L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 866 | 100.0% | 1.7% | 412 | 100.0% | 1.7% | 455 | 100.0% | 1.7% | 211 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 412 | 47.5% | 1.7% | 412 | 100.0% | 1.7% | - | - | - | 118 | 55.9% | 1.3% |
| Femme | 455 | 52.5% | 1.7% | - | - | - | 455 | 100.0% | 1.7% | 93 | 44.1% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 178 | 20.5% | 2.4% | 105 | 25.4% | 2.8% | 73 | 16.1% | 2.0% | 61 | 29.0% | 1.9% |
| 25 à 34 ans | 133 | 15.3% | 1.7% | 53 | 13.0% | 1.4% | 79 | 17.4% | 2.0% | 39 | 18.4% | 1.2% |
| 35 à 49 ans | 193 | 22.3% | 1.5% | 79 | 19.1% | 1.3% | 114 | 25.1% | 1.8% | 61 | 29.0% | 1.0% |
| 50 à 59 ans | 136 | 15.7% | 1.5% | 70 | 17.0% | 1.5% | 66 | 14.6% | 1.4% | 44 | 20.8% | 1.2% |
| 60 ans et plus | 226 | 26.2% | 1.5% | 105 | 25.5% | 1.6% | 122 | 26.7% | 1.4% | 6 | 2.8% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 373 | 43.1% | 1.6% | - | - | - | 373 | 82.1% | 1.6% | 67 | 31.5% | 0.9% |
| Personne de référence | 421 | 48.6% | 1.5% | 310 | 75.4% | 1.5% | 111 | 24.4% | 1.4% | 86 | 40.7% | 1.0% |
| Responsable des achats | 552 | 63.7% | 1.5% | 188 | 45.6% | 1.4% | 364 | 80.2% | 1.6% | 119 | 56.5% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.6% | - | - | - |
| Petits patrons | 18 | 2.0% | 1.1% | 10 | 2.4% | 0.9% | 8 | 1.7% | 1.6% | 16 | 7.6% | 1.1% |
| Affaires et Cadres | 43 | 4.9% | 0.8% | 17 | 4.1% | 0.6% | 26 | 5.7% | 1.2% | 36 | 17.1% | 0.8% |
| Professions intermédiaires | 94 | 10.9% | 1.4% | 57 | 13.7% | 1.7% | 38 | 8.4% | 1.1% | 67 | 31.5% | 1.2% |
| Employés | 176 | 20.3% | 2.1% | 47 | 11.4% | 2.2% | 129 | 28.3% | 2.1% | 39 | 18.6% | 2.2% |
| Ouvriers | 125 | 14.4% | 1.9% | 101 | 24.5% | 2.0% | 24 | 5.3% | 1.8% | 7 | 3.4% | 1.7% |
| Retraités | 188 | 21.7% | 1.5% | 89 | 21.7% | 1.5% | 98 | 21.6% | 1.5% | - | - | - |
| Autres inactifs | 222 | 25.6% | 2.2% | 91 | 22.2% | 2.4% | 131 | 28.7% | 2.0% | 46 | 21.9% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.9% | 1.0% | 4 | 0.9% | 0.9% | 4 | 1.0% | 1.1% | - | - | - |
| Petits patrons | 50 | 5.8% | 1.9% | 26 | 6.3% | 2.0% | 25 | 5.4% | 1.9% | 50 | 23.9% | 1.9% |
| Affaires et Cadres | 49 | 5.6% | 0.7% | 23 | 5.5% | 0.6% | 26 | 5.8% | 0.7% | 49 | 23.1% | 0.7% |
| Professions intermédiaires | 112 | 12.9% | 1.5% | 70 | 16.9% | 1.8% | 42 | 9.3% | 1.1% | 112 | 53.0% | 1.5% |
| Employés | 102 | 11.8% | 1.9% | 46 | 11.2% | 2.0% | 56 | 12.3% | 1.8% | - | - | - |
| Ouvriers | 230 | 26.6% | 2.4% | 106 | 25.8% | 2.1% | 124 | 27.3% | 2.8% | - | - | - |
| Retraités | 215 | 24.9% | 1.5% | 95 | 23.0% | 1.4% | 121 | 26.6% | 1.5% | - | - | - |
