L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 378 | 100.0% | 0.7% | 138 | 100.0% | 0.6% | 240 | 100.0% | 0.9% | 111 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 138 | 36.5% | 0.6% | 138 | 100.0% | 0.6% | - | - | - | 32 | 28.4% | 0.4% |
| Femme | 240 | 63.5% | 0.9% | - | - | - | 240 | 100.0% | 0.9% | 80 | 71.6% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 56 | 14.7% | 0.8% | 18 | 12.8% | 0.5% | 38 | 15.8% | 1.1% | 16 | 14.0% | 0.5% |
| 25 à 34 ans | 61 | 16.1% | 0.8% | 21 | 15.4% | 0.6% | 40 | 16.5% | 1.0% | 20 | 17.8% | 0.6% |
| 35 à 49 ans | 101 | 26.8% | 0.8% | 40 | 29.4% | 0.7% | 61 | 25.3% | 1.0% | 40 | 36.2% | 0.7% |
| 50 à 59 ans | 93 | 24.5% | 1.0% | 44 | 31.7% | 1.0% | 49 | 20.3% | 1.1% | 32 | 28.7% | 0.8% |
| 60 ans et plus | 68 | 17.9% | 0.4% | 15 | 10.7% | 0.2% | 53 | 22.0% | 0.6% | 4 | 3.3% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 206 | 54.6% | 0.9% | - | - | - | 206 | 85.8% | 0.9% | 67 | 60.1% | 1.0% |
| Personne de référence | 153 | 40.4% | 0.5% | 113 | 81.6% | 0.6% | 40 | 16.8% | 0.5% | 37 | 33.4% | 0.5% |
| Responsable des achats | 301 | 79.6% | 0.8% | 92 | 66.5% | 0.7% | 209 | 87.2% | 0.9% | 90 | 81.0% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.7% | - | - | - | 4 | 1.5% | 2.3% | - | - | - |
| Petits patrons | 20 | 5.2% | 1.2% | 8 | 5.9% | 0.7% | 11 | 4.7% | 2.3% | 16 | 14.1% | 1.1% |
| Affaires et Cadres | 21 | 5.4% | 0.4% | 11 | 7.9% | 0.4% | 10 | 4.0% | 0.5% | 18 | 15.7% | 0.4% |
| Professions intermédiaires | 50 | 13.3% | 0.7% | 14 | 10.3% | 0.4% | 36 | 15.0% | 1.0% | 32 | 29.0% | 0.6% |
| Employés | 73 | 19.2% | 0.9% | 11 | 7.8% | 0.5% | 62 | 25.8% | 1.0% | 9 | 8.1% | 0.5% |
| Ouvriers | 50 | 13.3% | 0.8% | 44 | 31.7% | 0.9% | 7 | 2.8% | 0.5% | 4 | 3.7% | 1.0% |
| Retraités | 63 | 16.7% | 0.5% | 18 | 13.1% | 0.3% | 45 | 18.8% | 0.7% | 0 | 0.4% | 0.2% |
| Autres inactifs | 98 | 25.9% | 1.0% | 32 | 23.3% | 0.9% | 66 | 27.4% | 1.0% | 32 | 28.9% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.6% | 0.7% | 1 | 0.5% | 0.2% | 5 | 2.2% | 1.3% | - | - | - |
| Petits patrons | 19 | 5.0% | 0.7% | 7 | 5.1% | 0.5% | 12 | 5.0% | 0.9% | 19 | 17.1% | 0.7% |
| Affaires et Cadres | 39 | 10.4% | 0.5% | 10 | 7.3% | 0.3% | 29 | 12.2% | 0.8% | 39 | 35.4% | 0.5% |
| Professions intermédiaires | 53 | 14.0% | 0.7% | 15 | 10.5% | 0.4% | 38 | 15.9% | 1.0% | 53 | 47.5% | 0.7% |
| Employés | 47 | 12.4% | 0.9% | 14 | 9.9% | 0.6% | 33 | 13.8% | 1.1% | - | - | - |
| Ouvriers | 93 | 24.5% | 1.0% | 41 | 29.5% | 0.8% | 52 | 21.7% | 1.2% | - | - | - |
