L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 853 | 100.0% | 1.6% | 506 | 100.0% | 2.0% | 347 | 100.0% | 1.3% | 481 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 506 | 59.3% | 2.0% | 506 | 100.0% | 2.0% | - | - | - | 286 | 59.4% | 3.2% |
| Femme | 347 | 40.7% | 1.3% | - | - | - | 347 | 100.0% | 1.3% | 195 | 40.6% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 278 | 32.6% | 3.8% | 154 | 30.5% | 4.2% | 124 | 35.7% | 3.5% | 175 | 36.4% | 5.6% |
| 25 à 34 ans | 111 | 13.0% | 1.5% | 72 | 14.2% | 1.9% | 39 | 11.3% | 1.0% | 61 | 12.8% | 1.8% |
| 35 à 49 ans | 167 | 19.6% | 1.3% | 103 | 20.3% | 1.7% | 65 | 18.6% | 1.0% | 113 | 23.4% | 1.8% |
| 50 à 59 ans | 146 | 17.1% | 1.6% | 83 | 16.3% | 1.8% | 63 | 18.2% | 1.4% | 110 | 22.8% | 2.9% |
| 60 ans et plus | 151 | 17.7% | 1.0% | 95 | 18.7% | 1.4% | 56 | 16.1% | 0.7% | 22 | 4.6% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 213 | 24.9% | 0.9% | - | - | - | 213 | 61.2% | 0.9% | 114 | 23.7% | 1.6% |
| Personne de référence | 401 | 47.0% | 1.4% | 345 | 68.3% | 1.7% | 56 | 16.1% | 0.7% | 204 | 42.4% | 2.5% |
| Responsable des achats | 438 | 51.3% | 1.2% | 237 | 46.9% | 1.8% | 200 | 57.7% | 0.9% | 228 | 47.4% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 0.9% | 3 | 0.5% | 0.7% | 2 | 0.6% | 1.4% | 0 | 0.1% | 4.4% |
| Petits patrons | 12 | 1.4% | 0.7% | 11 | 2.2% | 1.0% | 1 | 0.4% | 0.3% | 11 | 2.4% | 0.8% |
| Affaires et Cadres | 175 | 20.5% | 3.4% | 100 | 19.8% | 3.4% | 75 | 21.5% | 3.5% | 157 | 32.6% | 3.4% |
| Professions intermédiaires | 129 | 15.1% | 1.9% | 82 | 16.2% | 2.5% | 48 | 13.7% | 1.3% | 112 | 23.4% | 2.0% |
| Employés | 90 | 10.5% | 1.1% | 52 | 10.3% | 2.4% | 38 | 10.9% | 0.6% | 22 | 4.5% | 1.2% |
| Ouvriers | 37 | 4.4% | 0.6% | 37 | 7.4% | 0.7% | - | - | - | 1 | 0.3% | 0.3% |
| Retraités | 124 | 14.5% | 1.0% | 80 | 15.7% | 1.3% | 45 | 12.8% | 0.7% | 2 | 0.5% | 0.9% |
| Autres inactifs | 281 | 32.9% | 2.7% | 141 | 28.0% | 3.8% | 139 | 40.1% | 2.1% | 175 | 36.4% | 5.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.1% | 1.2% | 5 | 1.0% | 1.2% | 5 | 1.4% | 1.2% | - | - | - |
| Petits patrons | 66 | 7.7% | 2.5% | 38 | 7.4% | 2.9% | 28 | 8.1% | 2.1% | 66 | 13.7% | 2.5% |
| Affaires et Cadres | 261 | 30.6% | 3.6% | 149 | 29.5% | 4.1% | 112 | 32.1% | 3.1% | 261 | 54.2% | 3.6% |
| Professions intermédiaires | 155 | 18.1% | 2.0% | 99 | 19.6% | 2.6% | 56 | 16.0% | 1.5% | 155 | 32.2% | 2.0% |
| Employés | 79 | 9.3% | 1.5% | 53 | 10.4% | 2.3% | 26 | 7.6% | 0.9% | - | - | - |
| Ouvriers | 91 | 10.6% | 1.0% | 44 | 8.7% | 0.9% | 47 | 13.4% | 1.1% | - | - | - |
