L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1139 | 100.0% | 2.2% | 459 | 100.0% | 1.9% | 680 | 100.0% | 2.5% | 204 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 459 | 40.3% | 1.9% | 459 | 100.0% | 1.9% | - | - | - | 92 | 45.2% | 1.0% |
| Femme | 680 | 59.7% | 2.5% | - | - | - | 680 | 100.0% | 2.5% | 112 | 54.8% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 2.2% | 0.3% | 14 | 3.0% | 0.4% | 11 | 1.6% | 0.3% | 7 | 3.4% | 0.2% |
| 25 à 34 ans | 60 | 5.3% | 0.8% | 24 | 5.2% | 0.6% | 36 | 5.3% | 0.9% | 18 | 8.8% | 0.5% |
| 35 à 49 ans | 192 | 16.9% | 1.5% | 82 | 17.9% | 1.3% | 110 | 16.2% | 1.7% | 80 | 39.4% | 1.3% |
| 50 à 59 ans | 252 | 22.1% | 2.7% | 112 | 24.4% | 2.4% | 140 | 20.6% | 3.0% | 70 | 34.2% | 1.8% |
| 60 ans et plus | 610 | 53.6% | 4.0% | 227 | 49.5% | 3.4% | 383 | 56.3% | 4.5% | 29 | 14.1% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 648 | 56.9% | 2.8% | - | - | - | 648 | 95.4% | 2.8% | 106 | 52.0% | 1.5% |
| Personne de référence | 575 | 50.5% | 2.1% | 419 | 91.2% | 2.1% | 156 | 23.0% | 2.0% | 101 | 49.5% | 1.2% |
| Responsable des achats | 878 | 77.1% | 2.5% | 250 | 54.4% | 1.9% | 628 | 92.5% | 2.8% | 138 | 67.6% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 2.4% | 5.1% | 12 | 2.5% | 3.2% | 15 | 2.2% | 9.7% | - | - | - |
| Petits patrons | 24 | 2.1% | 1.5% | 15 | 3.3% | 1.3% | 9 | 1.3% | 1.8% | 17 | 8.3% | 1.2% |
| Affaires et Cadres | 48 | 4.2% | 0.9% | 22 | 4.8% | 0.7% | 26 | 3.8% | 1.2% | 39 | 19.2% | 0.8% |
| Professions intermédiaires | 116 | 10.1% | 1.7% | 59 | 12.9% | 1.8% | 56 | 8.2% | 1.6% | 88 | 43.3% | 1.6% |
| Employés | 146 | 12.8% | 1.8% | 22 | 4.7% | 1.0% | 124 | 18.2% | 2.0% | 26 | 12.6% | 1.4% |
| Ouvriers | 109 | 9.6% | 1.7% | 82 | 17.8% | 1.6% | 27 | 4.0% | 2.0% | 3 | 1.6% | 0.8% |
| Retraités | 545 | 47.8% | 4.3% | 209 | 45.4% | 3.5% | 336 | 49.4% | 5.1% | 8 | 3.7% | 3.0% |
| Autres inactifs | 125 | 11.0% | 1.2% | 39 | 8.5% | 1.0% | 86 | 12.7% | 1.3% | 23 | 11.3% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 2.5% | 3.4% | 6 | 1.2% | 1.4% | 23 | 3.3% | 5.5% | - | - | - |
| Petits patrons | 30 | 2.6% | 1.1% | 15 | 3.3% | 1.1% | 15 | 2.2% | 1.1% | 30 | 14.6% | 1.1% |
| Affaires et Cadres | 61 | 5.3% | 0.8% | 19 | 4.1% | 0.5% | 42 | 6.1% | 1.2% | 61 | 29.7% | 0.8% |
| Professions intermédiaires | 114 | 10.0% | 1.5% | 58 | 12.6% | 1.5% | 56 | 8.2% | 1.5% | 114 | 55.7% | 1.5% |
| Employés | 78 | 6.8% | 1.4% | 27 | 5.9% | 1.2% | 50 | 7.4% | 1.6% | - | - | - |
| Ouvriers | 149 | 13.1% | 1.6% | 74 | 16.0% | 1.4% | 75 | 11.1% | 1.7% | - | - | - |
| Retraités | 612 | 53.8% | 4.2% | 223 | 48.5% | 3.4% | 389 | 57.3% | 5.0% | - | - | - |
