L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3412 | 100.0% | 6.6% | 1269 | 100.0% | 5.1% | 2143 | 100.0% | 8.0% | 1117 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1269 | 37.2% | 5.1% | 1269 | 100.0% | 5.1% | - | - | - | 456 | 40.8% | 5.2% |
| Femme | 2143 | 62.8% | 8.0% | - | - | - | 2143 | 100.0% | 8.0% | 661 | 59.2% | 7.7% |
| Age | ||||||||||||
| 15 à 24 ans | 243 | 7.1% | 3.3% | 144 | 11.3% | 3.9% | 100 | 4.6% | 2.8% | 111 | 9.9% | 3.5% |
| 25 à 34 ans | 251 | 7.4% | 3.3% | 99 | 7.8% | 2.7% | 152 | 7.1% | 3.9% | 118 | 10.6% | 3.5% |
| 35 à 49 ans | 776 | 22.7% | 6.2% | 277 | 21.8% | 4.5% | 499 | 23.3% | 7.9% | 435 | 39.0% | 7.0% |
| 50 à 59 ans | 673 | 19.7% | 7.3% | 250 | 19.7% | 5.5% | 423 | 19.7% | 9.2% | 315 | 28.2% | 8.3% |
| 60 ans et plus | 1469 | 43.1% | 9.7% | 499 | 39.3% | 7.5% | 970 | 45.3% | 11.4% | 139 | 12.4% | 14.2% |
| Individu | ||||||||||||
| Ménagères | 1988 | 58.2% | 8.6% | - | - | - | 1988 | 92.8% | 8.6% | 584 | 52.3% | 8.3% |
| Personne de référence | 1728 | 50.6% | 6.2% | 1098 | 86.5% | 5.4% | 630 | 29.4% | 8.2% | 484 | 43.3% | 5.9% |
| Responsable des achats | 2634 | 77.2% | 7.4% | 695 | 54.7% | 5.3% | 1939 | 90.5% | 8.5% | 804 | 72.0% | 7.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.0% | 6.2% | 11 | 0.9% | 2.9% | 22 | 1.0% | 13.8% | - | - | - |
| Petits patrons | 170 | 5.0% | 10.4% | 94 | 7.4% | 8.3% | 77 | 3.6% | 15.3% | 145 | 12.9% | 9.9% |
| Affaires et Cadres | 341 | 10.0% | 6.7% | 172 | 13.5% | 5.8% | 169 | 7.9% | 7.9% | 308 | 27.6% | 6.7% |
| Professions intermédiaires | 375 | 11.0% | 5.4% | 150 | 11.8% | 4.5% | 225 | 10.5% | 6.3% | 300 | 26.8% | 5.4% |
| Employés | 575 | 16.9% | 6.9% | 97 | 7.6% | 4.4% | 478 | 22.3% | 7.8% | 171 | 15.3% | 9.4% |
| Ouvriers | 243 | 7.1% | 3.8% | 187 | 14.8% | 3.7% | 56 | 2.6% | 4.1% | 5 | 0.4% | 1.1% |
| Retraités | 1136 | 33.3% | 9.0% | 413 | 32.6% | 6.9% | 723 | 33.7% | 11.0% | 31 | 2.8% | 12.6% |
| Autres inactifs | 539 | 15.8% | 5.2% | 145 | 11.4% | 3.9% | 394 | 18.4% | 6.0% | 158 | 14.1% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 1.4% | 5.8% | 13 | 1.0% | 3.1% | 35 | 1.6% | 8.5% | - | - | - |
| Petits patrons | 206 | 6.0% | 7.8% | 109 | 8.6% | 8.3% | 96 | 4.5% | 7.3% | 206 | 18.4% | 7.8% |
| Affaires et Cadres | 484 | 14.2% | 6.7% | 171 | 13.5% | 4.7% | 313 | 14.6% | 8.7% | 484 | 43.3% | 6.7% |
| Professions intermédiaires | 427 | 12.5% | 5.7% | 176 | 13.8% | 4.6% | 252 | 11.7% | 6.7% | 427 | 38.3% | 5.7% |
| Employés | 281 | 8.2% | 5.2% | 102 | 8.1% | 4.4% | 179 | 8.3% | 5.8% | - | - | - |
| Ouvriers | 463 | 13.6% | 4.9% | 208 | 16.4% | 4.1% | 255 | 11.9% | 5.8% | - | - | - |
| Retraités | 1302 | 38.2% | 9.0% | 429 | 33.8% | 6.5% | 873 | 40.8% | 11.1% | - | - | - |
