L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1822 | 100.0% | 3.5% | 360 | 100.0% | 1.5% | 1462 | 100.0% | 5.4% | 358 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 360 | 19.8% | 1.5% | 360 | 100.0% | 1.5% | - | - | - | 58 | 16.1% | 0.7% |
| Femme | 1462 | 80.2% | 5.4% | - | - | - | 1462 | 100.0% | 5.4% | 300 | 83.9% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 68 | 3.7% | 0.9% | 18 | 5.0% | 0.5% | 50 | 3.4% | 1.4% | 20 | 5.5% | 0.6% |
| 25 à 34 ans | 129 | 7.1% | 1.7% | 11 | 3.2% | 0.3% | 118 | 8.0% | 3.0% | 38 | 10.5% | 1.1% |
| 35 à 49 ans | 437 | 24.0% | 3.5% | 97 | 26.9% | 1.6% | 340 | 23.3% | 5.4% | 153 | 42.8% | 2.5% |
| 50 à 59 ans | 495 | 27.2% | 5.4% | 105 | 29.1% | 2.3% | 390 | 26.7% | 8.5% | 118 | 33.0% | 3.1% |
| 60 ans et plus | 692 | 38.0% | 4.6% | 129 | 35.8% | 2.0% | 563 | 38.5% | 6.6% | 29 | 8.2% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1378 | 75.6% | 5.9% | - | - | - | 1378 | 94.2% | 5.9% | 282 | 78.9% | 4.0% |
| Personne de référence | 745 | 40.9% | 2.7% | 343 | 95.2% | 1.7% | 402 | 27.5% | 5.2% | 86 | 23.9% | 1.0% |
| Responsable des achats | 1544 | 84.8% | 4.3% | 190 | 52.7% | 1.5% | 1355 | 92.7% | 6.0% | 305 | 85.2% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.0% | 3.4% | 5 | 1.4% | 1.4% | 13 | 0.9% | 8.3% | - | - | - |
| Petits patrons | 36 | 2.0% | 2.2% | 11 | 3.1% | 1.0% | 25 | 1.7% | 5.0% | 25 | 6.9% | 1.7% |
| Affaires et Cadres | 45 | 2.5% | 0.9% | 12 | 3.4% | 0.4% | 33 | 2.2% | 1.5% | 35 | 9.7% | 0.7% |
| Professions intermédiaires | 148 | 8.1% | 2.2% | 35 | 9.7% | 1.1% | 113 | 7.8% | 3.2% | 109 | 30.4% | 2.0% |
| Employés | 458 | 25.1% | 5.5% | 31 | 8.5% | 1.4% | 427 | 29.2% | 7.0% | 112 | 31.4% | 6.2% |
| Ouvriers | 203 | 11.2% | 3.2% | 102 | 28.2% | 2.0% | 102 | 7.0% | 7.6% | 12 | 3.3% | 2.7% |
| Retraités | 576 | 31.6% | 4.6% | 126 | 35.1% | 2.1% | 450 | 30.8% | 6.8% | 15 | 4.3% | 6.1% |
| Autres inactifs | 337 | 18.5% | 3.3% | 38 | 10.6% | 1.0% | 299 | 20.4% | 4.5% | 51 | 14.1% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.3% | 3.0% | 5 | 1.4% | 1.2% | 20 | 1.3% | 4.8% | - | - | - |
| Petits patrons | 59 | 3.2% | 2.2% | 10 | 2.8% | 0.8% | 49 | 3.4% | 3.7% | 59 | 16.5% | 2.2% |
| Affaires et Cadres | 108 | 5.9% | 1.5% | 11 | 3.1% | 0.3% | 97 | 6.6% | 2.7% | 108 | 30.1% | 1.5% |
| Professions intermédiaires | 191 | 10.5% | 2.5% | 36 | 10.1% | 1.0% | 155 | 10.6% | 4.1% | 191 | 53.4% | 2.5% |
| Employés | 185 | 10.1% | 3.4% | 30 | 8.4% | 1.3% | 155 | 10.6% | 5.0% | - | - | - |
| Ouvriers | 415 | 22.8% | 4.4% | 108 | 29.9% | 2.1% | 307 | 21.0% | 7.0% | - | - | - |
| Retraités | 703 | 38.6% | 4.9% | 129 | 35.9% | 2.0% | 573 | 39.2% | 7.3% | - | - | - |