| Autres inactifs | 68 | 6.0% | 1.7% | 38 | 8.3% | 2.4% | 30 | 4.4% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 169 | 14.8% | 1.7% | 61 | 13.4% | 1.4% | 107 | 15.8% | 1.9% | 15 | 7.5% | 0.9% |
| 2 personnes | 662 | 58.1% | 3.7% | 265 | 57.7% | 3.1% | 397 | 58.4% | 4.3% | 68 | 33.4% | 1.6% |
| 3 personnes | 127 | 11.2% | 1.4% | 52 | 11.3% | 1.2% | 76 | 11.1% | 1.6% | 42 | 20.4% | 1.1% |
| 4 personnes | 128 | 11.3% | 1.4% | 57 | 12.5% | 1.2% | 71 | 10.5% | 1.5% | 57 | 27.8% | 1.1% |
| 5 personnes et + | 53 | 4.6% | 1.0% | 24 | 5.2% | 1.0% | 29 | 4.3% | 1.0% | 22 | 10.9% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 172 | 15.1% | 1.1% | 72 | 15.6% | 1.0% | 100 | 14.8% | 1.2% | 85 | 41.7% | 1.1% |
| Non | 967 | 84.9% | 2.7% | 388 | 84.4% | 2.2% | 579 | 85.2% | 3.1% | 119 | 58.3% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 498 | 43.8% | 4.2% | 201 | 43.7% | 3.6% | 298 | 43.8% | 4.8% | 83 | 40.7% | 2.5% |
| Agglo. - 20 000 hab | 239 | 20.9% | 2.7% | 86 | 18.7% | 2.1% | 153 | 22.5% | 3.2% | 44 | 21.5% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 139 | 12.2% | 2.0% | 60 | 13.1% | 1.8% | 79 | 11.6% | 2.2% | 25 | 12.0% | 1.4% |
| Agglo. + 100 000 hab | 186 | 16.4% | 1.2% | 89 | 19.4% | 1.2% | 97 | 14.3% | 1.2% | 41 | 20.0% | 0.7% |
| Agglo. Paris | 77 | 6.7% | 0.9% | 24 | 5.1% | 0.6% | 53 | 7.8% | 1.2% | 12 | 5.8% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 104 | 9.1% | 1.1% | 27 | 5.9% | 0.6% | 76 | 11.2% | 1.5% | 18 | 8.7% | 0.4% |
| Nord Pas de Calais | 46 | 4.0% | 1.4% | 20 | 4.4% | 1.3% | 26 | 3.8% | 1.5% | 6 | 3.2% | 0.6% |
| Lorraine | 48 | 4.2% | 2.5% | 14 | 3.0% | 1.5% | 35 | 5.1% | 3.5% | 12 | 6.0% | 2.2% |
| Alsace | 30 | 2.6% | 2.0% | 12 | 2.5% | 1.6% | 18 | 2.7% | 2.3% | 8 | 4.0% | 1.7% |
| Franche-Comté | 28 | 2.4% | 2.9% | 12 | 2.6% | 2.6% | 16 | 2.3% | 3.2% | 11 | 5.6% | 4.3% |
| Champagne Ardennes | 37 | 3.2% | 3.4% | 13 | 2.8% | 2.4% | 24 | 3.6% | 4.3% | 5 | 2.7% | 1.8% |
| Picardie | 52 | 4.5% | 3.4% | 19 | 4.1% | 2.5% | 33 | 4.8% | 4.1% | 11 | 5.5% | 2.7% |
| Bourgogne | 55 | 4.8% | 4.0% | 19 | 4.2% | 3.0% | 35 | 5.2% | 5.0% | 8 | 4.1% | 2.5% |
| Haute Normandie | 37 | 3.3% | 2.5% | 15 | 3.3% | 2.1% | 22 | 3.3% | 2.9% | 2 | 1.0% | 0.4% |
| Basse Normandie | 30 | 2.7% | 2.5% | 16 | 3.5% | 2.8% | 14 | 2.1% | 2.2% | 6 | 2.9% | 1.8% |
| Centre | 85 | 7.4% | 4.1% | 40 | 8.7% | 4.0% | 45 | 6.6% | 4.1% | 15 | 7.2% | 2.5% |
| Pays de Loire | 69 | 6.1% | 2.3% | 32 | 6.9% | 2.2% | 37 | 5.5% | 2.4% | 10 | 4.7% | 1.0% |
| Bretagne | 50 | 4.4% | 1.9% | 25 | 5.5% | 2.0% | 25 | 3.7% | 1.8% | 9 | 4.4% | 1.1% |
| Poitou Charentes | 65 | 5.7% | 4.4% | 31 | 6.7% | 4.3% | 35 | 5.1% | 4.5% | 13 | 6.4% | 3.3% |
