L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1354 | 100.0% | 2.6% | 1198 | 100.0% | 4.8% | 156 | 100.0% | 0.6% | 395 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 1198 | 88.4% | 4.8% | 1198 | 100.0% | 4.8% | - | - | - | 362 | 91.6% | 4.1% |
| Femme | 156 | 11.6% | 0.6% | - | - | - | 156 | 100.0% | 0.6% | 33 | 8.4% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 325 | 24.0% | 4.5% | 290 | 24.2% | 7.9% | 35 | 22.7% | 1.0% | 106 | 26.9% | 3.4% |
| 25 à 34 ans | 270 | 19.9% | 3.5% | 249 | 20.8% | 6.7% | 20 | 13.1% | 0.5% | 65 | 16.5% | 2.0% |
| 35 à 49 ans | 373 | 27.6% | 3.0% | 334 | 27.9% | 5.4% | 39 | 24.9% | 0.6% | 144 | 36.4% | 2.3% |
| 50 à 59 ans | 223 | 16.5% | 2.4% | 203 | 16.9% | 4.4% | 20 | 12.9% | 0.4% | 65 | 16.5% | 1.7% |
| 60 ans et plus | 163 | 12.0% | 1.1% | 122 | 10.2% | 1.8% | 41 | 26.4% | 0.5% | 15 | 3.8% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 124 | 9.1% | 0.5% | - | - | - | 124 | 79.2% | 0.5% | 21 | 5.3% | 0.3% |
| Personne de référence | 885 | 65.3% | 3.2% | 842 | 70.3% | 4.1% | 43 | 27.2% | 0.6% | 270 | 68.3% | 3.3% |
| Responsable des achats | 751 | 55.4% | 2.1% | 619 | 51.7% | 4.8% | 132 | 84.1% | 0.6% | 188 | 47.7% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.8% | 2.1% | 10 | 0.8% | 2.6% | 1 | 0.9% | 0.9% | - | - | - |
| Petits patrons | 46 | 3.4% | 2.8% | 45 | 3.7% | 3.9% | 2 | 1.0% | 0.3% | 46 | 11.7% | 3.2% |
| Affaires et Cadres | 97 | 7.1% | 1.9% | 91 | 7.6% | 3.1% | 6 | 3.6% | 0.3% | 89 | 22.4% | 1.9% |
| Professions intermédiaires | 179 | 13.2% | 2.6% | 164 | 13.7% | 4.9% | 16 | 10.0% | 0.4% | 155 | 39.2% | 2.8% |
| Employés | 186 | 13.7% | 2.2% | 136 | 11.3% | 6.2% | 50 | 32.0% | 0.8% | 12 | 3.0% | 0.6% |
| Ouvriers | 352 | 26.0% | 5.5% | 346 | 28.9% | 6.8% | 5 | 3.4% | 0.4% | 3 | 0.8% | 0.8% |
| Retraités | 141 | 10.4% | 1.1% | 110 | 9.2% | 1.8% | 31 | 20.0% | 0.5% | 1 | 0.2% | 0.4% |
| Autres inactifs | 343 | 25.3% | 3.3% | 297 | 24.8% | 8.0% | 45 | 28.9% | 0.7% | 89 | 22.6% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.4% | 2.3% | 16 | 1.4% | 4.0% | 3 | 1.7% | 0.7% | - | - | - |
| Petits patrons | 68 | 5.0% | 2.6% | 59 | 4.9% | 4.5% | 9 | 5.6% | 0.7% | 68 | 17.2% | 2.6% |
| Affaires et Cadres | 126 | 9.3% | 1.7% | 118 | 9.8% | 3.2% | 8 | 5.0% | 0.2% | 126 | 31.9% | 1.7% |
| Professions intermédiaires | 201 | 14.9% | 2.7% | 185 | 15.4% | 4.8% | 17 | 10.6% | 0.4% | 201 | 50.9% | 2.7% |
| Employés | 214 | 15.8% | 3.9% | 190 | 15.9% | 8.2% | 23 | 14.9% | 0.8% | - | - | - |
| Ouvriers | 418 | 30.9% | 4.4% | 381 | 31.8% | 7.4% | 38 | 24.0% | 0.9% | - | - | - |
| Retraités | 185 | 13.7% | 1.3% | 145 | 12.1% | 2.2% | 41 | 26.1% | 0.5% | - | - | - |
