L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1283 | 100.0% | 2.5% | 389 | 100.0% | 1.6% | 894 | 100.0% | 3.3% | 424 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 389 | 30.3% | 1.6% | 389 | 100.0% | 1.6% | - | - | - | 112 | 26.3% | 1.3% |
| Femme | 894 | 69.7% | 3.3% | - | - | - | 894 | 100.0% | 3.3% | 313 | 73.7% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 69 | 5.4% | 1.0% | 10 | 2.7% | 0.3% | 59 | 6.6% | 1.6% | 42 | 9.9% | 1.3% |
| 25 à 34 ans | 72 | 5.6% | 0.9% | 17 | 4.4% | 0.5% | 55 | 6.2% | 1.4% | 32 | 7.6% | 1.0% |
| 35 à 49 ans | 189 | 14.8% | 1.5% | 48 | 12.4% | 0.8% | 141 | 15.8% | 2.2% | 125 | 29.5% | 2.0% |
| 50 à 59 ans | 235 | 18.3% | 2.6% | 70 | 17.9% | 1.5% | 165 | 18.4% | 3.6% | 129 | 30.4% | 3.4% |
| 60 ans et plus | 718 | 55.9% | 4.7% | 244 | 62.7% | 3.7% | 474 | 53.0% | 5.6% | 96 | 22.6% | 9.8% |
| Individu | ||||||||||||
| Ménagères | 817 | 63.7% | 3.5% | - | - | - | 817 | 91.4% | 3.5% | 265 | 62.6% | 3.8% |
| Personne de référence | 624 | 48.6% | 2.2% | 367 | 94.4% | 1.8% | 257 | 28.7% | 3.3% | 147 | 34.8% | 1.8% |
| Responsable des achats | 1011 | 78.8% | 2.8% | 198 | 51.0% | 1.5% | 813 | 90.9% | 3.6% | 324 | 76.3% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.3% | 1 | 0.4% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 39 | 3.0% | 2.4% | 14 | 3.5% | 1.2% | 25 | 2.8% | 5.0% | 34 | 8.0% | 2.3% |
| Affaires et Cadres | 170 | 13.2% | 3.3% | 67 | 17.4% | 2.3% | 102 | 11.5% | 4.8% | 150 | 35.3% | 3.2% |
| Professions intermédiaires | 87 | 6.8% | 1.3% | 26 | 6.7% | 0.8% | 61 | 6.8% | 1.7% | 62 | 14.6% | 1.1% |
| Employés | 138 | 10.7% | 1.7% | 18 | 4.7% | 0.8% | 120 | 13.4% | 2.0% | 47 | 11.2% | 2.6% |
| Ouvriers | 46 | 3.6% | 0.7% | 30 | 7.8% | 0.6% | 15 | 1.7% | 1.1% | 4 | 0.9% | 0.9% |
| Retraités | 520 | 40.5% | 4.1% | 208 | 53.4% | 3.5% | 312 | 34.9% | 4.7% | 20 | 4.8% | 8.2% |
| Autres inactifs | 282 | 22.0% | 2.7% | 24 | 6.2% | 0.6% | 258 | 28.9% | 3.9% | 107 | 25.2% | 3.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.4% | 0.7% | 2 | 0.5% | 0.5% | 4 | 0.4% | 0.9% | - | - | - |
| Petits patrons | 51 | 4.0% | 1.9% | 14 | 3.7% | 1.1% | 37 | 4.1% | 2.8% | 51 | 12.1% | 1.9% |
| Affaires et Cadres | 264 | 20.6% | 3.6% | 73 | 18.8% | 2.0% | 191 | 21.4% | 5.3% | 264 | 62.2% | 3.6% |
| Professions intermédiaires | 109 | 8.5% | 1.4% | 24 | 6.2% | 0.6% | 85 | 9.5% | 2.3% | 109 | 25.7% | 1.4% |
| Employés | 91 | 7.1% | 1.7% | 16 | 4.1% | 0.7% | 75 | 8.3% | 2.4% | - | - | - |
| Ouvriers | 77 | 6.0% | 0.8% | 31 | 8.1% | 0.6% | 46 | 5.1% | 1.0% | - | - | - |
| Retraités | 610 | 47.5% | 4.2% | 213 | 54.7% | 3.2% | 397 | 44.4% | 5.0% | - | - | - |
