L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1257 | 100.0% | 2.4% | 442 | 100.0% | 1.8% | 815 | 100.0% | 3.0% | 336 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 442 | 35.2% | 1.8% | 442 | 100.0% | 1.8% | - | - | - | 112 | 33.4% | 1.3% |
| Femme | 815 | 64.8% | 3.0% | - | - | - | 815 | 100.0% | 3.0% | 224 | 66.6% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 20 | 1.6% | 0.3% | 15 | 3.3% | 0.4% | 6 | 0.7% | 0.2% | 15 | 4.5% | 0.5% |
| 25 à 34 ans | 62 | 4.9% | 0.8% | 15 | 3.4% | 0.4% | 47 | 5.7% | 1.2% | 29 | 8.6% | 0.9% |
| 35 à 49 ans | 250 | 19.9% | 2.0% | 88 | 19.8% | 1.4% | 162 | 19.9% | 2.6% | 125 | 37.1% | 2.0% |
| 50 à 59 ans | 360 | 28.7% | 3.9% | 147 | 33.2% | 3.2% | 213 | 26.2% | 4.6% | 123 | 36.5% | 3.2% |
| 60 ans et plus | 564 | 44.9% | 3.7% | 178 | 40.3% | 2.7% | 386 | 47.4% | 4.5% | 45 | 13.4% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 786 | 62.5% | 3.4% | - | - | - | 786 | 96.4% | 3.4% | 215 | 64.1% | 3.1% |
| Personne de référence | 635 | 50.5% | 2.3% | 399 | 90.1% | 2.0% | 236 | 29.0% | 3.1% | 138 | 41.1% | 1.7% |
| Responsable des achats | 1035 | 82.3% | 2.9% | 272 | 61.6% | 2.1% | 762 | 93.6% | 3.4% | 268 | 79.7% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.4% | 3.4% | 6 | 1.3% | 1.6% | 12 | 1.5% | 7.7% | - | - | - |
| Petits patrons | 43 | 3.4% | 2.7% | 27 | 6.1% | 2.4% | 16 | 2.0% | 3.2% | 37 | 11.1% | 2.6% |
| Affaires et Cadres | 81 | 6.4% | 1.6% | 31 | 7.1% | 1.1% | 49 | 6.1% | 2.3% | 72 | 21.4% | 1.6% |
| Professions intermédiaires | 148 | 11.8% | 2.2% | 49 | 11.2% | 1.5% | 99 | 12.2% | 2.8% | 114 | 34.0% | 2.1% |
| Employés | 200 | 15.9% | 2.4% | 30 | 6.8% | 1.4% | 170 | 20.8% | 2.8% | 57 | 16.8% | 3.1% |
| Ouvriers | 105 | 8.3% | 1.6% | 88 | 19.9% | 1.7% | 17 | 2.1% | 1.3% | 8 | 2.4% | 1.9% |
| Retraités | 474 | 37.7% | 3.8% | 165 | 37.3% | 2.7% | 309 | 37.9% | 4.7% | 14 | 4.1% | 5.6% |
| Autres inactifs | 189 | 15.0% | 1.8% | 46 | 10.4% | 1.2% | 143 | 17.5% | 2.2% | 34 | 10.1% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.8% | 2.8% | 6 | 1.3% | 1.5% | 17 | 2.1% | 4.2% | - | - | - |
| Petits patrons | 61 | 4.9% | 2.3% | 23 | 5.2% | 1.7% | 39 | 4.7% | 2.9% | 61 | 18.3% | 2.3% |
| Affaires et Cadres | 113 | 9.0% | 1.6% | 32 | 7.3% | 0.9% | 81 | 10.0% | 2.3% | 113 | 33.8% | 1.6% |
| Professions intermédiaires | 161 | 12.8% | 2.1% | 57 | 12.9% | 1.5% | 104 | 12.8% | 2.8% | 161 | 48.0% | 2.1% |
| Employés | 99 | 7.9% | 1.8% | 29 | 6.6% | 1.3% | 70 | 8.6% | 2.3% | - | - | - |
| Ouvriers | 164 | 13.1% | 1.7% | 81 | 18.3% | 1.6% | 83 | 10.2% | 1.9% | - | - | - |
| Retraités | 521 | 41.5% | 3.6% | 171 | 38.6% | 2.6% | 350 | 43.0% | 4.5% | - | - | - |
