L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2194 | 100.0% | 4.2% | 943 | 100.0% | 3.8% | 1251 | 100.0% | 4.6% | 571 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 943 | 43.0% | 3.8% | 943 | 100.0% | 3.8% | - | - | - | 251 | 43.9% | 2.8% |
| Femme | 1251 | 57.0% | 4.6% | - | - | - | 1251 | 100.0% | 4.6% | 320 | 56.1% | 3.7% |
| Age | ||||||||||||
| 15 à 24 ans | 283 | 12.9% | 3.9% | 141 | 15.0% | 3.8% | 142 | 11.3% | 4.0% | 104 | 18.2% | 3.3% |
| 25 à 34 ans | 257 | 11.7% | 3.4% | 110 | 11.6% | 2.9% | 147 | 11.8% | 3.8% | 80 | 14.1% | 2.4% |
| 35 à 49 ans | 591 | 26.9% | 4.7% | 245 | 26.0% | 4.0% | 346 | 27.7% | 5.5% | 232 | 40.6% | 3.8% |
| 50 à 59 ans | 446 | 20.3% | 4.8% | 202 | 21.5% | 4.4% | 243 | 19.4% | 5.3% | 122 | 21.4% | 3.2% |
| 60 ans et plus | 617 | 28.1% | 4.1% | 244 | 25.9% | 3.7% | 373 | 29.8% | 4.4% | 32 | 5.6% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 1093 | 49.8% | 4.7% | - | - | - | 1093 | 87.4% | 4.7% | 260 | 45.6% | 3.7% |
| Personne de référence | 1172 | 53.4% | 4.2% | 751 | 79.6% | 3.7% | 421 | 33.6% | 5.4% | 233 | 40.7% | 2.8% |
| Responsable des achats | 1565 | 71.3% | 4.4% | 481 | 51.0% | 3.7% | 1084 | 86.6% | 4.8% | 352 | 61.7% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.9% | 3.8% | 5 | 0.5% | 1.3% | 15 | 1.2% | 9.7% | - | - | - |
| Petits patrons | 48 | 2.2% | 2.9% | 32 | 3.4% | 2.9% | 15 | 1.2% | 3.1% | 36 | 6.3% | 2.5% |
| Affaires et Cadres | 126 | 5.7% | 2.5% | 65 | 6.9% | 2.2% | 60 | 4.8% | 2.8% | 106 | 18.5% | 2.3% |
| Professions intermédiaires | 255 | 11.6% | 3.7% | 111 | 11.8% | 3.4% | 143 | 11.5% | 4.0% | 206 | 36.1% | 3.7% |
| Employés | 397 | 18.1% | 4.8% | 60 | 6.3% | 2.7% | 337 | 27.0% | 5.5% | 77 | 13.6% | 4.3% |
| Ouvriers | 344 | 15.7% | 5.4% | 256 | 27.1% | 5.0% | 88 | 7.1% | 6.6% | 2 | 0.4% | 0.6% |
| Retraités | 502 | 22.9% | 4.0% | 229 | 24.3% | 3.8% | 273 | 21.8% | 4.2% | 8 | 1.4% | 3.2% |
| Autres inactifs | 503 | 22.9% | 4.9% | 185 | 19.6% | 5.0% | 318 | 25.4% | 4.8% | 135 | 23.7% | 4.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 1.4% | 3.8% | 6 | 0.6% | 1.4% | 26 | 2.0% | 6.3% | - | - | - |
| Petits patrons | 91 | 4.2% | 3.5% | 37 | 3.9% | 2.8% | 55 | 4.4% | 4.1% | 91 | 15.9% | 3.5% |
| Affaires et Cadres | 185 | 8.4% | 2.5% | 82 | 8.7% | 2.2% | 102 | 8.2% | 2.9% | 185 | 32.3% | 2.5% |
| Professions intermédiaires | 295 | 13.5% | 3.9% | 132 | 14.0% | 3.4% | 163 | 13.0% | 4.4% | 295 | 51.7% | 3.9% |
| Employés | 236 | 10.7% | 4.4% | 72 | 7.6% | 3.1% | 164 | 13.1% | 5.3% | - | - | - |
| Ouvriers | 543 | 24.8% | 5.7% | 268 | 28.5% | 5.2% | 275 | 21.9% | 6.2% | - | - | - |
| Retraités | 582 | 26.5% | 4.0% | 250 | 26.5% | 3.8% | 332 | 26.6% | 4.2% | - | - | - |
