L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1914 | 100.0% | 3.7% | 1600 | 100.0% | 6.5% | 314 | 100.0% | 1.2% | 700 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1600 | 83.6% | 6.5% | 1600 | 100.0% | 6.5% | - | - | - | 579 | 82.7% | 6.6% |
| Femme | 314 | 16.4% | 1.2% | - | - | - | 314 | 100.0% | 1.2% | 121 | 17.3% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 274 | 14.3% | 3.8% | 248 | 15.5% | 6.7% | 26 | 8.4% | 0.7% | 104 | 14.8% | 3.3% |
| 25 à 34 ans | 280 | 14.6% | 3.7% | 235 | 14.7% | 6.3% | 45 | 14.2% | 1.1% | 94 | 13.4% | 2.8% |
| 35 à 49 ans | 542 | 28.3% | 4.3% | 448 | 28.0% | 7.3% | 94 | 30.0% | 1.5% | 290 | 41.4% | 4.7% |
| 50 à 59 ans | 443 | 23.2% | 4.8% | 368 | 23.0% | 8.0% | 75 | 23.9% | 1.6% | 187 | 26.7% | 4.9% |
| 60 ans et plus | 374 | 19.6% | 2.5% | 301 | 18.8% | 4.5% | 74 | 23.4% | 0.9% | 25 | 3.6% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 282 | 14.7% | 1.2% | - | - | - | 282 | 89.9% | 1.2% | 106 | 15.2% | 1.5% |
| Personne de référence | 1360 | 71.1% | 4.9% | 1295 | 81.0% | 6.4% | 65 | 20.6% | 0.8% | 492 | 70.2% | 6.0% |
| Responsable des achats | 1103 | 57.6% | 3.1% | 819 | 51.2% | 6.3% | 284 | 90.6% | 1.2% | 382 | 54.5% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.7% | 2.7% | 11 | 0.7% | 2.9% | 3 | 1.0% | 2.1% | - | - | - |
| Petits patrons | 104 | 5.5% | 6.4% | 95 | 5.9% | 8.4% | 10 | 3.0% | 1.9% | 99 | 14.1% | 6.7% |
| Affaires et Cadres | 208 | 10.9% | 4.1% | 182 | 11.4% | 6.1% | 25 | 8.1% | 1.2% | 197 | 28.2% | 4.3% |
| Professions intermédiaires | 275 | 14.4% | 4.0% | 235 | 14.7% | 7.1% | 39 | 12.6% | 1.1% | 250 | 35.7% | 4.5% |
| Employés | 268 | 14.0% | 3.2% | 171 | 10.7% | 7.8% | 97 | 30.9% | 1.6% | 38 | 5.5% | 2.1% |
| Ouvriers | 453 | 23.6% | 7.0% | 431 | 26.9% | 8.5% | 21 | 6.8% | 1.6% | 26 | 3.8% | 6.2% |
| Retraités | 347 | 18.1% | 2.8% | 281 | 17.5% | 4.7% | 66 | 21.0% | 1.0% | 3 | 0.5% | 1.4% |
| Autres inactifs | 245 | 12.8% | 2.4% | 193 | 12.1% | 5.2% | 52 | 16.5% | 0.8% | 86 | 12.3% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.6% | 1.3% | 5 | 0.3% | 1.2% | 6 | 1.9% | 1.5% | - | - | - |
| Petits patrons | 126 | 6.6% | 4.8% | 103 | 6.4% | 7.8% | 24 | 7.5% | 1.8% | 126 | 18.1% | 4.8% |
| Affaires et Cadres | 249 | 13.0% | 3.4% | 204 | 12.8% | 5.6% | 45 | 14.2% | 1.2% | 249 | 35.6% | 3.4% |
| Professions intermédiaires | 324 | 17.0% | 4.3% | 271 | 17.0% | 7.1% | 53 | 16.9% | 1.4% | 324 | 46.4% | 4.3% |
| Employés | 232 | 12.1% | 4.3% | 194 | 12.1% | 8.3% | 38 | 12.3% | 1.2% | - | - | - |
| Ouvriers | 484 | 25.3% | 5.1% | 422 | 26.4% | 8.2% | 61 | 19.5% | 1.4% | - | - | - |
| Retraités | 382 | 20.0% | 2.6% | 312 | 19.5% | 4.7% | 70 | 22.3% | 0.9% | - | - | - |