| Retraités | 150 | 17.6% | 1.0% | 90 | 17.7% | 1.4% | 60 | 17.3% | 0.8% | - | - | - |
| Autres inactifs | 43 | 5.0% | 1.0% | 28 | 5.6% | 1.8% | 14 | 4.1% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 102 | 12.0% | 1.0% | 58 | 11.6% | 1.3% | 44 | 12.6% | 0.8% | 42 | 8.8% | 2.4% |
| 2 personnes | 246 | 28.8% | 1.4% | 153 | 30.3% | 1.8% | 93 | 26.7% | 1.0% | 101 | 20.9% | 2.4% |
| 3 personnes | 171 | 20.1% | 1.9% | 97 | 19.2% | 2.2% | 74 | 21.4% | 1.6% | 108 | 22.4% | 2.7% |
| 4 personnes | 202 | 23.7% | 2.2% | 106 | 21.0% | 2.3% | 96 | 27.5% | 2.0% | 150 | 31.1% | 3.0% |
| 5 personnes et + | 132 | 15.4% | 2.5% | 91 | 18.0% | 3.7% | 41 | 11.7% | 1.4% | 80 | 16.7% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 256 | 30.0% | 1.7% | 158 | 31.3% | 2.2% | 98 | 28.1% | 1.2% | 170 | 35.3% | 2.2% |
| Non | 597 | 70.0% | 1.6% | 348 | 68.7% | 2.0% | 250 | 71.9% | 1.3% | 311 | 64.7% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 128 | 15.0% | 1.1% | 72 | 14.2% | 1.3% | 56 | 16.1% | 0.9% | 60 | 12.5% | 1.8% |
| Agglo. - 20 000 hab | 101 | 11.9% | 1.1% | 58 | 11.5% | 1.4% | 43 | 12.4% | 0.9% | 58 | 12.1% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 95 | 11.1% | 1.4% | 51 | 10.1% | 1.5% | 44 | 12.5% | 1.2% | 52 | 10.8% | 2.9% |
| Agglo. + 100 000 hab | 312 | 36.5% | 2.0% | 188 | 37.2% | 2.5% | 124 | 35.6% | 1.6% | 183 | 37.9% | 3.2% |
| Agglo. Paris | 217 | 25.5% | 2.5% | 136 | 26.9% | 3.3% | 81 | 23.4% | 1.8% | 128 | 26.6% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 238 | 27.9% | 2.5% | 146 | 28.9% | 3.2% | 92 | 26.5% | 1.8% | 139 | 28.9% | 3.2% |
| Nord Pas de Calais | 43 | 5.1% | 1.3% | 30 | 5.8% | 1.9% | 14 | 3.9% | 0.8% | 28 | 5.9% | 2.8% |
| Lorraine | 16 | 1.8% | 0.8% | 11 | 2.2% | 1.2% | 5 | 1.3% | 0.5% | 9 | 1.9% | 1.7% |
| Alsace | 20 | 2.3% | 1.3% | 14 | 2.8% | 1.9% | 6 | 1.6% | 0.7% | 6 | 1.2% | 1.1% |
| Franche-Comté | 17 | 2.0% | 1.7% | 8 | 1.5% | 1.6% | 9 | 2.6% | 1.9% | 6 | 1.3% | 2.4% |
| Champagne Ardennes | 13 | 1.6% | 1.2% | 7 | 1.4% | 1.3% | 6 | 1.8% | 1.1% | 7 | 1.5% | 2.5% |
| Picardie | 17 | 2.0% | 1.1% | 5 | 1.0% | 0.7% | 12 | 3.5% | 1.5% | 9 | 1.9% | 2.2% |
| Bourgogne | 13 | 1.5% | 0.9% | 10 | 1.9% | 1.5% | 3 | 0.8% | 0.4% | 6 | 1.3% | 1.9% |
| Haute Normandie | 22 | 2.6% | 1.5% | 20 | 3.9% | 2.8% | 3 | 0.8% | 0.4% | 16 | 3.2% | 3.3% |
| Basse Normandie | 17 | 1.9% | 1.4% | 8 | 1.6% | 1.4% | 9 | 2.5% | 1.4% | 6 | 1.3% | 1.9% |
| Centre | 18 | 2.1% | 0.9% | 17 | 3.3% | 1.7% | 2 | 0.4% | 0.1% | 12 | 2.4% | 2.0% |
| Pays de Loire | 41 | 4.8% | 1.4% | 22 | 4.3% | 1.5% | 20 | 5.7% | 1.3% | 24 | 5.1% | 2.6% |
| Bretagne | 48 | 5.6% | 1.8% | 19 | 3.8% | 1.5% | 29 | 8.3% | 2.1% | 26 | 5.5% | 3.3% |
