L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2710 | 100.0% | 5.2% | 758 | 100.0% | 3.1% | 1952 | 100.0% | 7.2% | 827 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 758 | 28.0% | 3.1% | 758 | 100.0% | 3.1% | - | - | - | 223 | 26.9% | 2.5% |
| Femme | 1952 | 72.0% | 7.2% | - | - | - | 1952 | 100.0% | 7.2% | 605 | 73.1% | 7.0% |
| Age | ||||||||||||
| 15 à 24 ans | 382 | 14.1% | 5.3% | 93 | 12.3% | 2.5% | 289 | 14.8% | 8.0% | 153 | 18.5% | 4.8% |
| 25 à 34 ans | 405 | 14.9% | 5.3% | 82 | 10.8% | 2.2% | 323 | 16.5% | 8.3% | 167 | 20.2% | 5.0% |
| 35 à 49 ans | 797 | 29.4% | 6.4% | 261 | 34.5% | 4.2% | 536 | 27.5% | 8.5% | 330 | 39.9% | 5.3% |
| 50 à 59 ans | 506 | 18.7% | 5.5% | 157 | 20.7% | 3.4% | 349 | 17.9% | 7.6% | 138 | 16.7% | 3.6% |
| 60 ans et plus | 620 | 22.9% | 4.1% | 165 | 21.8% | 2.5% | 455 | 23.3% | 5.3% | 39 | 4.8% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 1618 | 59.7% | 7.0% | - | - | - | 1618 | 82.9% | 7.0% | 470 | 56.8% | 6.7% |
| Personne de référence | 1137 | 42.0% | 4.1% | 647 | 85.4% | 3.2% | 490 | 25.1% | 6.3% | 260 | 31.4% | 3.2% |
| Responsable des achats | 2058 | 75.9% | 5.8% | 416 | 54.9% | 3.2% | 1642 | 84.1% | 7.2% | 573 | 69.3% | 5.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 1.0% | 5.1% | 13 | 1.7% | 3.6% | 14 | 0.7% | 8.7% | - | - | - |
| Petits patrons | 84 | 3.1% | 5.2% | 46 | 6.1% | 4.1% | 38 | 1.9% | 7.6% | 70 | 8.4% | 4.7% |
| Affaires et Cadres | 169 | 6.2% | 3.3% | 63 | 8.3% | 2.1% | 106 | 5.4% | 5.0% | 148 | 17.9% | 3.2% |
| Professions intermédiaires | 338 | 12.5% | 4.9% | 93 | 12.3% | 2.8% | 245 | 12.6% | 6.8% | 241 | 29.1% | 4.3% |
| Employés | 672 | 24.8% | 8.1% | 87 | 11.4% | 4.0% | 585 | 30.0% | 9.6% | 160 | 19.4% | 8.8% |
| Ouvriers | 315 | 11.6% | 4.9% | 213 | 28.1% | 4.2% | 102 | 5.2% | 7.6% | 26 | 3.2% | 6.1% |
| Retraités | 496 | 18.3% | 3.9% | 147 | 19.4% | 2.4% | 349 | 17.9% | 5.3% | 13 | 1.6% | 5.4% |
| Autres inactifs | 610 | 22.5% | 5.9% | 96 | 12.6% | 2.6% | 514 | 26.3% | 7.8% | 169 | 20.5% | 5.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.0% | 3.4% | 7 | 1.0% | 1.8% | 20 | 1.0% | 5.0% | - | - | - |
| Petits patrons | 156 | 5.7% | 5.9% | 45 | 5.9% | 3.4% | 111 | 5.7% | 8.4% | 156 | 18.8% | 5.9% |
| Affaires et Cadres | 292 | 10.8% | 4.0% | 71 | 9.3% | 1.9% | 222 | 11.4% | 6.2% | 292 | 35.3% | 4.0% |
| Professions intermédiaires | 379 | 14.0% | 5.0% | 107 | 14.1% | 2.8% | 272 | 13.9% | 7.3% | 379 | 45.9% | 5.0% |
| Employés | 340 | 12.6% | 6.3% | 93 | 12.3% | 4.0% | 247 | 12.7% | 8.0% | - | - | - |
| Ouvriers | 671 | 24.8% | 7.0% | 217 | 28.6% | 4.2% | 454 | 23.3% | 10.3% | - | - | - |
| Retraités | 592 | 21.9% | 4.1% | 166 | 21.9% | 2.5% | 426 | 21.8% | 5.4% | - | - | - |
