L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2069 | 100.0% | 4.0% | 1143 | 100.0% | 4.6% | 926 | 100.0% | 3.4% | 831 | 100.0% | 4.8% |
| Sexe | ||||||||||||
| Homme | 1143 | 55.3% | 4.6% | 1143 | 100.0% | 4.6% | - | - | - | 481 | 57.8% | 5.5% |
| Femme | 926 | 44.7% | 3.4% | - | - | - | 926 | 100.0% | 3.4% | 351 | 42.2% | 4.1% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 12.6% | 3.6% | 147 | 12.9% | 4.0% | 114 | 12.3% | 3.2% | 133 | 16.0% | 4.2% |
| 25 à 34 ans | 208 | 10.0% | 2.7% | 121 | 10.6% | 3.2% | 87 | 9.4% | 2.2% | 115 | 13.8% | 3.4% |
| 35 à 49 ans | 369 | 17.9% | 3.0% | 225 | 19.7% | 3.7% | 144 | 15.6% | 2.3% | 255 | 30.6% | 4.1% |
| 50 à 59 ans | 396 | 19.1% | 4.3% | 216 | 18.9% | 4.7% | 179 | 19.3% | 3.9% | 244 | 29.4% | 6.4% |
| 60 ans et plus | 835 | 40.4% | 5.5% | 433 | 37.9% | 6.5% | 402 | 43.4% | 4.7% | 84 | 10.1% | 8.6% |
| Individu | ||||||||||||
| Ménagères | 811 | 39.2% | 3.5% | - | - | - | 811 | 87.6% | 3.5% | 288 | 34.7% | 4.1% |
| Personne de référence | 1200 | 58.0% | 4.3% | 964 | 84.3% | 4.7% | 236 | 25.5% | 3.1% | 436 | 52.4% | 5.3% |
| Responsable des achats | 1337 | 64.6% | 3.7% | 571 | 49.9% | 4.4% | 766 | 82.7% | 3.4% | 502 | 60.3% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.8% | 3.2% | 10 | 0.9% | 2.8% | 7 | 0.7% | 4.2% | - | - | - |
| Petits patrons | 56 | 2.7% | 3.5% | 49 | 4.3% | 4.4% | 7 | 0.8% | 1.4% | 53 | 6.4% | 3.6% |
| Affaires et Cadres | 351 | 17.0% | 6.9% | 231 | 20.2% | 7.8% | 120 | 12.9% | 5.6% | 320 | 38.5% | 6.9% |
| Professions intermédiaires | 237 | 11.4% | 3.4% | 135 | 11.8% | 4.1% | 102 | 11.0% | 2.8% | 207 | 24.9% | 3.7% |
| Employés | 234 | 11.3% | 2.8% | 97 | 8.5% | 4.4% | 137 | 14.8% | 2.3% | 80 | 9.6% | 4.4% |
| Ouvriers | 96 | 4.6% | 1.5% | 82 | 7.1% | 1.6% | 14 | 1.5% | 1.1% | 3 | 0.3% | 0.7% |
| Retraités | 687 | 33.2% | 5.5% | 379 | 33.2% | 6.3% | 308 | 33.3% | 4.7% | 13 | 1.5% | 5.2% |
| Autres inactifs | 391 | 18.9% | 3.8% | 160 | 14.0% | 4.3% | 231 | 25.0% | 3.5% | 155 | 18.6% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.0% | 2.5% | 12 | 1.1% | 2.9% | 8 | 0.9% | 2.1% | - | - | - |
| Petits patrons | 115 | 5.5% | 4.4% | 74 | 6.5% | 5.6% | 41 | 4.4% | 3.1% | 115 | 13.8% | 4.4% |
| Affaires et Cadres | 459 | 22.2% | 6.3% | 256 | 22.4% | 7.0% | 203 | 21.9% | 5.7% | 459 | 55.2% | 6.3% |
| Professions intermédiaires | 258 | 12.4% | 3.4% | 151 | 13.2% | 3.9% | 107 | 11.5% | 2.9% | 258 | 31.0% | 3.4% |
| Employés | 163 | 7.9% | 3.0% | 96 | 8.4% | 4.1% | 66 | 7.2% | 2.1% | - | - | - |
| Ouvriers | 147 | 7.1% | 1.5% | 84 | 7.3% | 1.6% | 64 | 6.9% | 1.4% | - | - | - |
| Retraités | 778 | 37.6% | 5.4% | 397 | 34.7% | 6.0% | 381 | 41.2% | 4.9% | - | - | - |