| Autres inactifs | 137 | 7.5% | 3.3% | 31 | 8.5% | 2.0% | 107 | 7.3% | 4.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 344 | 18.9% | 3.4% | 42 | 11.6% | 0.9% | 302 | 20.6% | 5.5% | 23 | 6.3% | 1.3% |
| 2 personnes | 788 | 43.2% | 4.4% | 179 | 49.8% | 2.1% | 608 | 41.6% | 6.6% | 104 | 29.1% | 2.4% |
| 3 personnes | 274 | 15.1% | 3.0% | 52 | 14.3% | 1.1% | 223 | 15.2% | 4.8% | 83 | 23.1% | 2.1% |
| 4 personnes | 270 | 14.8% | 2.9% | 56 | 15.6% | 1.2% | 213 | 14.6% | 4.6% | 95 | 26.6% | 1.9% |
| 5 personnes et + | 147 | 8.1% | 2.7% | 31 | 8.7% | 1.3% | 116 | 7.9% | 4.0% | 53 | 14.8% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 439 | 24.1% | 2.8% | 93 | 26.0% | 1.3% | 346 | 23.7% | 4.2% | 151 | 42.2% | 2.0% |
| Non | 1383 | 75.9% | 3.8% | 267 | 74.0% | 1.5% | 1116 | 76.3% | 6.0% | 207 | 57.8% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 493 | 27.1% | 4.2% | 75 | 20.8% | 1.3% | 418 | 28.6% | 6.8% | 102 | 28.4% | 3.1% |
| Agglo. - 20 000 hab | 361 | 19.8% | 4.0% | 63 | 17.6% | 1.5% | 297 | 20.3% | 6.2% | 69 | 19.2% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 280 | 15.4% | 4.0% | 53 | 14.7% | 1.6% | 227 | 15.5% | 6.4% | 61 | 17.0% | 3.4% |
| Agglo. + 100 000 hab | 516 | 28.3% | 3.3% | 123 | 34.3% | 1.6% | 392 | 26.8% | 5.0% | 97 | 27.2% | 1.7% |
| Agglo. Paris | 173 | 9.5% | 2.0% | 46 | 12.7% | 1.1% | 127 | 8.7% | 2.9% | 29 | 8.2% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 202 | 11.1% | 2.1% | 52 | 14.3% | 1.1% | 151 | 10.3% | 3.0% | 38 | 10.7% | 0.9% |
| Nord Pas de Calais | 161 | 8.8% | 5.0% | 35 | 9.7% | 2.3% | 126 | 8.6% | 7.5% | 34 | 9.5% | 3.4% |
| Lorraine | 95 | 5.2% | 4.9% | 23 | 6.3% | 2.4% | 72 | 4.9% | 7.2% | 16 | 4.6% | 3.0% |
| Alsace | 76 | 4.2% | 5.0% | 15 | 4.1% | 2.0% | 61 | 4.2% | 7.8% | 11 | 3.0% | 2.2% |
| Franche-Comté | 40 | 2.2% | 4.2% | 6 | 1.6% | 1.3% | 34 | 2.3% | 7.0% | 4 | 1.2% | 1.6% |
| Champagne Ardennes | 37 | 2.0% | 3.4% | 7 | 2.0% | 1.4% | 30 | 2.0% | 5.3% | 4 | 1.2% | 1.5% |
| Picardie | 74 | 4.0% | 4.8% | 13 | 3.7% | 1.8% | 60 | 4.1% | 7.6% | 21 | 5.9% | 5.0% |
| Bourgogne | 66 | 3.6% | 4.9% | 19 | 5.4% | 3.0% | 47 | 3.2% | 6.6% | 3 | 0.8% | 0.8% |
| Haute Normandie | 49 | 2.7% | 3.3% | 8 | 2.2% | 1.1% | 41 | 2.8% | 5.2% | 6 | 1.6% | 1.2% |
| Basse Normandie | 40 | 2.2% | 3.3% | 7 | 1.8% | 1.1% | 33 | 2.3% | 5.3% | 8 | 2.4% | 2.6% |
| Centre | 63 | 3.5% | 3.0% | 11 | 2.9% | 1.0% | 53 | 3.6% | 4.9% | 7 | 1.9% | 1.2% |
| Pays de Loire | 124 | 6.8% | 4.2% | 27 | 7.5% | 1.9% | 97 | 6.6% | 6.3% | 36 | 10.1% | 3.9% |
| Bretagne | 99 | 5.4% | 3.7% | 21 | 5.8% | 1.6% | 78 | 5.3% | 5.7% | 20 | 5.6% | 2.5% |
| Poitou Charentes | 60 | 3.3% | 4.0% | 12 | 3.3% | 1.7% | 48 | 3.3% | 6.2% | 9 | 2.7% | 2.4% |