| Autres inactifs | 202 | 5.9% | 4.9% | 61 | 4.8% | 3.9% | 140 | 6.6% | 5.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 681 | 20.0% | 6.8% | 181 | 14.3% | 4.0% | 500 | 23.3% | 9.1% | 88 | 7.9% | 5.1% |
| 2 personnes | 1352 | 39.6% | 7.5% | 527 | 41.5% | 6.1% | 824 | 38.5% | 8.9% | 314 | 28.1% | 7.4% |
| 3 personnes | 513 | 15.0% | 5.6% | 185 | 14.6% | 4.1% | 328 | 15.3% | 7.1% | 269 | 24.1% | 6.8% |
| 4 personnes | 536 | 15.7% | 5.7% | 232 | 18.2% | 5.0% | 304 | 14.2% | 6.5% | 298 | 26.7% | 6.0% |
| 5 personnes et + | 331 | 9.7% | 6.2% | 145 | 11.4% | 5.8% | 186 | 8.7% | 6.5% | 148 | 13.3% | 5.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 846 | 24.8% | 5.5% | 331 | 26.0% | 4.6% | 516 | 24.1% | 6.2% | 459 | 41.0% | 5.9% |
| Non | 2566 | 75.2% | 7.1% | 939 | 74.0% | 5.3% | 1627 | 75.9% | 8.7% | 659 | 59.0% | 6.8% |
| Habitat | ||||||||||||
| Communes rurales | 705 | 20.7% | 6.0% | 241 | 19.0% | 4.3% | 465 | 21.7% | 7.5% | 173 | 15.5% | 5.3% |
| Agglo. - 20 000 hab | 513 | 15.0% | 5.7% | 179 | 14.1% | 4.3% | 334 | 15.6% | 6.9% | 143 | 12.8% | 5.5% |
| Agglo. 20 000 à 100 000 hab | 420 | 12.3% | 6.0% | 155 | 12.2% | 4.6% | 265 | 12.3% | 7.4% | 111 | 10.0% | 6.2% |
| Agglo. + 100 000 hab | 1084 | 31.8% | 7.0% | 406 | 32.0% | 5.4% | 678 | 31.6% | 8.6% | 375 | 33.6% | 6.6% |
| Agglo. Paris | 690 | 20.2% | 8.1% | 289 | 22.7% | 7.1% | 402 | 18.7% | 9.0% | 314 | 28.1% | 7.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 753 | 22.1% | 7.9% | 313 | 24.7% | 6.9% | 439 | 20.5% | 8.8% | 333 | 29.8% | 7.6% |
| Nord Pas de Calais | 164 | 4.8% | 5.1% | 76 | 6.0% | 5.0% | 88 | 4.1% | 5.2% | 49 | 4.4% | 5.0% |
| Lorraine | 103 | 3.0% | 5.3% | 33 | 2.6% | 3.6% | 69 | 3.2% | 7.0% | 22 | 1.9% | 3.9% |
| Alsace | 96 | 2.8% | 6.3% | 31 | 2.5% | 4.3% | 65 | 3.0% | 8.2% | 24 | 2.2% | 4.9% |
| Franche-Comté | 61 | 1.8% | 6.5% | 17 | 1.3% | 3.6% | 45 | 2.1% | 9.1% | 11 | 1.0% | 4.2% |
| Champagne Ardennes | 60 | 1.8% | 5.5% | 29 | 2.2% | 5.4% | 32 | 1.5% | 5.6% | 15 | 1.3% | 5.0% |
| Picardie | 68 | 2.0% | 4.4% | 28 | 2.2% | 3.8% | 40 | 1.9% | 5.1% | 16 | 1.4% | 3.8% |
| Bourgogne | 86 | 2.5% | 6.3% | 35 | 2.7% | 5.3% | 51 | 2.4% | 7.3% | 16 | 1.4% | 4.6% |
| Haute Normandie | 86 | 2.5% | 5.8% | 35 | 2.8% | 4.9% | 51 | 2.4% | 6.5% | 21 | 1.9% | 4.4% |
| Basse Normandie | 72 | 2.1% | 5.9% | 31 | 2.5% | 5.4% | 40 | 1.9% | 6.4% | 18 | 1.6% | 5.6% |
| Centre | 115 | 3.4% | 5.5% | 45 | 3.5% | 4.5% | 70 | 3.3% | 6.5% | 33 | 3.0% | 5.6% |
| Pays de Loire | 146 | 4.3% | 5.0% | 43 | 3.4% | 3.0% | 103 | 4.8% | 6.8% | 46 | 4.2% | 5.0% |
| Bretagne | 159 | 4.6% | 6.0% | 59 | 4.6% | 4.6% | 100 | 4.7% | 7.2% | 50 | 4.4% | 6.1% |
| Poitou Charentes | 78 | 2.3% | 5.3% | 29 | 2.3% | 4.0% | 49 | 2.3% | 6.4% | 30 | 2.7% | 7.6% |
