L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 443 | 100.0% | 0.9% | 98 | 100.0% | 0.4% | 345 | 100.0% | 1.3% | 264 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 98 | 22.1% | 0.4% | 98 | 100.0% | 0.4% | - | - | - | 56 | 21.3% | 0.6% |
| Femme | 345 | 77.9% | 1.3% | - | - | - | 345 | 100.0% | 1.3% | 208 | 78.7% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 130 | 29.4% | 1.8% | 8 | 8.2% | 0.2% | 122 | 35.4% | 3.4% | 80 | 30.2% | 2.5% |
| 25 à 34 ans | 106 | 23.8% | 1.4% | 24 | 24.9% | 0.7% | 81 | 23.5% | 2.1% | 44 | 16.6% | 1.3% |
| 35 à 49 ans | 102 | 23.0% | 0.8% | 30 | 30.6% | 0.5% | 72 | 20.9% | 1.1% | 81 | 30.6% | 1.3% |
| 50 à 59 ans | 72 | 16.2% | 0.8% | 19 | 19.6% | 0.4% | 52 | 15.2% | 1.1% | 45 | 17.0% | 1.2% |
| 60 ans et plus | 34 | 7.6% | 0.2% | 16 | 16.6% | 0.2% | 17 | 5.1% | 0.2% | 15 | 5.6% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 224 | 50.5% | 1.0% | - | - | - | 224 | 64.8% | 1.0% | 132 | 50.1% | 1.9% |
| Personne de référence | 184 | 41.5% | 0.7% | 90 | 92.1% | 0.4% | 94 | 27.2% | 1.2% | 92 | 35.0% | 1.1% |
| Responsable des achats | 297 | 67.1% | 0.8% | 66 | 67.4% | 0.5% | 231 | 67.0% | 1.0% | 164 | 62.2% | 1.5% |
| PCS Individu | ||||||||||||
| Petits patrons | 15 | 3.3% | 0.9% | 6 | 6.3% | 0.5% | 9 | 2.5% | 1.7% | 15 | 5.6% | 1.0% |
| Affaires et Cadres | 106 | 23.9% | 2.1% | 32 | 32.5% | 1.1% | 74 | 21.5% | 3.5% | 99 | 37.4% | 2.1% |
| Professions intermédiaires | 67 | 15.2% | 1.0% | 12 | 12.1% | 0.4% | 55 | 16.1% | 1.6% | 51 | 19.2% | 0.9% |
| Employés | 81 | 18.4% | 1.0% | 17 | 17.2% | 0.8% | 65 | 18.7% | 1.1% | 23 | 8.6% | 1.3% |
| Ouvriers | 10 | 2.4% | 0.2% | 7 | 6.8% | 0.1% | 4 | 1.1% | 0.3% | 4 | 1.4% | 0.9% |
| Retraités | 22 | 4.9% | 0.2% | 9 | 9.4% | 0.2% | 12 | 3.6% | 0.2% | 4 | 1.4% | 1.5% |
| Autres inactifs | 142 | 32.0% | 1.4% | 15 | 15.6% | 0.4% | 126 | 36.6% | 1.9% | 70 | 26.4% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 38 | 8.5% | 1.4% | 8 | 7.9% | 0.6% | 30 | 8.6% | 2.3% | 38 | 14.2% | 1.4% |
| Affaires et Cadres | 150 | 33.9% | 2.1% | 36 | 36.4% | 1.0% | 115 | 33.2% | 3.2% | 150 | 56.9% | 2.1% |
| Professions intermédiaires | 76 | 17.2% | 1.0% | 13 | 12.9% | 0.3% | 63 | 18.4% | 1.7% | 76 | 28.8% | 1.0% |
| Employés | 55 | 12.5% | 1.0% | 17 | 17.2% | 0.7% | 38 | 11.1% | 1.2% | - | - | - |
| Ouvriers | 43 | 9.6% | 0.4% | 7 | 6.8% | 0.1% | 36 | 10.4% | 0.8% | - | - | - |
| Retraités | 28 | 6.4% | 0.2% | 9 | 9.4% | 0.1% | 19 | 5.5% | 0.2% | - | - | - |
| Autres inactifs | 52 | 11.8% | 1.3% | 9 | 9.3% | 0.6% | 43 | 12.5% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 80 | 18.0% | 0.8% | 28 | 28.6% | 0.6% | 52 | 15.0% | 0.9% | 28 | 10.5% | 1.6% |
| 2 personnes | 131 | 29.5% | 0.7% | 26 | 26.1% | 0.3% | 105 | 30.4% | 1.1% | 69 | 26.1% | 1.6% |
| 3 personnes | 103 | 23.1% | 1.1% | 24 | 24.2% | 0.5% | 79 | 22.8% | 1.7% | 74 | 28.1% | 1.9% |
| 4 personnes | 72 | 16.3% | 0.8% | 12 | 12.6% | 0.3% | 60 | 17.4% | 1.3% | 56 | 21.4% | 1.1% |
| 5 personnes et + | 58 | 13.0% | 1.1% | 8 | 8.4% | 0.3% | 50 | 14.4% | 1.7% | 37 | 14.0% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 126 | 28.5% | 0.8% | 29 | 29.5% | 0.4% | 97 | 28.2% | 1.2% | 95 | 35.9% | 1.2% |
| Non | 317 | 71.5% | 0.9% | 69 | 70.5% | 0.4% | 248 | 71.8% | 1.3% | 169 | 64.1% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 8 | 1.8% | 0.1% | 3 | 3.3% | 0.1% | 5 | 1.3% | 0.1% | 6 | 2.2% | 0.2% |
