L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3213 | 100.0% | 6.2% | 1349 | 100.0% | 5.4% | 1864 | 100.0% | 6.9% | 779 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 1349 | 42.0% | 5.4% | 1349 | 100.0% | 5.4% | - | - | - | 349 | 44.8% | 4.0% |
| Femme | 1864 | 58.0% | 6.9% | - | - | - | 1864 | 100.0% | 6.9% | 430 | 55.2% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 469 | 14.6% | 6.4% | 223 | 16.5% | 6.0% | 246 | 13.2% | 6.9% | 144 | 18.5% | 4.6% |
| 25 à 34 ans | 466 | 14.5% | 6.1% | 187 | 13.9% | 5.0% | 279 | 15.0% | 7.2% | 130 | 16.7% | 3.9% |
| 35 à 49 ans | 892 | 27.8% | 7.1% | 397 | 29.4% | 6.4% | 495 | 26.6% | 7.8% | 304 | 39.0% | 4.9% |
| 50 à 59 ans | 640 | 19.9% | 7.0% | 307 | 22.8% | 6.7% | 333 | 17.8% | 7.2% | 172 | 22.0% | 4.5% |
| 60 ans et plus | 746 | 23.2% | 4.9% | 235 | 17.4% | 3.5% | 511 | 27.4% | 6.0% | 29 | 3.8% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1625 | 50.6% | 7.0% | - | - | - | 1625 | 87.2% | 7.0% | 340 | 43.7% | 4.8% |
| Personne de référence | 1636 | 50.9% | 5.8% | 1057 | 78.4% | 5.2% | 579 | 31.1% | 7.5% | 326 | 41.8% | 4.0% |
| Responsable des achats | 2276 | 70.8% | 6.4% | 678 | 50.3% | 5.2% | 1598 | 85.7% | 7.0% | 500 | 64.1% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 0.8% | 4.9% | 23 | 1.7% | 6.1% | 3 | 0.2% | 2.0% | 0 | 0.1% | 4.4% |
| Petits patrons | 57 | 1.8% | 3.5% | 35 | 2.6% | 3.1% | 23 | 1.2% | 4.6% | 49 | 6.3% | 3.3% |
| Affaires et Cadres | 175 | 5.4% | 3.4% | 101 | 7.5% | 3.4% | 74 | 4.0% | 3.5% | 155 | 19.9% | 3.3% |
| Professions intermédiaires | 375 | 11.7% | 5.4% | 156 | 11.6% | 4.7% | 219 | 11.7% | 6.1% | 283 | 36.3% | 5.1% |
| Employés | 664 | 20.7% | 8.0% | 132 | 9.8% | 6.0% | 532 | 28.5% | 8.7% | 95 | 12.2% | 5.2% |
| Ouvriers | 593 | 18.5% | 9.2% | 453 | 33.6% | 8.9% | 140 | 7.5% | 10.4% | 27 | 3.5% | 6.4% |
| Retraités | 633 | 19.7% | 5.0% | 235 | 17.4% | 3.9% | 398 | 21.4% | 6.1% | 14 | 1.7% | 5.4% |
| Autres inactifs | 690 | 21.5% | 6.7% | 215 | 16.0% | 5.8% | 475 | 25.5% | 7.2% | 157 | 20.1% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 1.1% | 4.4% | 20 | 1.5% | 4.8% | 16 | 0.8% | 3.9% | - | - | - |
| Petits patrons | 92 | 2.8% | 3.5% | 35 | 2.6% | 2.7% | 56 | 3.0% | 4.3% | 92 | 11.8% | 3.5% |
| Affaires et Cadres | 277 | 8.6% | 3.8% | 125 | 9.3% | 3.4% | 152 | 8.1% | 4.2% | 277 | 35.6% | 3.8% |
| Professions intermédiaires | 410 | 12.8% | 5.4% | 188 | 13.9% | 4.9% | 222 | 11.9% | 6.0% | 410 | 52.7% | 5.4% |
| Employés | 415 | 12.9% | 7.7% | 145 | 10.7% | 6.2% | 270 | 14.5% | 8.7% | - | - | - |
| Ouvriers | 903 | 28.1% | 9.5% | 444 | 32.9% | 8.7% | 460 | 24.7% | 10.4% | - | - | - |
| Retraités | 763 | 23.7% | 5.3% | 275 | 20.4% | 4.2% | 488 | 26.2% | 6.2% | - | - | - |