| Autres inactifs | 76 | 5.9% | 1.8% | 15 | 3.9% | 1.0% | 60 | 6.8% | 2.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 246 | 19.1% | 2.5% | 42 | 10.8% | 0.9% | 203 | 22.8% | 3.7% | 35 | 8.3% | 2.0% |
| 2 personnes | 622 | 48.4% | 3.5% | 226 | 58.1% | 2.6% | 396 | 44.2% | 4.3% | 134 | 31.5% | 3.1% |
| 3 personnes | 169 | 13.2% | 1.9% | 51 | 13.0% | 1.1% | 119 | 13.3% | 2.6% | 100 | 23.5% | 2.5% |
| 4 personnes | 173 | 13.5% | 1.9% | 36 | 9.3% | 0.8% | 137 | 15.3% | 2.9% | 113 | 26.7% | 2.3% |
| 5 personnes et + | 74 | 5.7% | 1.4% | 34 | 8.8% | 1.4% | 39 | 4.4% | 1.4% | 42 | 10.0% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 232 | 18.1% | 1.5% | 68 | 17.4% | 0.9% | 164 | 18.4% | 2.0% | 153 | 36.0% | 2.0% |
| Non | 1051 | 81.9% | 2.9% | 321 | 82.6% | 1.8% | 730 | 81.6% | 3.9% | 271 | 64.0% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 207 | 16.2% | 1.8% | 64 | 16.4% | 1.1% | 144 | 16.1% | 2.3% | 54 | 12.6% | 1.6% |
| Agglo. - 20 000 hab | 114 | 8.9% | 1.3% | 45 | 11.6% | 1.1% | 69 | 7.7% | 1.4% | 29 | 6.9% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 120 | 9.4% | 1.7% | 25 | 6.4% | 0.7% | 95 | 10.6% | 2.7% | 37 | 8.7% | 2.1% |
| Agglo. + 100 000 hab | 389 | 30.3% | 2.5% | 123 | 31.6% | 1.6% | 266 | 29.7% | 3.4% | 122 | 28.7% | 2.1% |
| Agglo. Paris | 452 | 35.3% | 5.3% | 132 | 33.9% | 3.2% | 321 | 35.9% | 7.2% | 183 | 43.1% | 4.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 477 | 37.2% | 5.0% | 138 | 35.5% | 3.0% | 339 | 37.9% | 6.8% | 194 | 45.8% | 4.4% |
| Nord Pas de Calais | 45 | 3.5% | 1.4% | 20 | 5.2% | 1.3% | 25 | 2.8% | 1.5% | 19 | 4.5% | 1.9% |
| Lorraine | 28 | 2.2% | 1.5% | 9 | 2.4% | 1.0% | 19 | 2.1% | 1.9% | 8 | 1.9% | 1.5% |
| Alsace | 23 | 1.8% | 1.5% | 10 | 2.5% | 1.3% | 14 | 1.5% | 1.7% | 6 | 1.5% | 1.3% |
| Franche-Comté | 16 | 1.3% | 1.7% | 4 | 1.1% | 0.9% | 12 | 1.4% | 2.5% | 4 | 1.0% | 1.5% |
| Champagne Ardennes | 21 | 1.7% | 2.0% | 6 | 1.5% | 1.1% | 16 | 1.8% | 2.8% | 6 | 1.5% | 2.1% |
| Picardie | 26 | 2.0% | 1.7% | 8 | 2.0% | 1.1% | 18 | 2.0% | 2.3% | 6 | 1.4% | 1.4% |
| Bourgogne | 26 | 2.0% | 1.9% | 13 | 3.4% | 2.0% | 13 | 1.4% | 1.8% | 6 | 1.4% | 1.7% |
| Haute Normandie | 23 | 1.8% | 1.6% | 2 | 0.4% | 0.2% | 22 | 2.4% | 2.8% | 5 | 1.3% | 1.2% |
| Basse Normandie | 29 | 2.3% | 2.4% | 7 | 1.7% | 1.2% | 23 | 2.5% | 3.6% | 4 | 1.0% | 1.4% |
| Centre | 33 | 2.6% | 1.6% | 10 | 2.7% | 1.0% | 23 | 2.6% | 2.1% | 9 | 2.2% | 1.6% |
| Pays de Loire | 44 | 3.4% | 1.5% | 11 | 2.8% | 0.8% | 34 | 3.8% | 2.2% | 17 | 4.0% | 1.8% |