| Autres inactifs | 251 | 9.2% | 6.1% | 52 | 6.8% | 3.3% | 199 | 10.2% | 7.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 445 | 16.4% | 4.5% | 114 | 15.0% | 2.5% | 332 | 17.0% | 6.0% | 48 | 5.8% | 2.8% |
| 2 personnes | 823 | 30.4% | 4.6% | 239 | 31.6% | 2.8% | 584 | 29.9% | 6.3% | 178 | 21.6% | 4.2% |
| 3 personnes | 516 | 19.0% | 5.7% | 128 | 16.9% | 2.8% | 388 | 19.9% | 8.4% | 206 | 24.9% | 5.2% |
| 4 personnes | 588 | 21.7% | 6.3% | 163 | 21.5% | 3.5% | 425 | 21.8% | 9.1% | 257 | 31.0% | 5.2% |
| 5 personnes et + | 337 | 12.4% | 6.3% | 114 | 15.1% | 4.6% | 223 | 11.4% | 7.7% | 138 | 16.7% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1017 | 37.5% | 6.6% | 277 | 36.5% | 3.9% | 740 | 37.9% | 8.9% | 448 | 54.2% | 5.8% |
| Non | 1693 | 62.5% | 4.7% | 481 | 63.5% | 2.7% | 1212 | 62.1% | 6.5% | 379 | 45.8% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 557 | 20.6% | 4.7% | 142 | 18.7% | 2.5% | 415 | 21.3% | 6.7% | 125 | 15.1% | 3.8% |
| Agglo. - 20 000 hab | 461 | 17.0% | 5.1% | 125 | 16.5% | 3.0% | 335 | 17.2% | 6.9% | 134 | 16.2% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 393 | 14.5% | 5.7% | 106 | 14.0% | 3.1% | 287 | 14.7% | 8.0% | 91 | 11.0% | 5.1% |
| Agglo. + 100 000 hab | 894 | 33.0% | 5.8% | 255 | 33.6% | 3.4% | 639 | 32.8% | 8.1% | 303 | 36.6% | 5.3% |
| Agglo. Paris | 404 | 14.9% | 4.7% | 130 | 17.1% | 3.2% | 275 | 14.1% | 6.2% | 174 | 21.1% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 463 | 17.1% | 4.9% | 147 | 19.4% | 3.2% | 316 | 16.2% | 6.3% | 197 | 23.8% | 4.5% |
| Nord Pas de Calais | 199 | 7.3% | 6.2% | 54 | 7.1% | 3.5% | 145 | 7.4% | 8.6% | 61 | 7.4% | 6.2% |
| Lorraine | 107 | 4.0% | 5.6% | 37 | 4.9% | 4.0% | 70 | 3.6% | 7.0% | 21 | 2.6% | 3.9% |
| Alsace | 111 | 4.1% | 7.3% | 22 | 3.0% | 3.0% | 88 | 4.5% | 11.2% | 26 | 3.2% | 5.3% |
| Franche-Comté | 50 | 1.9% | 5.3% | 14 | 1.8% | 3.0% | 36 | 1.9% | 7.4% | 13 | 1.6% | 5.1% |
| Champagne Ardennes | 53 | 1.9% | 4.8% | 12 | 1.6% | 2.3% | 41 | 2.1% | 7.2% | 10 | 1.2% | 3.3% |
| Picardie | 81 | 3.0% | 5.3% | 19 | 2.5% | 2.5% | 62 | 3.2% | 7.9% | 18 | 2.1% | 4.2% |
| Bourgogne | 71 | 2.6% | 5.3% | 19 | 2.5% | 3.0% | 52 | 2.7% | 7.4% | 8 | 0.9% | 2.2% |
| Haute Normandie | 81 | 3.0% | 5.4% | 24 | 3.2% | 3.4% | 56 | 2.9% | 7.3% | 23 | 2.8% | 4.9% |
| Basse Normandie | 44 | 1.6% | 3.6% | 13 | 1.7% | 2.2% | 31 | 1.6% | 4.9% | 9 | 1.1% | 2.9% |
| Centre | 99 | 3.7% | 4.8% | 39 | 5.1% | 3.9% | 60 | 3.1% | 5.6% | 18 | 2.2% | 3.1% |
| Pays de Loire | 130 | 4.8% | 4.4% | 44 | 5.8% | 3.1% | 86 | 4.4% | 5.6% | 39 | 4.7% | 4.2% |
| Bretagne | 99 | 3.7% | 3.7% | 39 | 5.2% | 3.1% | 60 | 3.1% | 4.3% | 24 | 2.9% | 3.0% |
| Poitou Charentes | 50 | 1.8% | 3.4% | 14 | 1.9% | 2.0% | 36 | 1.8% | 4.7% | 12 | 1.5% | 3.1% |