| Retraités | 80 | 21.0% | 0.6% | 28 | 20.3% | 0.4% | 52 | 21.4% | 0.7% | - | - | - |
| Autres inactifs | 42 | 11.1% | 1.0% | 23 | 16.9% | 1.5% | 19 | 7.8% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 56 | 14.9% | 0.6% | 30 | 22.0% | 0.7% | 26 | 10.9% | 0.5% | 9 | 8.2% | 0.5% |
| 2 personnes | 132 | 34.9% | 0.7% | 36 | 26.4% | 0.4% | 96 | 39.8% | 1.0% | 33 | 30.0% | 0.8% |
| 3 personnes | 63 | 16.7% | 0.7% | 21 | 15.6% | 0.5% | 42 | 17.4% | 0.9% | 23 | 20.5% | 0.6% |
| 4 personnes | 67 | 17.7% | 0.7% | 24 | 17.1% | 0.5% | 43 | 18.1% | 0.9% | 33 | 29.4% | 0.7% |
| 5 personnes et + | 59 | 15.7% | 1.1% | 26 | 18.9% | 1.0% | 33 | 13.8% | 1.2% | 13 | 11.9% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 132 | 34.8% | 0.9% | 45 | 32.5% | 0.6% | 87 | 36.1% | 1.0% | 47 | 42.5% | 0.6% |
| Non | 247 | 65.2% | 0.7% | 93 | 67.5% | 0.5% | 154 | 63.9% | 0.8% | 64 | 57.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 86 | 22.9% | 0.7% | 33 | 23.9% | 0.6% | 53 | 22.2% | 0.9% | 21 | 18.6% | 0.6% |
| Agglo. - 20 000 hab | 64 | 17.0% | 0.7% | 22 | 16.2% | 0.5% | 42 | 17.5% | 0.9% | 24 | 21.7% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 51 | 13.4% | 0.7% | 17 | 12.3% | 0.5% | 34 | 14.0% | 0.9% | 12 | 10.7% | 0.7% |
| Agglo. + 100 000 hab | 117 | 30.8% | 0.8% | 37 | 27.0% | 0.5% | 79 | 33.0% | 1.0% | 37 | 33.4% | 0.7% |
| Agglo. Paris | 60 | 15.9% | 0.7% | 28 | 20.5% | 0.7% | 32 | 13.3% | 0.7% | 17 | 15.6% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 72 | 19.0% | 0.8% | 35 | 25.6% | 0.8% | 37 | 15.2% | 0.7% | 26 | 23.6% | 0.6% |
| Nord Pas de Calais | 21 | 5.6% | 0.7% | 8 | 5.5% | 0.5% | 14 | 5.7% | 0.8% | 8 | 7.4% | 0.8% |
| Lorraine | 18 | 4.6% | 0.9% | 9 | 6.5% | 1.0% | 9 | 3.6% | 0.9% | 6 | 5.0% | 1.0% |
| Alsace | 17 | 4.6% | 1.1% | 12 | 9.0% | 1.7% | 5 | 2.1% | 0.6% | 4 | 3.7% | 0.8% |
| Franche-Comté | 9 | 2.4% | 0.9% | 4 | 2.8% | 0.8% | 5 | 2.1% | 1.1% | 1 | 0.7% | 0.3% |
| Champagne Ardennes | 6 | 1.7% | 0.6% | 0 | 0.3% | 0.1% | 6 | 2.5% | 1.0% | 2 | 2.1% | 0.8% |
| Picardie | 14 | 3.7% | 0.9% | 3 | 2.5% | 0.5% | 11 | 4.4% | 1.3% | 5 | 4.1% | 1.1% |
| Bourgogne | 4 | 1.1% | 0.3% | 1 | 0.6% | 0.1% | 3 | 1.4% | 0.5% | - | - | - |
| Haute Normandie | 17 | 4.5% | 1.1% | 6 | 4.3% | 0.8% | 11 | 4.6% | 1.4% | 2 | 1.6% | 0.4% |
| Basse Normandie | 11 | 3.0% | 1.0% | 6 | 4.6% | 1.1% | 5 | 2.1% | 0.8% | 3 | 2.3% | 0.8% |
| Centre | 16 | 4.2% | 0.8% | 5 | 3.9% | 0.5% | 11 | 4.4% | 1.0% | 3 | 2.3% | 0.4% |
| Pays de Loire | 16 | 4.1% | 0.5% | 2 | 1.5% | 0.1% | 13 | 5.6% | 0.9% | 8 | 7.0% | 0.8% |
| Bretagne | 13 | 3.4% | 0.5% | - | - | - | 13 | 5.3% | 0.9% | 6 | 5.3% | 0.7% |
