L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2238 | 100.0% | 4.3% | 1804 | 100.0% | 7.3% | 434 | 100.0% | 1.6% | 748 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1804 | 80.6% | 7.3% | 1804 | 100.0% | 7.3% | - | - | - | 596 | 79.6% | 6.8% |
| Femme | 434 | 19.4% | 1.6% | - | - | - | 434 | 100.0% | 1.6% | 153 | 20.4% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 541 | 24.2% | 7.4% | 447 | 24.8% | 12.2% | 93 | 21.5% | 2.6% | 188 | 25.2% | 6.0% |
| 25 à 34 ans | 375 | 16.8% | 4.9% | 317 | 17.6% | 8.5% | 58 | 13.3% | 1.5% | 119 | 15.9% | 3.6% |
| 35 à 49 ans | 561 | 25.1% | 4.5% | 468 | 26.0% | 7.6% | 93 | 21.3% | 1.5% | 238 | 31.9% | 3.9% |
| 50 à 59 ans | 415 | 18.5% | 4.5% | 316 | 17.5% | 6.9% | 99 | 22.9% | 2.2% | 177 | 23.7% | 4.7% |
| 60 ans et plus | 347 | 15.5% | 2.3% | 255 | 14.2% | 3.9% | 91 | 21.0% | 1.1% | 25 | 3.4% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 350 | 15.6% | 1.5% | - | - | - | 350 | 80.7% | 1.5% | 114 | 15.3% | 1.6% |
| Personne de référence | 1411 | 63.0% | 5.0% | 1317 | 73.0% | 6.5% | 93 | 21.5% | 1.2% | 456 | 60.9% | 5.5% |
| Responsable des achats | 1185 | 53.0% | 3.3% | 827 | 45.8% | 6.4% | 359 | 82.6% | 1.6% | 365 | 48.7% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.0% | 4.5% | 20 | 1.1% | 5.5% | 3 | 0.8% | 2.2% | - | - | - |
| Petits patrons | 86 | 3.8% | 5.2% | 75 | 4.2% | 6.7% | 10 | 2.4% | 2.0% | 82 | 11.0% | 5.6% |
| Affaires et Cadres | 171 | 7.7% | 3.4% | 154 | 8.5% | 5.2% | 18 | 4.0% | 0.8% | 158 | 21.2% | 3.4% |
| Professions intermédiaires | 306 | 13.7% | 4.4% | 239 | 13.2% | 7.2% | 67 | 15.5% | 1.9% | 265 | 35.4% | 4.8% |
| Employés | 290 | 12.9% | 3.5% | 177 | 9.8% | 8.1% | 112 | 25.8% | 1.8% | 50 | 6.6% | 2.7% |
| Ouvriers | 580 | 25.9% | 9.0% | 546 | 30.3% | 10.7% | 34 | 7.9% | 2.6% | 45 | 6.0% | 10.5% |
| Retraités | 332 | 14.9% | 2.6% | 253 | 14.0% | 4.2% | 79 | 18.2% | 1.2% | 5 | 0.7% | 2.1% |
| Autres inactifs | 449 | 20.1% | 4.4% | 339 | 18.8% | 9.1% | 110 | 25.4% | 1.7% | 143 | 19.1% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.1% | 3.1% | 19 | 1.1% | 4.7% | 6 | 1.5% | 1.6% | - | - | - |
| Petits patrons | 127 | 5.7% | 4.8% | 100 | 5.6% | 7.6% | 27 | 6.2% | 2.0% | 127 | 17.0% | 4.8% |
| Affaires et Cadres | 245 | 10.9% | 3.4% | 196 | 10.9% | 5.3% | 49 | 11.3% | 1.4% | 245 | 32.8% | 3.4% |
| Professions intermédiaires | 376 | 16.8% | 5.0% | 299 | 16.6% | 7.8% | 77 | 17.7% | 2.1% | 376 | 50.3% | 5.0% |
| Employés | 277 | 12.4% | 5.1% | 236 | 13.1% | 10.1% | 41 | 9.4% | 1.3% | - | - | - |
| Ouvriers | 636 | 28.4% | 6.7% | 533 | 29.6% | 10.4% | 103 | 23.7% | 2.3% | - | - | - |
| Retraités | 377 | 16.9% | 2.6% | 283 | 15.7% | 4.3% | 94 | 21.7% | 1.2% | - | - | - |