| Poitou Charentes | 18 | 2.1% | 1.2% | 8 | 1.5% | 1.1% | 10 | 2.9% | 1.3% | 9 | 1.8% | 2.2% |
| Aquitaine | 44 | 5.1% | 1.6% | 20 | 3.9% | 1.5% | 24 | 6.8% | 1.6% | 18 | 3.6% | 2.1% |
| Midi Pyrénées | 39 | 4.6% | 1.6% | 24 | 4.8% | 2.1% | 15 | 4.2% | 1.2% | 23 | 4.9% | 2.9% |
| Limousin | 5 | 0.6% | 0.9% | 5 | 1.0% | 1.7% | 1 | 0.2% | 0.2% | 3 | 0.7% | 2.1% |
| Auvergne | 12 | 1.4% | 1.0% | 8 | 1.5% | 1.4% | 4 | 1.2% | 0.7% | 6 | 1.3% | 2.0% |
| Rhône Alpes | 113 | 13.2% | 2.2% | 67 | 13.2% | 2.7% | 46 | 13.3% | 1.7% | 65 | 13.4% | 3.4% |
| Languedoc Roussillon | 42 | 4.9% | 1.8% | 28 | 5.6% | 2.6% | 14 | 3.9% | 1.1% | 27 | 5.7% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 57 | 6.7% | 1.3% | 31 | 6.0% | 1.5% | 27 | 7.7% | 1.2% | 35 | 7.2% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 716 | 83.9% | 2.1% | 428 | 84.6% | 2.5% | 288 | 83.0% | 1.7% | 415 | 86.3% | 2.8% |
| Presque tous les jours | 92 | 10.8% | 1.6% | 51 | 10.0% | 1.9% | 42 | 12.0% | 1.3% | 56 | 11.7% | 2.9% |
| 1 à 2 fois par semaine | 14 | 1.7% | 0.6% | 8 | 1.6% | 0.7% | 7 | 1.9% | 0.5% | 4 | 0.9% | 0.8% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.7% | 2 | 0.4% | 1.0% | 1 | 0.4% | 0.5% | 2 | 0.4% | 3.4% |
| Moins souvent | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.1% | 0.9% | 11 | 2.1% | 1.4% | 7 | 2.0% | 0.6% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 20 | 2.3% | 0.7% | 16 | 3.1% | 1.4% | 4 | 1.1% | 0.2% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 27 | 3.2% | 0.5% | 13 | 2.6% | 0.5% | 14 | 4.1% | 0.4% | 14 | 2.9% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 55 | 6.5% | 0.8% | 27 | 5.3% | 0.9% | 28 | 8.2% | 0.8% | 29 | 6.0% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 166 | 19.5% | 1.5% | 107 | 21.2% | 2.1% | 59 | 16.9% | 1.0% | 74 | 15.3% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 142 | 16.6% | 2.0% | 86 | 17.1% | 2.4% | 55 | 15.9% | 1.6% | 68 | 14.1% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 193 | 22.7% | 2.7% | 125 | 24.7% | 3.2% | 69 | 19.8% | 2.1% | 135 | 28.1% | 3.4% |
| De 65 000 à moins de 80 000 euros par an | 73 | 8.6% | 3.7% | 42 | 8.4% | 3.9% | 31 | 9.0% | 3.6% | 56 | 11.6% | 4.3% |
| De 80 000 à moins de 115 000 euros par an | 36 | 4.2% | 2.9% | 20 | 4.0% | 2.8% | 15 | 4.4% | 3.0% | 31 | 6.5% | 3.3% |
| 115 000 euros et plus par an | 22 | 2.6% | 3.7% | 18 | 3.5% | 5.0% | 4 | 1.3% | 1.9% | 19 | 3.9% | 3.9% |
| Refus | 44 | 5.1% | 1.4% | 19 | 3.7% | 1.4% | 25 | 7.3% | 1.4% | 22 | 4.6% | 2.2% |
| Ne sait pas | 57 | 6.7% | 2.4% | 22 | 4.3% | 2.2% | 35 | 10.2% | 2.6% | 34 | 7.0% | 3.7% |