| Autres inactifs | 123 | 9.1% | 3.0% | 105 | 8.7% | 6.7% | 19 | 12.1% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 218 | 16.1% | 2.2% | 194 | 16.2% | 4.3% | 24 | 15.3% | 0.4% | 31 | 7.8% | 1.8% |
| 2 personnes | 308 | 22.7% | 1.7% | 258 | 21.5% | 3.0% | 50 | 31.9% | 0.5% | 77 | 19.5% | 1.8% |
| 3 personnes | 318 | 23.5% | 3.5% | 286 | 23.9% | 6.4% | 32 | 20.4% | 0.7% | 101 | 25.6% | 2.6% |
| 4 personnes | 288 | 21.2% | 3.1% | 258 | 21.5% | 5.5% | 30 | 19.2% | 0.6% | 117 | 29.6% | 2.4% |
| 5 personnes et + | 224 | 16.5% | 4.2% | 203 | 16.9% | 8.2% | 21 | 13.2% | 0.7% | 69 | 17.4% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 509 | 37.6% | 3.3% | 449 | 37.5% | 6.3% | 60 | 38.5% | 0.7% | 184 | 46.5% | 2.4% |
| Non | 845 | 62.4% | 2.3% | 749 | 62.5% | 4.2% | 96 | 61.5% | 0.5% | 211 | 53.5% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 240 | 17.7% | 2.0% | 203 | 17.0% | 3.6% | 37 | 23.4% | 0.6% | 55 | 14.0% | 1.7% |
| Agglo. - 20 000 hab | 221 | 16.3% | 2.5% | 198 | 16.6% | 4.8% | 22 | 14.2% | 0.5% | 67 | 16.9% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 178 | 13.2% | 2.6% | 145 | 12.1% | 4.3% | 33 | 21.1% | 0.9% | 41 | 10.4% | 2.3% |
| Agglo. + 100 000 hab | 397 | 29.3% | 2.6% | 355 | 29.7% | 4.7% | 42 | 26.7% | 0.5% | 121 | 30.6% | 2.1% |
| Agglo. Paris | 318 | 23.5% | 3.7% | 296 | 24.7% | 7.2% | 23 | 14.6% | 0.5% | 111 | 28.1% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 351 | 25.9% | 3.7% | 326 | 27.2% | 7.2% | 25 | 16.0% | 0.5% | 118 | 29.9% | 2.7% |
| Nord Pas de Calais | 119 | 8.8% | 3.7% | 114 | 9.5% | 7.4% | 5 | 3.0% | 0.3% | 32 | 8.0% | 3.2% |
| Lorraine | 53 | 3.9% | 2.7% | 47 | 3.9% | 5.0% | 6 | 3.9% | 0.6% | 6 | 1.6% | 1.2% |
| Alsace | 13 | 1.0% | 0.9% | 9 | 0.8% | 1.3% | 4 | 2.3% | 0.5% | 5 | 1.4% | 1.1% |
| Franche-Comté | 25 | 1.9% | 2.6% | 24 | 2.0% | 5.1% | 2 | 1.0% | 0.3% | 7 | 1.8% | 2.7% |
| Champagne Ardennes | 34 | 2.5% | 3.1% | 26 | 2.2% | 5.0% | 8 | 5.0% | 1.4% | 7 | 1.7% | 2.3% |
| Picardie | 40 | 3.0% | 2.6% | 26 | 2.2% | 3.6% | 14 | 8.9% | 1.8% | 9 | 2.2% | 2.0% |
| Bourgogne | 43 | 3.1% | 3.2% | 38 | 3.1% | 5.8% | 5 | 3.2% | 0.7% | 10 | 2.5% | 2.9% |
| Haute Normandie | 38 | 2.8% | 2.5% | 32 | 2.7% | 4.5% | 5 | 3.4% | 0.7% | 7 | 1.7% | 1.4% |
| Basse Normandie | 37 | 2.7% | 3.1% | 33 | 2.8% | 5.8% | 3 | 2.2% | 0.6% | 7 | 1.8% | 2.2% |
| Centre | 51 | 3.7% | 2.4% | 45 | 3.8% | 4.5% | 5 | 3.5% | 0.5% | 18 | 4.6% | 3.1% |
| Pays de Loire | 45 | 3.3% | 1.5% | 38 | 3.1% | 2.6% | 7 | 4.8% | 0.5% | 15 | 3.8% | 1.6% |
| Bretagne | 65 | 4.8% | 2.5% | 54 | 4.5% | 4.2% | 11 | 7.1% | 0.8% | 22 | 5.6% | 2.7% |
| Poitou Charentes | 32 | 2.4% | 2.2% | 32 | 2.7% | 4.5% | - | - | - | 8 | 2.0% | 1.9% |