| Aquitaine | 110 | 6.0% | 4.0% | 20 | 5.7% | 1.6% | 90 | 6.1% | 6.2% | 22 | 6.1% | 2.6% |
| Midi Pyrénées | 79 | 4.3% | 3.2% | 10 | 2.7% | 0.8% | 69 | 4.7% | 5.5% | 16 | 4.4% | 2.0% |
| Limousin | 25 | 1.4% | 4.1% | 6 | 1.6% | 2.0% | 19 | 1.3% | 6.0% | 1 | 0.3% | 0.6% |
| Auvergne | 48 | 2.7% | 4.3% | 8 | 2.2% | 1.5% | 40 | 2.8% | 6.9% | 8 | 2.2% | 2.5% |
| Rhône Alpes | 161 | 8.9% | 3.1% | 24 | 6.6% | 1.0% | 137 | 9.4% | 5.1% | 42 | 11.7% | 2.2% |
| Languedoc Roussillon | 67 | 3.7% | 3.0% | 10 | 2.8% | 0.9% | 57 | 3.9% | 4.8% | 14 | 3.9% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 145 | 8.0% | 3.3% | 28 | 7.7% | 1.3% | 118 | 8.0% | 5.1% | 37 | 10.4% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 982 | 53.9% | 2.9% | 205 | 56.8% | 1.2% | 777 | 53.2% | 4.6% | 262 | 73.2% | 1.8% |
| Presque tous les jours | 207 | 11.3% | 3.5% | 39 | 10.8% | 1.4% | 168 | 11.5% | 5.4% | 51 | 14.3% | 2.6% |
| 1 à 2 fois par semaine | 129 | 7.1% | 5.2% | 24 | 6.7% | 2.2% | 105 | 7.2% | 7.5% | 19 | 5.2% | 3.5% |
| 1 à 3 fois par mois | 18 | 1.0% | 3.6% | - | - | - | 18 | 1.2% | 6.1% | 3 | 0.9% | 5.3% |
| Moins souvent | 43 | 2.3% | 5.9% | 5 | 1.5% | 1.5% | 37 | 2.6% | 9.7% | - | - | - |
| Jamais | 7 | 0.4% | 8.0% | 3 | 0.8% | 4.6% | 4 | 0.3% | 16.3% | 2 | 0.4% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 3.6% | 3.4% | 22 | 6.1% | 2.8% | 43 | 3.0% | 3.9% | 2 | 0.7% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 144 | 7.9% | 4.9% | 5 | 1.5% | 0.5% | 139 | 9.5% | 7.5% | 3 | 0.9% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 295 | 16.2% | 5.0% | 47 | 13.1% | 1.8% | 247 | 16.9% | 7.6% | 16 | 4.5% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 268 | 14.7% | 4.1% | 42 | 11.6% | 1.4% | 226 | 15.5% | 6.4% | 47 | 13.3% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 458 | 25.1% | 4.2% | 112 | 31.1% | 2.2% | 346 | 23.6% | 6.0% | 111 | 30.9% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 213 | 11.7% | 3.0% | 43 | 11.8% | 1.2% | 170 | 11.7% | 5.1% | 49 | 13.7% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 191 | 10.5% | 2.6% | 60 | 16.6% | 1.5% | 131 | 8.9% | 4.0% | 77 | 21.5% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 14 | 0.8% | 0.7% | 3 | 0.7% | 0.2% | 12 | 0.8% | 1.4% | 8 | 2.2% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 10 | 0.6% | 0.8% | 3 | 0.9% | 0.5% | 7 | 0.5% | 1.3% | 7 | 1.9% | 0.7% |
| 115 000 euros et plus par an | 8 | 0.4% | 1.4% | 3 | 0.7% | 0.7% | 5 | 0.4% | 2.3% | 6 | 1.7% | 1.2% |
| Refus | 118 | 6.5% | 3.8% | 20 | 5.6% | 1.6% | 97 | 6.7% | 5.4% | 27 | 7.5% | 2.6% |
| Ne sait pas | 38 | 2.1% | 1.6% | 0 | 0.1% | 0.1% | 38 | 2.6% | 2.8% | 5 | 1.3% | 0.5% |
