L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1003 | 100.0% | 1.9% | 221 | 100.0% | 0.9% | 782 | 100.0% | 2.9% | 118 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 221 | 22.0% | 0.9% | 221 | 100.0% | 0.9% | - | - | - | 28 | 23.3% | 0.3% |
| Femme | 782 | 78.0% | 2.9% | - | - | - | 782 | 100.0% | 2.9% | 90 | 76.7% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 33 | 3.3% | 0.5% | 10 | 4.6% | 0.3% | 23 | 2.9% | 0.6% | 4 | 3.7% | 0.1% |
| 25 à 34 ans | 77 | 7.7% | 1.0% | 14 | 6.1% | 0.4% | 64 | 8.1% | 1.6% | 18 | 15.4% | 0.5% |
| 35 à 49 ans | 169 | 16.8% | 1.4% | 34 | 15.4% | 0.6% | 135 | 17.2% | 2.1% | 43 | 36.6% | 0.7% |
| 50 à 59 ans | 248 | 24.7% | 2.7% | 53 | 23.8% | 1.1% | 195 | 25.0% | 4.2% | 42 | 35.3% | 1.1% |
| 60 ans et plus | 477 | 47.5% | 3.1% | 111 | 50.1% | 1.7% | 366 | 46.8% | 4.3% | 10 | 8.9% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 740 | 73.8% | 3.2% | - | - | - | 740 | 94.6% | 3.2% | 87 | 73.6% | 1.2% |
| Personne de référence | 531 | 52.9% | 1.9% | 207 | 93.8% | 1.0% | 324 | 41.4% | 4.2% | 44 | 37.8% | 0.5% |
| Responsable des achats | 842 | 83.9% | 2.4% | 112 | 50.5% | 0.9% | 730 | 93.3% | 3.2% | 102 | 86.3% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.5% | 4 | 1.7% | 1.0% | 4 | 0.6% | 2.8% | - | - | - |
| Petits patrons | 11 | 1.1% | 0.7% | 5 | 2.1% | 0.4% | 7 | 0.8% | 1.3% | 7 | 6.4% | 0.5% |
| Affaires et Cadres | 17 | 1.7% | 0.3% | 7 | 3.0% | 0.2% | 10 | 1.3% | 0.5% | 14 | 12.1% | 0.3% |
| Professions intermédiaires | 76 | 7.6% | 1.1% | 20 | 9.2% | 0.6% | 56 | 7.1% | 1.6% | 45 | 38.5% | 0.8% |
| Employés | 189 | 18.8% | 2.3% | 20 | 9.2% | 0.9% | 169 | 21.6% | 2.8% | 19 | 16.0% | 1.0% |
| Ouvriers | 100 | 10.0% | 1.6% | 39 | 17.4% | 0.8% | 62 | 7.9% | 4.6% | 4 | 3.5% | 1.0% |
| Retraités | 385 | 38.4% | 3.1% | 106 | 47.9% | 1.8% | 279 | 35.7% | 4.3% | 5 | 4.5% | 2.1% |
| Autres inactifs | 216 | 21.5% | 2.1% | 21 | 9.6% | 0.6% | 195 | 24.9% | 3.0% | 22 | 19.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.2% | 1.4% | 4 | 1.7% | 0.9% | 8 | 1.0% | 1.9% | - | - | - |
| Petits patrons | 26 | 2.6% | 1.0% | 5 | 2.1% | 0.4% | 21 | 2.7% | 1.6% | 26 | 22.1% | 1.0% |
| Affaires et Cadres | 26 | 2.6% | 0.4% | 8 | 3.4% | 0.2% | 19 | 2.4% | 0.5% | 26 | 22.5% | 0.4% |
| Professions intermédiaires | 65 | 6.5% | 0.9% | 15 | 6.9% | 0.4% | 50 | 6.4% | 1.3% | 65 | 55.4% | 0.9% |
| Employés | 89 | 8.9% | 1.7% | 17 | 7.9% | 0.8% | 72 | 9.2% | 2.3% | - | - | - |
| Ouvriers | 224 | 22.4% | 2.4% | 40 | 18.0% | 0.8% | 184 | 23.6% | 4.2% | - | - | - |
| Retraités | 428 | 42.6% | 3.0% | 112 | 50.6% | 1.7% | 316 | 40.3% | 4.0% | - | - | - |