| Autres inactifs | 129 | 6.3% | 3.2% | 74 | 6.5% | 4.8% | 56 | 6.0% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 363 | 17.6% | 3.6% | 172 | 15.1% | 3.8% | 191 | 20.6% | 3.5% | 74 | 9.0% | 4.3% |
| 2 personnes | 857 | 41.4% | 4.8% | 467 | 40.8% | 5.4% | 390 | 42.1% | 4.2% | 201 | 24.2% | 4.7% |
| 3 personnes | 319 | 15.4% | 3.5% | 163 | 14.2% | 3.6% | 156 | 16.9% | 3.4% | 210 | 25.2% | 5.3% |
| 4 personnes | 355 | 17.2% | 3.8% | 233 | 20.4% | 5.0% | 122 | 13.2% | 2.6% | 240 | 28.8% | 4.8% |
| 5 personnes et + | 175 | 8.4% | 3.3% | 108 | 9.5% | 4.3% | 66 | 7.2% | 2.3% | 107 | 12.8% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 485 | 23.4% | 3.1% | 286 | 25.0% | 4.0% | 199 | 21.5% | 2.4% | 314 | 37.7% | 4.1% |
| Non | 1584 | 76.6% | 4.4% | 857 | 75.0% | 4.9% | 727 | 78.5% | 3.9% | 518 | 62.3% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 275 | 13.3% | 2.3% | 152 | 13.3% | 2.7% | 123 | 13.3% | 2.0% | 77 | 9.2% | 2.3% |
| Agglo. - 20 000 hab | 246 | 11.9% | 2.7% | 151 | 13.2% | 3.6% | 95 | 10.3% | 2.0% | 87 | 10.5% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 227 | 10.9% | 3.3% | 117 | 10.2% | 3.5% | 109 | 11.8% | 3.1% | 68 | 8.2% | 3.8% |
| Agglo. + 100 000 hab | 714 | 34.5% | 4.6% | 413 | 36.1% | 5.5% | 301 | 32.5% | 3.8% | 298 | 35.8% | 5.2% |
| Agglo. Paris | 608 | 29.4% | 7.1% | 311 | 27.2% | 7.6% | 297 | 32.1% | 6.7% | 301 | 36.2% | 7.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 660 | 31.9% | 6.9% | 346 | 30.3% | 7.6% | 314 | 33.9% | 6.3% | 321 | 38.6% | 7.3% |
| Nord Pas de Calais | 70 | 3.4% | 2.2% | 55 | 4.8% | 3.6% | 16 | 1.7% | 0.9% | 28 | 3.3% | 2.8% |
| Lorraine | 55 | 2.7% | 2.9% | 37 | 3.2% | 4.0% | 19 | 2.0% | 1.9% | 26 | 3.1% | 4.7% |
| Alsace | 54 | 2.6% | 3.6% | 36 | 3.1% | 4.8% | 19 | 2.0% | 2.4% | 19 | 2.3% | 3.9% |
| Franche-Comté | 17 | 0.8% | 1.8% | 9 | 0.8% | 2.0% | 8 | 0.9% | 1.6% | 6 | 0.7% | 2.2% |
| Champagne Ardennes | 37 | 1.8% | 3.4% | 22 | 1.9% | 4.2% | 15 | 1.6% | 2.7% | 14 | 1.6% | 4.6% |
| Picardie | 42 | 2.0% | 2.7% | 21 | 1.8% | 2.8% | 21 | 2.2% | 2.6% | 13 | 1.6% | 3.2% |
| Bourgogne | 44 | 2.1% | 3.2% | 30 | 2.6% | 4.5% | 14 | 1.5% | 2.0% | 10 | 1.2% | 2.8% |
| Haute Normandie | 25 | 1.2% | 1.7% | 12 | 1.1% | 1.7% | 13 | 1.4% | 1.7% | 6 | 0.8% | 1.4% |
| Basse Normandie | 29 | 1.4% | 2.4% | 20 | 1.7% | 3.4% | 9 | 1.0% | 1.5% | 13 | 1.6% | 4.1% |
| Centre | 73 | 3.5% | 3.5% | 41 | 3.6% | 4.1% | 32 | 3.5% | 2.9% | 23 | 2.7% | 3.8% |
| Pays de Loire | 65 | 3.1% | 2.2% | 26 | 2.2% | 1.8% | 39 | 4.2% | 2.6% | 30 | 3.6% | 3.3% |
| Bretagne | 79 | 3.8% | 3.0% | 46 | 4.0% | 3.6% | 33 | 3.6% | 2.4% | 28 | 3.4% | 3.5% |
| Poitou Charentes | 40 | 2.0% | 2.7% | 25 | 2.2% | 3.6% | 15 | 1.6% | 2.0% | 13 | 1.5% | 3.2% |
