L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1625 | 100.0% | 3.1% | 203 | 100.0% | 0.8% | 1422 | 100.0% | 5.3% | 624 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 203 | 12.5% | 0.8% | 203 | 100.0% | 0.8% | - | - | - | 75 | 12.0% | 0.9% |
| Femme | 1422 | 87.5% | 5.3% | - | - | - | 1422 | 100.0% | 5.3% | 549 | 88.0% | 6.4% |
| Age | ||||||||||||
| 15 à 24 ans | 60 | 3.7% | 0.8% | 12 | 6.1% | 0.3% | 48 | 3.4% | 1.3% | 39 | 6.2% | 1.2% |
| 25 à 34 ans | 92 | 5.7% | 1.2% | 5 | 2.2% | 0.1% | 88 | 6.2% | 2.3% | 56 | 9.0% | 1.7% |
| 35 à 49 ans | 406 | 25.0% | 3.3% | 52 | 25.3% | 0.8% | 354 | 24.9% | 5.6% | 235 | 37.6% | 3.8% |
| 50 à 59 ans | 459 | 28.2% | 5.0% | 55 | 26.8% | 1.2% | 404 | 28.4% | 8.8% | 242 | 38.9% | 6.4% |
| 60 ans et plus | 607 | 37.4% | 4.0% | 80 | 39.5% | 1.2% | 527 | 37.1% | 6.2% | 52 | 8.3% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 1352 | 83.2% | 5.8% | - | - | - | 1352 | 95.1% | 5.8% | 517 | 82.9% | 7.4% |
| Personne de référence | 562 | 34.6% | 2.0% | 190 | 93.3% | 0.9% | 372 | 26.2% | 4.8% | 161 | 25.7% | 2.0% |
| Responsable des achats | 1432 | 88.1% | 4.0% | 105 | 51.9% | 0.8% | 1326 | 93.3% | 5.8% | 538 | 86.2% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.5% | 1.4% | - | - | - | 8 | 0.5% | 4.9% | - | - | - |
| Petits patrons | 49 | 3.0% | 3.0% | 8 | 4.1% | 0.7% | 40 | 2.8% | 8.1% | 40 | 6.4% | 2.7% |
| Affaires et Cadres | 175 | 10.8% | 3.4% | 33 | 16.3% | 1.1% | 142 | 10.0% | 6.7% | 156 | 25.0% | 3.4% |
| Professions intermédiaires | 255 | 15.7% | 3.7% | 29 | 14.3% | 0.9% | 225 | 15.9% | 6.3% | 192 | 30.8% | 3.5% |
| Employés | 335 | 20.6% | 4.0% | 8 | 3.8% | 0.4% | 327 | 23.0% | 5.4% | 107 | 17.1% | 5.9% |
| Ouvriers | 66 | 4.0% | 1.0% | 29 | 14.3% | 0.6% | 37 | 2.6% | 2.7% | 8 | 1.3% | 2.0% |
| Retraités | 506 | 31.1% | 4.0% | 76 | 37.6% | 1.3% | 429 | 30.2% | 6.5% | 24 | 3.9% | 9.8% |
| Autres inactifs | 233 | 14.3% | 2.3% | 19 | 9.5% | 0.5% | 214 | 15.0% | 3.3% | 97 | 15.5% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.0% | 2.0% | - | - | - | 16 | 1.2% | 4.1% | - | - | - |
| Petits patrons | 100 | 6.1% | 3.8% | 14 | 7.0% | 1.1% | 85 | 6.0% | 6.5% | 100 | 16.0% | 3.8% |
| Affaires et Cadres | 287 | 17.7% | 4.0% | 32 | 15.7% | 0.9% | 255 | 18.0% | 7.1% | 287 | 46.1% | 4.0% |
| Professions intermédiaires | 237 | 14.6% | 3.1% | 29 | 14.2% | 0.8% | 208 | 14.6% | 5.6% | 237 | 38.0% | 3.1% |
| Employés | 167 | 10.3% | 3.1% | 9 | 4.3% | 0.4% | 158 | 11.1% | 5.1% | - | - | - |
| Ouvriers | 174 | 10.7% | 1.8% | 31 | 15.2% | 0.6% | 143 | 10.1% | 3.2% | - | - | - |
| Retraités | 571 | 35.1% | 4.0% | 77 | 37.7% | 1.2% | 494 | 34.7% | 6.3% | - | - | - |