| Autres inactifs | 174 | 7.8% | 4.2% | 137 | 7.6% | 8.8% | 37 | 8.6% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 288 | 12.9% | 2.9% | 243 | 13.5% | 5.4% | 45 | 10.4% | 0.8% | 51 | 6.9% | 3.0% |
| 2 personnes | 674 | 30.1% | 3.8% | 491 | 27.2% | 5.7% | 182 | 41.9% | 2.0% | 195 | 26.1% | 4.6% |
| 3 personnes | 502 | 22.4% | 5.5% | 412 | 22.8% | 9.2% | 90 | 20.8% | 2.0% | 180 | 24.1% | 4.6% |
| 4 personnes | 462 | 20.6% | 5.0% | 389 | 21.6% | 8.4% | 73 | 16.8% | 1.6% | 219 | 29.2% | 4.4% |
| 5 personnes et + | 312 | 13.9% | 5.8% | 268 | 14.9% | 10.8% | 44 | 10.1% | 1.5% | 103 | 13.8% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 773 | 34.5% | 5.0% | 642 | 35.6% | 9.0% | 131 | 30.1% | 1.6% | 296 | 39.6% | 3.8% |
| Non | 1465 | 65.5% | 4.0% | 1162 | 64.4% | 6.6% | 304 | 69.9% | 1.6% | 452 | 60.4% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 522 | 23.3% | 4.4% | 410 | 22.7% | 7.3% | 113 | 26.0% | 1.8% | 148 | 19.8% | 4.5% |
| Agglo. - 20 000 hab | 423 | 18.9% | 4.7% | 343 | 19.0% | 8.2% | 80 | 18.5% | 1.7% | 121 | 16.2% | 4.6% |
| Agglo. 20 000 à 100 000 hab | 306 | 13.7% | 4.4% | 231 | 12.8% | 6.8% | 75 | 17.3% | 2.1% | 96 | 12.8% | 5.3% |
| Agglo. + 100 000 hab | 656 | 29.3% | 4.3% | 535 | 29.7% | 7.1% | 121 | 27.9% | 1.5% | 253 | 33.8% | 4.4% |
| Agglo. Paris | 330 | 14.8% | 3.9% | 285 | 15.8% | 7.0% | 45 | 10.3% | 1.0% | 130 | 17.4% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 383 | 17.1% | 4.0% | 336 | 18.6% | 7.4% | 47 | 10.8% | 0.9% | 150 | 20.0% | 3.4% |
| Nord Pas de Calais | 157 | 7.0% | 4.9% | 135 | 7.5% | 8.9% | 22 | 5.0% | 1.3% | 64 | 8.6% | 6.5% |
| Lorraine | 91 | 4.1% | 4.8% | 74 | 4.1% | 8.0% | 17 | 3.9% | 1.7% | 20 | 2.6% | 3.6% |
| Alsace | 81 | 3.6% | 5.3% | 64 | 3.5% | 8.7% | 17 | 4.0% | 2.2% | 20 | 2.7% | 4.1% |
| Franche-Comté | 54 | 2.4% | 5.7% | 40 | 2.2% | 8.7% | 14 | 3.2% | 2.8% | 25 | 3.3% | 9.5% |
| Champagne Ardennes | 52 | 2.3% | 4.8% | 43 | 2.4% | 8.3% | 8 | 1.9% | 1.5% | 22 | 3.0% | 7.4% |
| Picardie | 63 | 2.8% | 4.1% | 49 | 2.7% | 6.5% | 15 | 3.4% | 1.9% | 17 | 2.3% | 4.1% |
| Bourgogne | 72 | 3.2% | 5.4% | 59 | 3.3% | 9.1% | 13 | 3.1% | 1.9% | 19 | 2.6% | 5.7% |
| Haute Normandie | 61 | 2.7% | 4.1% | 54 | 3.0% | 7.6% | 7 | 1.7% | 1.0% | 26 | 3.5% | 5.6% |
| Basse Normandie | 52 | 2.3% | 4.3% | 46 | 2.6% | 8.0% | 5 | 1.2% | 0.8% | 12 | 1.6% | 3.6% |
| Centre | 117 | 5.2% | 5.6% | 91 | 5.0% | 9.0% | 26 | 6.0% | 2.4% | 41 | 5.4% | 6.9% |
| Pays de Loire | 121 | 5.4% | 4.1% | 99 | 5.5% | 7.0% | 22 | 5.0% | 1.4% | 36 | 4.8% | 3.9% |
| Bretagne | 97 | 4.3% | 3.6% | 72 | 4.0% | 5.6% | 25 | 5.8% | 1.8% | 29 | 3.9% | 3.6% |
| Poitou Charentes | 54 | 2.4% | 3.6% | 43 | 2.4% | 6.0% | 11 | 2.5% | 1.4% | 18 | 2.3% | 4.4% |