| Autres inactifs | 318 | 9.9% | 7.7% | 117 | 8.7% | 7.5% | 201 | 10.8% | 7.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 591 | 18.4% | 5.9% | 237 | 17.5% | 5.3% | 355 | 19.0% | 6.4% | 57 | 7.3% | 3.3% |
| 2 personnes | 1066 | 33.2% | 5.9% | 434 | 32.2% | 5.0% | 632 | 33.9% | 6.8% | 205 | 26.4% | 4.8% |
| 3 personnes | 601 | 18.7% | 6.6% | 260 | 19.3% | 5.8% | 341 | 18.3% | 7.4% | 155 | 19.9% | 3.9% |
| 4 personnes | 621 | 19.3% | 6.7% | 271 | 20.1% | 5.8% | 351 | 18.8% | 7.5% | 250 | 32.1% | 5.0% |
| 5 personnes et + | 333 | 10.4% | 6.2% | 147 | 10.9% | 5.9% | 186 | 10.0% | 6.5% | 112 | 14.3% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1048 | 32.6% | 6.8% | 431 | 32.0% | 6.0% | 617 | 33.1% | 7.4% | 355 | 45.6% | 4.6% |
| Non | 2165 | 67.4% | 6.0% | 918 | 68.0% | 5.2% | 1248 | 66.9% | 6.7% | 424 | 54.4% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 808 | 25.1% | 6.8% | 354 | 26.3% | 6.3% | 454 | 24.3% | 7.3% | 193 | 24.8% | 5.9% |
| Agglo. - 20 000 hab | 607 | 18.9% | 6.7% | 241 | 17.9% | 5.8% | 365 | 19.6% | 7.6% | 99 | 12.8% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 454 | 14.1% | 6.5% | 179 | 13.3% | 5.3% | 275 | 14.7% | 7.7% | 84 | 10.9% | 4.7% |
| Agglo. + 100 000 hab | 967 | 30.1% | 6.3% | 414 | 30.7% | 5.5% | 553 | 29.6% | 7.0% | 265 | 34.0% | 4.6% |
| Agglo. Paris | 378 | 11.8% | 4.4% | 160 | 11.8% | 3.9% | 218 | 11.7% | 4.9% | 137 | 17.5% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 430 | 13.4% | 4.5% | 182 | 13.5% | 4.0% | 248 | 13.3% | 5.0% | 145 | 18.6% | 3.3% |
| Nord Pas de Calais | 287 | 8.9% | 8.9% | 118 | 8.7% | 7.7% | 170 | 9.1% | 10.1% | 70 | 9.0% | 7.1% |
| Lorraine | 136 | 4.2% | 7.1% | 60 | 4.4% | 6.4% | 76 | 4.1% | 7.7% | 26 | 3.3% | 4.7% |
| Alsace | 78 | 2.4% | 5.1% | 17 | 1.3% | 2.3% | 61 | 3.3% | 7.8% | 13 | 1.6% | 2.6% |
| Franche-Comté | 63 | 2.0% | 6.6% | 27 | 2.0% | 5.7% | 36 | 1.9% | 7.4% | 13 | 1.6% | 4.8% |
| Champagne Ardennes | 69 | 2.2% | 6.4% | 36 | 2.7% | 6.9% | 33 | 1.8% | 5.9% | 15 | 1.9% | 5.0% |
| Picardie | 155 | 4.8% | 10.1% | 52 | 3.8% | 6.9% | 104 | 5.6% | 13.1% | 27 | 3.5% | 6.4% |
| Bourgogne | 87 | 2.7% | 6.4% | 41 | 3.0% | 6.3% | 46 | 2.5% | 6.6% | 16 | 2.1% | 4.8% |
| Haute Normandie | 130 | 4.1% | 8.8% | 62 | 4.6% | 8.7% | 69 | 3.7% | 8.8% | 30 | 3.8% | 6.3% |
| Basse Normandie | 75 | 2.3% | 6.2% | 42 | 3.1% | 7.2% | 34 | 1.8% | 5.3% | 9 | 1.2% | 2.9% |
| Centre | 141 | 4.4% | 6.7% | 53 | 4.0% | 5.3% | 87 | 4.7% | 8.1% | 37 | 4.8% | 6.3% |
| Pays de Loire | 187 | 5.8% | 6.3% | 96 | 7.1% | 6.8% | 90 | 4.8% | 5.9% | 41 | 5.2% | 4.4% |
| Bretagne | 127 | 4.0% | 4.8% | 50 | 3.7% | 3.9% | 77 | 4.1% | 5.6% | 27 | 3.5% | 3.4% |
| Poitou Charentes | 92 | 2.9% | 6.2% | 39 | 2.9% | 5.5% | 52 | 2.8% | 6.8% | 15 | 2.0% | 3.8% |