| Autres inactifs | 73 | 4.5% | 1.8% | 12 | 5.9% | 0.8% | 61 | 4.3% | 2.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 305 | 18.8% | 3.1% | 24 | 11.9% | 0.5% | 281 | 19.8% | 5.1% | 59 | 9.5% | 3.4% |
| 2 personnes | 713 | 43.9% | 4.0% | 101 | 49.9% | 1.2% | 612 | 43.0% | 6.6% | 202 | 32.4% | 4.7% |
| 3 personnes | 218 | 13.4% | 2.4% | 33 | 16.5% | 0.7% | 184 | 13.0% | 4.0% | 111 | 17.8% | 2.8% |
| 4 personnes | 260 | 16.0% | 2.8% | 39 | 19.3% | 0.8% | 221 | 15.6% | 4.7% | 174 | 27.9% | 3.5% |
| 5 personnes et + | 129 | 7.9% | 2.4% | 5 | 2.5% | 0.2% | 123 | 8.7% | 4.3% | 78 | 12.5% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 409 | 25.2% | 2.7% | 49 | 24.0% | 0.7% | 361 | 25.4% | 4.3% | 258 | 41.4% | 3.3% |
| Non | 1215 | 74.8% | 3.3% | 154 | 76.0% | 0.9% | 1061 | 74.6% | 5.7% | 366 | 58.6% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 344 | 21.2% | 2.9% | 36 | 17.9% | 0.6% | 308 | 21.6% | 5.0% | 94 | 15.0% | 2.9% |
| Agglo. - 20 000 hab | 277 | 17.0% | 3.1% | 26 | 13.0% | 0.6% | 250 | 17.6% | 5.2% | 111 | 17.8% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 250 | 15.4% | 3.6% | 32 | 15.6% | 0.9% | 218 | 15.3% | 6.1% | 73 | 11.7% | 4.1% |
| Agglo. + 100 000 hab | 512 | 31.5% | 3.3% | 83 | 40.8% | 1.1% | 429 | 30.2% | 5.4% | 210 | 33.7% | 3.7% |
| Agglo. Paris | 242 | 14.9% | 2.8% | 26 | 12.8% | 0.6% | 216 | 15.2% | 4.9% | 136 | 21.8% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 269 | 16.5% | 2.8% | 26 | 12.8% | 0.6% | 243 | 17.1% | 4.9% | 149 | 23.8% | 3.4% |
| Nord Pas de Calais | 94 | 5.8% | 2.9% | 23 | 11.2% | 1.5% | 72 | 5.0% | 4.3% | 37 | 5.9% | 3.7% |
| Lorraine | 52 | 3.2% | 2.7% | 13 | 6.3% | 1.4% | 39 | 2.8% | 3.9% | 19 | 3.1% | 3.5% |
| Alsace | 35 | 2.2% | 2.3% | 7 | 3.3% | 0.9% | 28 | 2.0% | 3.6% | 13 | 2.1% | 2.6% |
| Franche-Comté | 31 | 1.9% | 3.3% | 3 | 1.6% | 0.7% | 28 | 2.0% | 5.7% | 12 | 1.9% | 4.6% |
| Champagne Ardennes | 34 | 2.1% | 3.1% | 4 | 2.1% | 0.8% | 29 | 2.1% | 5.2% | 11 | 1.8% | 3.7% |
| Picardie | 45 | 2.8% | 2.9% | 5 | 2.3% | 0.6% | 40 | 2.8% | 5.1% | 17 | 2.8% | 4.1% |
| Bourgogne | 41 | 2.5% | 3.0% | 2 | 1.2% | 0.4% | 39 | 2.7% | 5.5% | 9 | 1.5% | 2.8% |
| Haute Normandie | 35 | 2.1% | 2.3% | 3 | 1.4% | 0.4% | 32 | 2.3% | 4.1% | 15 | 2.4% | 3.2% |
| Basse Normandie | 57 | 3.5% | 4.7% | 5 | 2.3% | 0.8% | 52 | 3.7% | 8.3% | 20 | 3.3% | 6.3% |
| Centre | 56 | 3.5% | 2.7% | 8 | 4.1% | 0.8% | 48 | 3.4% | 4.4% | 19 | 3.0% | 3.2% |
| Pays de Loire | 75 | 4.6% | 2.5% | 4 | 1.9% | 0.3% | 71 | 5.0% | 4.7% | 33 | 5.3% | 3.5% |
| Bretagne | 72 | 4.4% | 2.7% | 3 | 1.5% | 0.2% | 69 | 4.8% | 5.0% | 19 | 3.1% | 2.4% |
| Poitou Charentes | 59 | 3.6% | 4.0% | 7 | 3.5% | 1.0% | 52 | 3.6% | 6.7% | 20 | 3.3% | 5.2% |