| Aquitaine | 180 | 6.6% | 6.5% | 50 | 6.6% | 3.8% | 130 | 6.7% | 9.0% | 47 | 5.6% | 5.5% |
| Midi Pyrénées | 146 | 5.4% | 6.0% | 43 | 5.6% | 3.6% | 103 | 5.3% | 8.2% | 48 | 5.8% | 6.0% |
| Limousin | 32 | 1.2% | 5.2% | 7 | 0.9% | 2.4% | 25 | 1.3% | 7.7% | 4 | 0.5% | 2.5% |
| Auvergne | 62 | 2.3% | 5.5% | 12 | 1.6% | 2.2% | 50 | 2.6% | 8.5% | 22 | 2.6% | 6.9% |
| Rhône Alpes | 252 | 9.3% | 4.9% | 58 | 7.7% | 2.3% | 193 | 9.9% | 7.2% | 85 | 10.3% | 4.5% |
| Languedoc Roussillon | 115 | 4.2% | 5.1% | 25 | 3.3% | 2.3% | 90 | 4.6% | 7.6% | 35 | 4.2% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 286 | 10.5% | 6.6% | 65 | 8.6% | 3.2% | 220 | 11.3% | 9.6% | 107 | 12.9% | 7.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1860 | 68.6% | 5.5% | 522 | 68.9% | 3.1% | 1338 | 68.5% | 7.9% | 711 | 85.9% | 4.9% |
| Presque tous les jours | 273 | 10.1% | 4.7% | 68 | 9.0% | 2.5% | 205 | 10.5% | 6.5% | 65 | 7.8% | 3.3% |
| 1 à 2 fois par semaine | 154 | 5.7% | 6.2% | 53 | 7.0% | 4.9% | 100 | 5.1% | 7.1% | 23 | 2.7% | 4.2% |
| 1 à 3 fois par mois | 41 | 1.5% | 8.3% | 2 | 0.2% | 0.8% | 40 | 2.0% | 13.5% | 6 | 0.7% | 9.3% |
| Moins souvent | 31 | 1.1% | 4.2% | 13 | 1.7% | 3.8% | 18 | 0.9% | 4.7% | 5 | 0.5% | 7.9% |
| Jamais | 10 | 0.4% | 10.9% | 8 | 1.1% | 13.0% | 2 | 0.1% | 6.0% | 5 | 0.6% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 115 | 4.2% | 6.0% | 33 | 4.4% | 4.2% | 81 | 4.2% | 7.3% | 5 | 0.6% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 178 | 6.6% | 6.0% | 29 | 3.9% | 2.7% | 149 | 7.6% | 8.0% | 11 | 1.3% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 321 | 11.8% | 5.5% | 70 | 9.3% | 2.7% | 251 | 12.8% | 7.7% | 19 | 2.3% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 316 | 11.7% | 4.8% | 83 | 10.9% | 2.7% | 233 | 11.9% | 6.6% | 62 | 7.6% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 552 | 20.4% | 5.0% | 180 | 23.7% | 3.5% | 372 | 19.0% | 6.4% | 163 | 19.7% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 438 | 16.2% | 6.2% | 141 | 18.6% | 3.8% | 297 | 15.2% | 8.9% | 162 | 19.5% | 5.5% |
| De 45 000 à moins de 65 000 euros par an | 360 | 13.3% | 5.0% | 110 | 14.5% | 2.8% | 250 | 12.8% | 7.6% | 189 | 22.9% | 4.7% |
| De 65 000 à moins de 80 000 euros par an | 81 | 3.0% | 4.1% | 26 | 3.4% | 2.4% | 55 | 2.8% | 6.3% | 46 | 5.6% | 3.6% |
| De 80 000 à moins de 115 000 euros par an | 60 | 2.2% | 4.9% | 26 | 3.5% | 3.6% | 34 | 1.7% | 6.7% | 51 | 6.1% | 5.4% |
| 115 000 euros et plus par an | 27 | 1.0% | 4.5% | 12 | 1.5% | 3.3% | 15 | 0.8% | 6.5% | 22 | 2.7% | 4.7% |
| Refus | 145 | 5.4% | 4.7% | 32 | 4.2% | 2.4% | 114 | 5.8% | 6.3% | 43 | 5.3% | 4.3% |
| Ne sait pas | 117 | 4.3% | 5.0% | 16 | 2.1% | 1.6% | 101 | 5.2% | 7.4% | 54 | 6.5% | 5.9% |