| Autres inactifs | 105 | 5.5% | 2.6% | 89 | 5.5% | 5.7% | 17 | 5.4% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 266 | 13.9% | 2.7% | 229 | 14.3% | 5.1% | 38 | 12.0% | 0.7% | 48 | 6.9% | 2.8% |
| 2 personnes | 649 | 33.9% | 3.6% | 522 | 32.6% | 6.0% | 127 | 40.6% | 1.4% | 180 | 25.7% | 4.2% |
| 3 personnes | 399 | 20.8% | 4.4% | 345 | 21.6% | 7.7% | 54 | 17.1% | 1.2% | 176 | 25.1% | 4.4% |
| 4 personnes | 392 | 20.5% | 4.2% | 323 | 20.2% | 6.9% | 70 | 22.2% | 1.5% | 217 | 31.1% | 4.4% |
| 5 personnes et + | 207 | 10.8% | 3.9% | 181 | 11.3% | 7.3% | 25 | 8.1% | 0.9% | 79 | 11.3% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 615 | 32.2% | 4.0% | 509 | 31.8% | 7.1% | 106 | 33.7% | 1.3% | 302 | 43.1% | 3.9% |
| Non | 1298 | 67.8% | 3.6% | 1090 | 68.2% | 6.2% | 208 | 66.3% | 1.1% | 398 | 56.9% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 419 | 21.9% | 3.5% | 337 | 21.0% | 6.0% | 82 | 26.2% | 1.3% | 137 | 19.6% | 4.2% |
| Agglo. - 20 000 hab | 341 | 17.8% | 3.8% | 281 | 17.6% | 6.7% | 60 | 19.2% | 1.2% | 112 | 16.0% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 229 | 12.0% | 3.3% | 190 | 11.9% | 5.6% | 39 | 12.4% | 1.1% | 75 | 10.8% | 4.2% |
| Agglo. + 100 000 hab | 592 | 30.9% | 3.8% | 511 | 31.9% | 6.8% | 81 | 25.8% | 1.0% | 232 | 33.2% | 4.1% |
| Agglo. Paris | 333 | 17.4% | 3.9% | 281 | 17.6% | 6.9% | 52 | 16.4% | 1.2% | 143 | 20.5% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 367 | 19.2% | 3.8% | 310 | 19.4% | 6.8% | 56 | 18.0% | 1.1% | 162 | 23.1% | 3.7% |
| Nord Pas de Calais | 128 | 6.7% | 4.0% | 117 | 7.3% | 7.6% | 11 | 3.5% | 0.7% | 45 | 6.4% | 4.5% |
| Lorraine | 83 | 4.4% | 4.3% | 75 | 4.7% | 8.1% | 8 | 2.5% | 0.8% | 24 | 3.4% | 4.3% |
| Alsace | 59 | 3.1% | 3.9% | 52 | 3.3% | 7.1% | 7 | 2.1% | 0.8% | 27 | 3.9% | 5.5% |
| Franche-Comté | 45 | 2.4% | 4.7% | 36 | 2.3% | 7.9% | 9 | 2.7% | 1.7% | 21 | 2.9% | 7.8% |
| Champagne Ardennes | 48 | 2.5% | 4.4% | 39 | 2.4% | 7.4% | 9 | 2.9% | 1.6% | 22 | 3.2% | 7.5% |
| Picardie | 49 | 2.5% | 3.2% | 37 | 2.3% | 5.0% | 12 | 3.8% | 1.5% | 12 | 1.8% | 3.0% |
| Bourgogne | 59 | 3.1% | 4.4% | 46 | 2.9% | 7.1% | 13 | 4.1% | 1.8% | 15 | 2.1% | 4.4% |
| Haute Normandie | 47 | 2.5% | 3.2% | 36 | 2.2% | 5.0% | 11 | 3.7% | 1.5% | 23 | 3.3% | 5.0% |
| Basse Normandie | 36 | 1.9% | 3.0% | 31 | 1.9% | 5.3% | 5 | 1.6% | 0.8% | 9 | 1.3% | 2.8% |
| Centre | 79 | 4.1% | 3.8% | 67 | 4.2% | 6.6% | 12 | 3.9% | 1.1% | 28 | 4.0% | 4.8% |
| Pays de Loire | 108 | 5.6% | 3.7% | 89 | 5.6% | 6.3% | 19 | 5.9% | 1.2% | 27 | 3.9% | 2.9% |
| Bretagne | 82 | 4.3% | 3.1% | 63 | 4.0% | 5.0% | 18 | 5.9% | 1.3% | 34 | 4.9% | 4.2% |
| Poitou Charentes | 42 | 2.2% | 2.8% | 35 | 2.2% | 4.9% | 7 | 2.2% | 0.9% | 12 | 1.7% | 2.9% |
