | 16.5% | 2.6% | 42 | 11.3% | 1.0% | 193 | 18.4% | 4.0% | 54 | 17.5% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 213 | 14.9% | 3.1% | 52 | 13.7% | 1.5% | 161 | 15.3% | 4.5% | 33 | 10.8% | 1.8% |
| Agglo. + 100 000 hab | 409 | 28.7% | 2.7% | 103 | 27.3% | 1.4% | 307 | 29.2% | 3.9% | 94 | 30.8% | 1.6% |
| Agglo. Paris | 216 | 15.1% | 2.5% | 85 | 22.6% | 2.1% | 131 | 12.4% | 2.9% | 54 | 17.6% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 255 | 17.9% | 2.7% | 94 | 25.1% | 2.1% | 161 | 15.3% | 3.2% | 63 | 20.7% | 1.4% |
| Nord Pas de Calais | 96 | 6.7% | 3.0% | 25 | 6.5% | 1.6% | 71 | 6.8% | 4.2% | 19 | 6.3% | 1.9% |
| Lorraine | 58 | 4.0% | 3.0% | 6 | 1.5% | 0.6% | 52 | 5.0% | 5.2% | 9 | 2.9% | 1.6% |
| Alsace | 52 | 3.6% | 3.4% | 18 | 4.8% | 2.5% | 34 | 3.2% | 4.3% | 8 | 2.5% | 1.5% |
| Franche-Comté | 30 | 2.1% | 3.1% | 14 | 3.8% | 3.1% | 15 | 1.4% | 3.1% | 10 | 3.2% | 3.7% |
| Champagne Ardennes | 56 | 3.9% | 5.1% | 13 | 3.5% | 2.5% | 43 | 4.1% | 7.6% | 9 | 2.8% | 2.9% |
| Picardie | 56 | 3.9% | 3.6% | 10 | 2.7% | 1.4% | 45 | 4.3% | 5.7% | 7 | 2.4% | 1.7% |
| Bourgogne | 48 | 3.4% | 3.6% | 11 | 2.8% | 1.6% | 37 | 3.6% | 5.3% | 6 | 1.8% | 1.6% |
| Haute Normandie | 46 | 3.2% | 3.1% | 8 | 2.1% | 1.1% | 38 | 3.6% | 4.9% | 3 | 1.0% | 0.7% |
| Basse Normandie | 40 | 2.8% | 3.3% | 13 | 3.4% | 2.2% | 28 | 2.6% | 4.4% | 6 | 1.9% | 1.8% |
| Centre | 52 | 3.6% | 2.5% | 9 | 2.5% | 0.9% | 42 | 4.0% | 3.9% | 18 | 6.0% | 3.1% |
| Pays de Loire | 51 | 3.6% | 1.7% | 13 | 3.4% | 0.9% | 38 | 3.6% | 2.5% | 16 | 5.4% | 1.8% |
| Bretagne | 83 | 5.8% | 3.1% | 27 | 7.2% | 2.1% | 56 | 5.4% | 4.1% | 16 | 5.3% | 2.0% |
| Poitou Charentes | 43 | 3.0% | 2.9% | 9 | 2.3% | 1.2% | 34 | 3.3% | 4.4% | 14 | 4.7% | 3.6% |
| Aquitaine | 62 | 4.4% | 2.3% | 17 | 4.6% | 1.3% | 45 | 4.3% | 3.1% | 8 | 2.6% | 0.9% |
| Midi Pyrénées | 55 | 3.9% | 2.3% | 19 | 5.0% | 1.6% | 36 | 3.5% | 2.9% | 11 | 3.6% | 1.4% |
| Limousin | 18 | 1.2% | 2.9% | 7 | 1.9% | 2.4% | 11 | 1.0% | 3.3% | 2 | 0.5% | 1.0% |
| Auvergne | 33 | 2.3% | 2.9% | 3 | 0.9% | 0.6% | 30 | 2.8% | 5.0% | 2 | 0.7% | 0.7% |
| Rhône Alpes | 123 | 8.6% | 2.4% | 32 | 8.5% | 1.3% | 91 | 8.7% | 3.4% | 29 | 9.4% | 1.5% |
| Languedoc Roussillon | 56 | 3.9% | 2.5% | 2 | 0.5% | 0.2% | 54 | 5.1% | 4.5% | 9 | 3.0% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 115 | 8.1% | 2.6% | 27 | 7.1% | 1.3% | 88 | 8.4% | 3.9% | 41 | 13.4% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 805 | 56.4% | 2.4% | 204 | 54.1% | 1.2% | 602 | 57.2% | 3.5% | 237 | 77.5% | 1.6% |
| Presque tous les jours | 166 | 11.7% | 2.9% | 40 | 10.6% | 1.5% | 127 | 12.0% | 4.0% | 43 | 14.2% | 2.2% |
| 1 à 2 fois par semaine | 97 | 6.8% | 3.9% | 37 | 9.9% | 3.4% | 60 | 5.7% | 4.2% | 20 | 6.5% | 3.7% |
| 1 à 3 fois par mois | 19 | 1.3% | 3.8% | 2 | 0.6% | 1.0% | 17 | 1.6% | 5.8% | 0 | 0.2% | 0.8% |
| Moins souvent | 40 | 2.8% | 5.6% | 10 | 2.6% | 2.9% | 31 | 2.9% | 8.0% | - | - | - |
| Jamais | 4 | 0.3% | 4.7% | - | - | - | 4 | 0.4% | 15.8% | 2 | 0.5% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 59 | 4.2% | 3.1% | 6 | 1.5% | 0.7% | 54 | 5.1% | 4.8% | 6 | 2.0% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 122 | 8.5% | 4.1% | 27 | 7.2% | 2.5% | 95 | 9.0% | 5.1% | 7 | 2.3% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 235 | 16.5% | 4.0% | 51 | 13.5% | 1.9% | 184 | 17.6% | 5.7% | 26 | 8.6% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 209 | 14.6% | 3.2% | 58 | 15.4% | 1.9% | 151 | 14.3% | 4.3% | 29 | 9.5% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 353 | 24.7% | 3.2% | 103 | 27.3% | 2.0% | 250 | 23.8% | 4.3% | 73 | 23.8% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 135 | 9.5% | 1.9% | 42 | 11.1% | 1.1% | 94 | 8.9% | 2.8% | 43 | 14.1% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 121 | 8.5% | 1.7% | 34 | 9.1% | 0.9% | 87 | 8.3% | 2.6% | 54 | 17.7% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 28 | 2.0% | 1.4% | 13 | 3.4% | 1.2% | 15 | 1.5% | 1.8% | 13 | 4.2% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.5% | 1.7% | 6 | 1.5% | 0.8% | 15 | 1.5% | 3.1% | 14 | 4.7% | 1.6% |
| 115 000 euros et plus par an | 7 | 0.5% | 1.2% | 6 | 1.6% | 1.7% | 1 | 0.1% | 0.5% | 4 | 1.3% | 0.8% |
| Refus | 85 | 6.0% | 2.7% | 15 | 3.9% | 1.1% | 70 | 6.7% | 3.9% | 22 | 7.1% | 2.1% |
| Ne sait pas | 51 | 3.6% | 2.2% | 17 | 4.5% | 1.7% | 35 | 3.3% | 2.5% | 14 | 4.6% | 1.5% |