| Aquitaine | 124 | 5.6% | 4.5% | 89 | 4.9% | 6.8% | 36 | 8.2% | 2.5% | 45 | 6.0% | 5.2% |
| Midi Pyrénées | 120 | 5.4% | 4.9% | 99 | 5.5% | 8.4% | 21 | 4.8% | 1.6% | 37 | 5.0% | 4.7% |
| Limousin | 26 | 1.2% | 4.2% | 21 | 1.2% | 7.1% | 5 | 1.2% | 1.7% | 7 | 1.0% | 4.5% |
| Auvergne | 60 | 2.7% | 5.3% | 47 | 2.6% | 8.6% | 14 | 3.1% | 2.3% | 13 | 1.7% | 4.2% |
| Rhône Alpes | 189 | 8.4% | 3.7% | 141 | 7.8% | 5.7% | 48 | 11.0% | 1.8% | 64 | 8.6% | 3.4% |
| Languedoc Roussillon | 68 | 3.1% | 3.0% | 50 | 2.8% | 4.7% | 18 | 4.2% | 1.5% | 12 | 1.7% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 194 | 8.7% | 4.5% | 151 | 8.4% | 7.3% | 43 | 9.9% | 1.9% | 70 | 9.3% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1626 | 72.6% | 4.8% | 1339 | 74.2% | 7.9% | 287 | 66.0% | 1.7% | 621 | 83.0% | 4.2% |
| Presque tous les jours | 226 | 10.1% | 3.9% | 180 | 10.0% | 6.7% | 46 | 10.5% | 1.5% | 80 | 10.7% | 4.1% |
| 1 à 2 fois par semaine | 127 | 5.7% | 5.1% | 93 | 5.2% | 8.6% | 34 | 7.8% | 2.4% | 26 | 3.5% | 4.9% |
| 1 à 3 fois par mois | 25 | 1.1% | 5.0% | 13 | 0.7% | 6.5% | 12 | 2.7% | 3.9% | 4 | 0.5% | 6.4% |
| Moins souvent | 34 | 1.5% | 4.7% | 28 | 1.6% | 8.3% | 6 | 1.4% | 1.6% | 4 | 0.6% | 7.9% |
| Jamais | 7 | 0.3% | 8.3% | 6 | 0.3% | 9.2% | 2 | 0.4% | 6.0% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 2.9% | 3.4% | 47 | 2.6% | 5.9% | 19 | 4.3% | 1.7% | 11 | 1.5% | 6.0% |
| De 9 000 à moins de 12 000 euros par an | 101 | 4.5% | 3.4% | 79 | 4.4% | 7.2% | 21 | 4.9% | 1.1% | 4 | 0.5% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 225 | 10.1% | 3.8% | 190 | 10.5% | 7.2% | 36 | 8.2% | 1.1% | 22 | 2.9% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 279 | 12.5% | 4.2% | 218 | 12.1% | 7.2% | 61 | 14.1% | 1.7% | 48 | 6.4% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 514 | 23.0% | 4.7% | 406 | 22.5% | 7.8% | 109 | 25.1% | 1.9% | 161 | 21.5% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 340 | 15.2% | 4.8% | 286 | 15.9% | 7.8% | 53 | 12.3% | 1.6% | 127 | 17.0% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 349 | 15.6% | 4.8% | 291 | 16.1% | 7.4% | 58 | 13.3% | 1.8% | 175 | 23.5% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 85 | 3.8% | 4.3% | 76 | 4.2% | 7.0% | 9 | 2.1% | 1.0% | 51 | 6.9% | 4.0% |
| De 80 000 à moins de 115 000 euros par an | 73 | 3.3% | 5.9% | 56 | 3.1% | 7.7% | 17 | 4.0% | 3.4% | 55 | 7.4% | 5.9% |
| 115 000 euros et plus par an | 15 | 0.7% | 2.6% | 14 | 0.8% | 4.0% | 1 | 0.2% | 0.3% | 11 | 1.4% | 2.3% |
| Refus | 91 | 4.1% | 3.0% | 72 | 4.0% | 5.5% | 20 | 4.6% | 1.1% | 31 | 4.2% | 3.1% |
| Ne sait pas | 100 | 4.5% | 4.3% | 70 | 3.9% | 7.1% | 30 | 7.0% | 2.2% | 51 | 6.8% | 5.5% |