| Autres inactifs | 231 | 10.5% | 5.6% | 96 | 10.2% | 6.2% | 135 | 10.8% | 5.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 465 | 21.2% | 4.6% | 177 | 18.7% | 3.9% | 288 | 23.0% | 5.2% | 46 | 8.1% | 2.7% |
| 2 personnes | 731 | 33.3% | 4.1% | 311 | 33.0% | 3.6% | 420 | 33.6% | 4.5% | 133 | 23.3% | 3.1% |
| 3 personnes | 396 | 18.1% | 4.3% | 193 | 20.5% | 4.3% | 204 | 16.3% | 4.4% | 113 | 19.8% | 2.9% |
| 4 personnes | 401 | 18.3% | 4.3% | 186 | 19.7% | 4.0% | 216 | 17.2% | 4.6% | 180 | 31.5% | 3.6% |
| 5 personnes et + | 201 | 9.1% | 3.7% | 77 | 8.2% | 3.1% | 124 | 9.9% | 4.3% | 99 | 17.3% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 641 | 29.2% | 4.2% | 272 | 28.8% | 3.8% | 370 | 29.5% | 4.4% | 267 | 46.8% | 3.5% |
| Non | 1553 | 70.8% | 4.3% | 671 | 71.2% | 3.8% | 882 | 70.5% | 4.7% | 304 | 53.2% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 617 | 28.1% | 5.2% | 271 | 28.7% | 4.8% | 346 | 27.6% | 5.6% | 154 | 27.0% | 4.7% |
| Agglo. - 20 000 hab | 418 | 19.1% | 4.6% | 177 | 18.7% | 4.2% | 241 | 19.3% | 5.0% | 101 | 17.7% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 368 | 16.8% | 5.3% | 163 | 17.3% | 4.8% | 205 | 16.4% | 5.7% | 75 | 13.1% | 4.2% |
| Agglo. + 100 000 hab | 500 | 22.8% | 3.2% | 212 | 22.4% | 2.8% | 289 | 23.1% | 3.7% | 145 | 25.3% | 2.5% |
| Agglo. Paris | 291 | 13.3% | 3.4% | 120 | 12.7% | 2.9% | 171 | 13.6% | 3.8% | 97 | 16.9% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 327 | 14.9% | 3.4% | 137 | 14.6% | 3.0% | 190 | 15.2% | 3.8% | 106 | 18.6% | 2.4% |
| Nord Pas de Calais | 121 | 5.5% | 3.8% | 63 | 6.7% | 4.1% | 58 | 4.6% | 3.4% | 32 | 5.7% | 3.3% |
| Lorraine | 65 | 3.0% | 3.4% | 29 | 3.0% | 3.1% | 37 | 2.9% | 3.7% | 25 | 4.4% | 4.5% |
| Alsace | 17 | 0.8% | 1.1% | 3 | 0.3% | 0.4% | 14 | 1.1% | 1.8% | 6 | 1.1% | 1.3% |
| Franche-Comté | 33 | 1.5% | 3.5% | 14 | 1.5% | 3.1% | 19 | 1.5% | 3.9% | 10 | 1.7% | 3.7% |
| Champagne Ardennes | 47 | 2.1% | 4.3% | 19 | 2.0% | 3.7% | 28 | 2.2% | 4.9% | 10 | 1.7% | 3.3% |
| Picardie | 109 | 5.0% | 7.1% | 47 | 5.0% | 6.3% | 62 | 5.0% | 7.8% | 23 | 4.0% | 5.4% |
| Bourgogne | 86 | 3.9% | 6.4% | 37 | 3.9% | 5.7% | 49 | 4.0% | 7.1% | 18 | 3.2% | 5.4% |
| Haute Normandie | 95 | 4.3% | 6.4% | 42 | 4.4% | 5.9% | 53 | 4.2% | 6.8% | 23 | 4.0% | 4.9% |
| Basse Normandie | 82 | 3.7% | 6.8% | 28 | 3.0% | 4.8% | 54 | 4.3% | 8.6% | 16 | 2.8% | 4.9% |
| Centre | 115 | 5.2% | 5.5% | 56 | 6.0% | 5.6% | 59 | 4.7% | 5.4% | 21 | 3.6% | 3.5% |
| Pays de Loire | 160 | 7.3% | 5.4% | 67 | 7.1% | 4.7% | 93 | 7.4% | 6.1% | 40 | 7.0% | 4.3% |
| Bretagne | 114 | 5.2% | 4.3% | 56 | 5.9% | 4.4% | 58 | 4.7% | 4.2% | 29 | 5.2% | 3.6% |
| Poitou Charentes | 71 | 3.2% | 4.8% | 26 | 2.8% | 3.7% | 44 | 3.5% | 5.8% | 10 | 1.8% | 2.6% |