| Poitou Charentes | 14 | 3.8% | 1.0% | 3 | 2.2% | 0.4% | 11 | 4.7% | 1.5% | 2 | 1.6% | 0.4% |
| Aquitaine | 23 | 6.2% | 0.8% | 14 | 9.8% | 1.0% | 10 | 4.1% | 0.7% | 3 | 2.5% | 0.3% |
| Midi Pyrénées | 13 | 3.6% | 0.6% | 7 | 5.2% | 0.6% | 6 | 2.6% | 0.5% | 3 | 2.9% | 0.4% |
| Limousin | 4 | 1.1% | 0.7% | 0 | 0.3% | 0.1% | 4 | 1.6% | 1.2% | - | - | - |
| Auvergne | 8 | 2.1% | 0.7% | 2 | 1.3% | 0.3% | 6 | 2.6% | 1.1% | 2 | 1.4% | 0.5% |
| Rhône Alpes | 45 | 11.8% | 0.9% | 8 | 6.0% | 0.3% | 36 | 15.1% | 1.4% | 15 | 13.4% | 0.8% |
| Languedoc Roussillon | 8 | 2.1% | 0.4% | 3 | 2.1% | 0.3% | 5 | 2.1% | 0.4% | 3 | 3.1% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 28 | 7.5% | 0.7% | 9 | 6.2% | 0.4% | 20 | 8.3% | 0.9% | 11 | 9.8% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 233 | 61.7% | 0.7% | 72 | 52.2% | 0.4% | 161 | 67.1% | 0.9% | 89 | 80.3% | 0.6% |
| Presque tous les jours | 38 | 10.0% | 0.6% | 11 | 7.7% | 0.4% | 27 | 11.2% | 0.9% | 16 | 14.2% | 0.8% |
| 1 à 2 fois par semaine | 32 | 8.5% | 1.3% | 21 | 15.2% | 1.9% | 11 | 4.7% | 0.8% | 5 | 4.5% | 0.9% |
| 1 à 3 fois par mois | 2 | 0.7% | 0.5% | - | - | - | 2 | 1.0% | 0.8% | 1 | 1.0% | 1.9% |
| Moins souvent | 11 | 2.8% | 1.5% | 2 | 1.7% | 0.7% | 8 | 3.5% | 2.2% | - | - | - |
| Jamais | 1 | 0.2% | 0.8% | 1 | 0.5% | 1.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 3.5% | 0.7% | 6 | 4.1% | 0.7% | 7 | 3.1% | 0.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 27 | 7.1% | 0.9% | 18 | 13.0% | 1.6% | 9 | 3.8% | 0.5% | 0 | 0.3% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 52 | 13.9% | 0.9% | 20 | 14.6% | 0.8% | 32 | 13.4% | 1.0% | 3 | 2.9% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 55 | 14.6% | 0.8% | 22 | 15.9% | 0.7% | 33 | 13.8% | 0.9% | 9 | 8.2% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 91 | 24.1% | 0.8% | 36 | 26.3% | 0.7% | 55 | 22.9% | 1.0% | 30 | 26.8% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 62 | 16.5% | 0.9% | 17 | 12.4% | 0.5% | 45 | 18.8% | 1.3% | 24 | 21.9% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 29 | 7.6% | 0.4% | 6 | 4.6% | 0.2% | 22 | 9.2% | 0.7% | 17 | 15.4% | 0.4% |
| De 65 000 à moins de 80 000 euros par an | 6 | 1.5% | 0.3% | 1 | 0.8% | 0.1% | 4 | 1.8% | 0.5% | 4 | 3.8% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 11 | 2.9% | 0.9% | 6 | 4.6% | 0.9% | 5 | 1.9% | 0.9% | 6 | 5.6% | 0.7% |
| Refus | 27 | 7.2% | 0.9% | 4 | 2.6% | 0.3% | 24 | 9.9% | 1.3% | 14 | 12.4% | 1.4% |
| Ne sait pas | 4 | 1.1% | 0.2% | 1 | 0.8% | 0.1% | 3 | 1.3% | 0.2% | 3 | 2.6% | 0.3% |