| Autres inactifs | 132 | 13.2% | 3.2% | 21 | 9.4% | 1.3% | 112 | 14.3% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 276 | 27.5% | 2.8% | 37 | 16.8% | 0.8% | 239 | 30.5% | 4.3% | 14 | 11.8% | 0.8% |
| 2 personnes | 438 | 43.6% | 2.4% | 131 | 59.2% | 1.5% | 307 | 39.2% | 3.3% | 44 | 37.2% | 1.0% |
| 3 personnes | 120 | 11.9% | 1.3% | 26 | 11.8% | 0.6% | 94 | 12.0% | 2.0% | 25 | 21.2% | 0.6% |
| 4 personnes | 115 | 11.5% | 1.2% | 10 | 4.7% | 0.2% | 105 | 13.4% | 2.2% | 24 | 20.2% | 0.5% |
| 5 personnes et + | 55 | 5.4% | 1.0% | 17 | 7.5% | 0.7% | 38 | 4.9% | 1.3% | 11 | 9.5% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 181 | 18.0% | 1.2% | 27 | 12.3% | 0.4% | 153 | 19.6% | 1.8% | 40 | 34.1% | 0.5% |
| Non | 823 | 82.0% | 2.3% | 194 | 87.7% | 1.1% | 629 | 80.4% | 3.4% | 78 | 65.9% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 281 | 28.0% | 2.4% | 62 | 28.2% | 1.1% | 219 | 28.0% | 3.5% | 30 | 25.8% | 0.9% |
| Agglo. - 20 000 hab | 219 | 21.9% | 2.4% | 47 | 21.4% | 1.1% | 172 | 22.0% | 3.6% | 21 | 17.9% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 182 | 18.1% | 2.6% | 34 | 15.4% | 1.0% | 148 | 18.9% | 4.1% | 18 | 15.0% | 1.0% |
| Agglo. + 100 000 hab | 249 | 24.8% | 1.6% | 56 | 25.3% | 0.7% | 193 | 24.7% | 2.4% | 32 | 27.5% | 0.6% |
| Agglo. Paris | 72 | 7.2% | 0.8% | 22 | 9.8% | 0.5% | 51 | 6.5% | 1.1% | 16 | 13.8% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 96 | 9.5% | 1.0% | 26 | 11.6% | 0.6% | 70 | 9.0% | 1.4% | 16 | 13.8% | 0.4% |
| Nord Pas de Calais | 111 | 11.0% | 3.4% | 33 | 15.0% | 2.2% | 77 | 9.9% | 4.6% | 18 | 15.0% | 1.8% |
| Lorraine | 55 | 5.5% | 2.9% | 5 | 2.0% | 0.5% | 51 | 6.5% | 5.1% | 8 | 6.6% | 1.4% |
| Alsace | 32 | 3.2% | 2.1% | 5 | 2.3% | 0.7% | 27 | 3.4% | 3.4% | 7 | 6.3% | 1.5% |
| Franche-Comté | 19 | 1.9% | 2.0% | 2 | 1.0% | 0.5% | 17 | 2.2% | 3.4% | 1 | 0.4% | 0.2% |
| Champagne Ardennes | 28 | 2.8% | 2.6% | 6 | 2.7% | 1.2% | 22 | 2.8% | 3.9% | 1 | 1.0% | 0.4% |
| Picardie | 46 | 4.6% | 3.0% | 9 | 4.1% | 1.2% | 37 | 4.8% | 4.7% | 4 | 3.2% | 0.9% |
| Bourgogne | 33 | 3.3% | 2.4% | 10 | 4.3% | 1.5% | 23 | 3.0% | 3.3% | 1 | 0.7% | 0.3% |
| Haute Normandie | 22 | 2.2% | 1.5% | 5 | 2.4% | 0.7% | 17 | 2.1% | 2.2% | 4 | 3.4% | 0.9% |
| Basse Normandie | 35 | 3.4% | 2.9% | 6 | 2.9% | 1.1% | 28 | 3.6% | 4.5% | 4 | 3.0% | 1.1% |
| Centre | 50 | 4.9% | 2.4% | 13 | 5.7% | 1.2% | 37 | 4.7% | 3.4% | 7 | 6.2% | 1.2% |
| Pays de Loire | 71 | 7.1% | 2.4% | 25 | 11.2% | 1.7% | 47 | 6.0% | 3.1% | 4 | 3.5% | 0.4% |
| Bretagne | 35 | 3.5% | 1.3% | 5 | 2.2% | 0.4% | 30 | 3.8% | 2.2% | 6 | 5.0% | 0.7% |
