L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2128 | 100.0% | 4.1% | 1172 | 100.0% | 4.7% | 956 | 100.0% | 3.5% | 865 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1172 | 55.1% | 4.7% | 1172 | 100.0% | 4.7% | - | - | - | 496 | 57.3% | 5.6% |
| Femme | 956 | 44.9% | 3.5% | - | - | - | 956 | 100.0% | 3.5% | 370 | 42.7% | 4.3% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 12.3% | 3.6% | 148 | 12.6% | 4.0% | 113 | 11.8% | 3.1% | 149 | 17.2% | 4.7% |
| 25 à 34 ans | 218 | 10.3% | 2.9% | 125 | 10.7% | 3.3% | 93 | 9.8% | 2.4% | 130 | 15.1% | 3.9% |
| 35 à 49 ans | 334 | 15.7% | 2.7% | 190 | 16.2% | 3.1% | 144 | 15.1% | 2.3% | 243 | 28.1% | 3.9% |
| 50 à 59 ans | 414 | 19.5% | 4.5% | 223 | 19.0% | 4.9% | 191 | 20.0% | 4.1% | 239 | 27.6% | 6.3% |
| 60 ans et plus | 900 | 42.3% | 5.9% | 486 | 41.4% | 7.3% | 415 | 43.4% | 4.9% | 104 | 12.0% | 10.6% |
| Individu | ||||||||||||
| Ménagères | 804 | 37.8% | 3.5% | - | - | - | 804 | 84.1% | 3.5% | 290 | 33.5% | 4.1% |
| Personne de référence | 1305 | 61.3% | 4.7% | 1002 | 85.5% | 4.9% | 303 | 31.7% | 3.9% | 478 | 55.3% | 5.8% |
| Responsable des achats | 1428 | 67.1% | 4.0% | 653 | 55.7% | 5.0% | 775 | 81.1% | 3.4% | 532 | 61.5% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.3% | 1.4% | 6 | 0.5% | 1.7% | 1 | 0.1% | 0.6% | - | - | - |
| Petits patrons | 68 | 3.2% | 4.2% | 44 | 3.8% | 3.9% | 24 | 2.5% | 4.7% | 61 | 7.0% | 4.1% |
| Affaires et Cadres | 337 | 15.9% | 6.6% | 210 | 17.9% | 7.0% | 128 | 13.3% | 6.0% | 302 | 34.9% | 6.5% |
| Professions intermédiaires | 292 | 13.7% | 4.2% | 161 | 13.7% | 4.8% | 132 | 13.8% | 3.7% | 250 | 28.9% | 4.5% |
| Employés | 189 | 8.9% | 2.3% | 79 | 6.8% | 3.6% | 110 | 11.5% | 1.8% | 61 | 7.1% | 3.4% |
| Ouvriers | 107 | 5.0% | 1.7% | 81 | 6.9% | 1.6% | 26 | 2.7% | 1.9% | 5 | 0.6% | 1.3% |
| Retraités | 748 | 35.2% | 5.9% | 412 | 35.1% | 6.9% | 336 | 35.2% | 5.1% | 19 | 2.2% | 7.6% |
| Autres inactifs | 379 | 17.8% | 3.7% | 179 | 15.3% | 4.8% | 200 | 20.9% | 3.0% | 167 | 19.3% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.6% | 1.5% | 9 | 0.8% | 2.2% | 3 | 0.3% | 0.8% | - | - | - |
| Petits patrons | 107 | 5.0% | 4.0% | 65 | 5.5% | 4.9% | 42 | 4.4% | 3.2% | 107 | 12.3% | 4.0% |
| Affaires et Cadres | 450 | 21.2% | 6.2% | 252 | 21.5% | 6.9% | 198 | 20.7% | 5.5% | 450 | 52.0% | 6.2% |
| Professions intermédiaires | 308 | 14.5% | 4.1% | 178 | 15.2% | 4.7% | 130 | 13.6% | 3.5% | 308 | 35.6% | 4.1% |
| Employés | 146 | 6.9% | 2.7% | 82 | 7.0% | 3.5% | 64 | 6.7% | 2.1% | - | - | - |
| Ouvriers | 151 | 7.1% | 1.6% | 83 | 7.1% | 1.6% | 69 | 7.2% | 1.6% | - | - | - |
| Retraités | 814 | 38.2% | 5.6% | 427 | 36.4% | 6.5% | 386 | 40.4% | 4.9% | - | - | - |