| Aquitaine | 146 | 6.7% | 5.3% | 63 | 6.7% | 4.8% | 83 | 6.6% | 5.8% | 36 | 6.3% | 4.2% |
| Midi Pyrénées | 94 | 4.3% | 3.8% | 50 | 5.3% | 4.2% | 44 | 3.5% | 3.5% | 21 | 3.7% | 2.7% |
| Limousin | 37 | 1.7% | 6.0% | 18 | 1.9% | 6.1% | 19 | 1.5% | 5.9% | 8 | 1.4% | 4.8% |
| Auvergne | 67 | 3.1% | 5.9% | 29 | 3.0% | 5.3% | 38 | 3.1% | 6.6% | 19 | 3.3% | 6.0% |
| Rhône Alpes | 190 | 8.7% | 3.7% | 67 | 7.1% | 2.7% | 123 | 9.8% | 4.6% | 62 | 10.9% | 3.3% |
| Languedoc Roussillon | 78 | 3.5% | 3.4% | 41 | 4.3% | 3.8% | 37 | 2.9% | 3.1% | 16 | 2.8% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 140 | 6.4% | 3.2% | 50 | 5.3% | 2.4% | 90 | 7.2% | 3.9% | 39 | 6.9% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1312 | 59.8% | 3.9% | 592 | 62.8% | 3.5% | 720 | 57.5% | 4.2% | 445 | 78.0% | 3.0% |
| Presque tous les jours | 269 | 12.2% | 4.6% | 101 | 10.7% | 3.7% | 168 | 13.4% | 5.4% | 77 | 13.6% | 4.0% |
| 1 à 2 fois par semaine | 123 | 5.6% | 4.9% | 47 | 5.0% | 4.3% | 76 | 6.1% | 5.4% | 30 | 5.2% | 5.5% |
| 1 à 3 fois par mois | 37 | 1.7% | 7.3% | 18 | 2.0% | 9.1% | 18 | 1.5% | 6.1% | 8 | 1.3% | 12.7% |
| Moins souvent | 60 | 2.7% | 8.2% | 24 | 2.6% | 7.2% | 35 | 2.8% | 9.1% | 1 | 0.1% | 0.9% |
| Jamais | 2 | 0.1% | 2.6% | - | - | - | 2 | 0.2% | 8.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 134 | 6.1% | 7.0% | 49 | 5.2% | 6.2% | 84 | 6.7% | 7.6% | 4 | 0.8% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 144 | 6.5% | 4.9% | 51 | 5.4% | 4.7% | 92 | 7.4% | 5.0% | 7 | 1.3% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 291 | 13.3% | 5.0% | 102 | 10.9% | 3.9% | 189 | 15.1% | 5.8% | 27 | 4.7% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 330 | 15.1% | 5.0% | 134 | 14.2% | 4.4% | 197 | 15.7% | 5.5% | 48 | 8.4% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 550 | 25.0% | 5.0% | 243 | 25.7% | 4.7% | 307 | 24.5% | 5.3% | 155 | 27.2% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 256 | 11.7% | 3.6% | 106 | 11.3% | 2.9% | 150 | 11.9% | 4.5% | 111 | 19.4% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 223 | 10.2% | 3.1% | 127 | 13.5% | 3.3% | 96 | 7.7% | 2.9% | 111 | 19.4% | 2.8% |
| De 65 000 à moins de 80 000 euros par an | 41 | 1.9% | 2.1% | 20 | 2.1% | 1.8% | 21 | 1.7% | 2.4% | 29 | 5.0% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.0% | 1.7% | 17 | 1.8% | 2.4% | 4 | 0.3% | 0.8% | 16 | 2.7% | 1.7% |
| 115 000 euros et plus par an | 7 | 0.3% | 1.2% | 3 | 0.4% | 1.0% | 3 | 0.3% | 1.4% | 5 | 0.9% | 1.1% |
| Refus | 120 | 5.5% | 3.9% | 51 | 5.4% | 3.9% | 70 | 5.6% | 3.9% | 31 | 5.5% | 3.1% |
| Ne sait pas | 78 | 3.5% | 3.3% | 39 | 4.1% | 3.9% | 39 | 3.1% | 2.9% | 27 | 4.7% | 2.9% |