| Autres inactifs | 99 | 11.4% | 2.4% | 43 | 10.4% | 2.8% | 56 | 12.3% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 121 | 14.0% | 1.2% | 55 | 13.4% | 1.2% | 66 | 14.5% | 1.2% | 10 | 4.7% | 0.6% |
| 2 personnes | 306 | 35.4% | 1.7% | 147 | 35.7% | 1.7% | 159 | 35.1% | 1.7% | 51 | 24.1% | 1.2% |
| 3 personnes | 127 | 14.7% | 1.4% | 57 | 13.9% | 1.3% | 70 | 15.4% | 1.5% | 55 | 26.2% | 1.4% |
| 4 personnes | 188 | 21.7% | 2.0% | 89 | 21.5% | 1.9% | 99 | 21.9% | 2.1% | 75 | 35.7% | 1.5% |
| 5 personnes et + | 124 | 14.3% | 2.3% | 64 | 15.5% | 2.6% | 60 | 13.2% | 2.1% | 20 | 9.3% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 285 | 33.0% | 1.8% | 124 | 30.1% | 1.7% | 161 | 35.5% | 1.9% | 82 | 38.6% | 1.1% |
| Non | 581 | 67.0% | 1.6% | 288 | 69.9% | 1.6% | 293 | 64.5% | 1.6% | 130 | 61.4% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 208 | 24.0% | 1.8% | 110 | 26.8% | 2.0% | 98 | 21.5% | 1.6% | 38 | 17.8% | 1.1% |
| Agglo. - 20 000 hab | 140 | 16.2% | 1.6% | 63 | 15.2% | 1.5% | 78 | 17.1% | 1.6% | 19 | 8.9% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 110 | 12.7% | 1.6% | 56 | 13.6% | 1.7% | 54 | 11.9% | 1.5% | 16 | 7.5% | 0.9% |
| Agglo. + 100 000 hab | 267 | 30.8% | 1.7% | 113 | 27.5% | 1.5% | 154 | 33.8% | 1.9% | 78 | 37.1% | 1.4% |
| Agglo. Paris | 141 | 16.2% | 1.6% | 69 | 16.9% | 1.7% | 71 | 15.7% | 1.6% | 61 | 28.7% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 153 | 17.6% | 1.6% | 76 | 18.5% | 1.7% | 77 | 16.8% | 1.5% | 64 | 30.4% | 1.5% |
| Nord Pas de Calais | 49 | 5.6% | 1.5% | 19 | 4.5% | 1.2% | 30 | 6.6% | 1.8% | 14 | 6.5% | 1.4% |
| Lorraine | 42 | 4.8% | 2.2% | 27 | 6.4% | 2.8% | 15 | 3.4% | 1.5% | 5 | 2.3% | 0.9% |
| Alsace | 23 | 2.6% | 1.5% | 6 | 1.4% | 0.8% | 17 | 3.7% | 2.2% | 1 | 0.5% | 0.2% |
| Franche-Comté | 21 | 2.4% | 2.2% | 10 | 2.3% | 2.1% | 11 | 2.5% | 2.3% | 4 | 1.7% | 1.4% |
| Champagne Ardennes | 28 | 3.2% | 2.6% | 15 | 3.7% | 2.9% | 13 | 2.8% | 2.3% | 2 | 0.8% | 0.5% |
| Picardie | 42 | 4.8% | 2.7% | 10 | 2.4% | 1.3% | 32 | 7.0% | 4.0% | 7 | 3.1% | 1.6% |
| Bourgogne | 30 | 3.4% | 2.2% | 13 | 3.2% | 2.0% | 16 | 3.6% | 2.3% | 2 | 0.8% | 0.5% |
| Haute Normandie | 12 | 1.4% | 0.8% | 1 | 0.3% | 0.2% | 11 | 2.3% | 1.4% | 1 | 0.7% | 0.3% |
| Basse Normandie | 24 | 2.8% | 2.0% | 16 | 3.9% | 2.8% | 8 | 1.8% | 1.3% | 3 | 1.7% | 1.1% |
| Centre | 45 | 5.2% | 2.1% | 18 | 4.4% | 1.8% | 27 | 5.9% | 2.5% | 13 | 6.1% | 2.2% |
| Pays de Loire | 60 | 6.9% | 2.0% | 34 | 8.2% | 2.4% | 26 | 5.7% | 1.7% | 13 | 6.2% | 1.4% |
| Bretagne | 46 | 5.3% | 1.7% | 28 | 6.7% | 2.2% | 18 | 4.0% | 1.3% | 11 | 5.1% | 1.3% |