| Aquitaine | 133 | 6.4% | 4.8% | 73 | 6.4% | 5.6% | 60 | 6.4% | 4.1% | 43 | 5.2% | 5.1% |
| Midi Pyrénées | 74 | 3.6% | 3.0% | 41 | 3.6% | 3.5% | 32 | 3.5% | 2.6% | 20 | 2.4% | 2.6% |
| Limousin | 24 | 1.1% | 3.8% | 13 | 1.1% | 4.4% | 11 | 1.1% | 3.3% | 4 | 0.4% | 2.2% |
| Auvergne | 36 | 1.7% | 3.1% | 17 | 1.5% | 3.1% | 19 | 2.0% | 3.2% | 9 | 1.1% | 3.0% |
| Rhône Alpes | 197 | 9.5% | 3.8% | 111 | 9.7% | 4.5% | 86 | 9.3% | 3.2% | 84 | 10.1% | 4.5% |
| Languedoc Roussillon | 90 | 4.3% | 4.0% | 51 | 4.5% | 4.8% | 38 | 4.1% | 3.2% | 39 | 4.7% | 5.6% |
| Provence Alpes Côte d'Azur, Corse | 226 | 10.9% | 5.2% | 112 | 9.8% | 5.4% | 114 | 12.3% | 5.0% | 82 | 9.9% | 5.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1533 | 74.1% | 4.5% | 887 | 77.6% | 5.3% | 646 | 69.8% | 3.8% | 739 | 88.9% | 5.0% |
| Presque tous les jours | 226 | 10.9% | 3.9% | 102 | 9.0% | 3.8% | 123 | 13.3% | 3.9% | 64 | 7.7% | 3.3% |
| 1 à 2 fois par semaine | 76 | 3.7% | 3.0% | 36 | 3.1% | 3.3% | 40 | 4.3% | 2.8% | 18 | 2.1% | 3.3% |
| 1 à 3 fois par mois | 14 | 0.7% | 2.7% | 4 | 0.3% | 1.8% | 10 | 1.1% | 3.4% | - | - | - |
| Moins souvent | 18 | 0.9% | 2.5% | 3 | 0.3% | 1.0% | 15 | 1.6% | 3.8% | 2 | 0.3% | 4.1% |
| Jamais | 3 | 0.1% | 3.5% | - | - | - | 3 | 0.3% | 11.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 2.1% | 2.3% | 23 | 2.0% | 2.9% | 21 | 2.2% | 1.9% | 6 | 0.7% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 54 | 2.6% | 1.8% | 29 | 2.5% | 2.6% | 26 | 2.8% | 1.4% | 12 | 1.4% | 4.7% |
| De 12 000 à moins de 18 000 euros par an | 111 | 5.4% | 1.9% | 63 | 5.5% | 2.4% | 48 | 5.2% | 1.5% | 21 | 2.5% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 178 | 8.6% | 2.7% | 77 | 6.8% | 2.6% | 100 | 10.8% | 2.8% | 49 | 5.9% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 364 | 17.6% | 3.3% | 189 | 16.5% | 3.6% | 175 | 18.9% | 3.0% | 105 | 12.6% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 282 | 13.6% | 4.0% | 165 | 14.4% | 4.5% | 117 | 12.6% | 3.5% | 117 | 14.1% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 452 | 21.8% | 6.3% | 298 | 26.1% | 7.6% | 154 | 16.6% | 4.7% | 194 | 23.3% | 4.8% |
| De 65 000 à moins de 80 000 euros par an | 148 | 7.2% | 7.6% | 89 | 7.8% | 8.1% | 60 | 6.4% | 6.9% | 81 | 9.8% | 6.2% |
| De 80 000 à moins de 115 000 euros par an | 113 | 5.5% | 9.2% | 60 | 5.2% | 8.2% | 54 | 5.8% | 10.6% | 68 | 8.2% | 7.3% |
| 115 000 euros et plus par an | 114 | 5.5% | 19.3% | 59 | 5.2% | 16.6% | 55 | 5.9% | 23.5% | 90 | 10.8% | 18.9% |
| Refus | 135 | 6.5% | 4.4% | 55 | 4.8% | 4.2% | 80 | 8.7% | 4.5% | 51 | 6.1% | 5.0% |
| Ne sait pas | 74 | 3.6% | 3.1% | 37 | 3.2% | 3.7% | 37 | 4.0% | 2.7% | 38 | 4.6% | 4.2% |
