L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 663 | 100.0% | 1.3% | 279 | 100.0% | 1.1% | 384 | 100.0% | 1.4% | 88 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 279 | 42.1% | 1.1% | 279 | 100.0% | 1.1% | - | - | - | 41 | 46.6% | 0.5% |
| Femme | 384 | 57.9% | 1.4% | - | - | - | 384 | 100.0% | 1.4% | 47 | 53.4% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 2.6% | 0.2% | 11 | 3.8% | 0.3% | 7 | 1.7% | 0.2% | 4 | 4.0% | 0.1% |
| 25 à 34 ans | 22 | 3.3% | 0.3% | 11 | 4.0% | 0.3% | 11 | 2.8% | 0.3% | 10 | 11.0% | 0.3% |
| 35 à 49 ans | 70 | 10.5% | 0.6% | 32 | 11.6% | 0.5% | 37 | 9.8% | 0.6% | 41 | 46.5% | 0.7% |
| 50 à 59 ans | 77 | 11.7% | 0.8% | 41 | 14.7% | 0.9% | 36 | 9.5% | 0.8% | 20 | 22.7% | 0.5% |
| 60 ans et plus | 477 | 71.9% | 3.1% | 184 | 65.9% | 2.8% | 293 | 76.3% | 3.4% | 14 | 15.8% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 375 | 56.5% | 1.6% | - | - | - | 375 | 97.5% | 1.6% | 44 | 50.1% | 0.6% |
| Personne de référence | 411 | 61.9% | 1.5% | 254 | 91.0% | 1.3% | 157 | 40.8% | 2.0% | 49 | 56.0% | 0.6% |
| Responsable des achats | 537 | 80.9% | 1.5% | 166 | 59.5% | 1.3% | 371 | 96.5% | 1.6% | 63 | 71.5% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.4% | 1.8% | 4 | 1.6% | 1.2% | 5 | 1.3% | 3.2% | - | - | - |
| Petits patrons | 7 | 1.1% | 0.4% | 3 | 1.1% | 0.3% | 4 | 1.0% | 0.8% | 7 | 8.0% | 0.5% |
| Affaires et Cadres | 39 | 6.0% | 0.8% | 23 | 8.2% | 0.8% | 17 | 4.3% | 0.8% | 37 | 42.2% | 0.8% |
| Professions intermédiaires | 33 | 4.9% | 0.5% | 16 | 5.8% | 0.5% | 17 | 4.3% | 0.5% | 24 | 26.8% | 0.4% |
| Employés | 38 | 5.7% | 0.5% | 8 | 2.8% | 0.4% | 30 | 7.7% | 0.5% | 4 | 5.1% | 0.2% |
| Ouvriers | 33 | 5.0% | 0.5% | 26 | 9.2% | 0.5% | 7 | 1.9% | 0.6% | 4 | 4.3% | 0.9% |
| Retraités | 381 | 57.4% | 3.0% | 166 | 59.4% | 2.8% | 215 | 55.9% | 3.3% | - | - | - |
| Autres inactifs | 123 | 18.6% | 1.2% | 33 | 11.9% | 0.9% | 90 | 23.4% | 1.4% | 12 | 13.7% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 2.1% | 1.7% | 4 | 1.6% | 1.1% | 10 | 2.5% | 2.4% | - | - | - |
| Petits patrons | 5 | 0.7% | 0.2% | 1 | 0.3% | 0.1% | 4 | 1.0% | 0.3% | 5 | 5.3% | 0.2% |
| Affaires et Cadres | 50 | 7.5% | 0.7% | 26 | 9.2% | 0.7% | 24 | 6.3% | 0.7% | 50 | 56.8% | 0.7% |
| Professions intermédiaires | 33 | 5.0% | 0.4% | 14 | 5.1% | 0.4% | 19 | 4.9% | 0.5% | 33 | 37.9% | 0.4% |
| Employés | 22 | 3.3% | 0.4% | 9 | 3.3% | 0.4% | 13 | 3.3% | 0.4% | - | - | - |
| Ouvriers | 47 | 7.1% | 0.5% | 30 | 10.8% | 0.6% | 17 | 4.5% | 0.4% | - | - | - |
| Retraités | 401 | 60.4% | 2.8% | 160 | 57.2% | 2.4% | 241 | 62.7% | 3.1% | - | - | - |