| Autres inactifs | 140 | 6.6% | 3.4% | 75 | 6.4% | 4.9% | 64 | 6.7% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 459 | 21.6% | 4.6% | 216 | 18.4% | 4.8% | 243 | 25.5% | 4.4% | 119 | 13.7% | 6.9% |
| 2 personnes | 898 | 42.2% | 5.0% | 518 | 44.2% | 6.0% | 381 | 39.8% | 4.1% | 236 | 27.2% | 5.5% |
| 3 personnes | 332 | 15.6% | 3.6% | 167 | 14.2% | 3.7% | 165 | 17.3% | 3.6% | 199 | 23.0% | 5.0% |
| 4 personnes | 283 | 13.3% | 3.0% | 178 | 15.2% | 3.8% | 104 | 10.9% | 2.2% | 212 | 24.5% | 4.3% |
| 5 personnes et + | 155 | 7.3% | 2.9% | 93 | 7.9% | 3.7% | 62 | 6.5% | 2.2% | 100 | 11.5% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 434 | 20.4% | 2.8% | 247 | 21.1% | 3.5% | 187 | 19.6% | 2.3% | 296 | 34.2% | 3.8% |
| Non | 1694 | 79.6% | 4.7% | 925 | 78.9% | 5.2% | 769 | 80.4% | 4.1% | 570 | 65.8% | 5.9% |
| Habitat | ||||||||||||
| Communes rurales | 335 | 15.8% | 2.8% | 176 | 15.0% | 3.1% | 160 | 16.7% | 2.6% | 119 | 13.8% | 3.6% |
| Agglo. - 20 000 hab | 286 | 13.4% | 3.2% | 165 | 14.1% | 3.9% | 121 | 12.7% | 2.5% | 110 | 12.7% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 238 | 11.2% | 3.4% | 138 | 11.8% | 4.1% | 100 | 10.5% | 2.8% | 71 | 8.3% | 4.0% |
| Agglo. + 100 000 hab | 761 | 35.8% | 4.9% | 427 | 36.5% | 5.7% | 333 | 34.9% | 4.2% | 335 | 38.7% | 5.9% |
| Agglo. Paris | 507 | 23.8% | 5.9% | 266 | 22.7% | 6.5% | 241 | 25.2% | 5.4% | 231 | 26.6% | 5.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 533 | 25.1% | 5.6% | 280 | 23.9% | 6.2% | 253 | 26.5% | 5.1% | 242 | 28.0% | 5.5% |
| Nord Pas de Calais | 101 | 4.7% | 3.1% | 56 | 4.7% | 3.6% | 45 | 4.7% | 2.7% | 54 | 6.2% | 5.4% |
| Lorraine | 70 | 3.3% | 3.6% | 48 | 4.1% | 5.1% | 22 | 2.3% | 2.2% | 27 | 3.2% | 5.0% |
| Alsace | 50 | 2.4% | 3.3% | 33 | 2.8% | 4.5% | 17 | 1.8% | 2.2% | 15 | 1.7% | 3.0% |
| Franche-Comté | 31 | 1.5% | 3.3% | 20 | 1.7% | 4.2% | 11 | 1.2% | 2.3% | 11 | 1.2% | 4.0% |
| Champagne Ardennes | 29 | 1.3% | 2.6% | 19 | 1.7% | 3.7% | 9 | 1.0% | 1.7% | 13 | 1.5% | 4.4% |
| Picardie | 37 | 1.7% | 2.4% | 13 | 1.1% | 1.7% | 24 | 2.5% | 3.1% | 16 | 1.9% | 3.9% |
| Bourgogne | 59 | 2.8% | 4.4% | 40 | 3.4% | 6.1% | 19 | 2.0% | 2.7% | 11 | 1.3% | 3.2% |
| Haute Normandie | 41 | 1.9% | 2.8% | 23 | 1.9% | 3.2% | 19 | 1.9% | 2.4% | 14 | 1.6% | 2.9% |
| Basse Normandie | 31 | 1.5% | 2.6% | 22 | 1.9% | 3.8% | 9 | 1.0% | 1.5% | 14 | 1.6% | 4.3% |
| Centre | 74 | 3.5% | 3.5% | 50 | 4.3% | 5.0% | 24 | 2.5% | 2.2% | 26 | 3.0% | 4.4% |
| Pays de Loire | 81 | 3.8% | 2.8% | 47 | 4.0% | 3.3% | 34 | 3.6% | 2.3% | 44 | 5.1% | 4.8% |
| Bretagne | 89 | 4.2% | 3.3% | 50 | 4.2% | 3.9% | 39 | 4.1% | 2.8% | 30 | 3.5% | 3.7% |
| Poitou Charentes | 51 | 2.4% | 3.4% | 30 | 2.5% | 4.2% | 21 | 2.2% | 2.7% | 14 | 1.6% | 3.5% |