| Autres inactifs | 113 | 9.0% | 2.8% | 43 | 9.8% | 2.8% | 70 | 8.6% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 249 | 19.8% | 2.5% | 64 | 14.4% | 1.4% | 185 | 22.7% | 3.3% | 43 | 12.8% | 2.5% |
| 2 personnes | 604 | 48.1% | 3.4% | 230 | 52.0% | 2.6% | 375 | 46.0% | 4.0% | 110 | 32.9% | 2.6% |
| 3 personnes | 143 | 11.4% | 1.6% | 49 | 11.0% | 1.1% | 94 | 11.6% | 2.0% | 63 | 18.6% | 1.6% |
| 4 personnes | 154 | 12.3% | 1.7% | 57 | 12.9% | 1.2% | 97 | 12.0% | 2.1% | 75 | 22.3% | 1.5% |
| 5 personnes et + | 107 | 8.5% | 2.0% | 43 | 9.7% | 1.7% | 64 | 7.8% | 2.2% | 45 | 13.4% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 250 | 19.9% | 1.6% | 87 | 19.7% | 1.2% | 163 | 20.0% | 2.0% | 108 | 32.2% | 1.4% |
| Non | 1007 | 80.1% | 2.8% | 355 | 80.3% | 2.0% | 651 | 80.0% | 3.5% | 228 | 67.8% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 461 | 36.7% | 3.9% | 168 | 38.0% | 3.0% | 293 | 36.0% | 4.7% | 110 | 32.9% | 3.4% |
| Agglo. - 20 000 hab | 258 | 20.5% | 2.9% | 83 | 18.8% | 2.0% | 175 | 21.5% | 3.6% | 59 | 17.4% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 167 | 13.3% | 2.4% | 48 | 10.9% | 1.4% | 118 | 14.5% | 3.3% | 43 | 12.9% | 2.4% |
| Agglo. + 100 000 hab | 245 | 19.5% | 1.6% | 91 | 20.6% | 1.2% | 154 | 18.9% | 1.9% | 80 | 23.8% | 1.4% |
| Agglo. Paris | 126 | 10.0% | 1.5% | 51 | 11.6% | 1.3% | 75 | 9.2% | 1.7% | 44 | 13.0% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 171 | 13.6% | 1.8% | 67 | 15.1% | 1.5% | 104 | 12.7% | 2.1% | 56 | 16.6% | 1.3% |
| Nord Pas de Calais | 53 | 4.2% | 1.6% | 22 | 5.0% | 1.5% | 31 | 3.8% | 1.8% | 15 | 4.5% | 1.5% |
| Lorraine | 29 | 2.3% | 1.5% | 5 | 1.2% | 0.6% | 24 | 2.9% | 2.4% | 10 | 2.8% | 1.7% |
| Alsace | 41 | 3.3% | 2.7% | 15 | 3.5% | 2.1% | 26 | 3.2% | 3.3% | 8 | 2.4% | 1.6% |
| Franche-Comté | 30 | 2.4% | 3.1% | 9 | 2.1% | 2.0% | 21 | 2.5% | 4.2% | 11 | 3.4% | 4.4% |
| Champagne Ardennes | 36 | 2.9% | 3.3% | 13 | 3.0% | 2.5% | 23 | 2.8% | 4.1% | 7 | 2.1% | 2.4% |
| Picardie | 40 | 3.2% | 2.6% | 12 | 2.6% | 1.6% | 29 | 3.5% | 3.6% | 9 | 2.7% | 2.2% |
| Bourgogne | 42 | 3.3% | 3.1% | 18 | 4.0% | 2.7% | 24 | 2.9% | 3.4% | 4 | 1.3% | 1.2% |
| Haute Normandie | 22 | 1.8% | 1.5% | 15 | 3.3% | 2.1% | 8 | 0.9% | 1.0% | 6 | 1.9% | 1.4% |
| Basse Normandie | 31 | 2.5% | 2.6% | 17 | 3.9% | 3.0% | 14 | 1.7% | 2.2% | 10 | 3.0% | 3.1% |
| Centre | 66 | 5.2% | 3.1% | 20 | 4.6% | 2.0% | 46 | 5.6% | 4.2% | 20 | 5.9% | 3.4% |
| Pays de Loire | 79 | 6.2% | 2.7% | 33 | 7.5% | 2.3% | 46 | 5.6% | 3.0% | 17 | 5.1% | 1.8% |
| Bretagne | 94 | 7.5% | 3.5% | 35 | 8.0% | 2.8% | 59 | 7.2% | 4.3% | 28 | 8.4% | 3.5% |
| Poitou Charentes | 57 | 4.5% | 3.8% | 14 | 3.1% | 1.9% | 43 | 5.3% | 5.6% | 13 | 3.9% | 3.3% |