| Poitou Charentes | 48 | 4.8% | 3.2% | 6 | 2.8% | 0.9% | 42 | 5.3% | 5.4% | 7 | 5.8% | 1.7% |
| Aquitaine | 37 | 3.7% | 1.4% | 18 | 8.3% | 1.4% | 19 | 2.4% | 1.3% | 2 | 1.4% | 0.2% |
| Midi Pyrénées | 48 | 4.8% | 2.0% | 11 | 5.0% | 0.9% | 37 | 4.7% | 2.9% | 3 | 2.9% | 0.4% |
| Limousin | 24 | 2.4% | 3.9% | 3 | 1.2% | 0.9% | 22 | 2.8% | 6.7% | 3 | 2.4% | 1.8% |
| Auvergne | 34 | 3.4% | 3.0% | 9 | 4.0% | 1.6% | 25 | 3.2% | 4.3% | 3 | 2.7% | 1.0% |
| Rhône Alpes | 65 | 6.5% | 1.3% | 9 | 4.1% | 0.4% | 56 | 7.2% | 2.1% | 8 | 6.6% | 0.4% |
| Languedoc Roussillon | 45 | 4.5% | 2.0% | 9 | 4.1% | 0.9% | 36 | 4.6% | 3.0% | 7 | 6.2% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 70 | 7.0% | 1.6% | 7 | 3.0% | 0.3% | 63 | 8.1% | 2.8% | 5 | 3.9% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 446 | 44.5% | 1.3% | 126 | 56.8% | 0.7% | 320 | 41.0% | 1.9% | 90 | 76.4% | 0.6% |
| Presque tous les jours | 96 | 9.6% | 1.7% | 20 | 9.0% | 0.7% | 77 | 9.8% | 2.4% | 20 | 17.0% | 1.0% |
| 1 à 2 fois par semaine | 67 | 6.7% | 2.7% | 13 | 5.9% | 1.2% | 54 | 6.9% | 3.9% | 6 | 5.1% | 1.1% |
| 1 à 3 fois par mois | 19 | 1.9% | 3.7% | 3 | 1.3% | 1.4% | 16 | 2.0% | 5.3% | - | - | - |
| Moins souvent | 15 | 1.5% | 2.1% | 1 | 0.5% | 0.3% | 14 | 1.8% | 3.7% | - | - | - |
| Jamais | 2 | 0.2% | 2.4% | 2 | 1.0% | 3.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 5.5% | 2.9% | 8 | 3.5% | 1.0% | 47 | 6.0% | 4.2% | 3 | 2.3% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 106 | 10.5% | 3.6% | 18 | 8.0% | 1.6% | 88 | 11.3% | 4.7% | 2 | 1.5% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 240 | 23.9% | 4.1% | 30 | 13.7% | 1.2% | 210 | 26.8% | 6.4% | 18 | 15.0% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 159 | 15.8% | 2.4% | 40 | 18.0% | 1.3% | 119 | 15.2% | 3.3% | 15 | 12.7% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 223 | 22.2% | 2.0% | 65 | 29.4% | 1.3% | 158 | 20.1% | 2.7% | 25 | 20.8% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 80 | 8.0% | 1.1% | 29 | 13.0% | 0.8% | 51 | 6.5% | 1.5% | 15 | 13.1% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 60 | 6.0% | 0.8% | 19 | 8.8% | 0.5% | 40 | 5.1% | 1.2% | 29 | 24.2% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 4 | 0.4% | 0.2% | - | - | - | 4 | 0.6% | 0.5% | 2 | 2.0% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 2 | 0.2% | 0.1% | 2 | 0.8% | 0.2% | 0 | - | - | 2 | 1.3% | 0.2% |
| Refus | 61 | 6.0% | 2.0% | 10 | 4.6% | 0.8% | 50 | 6.4% | 2.8% | 8 | 7.1% | 0.8% |
| Ne sait pas | 15 | 1.5% | 0.7% | 1 | 0.2% | 0.1% | 15 | 1.9% | 1.1% | - | - | - |