| Aquitaine | 159 | 4.9% | 5.8% | 57 | 4.2% | 4.3% | 102 | 5.5% | 7.1% | 38 | 4.8% | 4.4% |
| Midi Pyrénées | 156 | 4.8% | 6.4% | 65 | 4.8% | 5.5% | 91 | 4.9% | 7.2% | 43 | 5.5% | 5.4% |
| Limousin | 63 | 2.0% | 10.2% | 19 | 1.4% | 6.6% | 43 | 2.3% | 13.5% | 13 | 1.6% | 7.9% |
| Auvergne | 78 | 2.4% | 6.9% | 35 | 2.6% | 6.5% | 43 | 2.3% | 7.4% | 17 | 2.2% | 5.4% |
| Rhône Alpes | 285 | 8.9% | 5.5% | 131 | 9.7% | 5.2% | 154 | 8.3% | 5.8% | 76 | 9.7% | 4.0% |
| Languedoc Roussillon | 126 | 3.9% | 5.6% | 60 | 4.4% | 5.6% | 67 | 3.6% | 5.6% | 31 | 4.0% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 289 | 9.0% | 6.7% | 108 | 8.0% | 5.3% | 181 | 9.7% | 7.9% | 78 | 10.0% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2041 | 63.5% | 6.0% | 922 | 68.3% | 5.5% | 1120 | 60.1% | 6.6% | 651 | 83.6% | 4.4% |
| Presque tous les jours | 432 | 13.4% | 7.4% | 161 | 11.9% | 6.0% | 271 | 14.5% | 8.6% | 84 | 10.8% | 4.3% |
| 1 à 2 fois par semaine | 192 | 6.0% | 7.7% | 90 | 6.6% | 8.3% | 102 | 5.5% | 7.2% | 25 | 3.2% | 4.7% |
| 1 à 3 fois par mois | 51 | 1.6% | 10.1% | 8 | 0.6% | 3.8% | 43 | 2.3% | 14.4% | 9 | 1.1% | 14.6% |
| Moins souvent | 60 | 1.9% | 8.3% | 15 | 1.1% | 4.5% | 45 | 2.4% | 11.7% | 2 | 0.3% | 3.6% |
| Jamais | 6 | 0.2% | 6.8% | 2 | 0.2% | 3.6% | 4 | 0.2% | 14.4% | 1 | 0.1% | 11.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 212 | 6.6% | 11.2% | 72 | 5.3% | 9.1% | 140 | 7.5% | 12.6% | 18 | 2.3% | 9.5% |
| De 9 000 à moins de 12 000 euros par an | 208 | 6.5% | 7.0% | 63 | 4.6% | 5.7% | 145 | 7.8% | 7.8% | 9 | 1.2% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 465 | 14.5% | 7.9% | 173 | 12.8% | 6.6% | 292 | 15.7% | 9.0% | 43 | 5.5% | 6.2% |
| De 18 000 à moins de 24 000 euros par an | 428 | 13.3% | 6.5% | 167 | 12.4% | 5.5% | 261 | 14.0% | 7.4% | 56 | 7.1% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 773 | 24.1% | 7.1% | 348 | 25.8% | 6.7% | 425 | 22.8% | 7.4% | 168 | 21.6% | 5.1% |
| De 36 000 à moins de 45 000 euros par an | 369 | 11.5% | 5.3% | 164 | 12.2% | 4.5% | 205 | 11.0% | 6.1% | 142 | 18.3% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 353 | 11.0% | 4.9% | 176 | 13.0% | 4.5% | 178 | 9.5% | 5.4% | 175 | 22.5% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 84 | 2.6% | 4.3% | 33 | 2.5% | 3.0% | 51 | 2.7% | 5.9% | 55 | 7.1% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 48 | 1.5% | 3.9% | 30 | 2.2% | 4.1% | 18 | 1.0% | 3.6% | 34 | 4.4% | 3.7% |
| 115 000 euros et plus par an | 12 | 0.4% | 2.1% | 7 | 0.5% | 2.1% | 5 | 0.3% | 2.1% | 11 | 1.4% | 2.3% |
| Refus | 162 | 5.0% | 5.2% | 71 | 5.3% | 5.5% | 91 | 4.9% | 5.1% | 42 | 5.4% | 4.2% |
| Ne sait pas | 97 | 3.0% | 4.2% | 45 | 3.3% | 4.6% | 53 | 2.8% | 3.9% | 25 | 3.2% | 2.7% |