| Aquitaine | 89 | 7.1% | 3.2% | 30 | 6.8% | 2.3% | 59 | 7.3% | 4.1% | 13 | 3.8% | 1.5% |
| Midi Pyrénées | 73 | 5.8% | 3.0% | 25 | 5.7% | 2.2% | 48 | 5.9% | 3.8% | 20 | 5.8% | 2.5% |
| Limousin | 24 | 1.9% | 3.9% | 10 | 2.4% | 3.5% | 14 | 1.7% | 4.2% | 7 | 2.1% | 4.3% |
| Auvergne | 37 | 2.9% | 3.3% | 8 | 1.8% | 1.5% | 29 | 3.6% | 4.9% | 8 | 2.3% | 2.5% |
| Rhône Alpes | 112 | 8.9% | 2.2% | 40 | 9.0% | 1.6% | 72 | 8.9% | 2.7% | 28 | 8.4% | 1.5% |
| Languedoc Roussillon | 50 | 4.0% | 2.2% | 18 | 4.1% | 1.7% | 32 | 3.9% | 2.6% | 12 | 3.4% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 80 | 6.3% | 1.8% | 14 | 3.1% | 0.7% | 66 | 8.1% | 2.9% | 34 | 10.1% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 736 | 58.6% | 2.2% | 263 | 59.5% | 1.6% | 473 | 58.1% | 2.8% | 262 | 77.9% | 1.8% |
| Presque tous les jours | 176 | 14.0% | 3.0% | 47 | 10.5% | 1.7% | 129 | 15.9% | 4.1% | 53 | 15.7% | 2.7% |
| 1 à 2 fois par semaine | 75 | 6.0% | 3.0% | 27 | 6.0% | 2.5% | 48 | 6.0% | 3.4% | 12 | 3.5% | 2.2% |
| 1 à 3 fois par mois | 12 | 1.0% | 2.5% | 1 | 0.1% | 0.2% | 12 | 1.5% | 4.0% | 3 | 0.8% | 4.3% |
| Moins souvent | 16 | 1.3% | 2.2% | 3 | 0.6% | 0.8% | 13 | 1.6% | 3.5% | - | - | - |
| Jamais | 1 | 0.1% | 0.8% | - | - | - | 1 | 0.1% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 50 | 4.0% | 2.6% | 24 | 5.3% | 3.0% | 27 | 3.3% | 2.4% | 8 | 2.5% | 4.5% |
| De 9 000 à moins de 12 000 euros par an | 54 | 4.3% | 1.8% | 8 | 1.7% | 0.7% | 46 | 5.6% | 2.5% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 132 | 10.5% | 2.2% | 41 | 9.2% | 1.5% | 91 | 11.1% | 2.8% | 7 | 2.2% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 192 | 15.3% | 2.9% | 69 | 15.6% | 2.3% | 123 | 15.1% | 3.5% | 45 | 13.3% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 315 | 25.0% | 2.9% | 115 | 25.9% | 2.2% | 200 | 24.5% | 3.5% | 60 | 17.9% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 174 | 13.8% | 2.5% | 70 | 15.7% | 1.9% | 104 | 12.8% | 3.1% | 53 | 15.9% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 171 | 13.6% | 2.4% | 59 | 13.3% | 1.5% | 112 | 13.7% | 3.4% | 90 | 26.7% | 2.2% |
| De 65 000 à moins de 80 000 euros par an | 35 | 2.8% | 1.8% | 9 | 2.1% | 0.8% | 26 | 3.1% | 2.9% | 19 | 5.6% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.6% | 1.7% | 7 | 1.6% | 1.0% | 13 | 1.7% | 2.7% | 13 | 4.0% | 1.4% |
| 115 000 euros et plus par an | 10 | 0.8% | 1.6% | 6 | 1.2% | 1.5% | 4 | 0.5% | 1.8% | 7 | 2.0% | 1.4% |
| Refus | 76 | 6.0% | 2.5% | 23 | 5.1% | 1.7% | 53 | 6.5% | 3.0% | 24 | 7.3% | 2.4% |
| Ne sait pas | 30 | 2.4% | 1.3% | 14 | 3.2% | 1.4% | 16 | 2.0% | 1.2% | 8 | 2.5% | 0.9% |