| Autres inactifs | 92 | 13.8% | 2.2% | 35 | 12.5% | 2.2% | 57 | 14.8% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 206 | 31.0% | 2.1% | 61 | 21.9% | 1.4% | 145 | 37.6% | 2.6% | 19 | 22.1% | 1.1% |
| 2 personnes | 331 | 49.9% | 1.8% | 152 | 54.5% | 1.8% | 179 | 46.5% | 1.9% | 20 | 22.2% | 0.5% |
| 3 personnes | 42 | 6.3% | 0.5% | 20 | 7.0% | 0.4% | 22 | 5.7% | 0.5% | 14 | 15.7% | 0.3% |
| 4 personnes | 44 | 6.6% | 0.5% | 18 | 6.5% | 0.4% | 26 | 6.7% | 0.5% | 21 | 24.4% | 0.4% |
| 5 personnes et + | 41 | 6.3% | 0.8% | 28 | 10.1% | 1.1% | 13 | 3.5% | 0.5% | 14 | 15.6% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 86 | 12.9% | 0.6% | 52 | 18.7% | 0.7% | 33 | 8.7% | 0.4% | 40 | 45.7% | 0.5% |
| Non | 578 | 87.1% | 1.6% | 227 | 81.3% | 1.3% | 351 | 91.3% | 1.9% | 48 | 54.3% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 223 | 33.5% | 1.9% | 107 | 38.2% | 1.9% | 116 | 30.2% | 1.9% | 14 | 16.3% | 0.4% |
| Agglo. - 20 000 hab | 142 | 21.5% | 1.6% | 46 | 16.6% | 1.1% | 96 | 25.0% | 2.0% | 17 | 19.0% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 83 | 12.6% | 1.2% | 41 | 14.8% | 1.2% | 42 | 10.9% | 1.2% | 14 | 15.4% | 0.8% |
| Agglo. + 100 000 hab | 136 | 20.4% | 0.9% | 54 | 19.3% | 0.7% | 82 | 21.2% | 1.0% | 23 | 25.7% | 0.4% |
| Agglo. Paris | 79 | 12.0% | 0.9% | 31 | 11.0% | 0.8% | 49 | 12.7% | 1.1% | 21 | 23.5% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 95 | 14.4% | 1.0% | 31 | 11.0% | 0.7% | 65 | 16.8% | 1.3% | 23 | 26.6% | 0.5% |
| Nord Pas de Calais | 50 | 7.5% | 1.6% | 25 | 9.1% | 1.7% | 24 | 6.4% | 1.5% | 4 | 4.4% | 0.4% |
| Lorraine | 22 | 3.4% | 1.2% | 7 | 2.6% | 0.8% | 15 | 3.9% | 1.5% | 5 | 5.6% | 0.9% |
| Alsace | 14 | 2.1% | 0.9% | 8 | 2.8% | 1.1% | 6 | 1.6% | 0.8% | 1 | 1.3% | 0.2% |
| Franche-Comté | 21 | 3.2% | 2.2% | 11 | 4.0% | 2.4% | 10 | 2.6% | 2.0% | 6 | 6.4% | 2.1% |
| Champagne Ardennes | 19 | 2.9% | 1.8% | 9 | 3.4% | 1.8% | 10 | 2.5% | 1.7% | 2 | 2.1% | 0.6% |
| Picardie | 17 | 2.6% | 1.1% | 9 | 3.3% | 1.2% | 8 | 2.1% | 1.0% | - | - | - |
| Bourgogne | 42 | 6.3% | 3.1% | 21 | 7.5% | 3.2% | 21 | 5.4% | 3.0% | 4 | 4.1% | 1.1% |
| Haute Normandie | 2 | 0.3% | 0.2% | 1 | 0.4% | 0.2% | 1 | 0.3% | 0.1% | - | - | - |
| Basse Normandie | 16 | 2.4% | 1.3% | - | - | - | 16 | 4.1% | 2.5% | 1 | 0.9% | 0.2% |
| Centre | 12 | 1.8% | 0.6% | 3 | 1.2% | 0.3% | 9 | 2.3% | 0.8% | 7 | 7.4% | 1.1% |
| Pays de Loire | 89 | 13.4% | 3.0% | 32 | 11.6% | 2.3% | 56 | 14.6% | 3.7% | 6 | 6.8% | 0.6% |
| Bretagne | 37 | 5.6% | 1.4% | 27 | 9.6% | 2.1% | 10 | 2.6% | 0.7% | 6 | 7.0% | 0.8% |
| Poitou Charentes | 23 | 3.5% | 1.6% | 5 | 1.9% | 0.7% | 18 | 4.7% | 2.3% | 3 | 2.9% | 0.6% |