| Agglo. - 20 000 hab | 8 | 1.8% | 0.1% | 1 | 0.7% | - | 7 | 2.1% | 0.2% | 8 | 3.0% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 5 | 1.1% | 0.1% | - | - | - | 5 | 1.4% | 0.1% | 2 | 0.9% | 0.1% |
| Agglo. + 100 000 hab | 172 | 38.9% | 1.1% | 31 | 31.5% | 0.4% | 141 | 41.0% | 1.8% | 98 | 37.0% | 1.7% |
| Agglo. Paris | 250 | 56.5% | 2.9% | 63 | 64.5% | 1.5% | 187 | 54.2% | 4.2% | 150 | 56.9% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 253 | 57.1% | 2.7% | 65 | 66.6% | 1.4% | 188 | 54.5% | 3.8% | 153 | 58.0% | 3.5% |
| Nord Pas de Calais | 22 | 4.9% | 0.7% | 6 | 6.0% | 0.4% | 16 | 4.6% | 0.9% | 16 | 6.2% | 1.7% |
| Alsace | 7 | 1.6% | 0.5% | 4 | 3.7% | 0.5% | 3 | 1.0% | 0.4% | 7 | 2.6% | 1.4% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.7% | 0.1% | 0 | - | - | 0 | 0.1% | 0.1% |
| Picardie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Bourgogne | 4 | 1.0% | 0.3% | - | - | - | 4 | 1.3% | 0.6% | 1 | 0.5% | 0.4% |
| Haute Normandie | 1 | 0.3% | 0.1% | 1 | 1.2% | 0.2% | - | - | - | 1 | 0.5% | 0.3% |
| Pays de Loire | 11 | 2.5% | 0.4% | 4 | 4.6% | 0.3% | 6 | 1.9% | 0.4% | 8 | 2.9% | 0.8% |
| Poitou Charentes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% |
| Aquitaine | 10 | 2.2% | 0.4% | 2 | 2.5% | 0.2% | 7 | 2.2% | 0.5% | 9 | 3.5% | 1.1% |
| Midi Pyrénées | 25 | 5.7% | 1.0% | - | - | - | 25 | 7.3% | 2.0% | 18 | 6.7% | 2.2% |
| Rhône Alpes | 52 | 11.7% | 1.0% | 9 | 9.0% | 0.4% | 43 | 12.5% | 1.6% | 25 | 9.4% | 1.3% |
| Languedoc Roussillon | 3 | 0.7% | 0.1% | 2 | 1.6% | 0.1% | 1 | 0.4% | 0.1% | 2 | 0.6% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 52 | 11.7% | 1.2% | 4 | 4.1% | 0.2% | 48 | 13.8% | 2.1% | 23 | 8.7% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 366 | 82.5% | 1.1% | 81 | 82.4% | 0.5% | 285 | 82.5% | 1.7% | 245 | 93.0% | 1.7% |
| Presque tous les jours | 47 | 10.7% | 0.8% | 14 | 14.7% | 0.5% | 33 | 9.5% | 1.0% | 17 | 6.5% | 0.9% |
| 1 à 2 fois par semaine | 12 | 2.7% | 0.5% | 3 | 2.8% | 0.3% | 9 | 2.7% | 0.7% | 1 | 0.4% | 0.2% |
| Moins souvent | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 4.4% | 1.0% | 4 | 4.3% | 0.5% | 15 | 4.4% | 1.4% | 2 | 0.8% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 13 | 3.0% | 0.4% | 5 | 5.2% | 0.5% | 8 | 2.4% | 0.4% | 1 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 41 | 9.2% | 0.7% | 7 | 6.8% | 0.3% | 34 | 9.9% | 1.0% | 13 | 4.9% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 41 | 9.2% | 0.6% | 3 | 3.6% | 0.1% | 37 | 10.8% | 1.1% | 17 | 6.5% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 74 | 16.7% | 0.7% | 15 | 15.2% | 0.3% | 59 | 17.1% | 1.0% | 40 | 15.2% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 38 | 8.5% | 0.5% | 16 | 15.9% | 0.4% | 22 | 6.4% | 0.7% | 20 | 7.5% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 96 | 21.7% | 1.3% | 14 | 14.7% | 0.4% | 82 | 23.6% | 2.5% | 70 | 26.5% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 29 | 6.4% | 1.5% | 7 | 7.6% | 0.7% | 21 | 6.1% | 2.4% | 29 | 10.8% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 25 | 5.7% | 2.0% | 9 | 9.3% | 1.2% | 16 | 4.7% | 3.2% | 22 | 8.3% | 2.3% |
| 115 000 euros et plus par an | 12 | 2.8% | 2.1% | 6 | 6.5% | 1.8% | 6 | 1.7% | 2.5% | 11 | 4.2% | 2.3% |
| Refus | 29 | 6.5% | 0.9% | 8 | 8.0% | 0.6% | 21 | 6.1% | 1.2% | 22 | 8.2% | 2.1% |
| Ne sait pas | 26 | 5.9% | 1.1% | 3 | 2.8% | 0.3% | 24 | 6.8% | 1.7% | 17 | 6.5% | 1.9% |