| Aquitaine | 98 | 6.0% | 3.6% | 20 | 9.7% | 1.5% | 78 | 5.5% | 5.4% | 18 | 2.8% | 2.1% |
| Midi Pyrénées | 83 | 5.1% | 3.4% | 16 | 7.9% | 1.4% | 67 | 4.7% | 5.3% | 29 | 4.6% | 3.6% |
| Limousin | 24 | 1.4% | 3.8% | 4 | 1.8% | 1.2% | 20 | 1.4% | 6.1% | 7 | 1.1% | 4.4% |
| Auvergne | 38 | 2.3% | 3.3% | 2 | 1.2% | 0.4% | 35 | 2.5% | 6.0% | 9 | 1.5% | 3.0% |
| Rhône Alpes | 178 | 10.9% | 3.4% | 21 | 10.4% | 0.8% | 156 | 11.0% | 5.8% | 82 | 13.2% | 4.4% |
| Languedoc Roussillon | 74 | 4.6% | 3.3% | 13 | 6.2% | 1.2% | 61 | 4.3% | 5.2% | 23 | 3.6% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 176 | 10.9% | 4.1% | 15 | 7.5% | 0.7% | 161 | 11.3% | 7.1% | 62 | 9.9% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1057 | 65.1% | 3.1% | 130 | 63.9% | 0.8% | 927 | 65.2% | 5.5% | 504 | 80.8% | 3.4% |
| Presque tous les jours | 243 | 15.0% | 4.2% | 29 | 14.4% | 1.1% | 214 | 15.1% | 6.8% | 83 | 13.4% | 4.3% |
| 1 à 2 fois par semaine | 109 | 6.7% | 4.4% | 11 | 5.3% | 1.0% | 98 | 6.9% | 7.0% | 25 | 4.0% | 4.7% |
| 1 à 3 fois par mois | 28 | 1.7% | 5.6% | 5 | 2.4% | 2.4% | 23 | 1.6% | 7.7% | 3 | 0.5% | 5.3% |
| Moins souvent | 35 | 2.2% | 4.9% | 4 | 2.0% | 1.2% | 31 | 2.2% | 8.2% | - | - | - |
| Jamais | 2 | 0.1% | 2.5% | - | - | - | 2 | 0.2% | 8.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 1.1% | 1.0% | 6 | 2.8% | 0.7% | 12 | 0.9% | 1.1% | 2 | 0.3% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 67 | 4.1% | 2.3% | 15 | 7.3% | 1.4% | 52 | 3.6% | 2.8% | 7 | 1.1% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 129 | 7.9% | 2.2% | 6 | 3.1% | 0.2% | 122 | 8.6% | 3.8% | 18 | 2.9% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 168 | 10.4% | 2.6% | 11 | 5.6% | 0.4% | 157 | 11.0% | 4.4% | 42 | 6.7% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 360 | 22.1% | 3.3% | 35 | 17.3% | 0.7% | 324 | 22.8% | 5.6% | 116 | 18.5% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 266 | 16.4% | 3.8% | 32 | 15.6% | 0.9% | 235 | 16.5% | 7.0% | 99 | 15.9% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 289 | 17.8% | 4.0% | 67 | 33.0% | 1.7% | 222 | 15.6% | 6.7% | 160 | 25.7% | 4.0% |
| De 65 000 à moins de 80 000 euros par an | 91 | 5.6% | 4.7% | 10 | 5.0% | 0.9% | 81 | 5.7% | 9.4% | 53 | 8.5% | 4.1% |
| De 80 000 à moins de 115 000 euros par an | 34 | 2.1% | 2.8% | 3 | 1.6% | 0.4% | 31 | 2.2% | 6.2% | 26 | 4.1% | 2.7% |
| 115 000 euros et plus par an | 25 | 1.5% | 4.2% | 3 | 1.6% | 0.9% | 22 | 1.5% | 9.3% | 22 | 3.5% | 4.6% |
| Refus | 140 | 8.6% | 4.5% | 9 | 4.2% | 0.7% | 131 | 9.2% | 7.3% | 57 | 9.1% | 5.6% |
| Ne sait pas | 38 | 2.4% | 1.6% | 6 | 3.0% | 0.6% | 32 | 2.3% | 2.4% | 23 | 3.7% | 2.5% |