| Aquitaine | 211 | 6.2% | 7.6% | 66 | 5.2% | 5.0% | 144 | 6.7% | 10.0% | 75 | 6.7% | 8.8% |
| Midi Pyrénées | 193 | 5.7% | 7.9% | 71 | 5.6% | 6.0% | 123 | 5.7% | 9.7% | 48 | 4.3% | 6.0% |
| Limousin | 46 | 1.4% | 7.5% | 18 | 1.4% | 6.2% | 28 | 1.3% | 8.6% | 8 | 0.7% | 4.8% |
| Auvergne | 94 | 2.8% | 8.3% | 32 | 2.5% | 5.8% | 62 | 2.9% | 10.6% | 19 | 1.7% | 6.1% |
| Rhône Alpes | 324 | 9.5% | 6.3% | 106 | 8.3% | 4.2% | 218 | 10.2% | 8.1% | 126 | 11.3% | 6.7% |
| Languedoc Roussillon | 167 | 4.9% | 7.4% | 71 | 5.6% | 6.6% | 96 | 4.5% | 8.1% | 60 | 5.3% | 8.5% |
| Provence Alpes Côte d'Azur, Corse | 330 | 9.7% | 7.6% | 102 | 8.0% | 5.0% | 228 | 10.7% | 10.0% | 99 | 8.8% | 6.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2225 | 65.2% | 6.6% | 886 | 69.8% | 5.2% | 1339 | 62.5% | 7.9% | 953 | 85.3% | 6.5% |
| Presque tous les jours | 374 | 11.0% | 6.4% | 138 | 10.9% | 5.1% | 236 | 11.0% | 7.5% | 94 | 8.4% | 4.8% |
| 1 à 2 fois par semaine | 188 | 5.5% | 7.5% | 57 | 4.5% | 5.3% | 130 | 6.1% | 9.3% | 48 | 4.3% | 9.0% |
| 1 à 3 fois par mois | 22 | 0.6% | 4.4% | 6 | 0.5% | 2.9% | 16 | 0.7% | 5.4% | 1 | 0.1% | 2.5% |
| Moins souvent | 52 | 1.5% | 7.2% | 8 | 0.6% | 2.2% | 45 | 2.1% | 11.6% | 6 | 0.5% | 10.7% |
| Jamais | 10 | 0.3% | 11.7% | 9 | 0.7% | 13.8% | 2 | 0.1% | 6.8% | 3 | 0.3% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 98 | 2.9% | 5.2% | 40 | 3.2% | 5.1% | 58 | 2.7% | 5.2% | 20 | 1.8% | 10.9% |
| De 9 000 à moins de 12 000 euros par an | 111 | 3.3% | 3.8% | 33 | 2.6% | 3.0% | 79 | 3.7% | 4.2% | 13 | 1.2% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 315 | 9.2% | 5.4% | 112 | 8.8% | 4.3% | 203 | 9.5% | 6.2% | 16 | 1.4% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 404 | 11.8% | 6.1% | 134 | 10.6% | 4.4% | 269 | 12.6% | 7.6% | 74 | 6.6% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 729 | 21.3% | 6.6% | 277 | 21.8% | 5.3% | 452 | 21.1% | 7.8% | 186 | 16.6% | 5.6% |
| De 36 000 à moins de 45 000 euros par an | 480 | 14.1% | 6.8% | 184 | 14.5% | 5.0% | 296 | 13.8% | 8.8% | 163 | 14.6% | 5.5% |
| De 45 000 à moins de 65 000 euros par an | 543 | 15.9% | 7.5% | 226 | 17.8% | 5.8% | 317 | 14.8% | 9.6% | 277 | 24.8% | 6.9% |
| De 65 000 à moins de 80 000 euros par an | 181 | 5.3% | 9.2% | 80 | 6.3% | 7.3% | 101 | 4.7% | 11.7% | 107 | 9.6% | 8.2% |
| De 80 000 à moins de 115 000 euros par an | 101 | 3.0% | 8.2% | 38 | 3.0% | 5.2% | 63 | 2.9% | 12.4% | 66 | 5.9% | 7.0% |
| 115 000 euros et plus par an | 93 | 2.7% | 15.8% | 42 | 3.3% | 11.6% | 52 | 2.4% | 22.1% | 76 | 6.8% | 16.0% |
| Refus | 227 | 6.7% | 7.3% | 64 | 5.1% | 4.9% | 163 | 7.6% | 9.1% | 77 | 6.9% | 7.6% |
| Ne sait pas | 129 | 3.8% | 5.5% | 40 | 3.1% | 4.0% | 90 | 4.2% | 6.6% | 44 | 3.9% | 4.8% |