| Aquitaine | 77 | 6.7% | 2.8% | 28 | 6.0% | 2.1% | 49 | 7.2% | 3.4% | 8 | 3.8% | 0.9% |
| Midi Pyrénées | 69 | 6.1% | 2.8% | 24 | 5.2% | 2.0% | 45 | 6.7% | 3.6% | 8 | 4.0% | 1.0% |
| Limousin | 29 | 2.6% | 4.8% | 19 | 4.2% | 6.6% | 10 | 1.5% | 3.1% | 5 | 2.3% | 3.0% |
| Auvergne | 37 | 3.2% | 3.3% | 18 | 3.8% | 3.2% | 19 | 2.9% | 3.3% | 10 | 4.9% | 3.2% |
| Rhône Alpes | 104 | 9.1% | 2.0% | 37 | 8.1% | 1.5% | 67 | 9.8% | 2.5% | 22 | 10.6% | 1.2% |
| Languedoc Roussillon | 38 | 3.3% | 1.7% | 15 | 3.2% | 1.4% | 23 | 3.4% | 1.9% | 12 | 5.7% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 50 | 4.4% | 1.2% | 25 | 5.4% | 1.2% | 26 | 3.8% | 1.1% | 5 | 2.3% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 596 | 52.3% | 1.8% | 243 | 53.0% | 1.4% | 353 | 51.9% | 2.1% | 154 | 75.8% | 1.1% |
| Presque tous les jours | 155 | 13.6% | 2.7% | 58 | 12.6% | 2.2% | 97 | 14.3% | 3.1% | 37 | 18.3% | 1.9% |
| 1 à 2 fois par semaine | 57 | 5.0% | 2.3% | 21 | 4.6% | 2.0% | 36 | 5.2% | 2.5% | 7 | 3.6% | 1.4% |
| 1 à 3 fois par mois | 20 | 1.7% | 3.9% | 8 | 1.7% | 3.9% | 12 | 1.7% | 3.9% | 1 | 0.3% | 1.1% |
| Moins souvent | 16 | 1.4% | 2.2% | 11 | 2.3% | 3.1% | 5 | 0.8% | 1.4% | - | - | - |
| Jamais | 2 | 0.1% | 1.8% | - | - | - | 2 | 0.2% | 6.0% | 2 | 0.8% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 3.0% | 1.8% | 19 | 4.2% | 2.4% | 15 | 2.1% | 1.3% | 1 | 0.4% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 65 | 5.7% | 2.2% | 14 | 3.0% | 1.3% | 51 | 7.5% | 2.7% | 1 | 0.5% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 125 | 11.0% | 2.1% | 45 | 9.7% | 1.7% | 80 | 11.8% | 2.5% | 4 | 1.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 207 | 18.1% | 3.1% | 83 | 18.1% | 2.7% | 124 | 18.2% | 3.5% | 19 | 9.1% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 292 | 25.6% | 2.7% | 128 | 27.9% | 2.5% | 164 | 24.1% | 2.8% | 51 | 25.0% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 139 | 12.2% | 2.0% | 63 | 13.7% | 1.7% | 76 | 11.2% | 2.3% | 33 | 16.3% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 137 | 12.0% | 1.9% | 58 | 12.5% | 1.5% | 80 | 11.7% | 2.4% | 47 | 23.0% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 27 | 2.4% | 1.4% | 11 | 2.3% | 1.0% | 17 | 2.5% | 1.9% | 18 | 8.9% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 18 | 1.6% | 1.4% | 7 | 1.6% | 1.0% | 10 | 1.5% | 2.1% | 14 | 6.9% | 1.5% |
| 115 000 euros et plus par an | 7 | 0.6% | 1.2% | 4 | 0.8% | 1.1% | 3 | 0.5% | 1.4% | 2 | 0.9% | 0.4% |
| Refus | 68 | 6.0% | 2.2% | 23 | 5.0% | 1.8% | 45 | 6.6% | 2.5% | 14 | 6.8% | 1.4% |
| Ne sait pas | 20 | 1.8% | 0.9% | 5 | 1.1% | 0.5% | 15 | 2.2% | 1.1% | 1 | 0.3% | 0.1% |