| Poitou Charentes | 12 | 1.4% | 0.8% | 9 | 2.1% | 1.2% | 4 | 0.8% | 0.5% | 2 | 0.9% | 0.5% |
| Aquitaine | 58 | 6.7% | 2.1% | 31 | 7.5% | 2.3% | 28 | 6.1% | 1.9% | 2 | 0.8% | 0.2% |
| Midi Pyrénées | 30 | 3.4% | 1.2% | 10 | 2.4% | 0.8% | 20 | 4.4% | 1.6% | 9 | 4.3% | 1.1% |
| Limousin | 12 | 1.4% | 1.9% | 9 | 2.1% | 3.0% | 3 | 0.7% | 1.0% | 1 | 0.4% | 0.6% |
| Auvergne | 10 | 1.2% | 0.9% | 6 | 1.4% | 1.0% | 4 | 1.0% | 0.7% | 3 | 1.2% | 0.8% |
| Rhône Alpes | 72 | 8.3% | 1.4% | 33 | 8.0% | 1.3% | 39 | 8.6% | 1.5% | 17 | 7.8% | 0.9% |
| Languedoc Roussillon | 32 | 3.7% | 1.4% | 14 | 3.5% | 1.3% | 18 | 3.9% | 1.5% | 5 | 2.5% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 66 | 7.7% | 1.5% | 29 | 6.9% | 1.4% | 38 | 8.3% | 1.7% | 34 | 16.1% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 544 | 62.8% | 1.6% | 252 | 61.1% | 1.5% | 292 | 64.3% | 1.7% | 168 | 79.3% | 1.1% |
| Presque tous les jours | 107 | 12.3% | 1.8% | 55 | 13.4% | 2.0% | 52 | 11.4% | 1.6% | 27 | 12.6% | 1.4% |
| 1 à 2 fois par semaine | 60 | 6.9% | 2.4% | 34 | 8.2% | 3.1% | 26 | 5.8% | 1.9% | 12 | 5.5% | 2.2% |
| 1 à 3 fois par mois | 5 | 0.6% | 1.0% | - | - | - | 5 | 1.1% | 1.7% | 0 | 0.2% | 0.8% |
| Moins souvent | 18 | 2.1% | 2.5% | 8 | 2.0% | 2.4% | 10 | 2.2% | 2.6% | 2 | 0.9% | 3.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 4.6% | 2.1% | 17 | 4.1% | 2.1% | 23 | 5.0% | 2.0% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 71 | 8.2% | 2.4% | 22 | 5.5% | 2.0% | 49 | 10.7% | 2.6% | 10 | 4.6% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 110 | 12.7% | 1.9% | 52 | 12.6% | 2.0% | 58 | 12.8% | 1.8% | 15 | 7.1% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 125 | 14.4% | 1.9% | 62 | 15.0% | 2.0% | 63 | 13.9% | 1.8% | 20 | 9.3% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 211 | 24.4% | 1.9% | 103 | 25.1% | 2.0% | 108 | 23.8% | 1.9% | 54 | 25.7% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 108 | 12.5% | 1.5% | 57 | 13.8% | 1.6% | 51 | 11.2% | 1.5% | 37 | 17.4% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 88 | 10.2% | 1.2% | 39 | 9.5% | 1.0% | 49 | 10.8% | 1.5% | 36 | 16.9% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 19 | 2.2% | 1.0% | 15 | 3.6% | 1.4% | 4 | 0.9% | 0.4% | 5 | 2.2% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 7 | 0.8% | 0.5% | 2 | 0.5% | 0.3% | 5 | 1.0% | 0.9% | 5 | 2.5% | 0.6% |
| 115 000 euros et plus par an | 4 | 0.5% | 0.7% | 3 | 0.7% | 0.8% | 1 | 0.3% | 0.5% | 4 | 1.9% | 0.9% |
| Refus | 38 | 4.4% | 1.2% | 13 | 3.2% | 1.0% | 24 | 5.4% | 1.4% | 14 | 6.4% | 1.3% |
| Ne sait pas | 45 | 5.2% | 1.9% | 26 | 6.3% | 2.7% | 19 | 4.3% | 1.4% | 12 | 5.8% | 1.3% |