| Aquitaine | 49 | 3.6% | 1.8% | 47 | 3.9% | 3.6% | 2 | 1.3% | 0.1% | 9 | 2.3% | 1.0% |
| Midi Pyrénées | 69 | 5.1% | 2.8% | 62 | 5.2% | 5.3% | 7 | 4.3% | 0.5% | 15 | 3.7% | 1.8% |
| Limousin | 13 | 0.9% | 2.1% | 10 | 0.9% | 3.5% | 2 | 1.5% | 0.7% | 1 | 0.2% | 0.6% |
| Auvergne | 24 | 1.8% | 2.1% | 19 | 1.6% | 3.4% | 5 | 3.4% | 0.9% | 4 | 0.9% | 1.1% |
| Rhône Alpes | 77 | 5.7% | 1.5% | 65 | 5.4% | 2.6% | 12 | 7.7% | 0.5% | 27 | 6.7% | 1.4% |
| Languedoc Roussillon | 45 | 3.3% | 2.0% | 37 | 3.1% | 3.5% | 8 | 5.1% | 0.7% | 15 | 3.7% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 132 | 9.8% | 3.0% | 113 | 9.4% | 5.5% | 19 | 12.2% | 0.8% | 54 | 13.8% | 3.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 938 | 69.3% | 2.8% | 831 | 69.3% | 4.9% | 108 | 68.8% | 0.6% | 334 | 84.4% | 2.3% |
| Presque tous les jours | 167 | 12.3% | 2.9% | 152 | 12.7% | 5.6% | 15 | 9.7% | 0.5% | 51 | 12.9% | 2.6% |
| 1 à 2 fois par semaine | 57 | 4.2% | 2.3% | 48 | 4.0% | 4.5% | 9 | 5.7% | 0.6% | 3 | 0.6% | 0.5% |
| 1 à 3 fois par mois | 9 | 0.7% | 1.9% | 7 | 0.6% | 3.4% | 3 | 1.6% | 0.9% | - | - | - |
| Moins souvent | 20 | 1.5% | 2.7% | 19 | 1.6% | 5.5% | 1 | 0.7% | 0.3% | 2 | 0.5% | 3.8% |
| Jamais | 8 | 0.6% | 9.0% | 8 | 0.7% | 12.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 4.8% | 3.4% | 57 | 4.8% | 7.2% | 7 | 4.8% | 0.7% | 4 | 1.1% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 71 | 5.2% | 2.4% | 57 | 4.7% | 5.1% | 14 | 9.0% | 0.8% | 3 | 0.9% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 162 | 12.0% | 2.8% | 144 | 12.0% | 5.5% | 18 | 11.5% | 0.6% | 10 | 2.7% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 182 | 13.4% | 2.8% | 159 | 13.3% | 5.2% | 23 | 14.4% | 0.6% | 37 | 9.2% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 308 | 22.7% | 2.8% | 272 | 22.7% | 5.2% | 36 | 23.0% | 0.6% | 93 | 23.6% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 192 | 14.2% | 2.7% | 168 | 14.0% | 4.6% | 24 | 15.2% | 0.7% | 62 | 15.7% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 146 | 10.8% | 2.0% | 133 | 11.1% | 3.4% | 13 | 8.5% | 0.4% | 91 | 23.0% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 45 | 3.3% | 2.3% | 42 | 3.5% | 3.9% | 2 | 1.4% | 0.3% | 26 | 6.5% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 26 | 1.9% | 2.1% | 26 | 2.2% | 3.5% | - | - | - | 17 | 4.3% | 1.8% |
| 115 000 euros et plus par an | 12 | 0.9% | 2.1% | 12 | 1.0% | 3.5% | - | - | - | 11 | 2.7% | 2.3% |
| Refus | 59 | 4.3% | 1.9% | 49 | 4.1% | 3.8% | 10 | 6.1% | 0.5% | 12 | 3.1% | 1.2% |
| Ne sait pas | 88 | 6.5% | 3.7% | 78 | 6.5% | 8.0% | 10 | 6.1% | 0.7% | 29 | 7.3% | 3.1% |