| Aquitaine | 139 | 6.5% | 5.1% | 68 | 5.8% | 5.2% | 71 | 7.5% | 5.0% | 51 | 5.9% | 5.9% |
| Midi Pyrénées | 112 | 5.3% | 4.6% | 66 | 5.7% | 5.6% | 45 | 4.7% | 3.6% | 49 | 5.7% | 6.2% |
| Limousin | 22 | 1.1% | 3.6% | 12 | 1.0% | 4.1% | 10 | 1.1% | 3.2% | 7 | 0.9% | 4.6% |
| Auvergne | 47 | 2.2% | 4.2% | 25 | 2.1% | 4.6% | 22 | 2.3% | 3.8% | 9 | 1.1% | 3.0% |
| Rhône Alpes | 186 | 8.7% | 3.6% | 92 | 7.8% | 3.7% | 94 | 9.8% | 3.5% | 93 | 10.8% | 5.0% |
| Languedoc Roussillon | 118 | 5.5% | 5.2% | 62 | 5.3% | 5.7% | 56 | 5.9% | 4.7% | 53 | 6.1% | 7.5% |
| Provence Alpes Côte d'Azur, Corse | 227 | 10.7% | 5.2% | 118 | 10.1% | 5.7% | 109 | 11.4% | 4.8% | 72 | 8.3% | 4.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1575 | 74.0% | 4.6% | 882 | 75.2% | 5.2% | 693 | 72.5% | 4.1% | 770 | 88.9% | 5.3% |
| Presque tous les jours | 229 | 10.8% | 3.9% | 122 | 10.4% | 4.5% | 107 | 11.2% | 3.4% | 68 | 7.9% | 3.5% |
| 1 à 2 fois par semaine | 70 | 3.3% | 2.8% | 34 | 2.9% | 3.1% | 36 | 3.8% | 2.6% | 14 | 1.6% | 2.6% |
| 1 à 3 fois par mois | 23 | 1.1% | 4.6% | 10 | 0.9% | 5.1% | 12 | 1.3% | 4.2% | 3 | 0.3% | 4.9% |
| Moins souvent | 20 | 1.0% | 2.8% | 6 | 0.5% | 1.9% | 14 | 1.5% | 3.6% | 1 | 0.1% | 1.2% |
| Jamais | 9 | 0.4% | 9.7% | 7 | 0.6% | 11.3% | 2 | 0.2% | 6.0% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 2.5% | 2.8% | 32 | 2.7% | 4.0% | 22 | 2.3% | 1.9% | 6 | 0.7% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 63 | 3.0% | 2.1% | 31 | 2.6% | 2.8% | 33 | 3.4% | 1.8% | 5 | 0.5% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 136 | 6.4% | 2.3% | 76 | 6.5% | 2.9% | 60 | 6.3% | 1.8% | 18 | 2.0% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 191 | 9.0% | 2.9% | 91 | 7.8% | 3.0% | 100 | 10.4% | 2.8% | 57 | 6.6% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 412 | 19.4% | 3.8% | 221 | 18.8% | 4.2% | 191 | 20.0% | 3.3% | 152 | 17.5% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 317 | 14.9% | 4.5% | 173 | 14.7% | 4.7% | 145 | 15.1% | 4.3% | 127 | 14.6% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 443 | 20.8% | 6.2% | 275 | 23.5% | 7.0% | 168 | 17.5% | 5.1% | 224 | 25.8% | 5.6% |
| De 65 000 à moins de 80 000 euros par an | 147 | 6.9% | 7.5% | 91 | 7.8% | 8.3% | 56 | 5.8% | 6.4% | 82 | 9.5% | 6.3% |
| De 80 000 à moins de 115 000 euros par an | 107 | 5.0% | 8.6% | 66 | 5.6% | 9.0% | 41 | 4.3% | 8.1% | 65 | 7.5% | 6.9% |
| 115 000 euros et plus par an | 65 | 3.1% | 11.1% | 42 | 3.6% | 11.8% | 23 | 2.4% | 10.0% | 53 | 6.1% | 11.2% |
| Refus | 127 | 6.0% | 4.1% | 49 | 4.2% | 3.8% | 78 | 8.2% | 4.4% | 47 | 5.5% | 4.7% |
| Ne sait pas | 66 | 3.1% | 2.8% | 26 | 2.2% | 2.7% | 40 | 4.2% | 2.9% | 31 | 3.6% | 3.4% |