| Aquitaine | 27 | 4.1% | 1.0% | 12 | 4.4% | 0.9% | 15 | 3.9% | 1.0% | 0 | 0.6% | 0.1% |
| Midi Pyrénées | 25 | 3.8% | 1.0% | 8 | 2.9% | 0.7% | 17 | 4.5% | 1.4% | 9 | 10.3% | 1.1% |
| Limousin | 6 | 0.9% | 0.9% | - | - | - | 6 | 1.5% | 1.8% | 0 | 0.5% | 0.3% |
| Auvergne | 15 | 2.3% | 1.3% | 8 | 2.7% | 1.4% | 8 | 2.0% | 1.3% | 2 | 2.1% | 0.6% |
| Rhône Alpes | 75 | 11.4% | 1.5% | 36 | 12.8% | 1.4% | 40 | 10.3% | 1.5% | 3 | 2.9% | 0.1% |
| Languedoc Roussillon | 25 | 3.8% | 1.1% | 12 | 4.2% | 1.1% | 13 | 3.5% | 1.1% | 5 | 5.2% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 29 | 4.4% | 0.7% | 13 | 4.5% | 0.6% | 16 | 4.3% | 0.7% | 2 | 2.8% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 254 | 38.2% | 0.7% | 127 | 45.5% | 0.8% | 126 | 32.9% | 0.7% | 73 | 83.4% | 0.5% |
| Presque tous les jours | 49 | 7.4% | 0.8% | 16 | 5.7% | 0.6% | 33 | 8.6% | 1.1% | 9 | 10.0% | 0.5% |
| 1 à 2 fois par semaine | 43 | 6.5% | 1.7% | 15 | 5.5% | 1.4% | 28 | 7.3% | 2.0% | 3 | 3.1% | 0.5% |
| 1 à 3 fois par mois | 11 | 1.7% | 2.3% | - | - | - | 11 | 2.9% | 3.8% | - | - | - |
| Moins souvent | 10 | 1.4% | 1.3% | 1 | 0.4% | 0.4% | 8 | 2.2% | 2.2% | 1 | 1.0% | 1.5% |
| Jamais | 2 | 0.3% | 2.5% | - | - | - | 2 | 0.6% | 8.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.4% | 1.2% | 16 | 5.6% | 2.0% | 7 | 1.9% | 0.6% | 1 | 1.6% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 49 | 7.3% | 1.6% | 20 | 7.3% | 1.8% | 28 | 7.4% | 1.5% | 3 | 3.7% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 129 | 19.5% | 2.2% | 54 | 19.3% | 2.0% | 75 | 19.6% | 2.3% | 0 | 0.5% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 107 | 16.1% | 1.6% | 29 | 10.6% | 1.0% | 78 | 20.2% | 2.2% | 7 | 8.2% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 126 | 19.0% | 1.2% | 50 | 17.9% | 1.0% | 76 | 19.8% | 1.3% | 23 | 26.3% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 64 | 9.6% | 0.9% | 19 | 6.7% | 0.5% | 45 | 11.7% | 1.3% | 15 | 17.6% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 57 | 8.6% | 0.8% | 42 | 14.9% | 1.1% | 15 | 4.0% | 0.5% | 15 | 17.6% | 0.4% |
| De 65 000 à moins de 80 000 euros par an | 22 | 3.3% | 1.1% | 9 | 3.1% | 0.8% | 13 | 3.4% | 1.5% | 15 | 17.6% | 1.2% |
| De 80 000 à moins de 115 000 euros par an | 6 | 0.9% | 0.5% | 3 | 1.0% | 0.4% | 3 | 0.9% | 0.7% | 3 | 3.9% | 0.4% |
| 115 000 euros et plus par an | 2 | 0.4% | 0.4% | 2 | 0.9% | 0.7% | - | - | - | - | - | - |
| Refus | 51 | 7.6% | 1.6% | 21 | 7.6% | 1.6% | 30 | 7.7% | 1.6% | 1 | 1.5% | 0.1% |
| Ne sait pas | 28 | 4.2% | 1.2% | 14 | 5.2% | 1.5% | 13 | 3.5% | 1.0% | 1 | 1.5% | 0.1% |