| Aquitaine | 80 | 4.2% | 2.9% | 62 | 3.9% | 4.7% | 18 | 5.8% | 1.3% | 24 | 3.5% | 2.9% |
| Midi Pyrénées | 80 | 4.2% | 3.3% | 66 | 4.1% | 5.6% | 14 | 4.4% | 1.1% | 29 | 4.1% | 3.6% |
| Limousin | 34 | 1.8% | 5.5% | 28 | 1.8% | 9.6% | 5 | 1.7% | 1.7% | 10 | 1.4% | 6.1% |
| Auvergne | 50 | 2.6% | 4.4% | 37 | 2.3% | 6.9% | 12 | 3.9% | 2.1% | 12 | 1.8% | 4.0% |
| Rhône Alpes | 182 | 9.5% | 3.5% | 153 | 9.6% | 6.1% | 28 | 9.1% | 1.1% | 75 | 10.7% | 4.0% |
| Languedoc Roussillon | 78 | 4.1% | 3.4% | 71 | 4.4% | 6.6% | 7 | 2.2% | 0.6% | 24 | 3.5% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 180 | 9.4% | 4.1% | 148 | 9.3% | 7.2% | 31 | 10.0% | 1.4% | 64 | 9.1% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1378 | 72.0% | 4.1% | 1155 | 72.2% | 6.8% | 223 | 71.2% | 1.3% | 595 | 85.1% | 4.1% |
| Presque tous les jours | 233 | 12.2% | 4.0% | 191 | 11.9% | 7.1% | 42 | 13.3% | 1.3% | 72 | 10.3% | 3.7% |
| 1 à 2 fois par semaine | 101 | 5.3% | 4.1% | 82 | 5.1% | 7.6% | 19 | 6.1% | 1.4% | 18 | 2.5% | 3.3% |
| 1 à 3 fois par mois | 17 | 0.9% | 3.4% | 9 | 0.6% | 4.6% | 8 | 2.5% | 2.6% | 6 | 0.8% | 9.6% |
| Moins souvent | 30 | 1.6% | 4.1% | 26 | 1.6% | 7.6% | 4 | 1.2% | 1.0% | 1 | 0.2% | 2.0% |
| Jamais | 6 | 0.3% | 6.7% | 4 | 0.3% | 7.0% | 2 | 0.5% | 6.0% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 2.8% | 2.8% | 49 | 3.0% | 6.1% | 5 | 1.5% | 0.4% | 8 | 1.1% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 59 | 3.1% | 2.0% | 51 | 3.2% | 4.7% | 8 | 2.6% | 0.4% | 4 | 0.5% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 165 | 8.6% | 2.8% | 136 | 8.5% | 5.2% | 29 | 9.3% | 0.9% | 19 | 2.7% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 232 | 12.1% | 3.5% | 185 | 11.6% | 6.1% | 47 | 14.9% | 1.3% | 47 | 6.7% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 449 | 23.5% | 4.1% | 384 | 24.0% | 7.4% | 65 | 20.8% | 1.1% | 131 | 18.8% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 312 | 16.3% | 4.4% | 249 | 15.6% | 6.8% | 63 | 20.1% | 1.9% | 137 | 19.5% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 308 | 16.1% | 4.3% | 263 | 16.5% | 6.7% | 45 | 14.3% | 1.4% | 157 | 22.4% | 3.9% |
| De 65 000 à moins de 80 000 euros par an | 82 | 4.3% | 4.2% | 72 | 4.5% | 6.6% | 10 | 3.0% | 1.1% | 56 | 8.0% | 4.3% |
| De 80 000 à moins de 115 000 euros par an | 65 | 3.4% | 5.3% | 58 | 3.6% | 8.0% | 7 | 2.2% | 1.4% | 52 | 7.5% | 5.6% |
| 115 000 euros et plus par an | 33 | 1.7% | 5.7% | 29 | 1.8% | 8.2% | 4 | 1.3% | 1.8% | 21 | 3.0% | 4.5% |
| Refus | 85 | 4.4% | 2.7% | 68 | 4.2% | 5.2% | 17 | 5.4% | 1.0% | 31 | 4.5% | 3.1% |
| Ne sait pas | 70 | 3.6% | 3.0% | 56 | 3.5% | 5.7% | 14 | 4.5% | 1.0% | 38 | 5.4% | 4.1% |