| Bretagne | 39 | 3.0% | 1.5% | 12 | 3.0% | 0.9% | 27 | 3.1% | 2.0% | 21 | 5.0% | 2.6% |
| Poitou Charentes | 35 | 2.7% | 2.3% | 15 | 4.0% | 2.2% | 19 | 2.2% | 2.5% | 4 | 1.0% | 1.1% |
| Aquitaine | 55 | 4.3% | 2.0% | 29 | 7.6% | 2.2% | 26 | 2.9% | 1.8% | 15 | 3.4% | 1.7% |
| Midi Pyrénées | 67 | 5.2% | 2.8% | 14 | 3.6% | 1.2% | 53 | 6.0% | 4.2% | 13 | 3.0% | 1.6% |
| Limousin | 8 | 0.6% | 1.2% | 3 | 0.7% | 1.0% | 5 | 0.5% | 1.5% | 3 | 0.7% | 1.7% |
| Auvergne | 13 | 1.0% | 1.2% | 1 | 0.3% | 0.2% | 12 | 1.3% | 2.1% | 3 | 0.8% | 1.1% |
| Rhône Alpes | 82 | 6.4% | 1.6% | 25 | 6.5% | 1.0% | 56 | 6.3% | 2.1% | 19 | 4.6% | 1.0% |
| Languedoc Roussillon | 53 | 4.2% | 2.4% | 11 | 2.8% | 1.0% | 42 | 4.7% | 3.6% | 14 | 3.4% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 137 | 10.7% | 3.1% | 40 | 10.4% | 2.0% | 96 | 10.8% | 4.2% | 45 | 10.6% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 909 | 70.9% | 2.7% | 280 | 72.0% | 1.7% | 629 | 70.4% | 3.7% | 374 | 88.1% | 2.6% |
| Presque tous les jours | 151 | 11.8% | 2.6% | 40 | 10.4% | 1.5% | 111 | 12.4% | 3.6% | 42 | 9.8% | 2.1% |
| 1 à 2 fois par semaine | 61 | 4.8% | 2.5% | 12 | 3.2% | 1.2% | 49 | 5.5% | 3.5% | 6 | 1.3% | 1.0% |
| 1 à 3 fois par mois | 10 | 0.8% | 2.0% | 4 | 0.9% | 1.8% | 7 | 0.7% | 2.2% | - | - | - |
| Moins souvent | 10 | 0.8% | 1.4% | - | - | - | 10 | 1.2% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 2.0% | 1.4% | 2 | 0.5% | 0.2% | 24 | 2.7% | 2.2% | 8 | 1.9% | 4.4% |
| De 9 000 à moins de 12 000 euros par an | 31 | 2.4% | 1.0% | 5 | 1.3% | 0.4% | 26 | 2.9% | 1.4% | 3 | 0.8% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 105 | 8.2% | 1.8% | 34 | 8.8% | 1.3% | 71 | 7.9% | 2.2% | 12 | 2.8% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 113 | 8.8% | 1.7% | 17 | 4.5% | 0.6% | 95 | 10.7% | 2.7% | 23 | 5.5% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 219 | 17.0% | 2.0% | 43 | 11.2% | 0.8% | 175 | 19.6% | 3.0% | 56 | 13.3% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 155 | 12.1% | 2.2% | 43 | 11.2% | 1.2% | 111 | 12.4% | 3.3% | 49 | 11.6% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 241 | 18.8% | 3.3% | 110 | 28.3% | 2.8% | 131 | 14.6% | 4.0% | 98 | 23.2% | 2.4% |
| De 65 000 à moins de 80 000 euros par an | 72 | 5.6% | 3.7% | 25 | 6.5% | 2.3% | 47 | 5.3% | 5.4% | 31 | 7.3% | 2.4% |
| De 80 000 à moins de 115 000 euros par an | 75 | 5.9% | 6.1% | 36 | 9.1% | 4.9% | 40 | 4.4% | 7.8% | 44 | 10.4% | 4.7% |
| 115 000 euros et plus par an | 71 | 5.5% | 12.0% | 31 | 7.9% | 8.6% | 40 | 4.5% | 17.3% | 51 | 12.1% | 10.8% |
| Refus | 124 | 9.6% | 4.0% | 35 | 9.0% | 2.7% | 89 | 9.9% | 4.9% | 27 | 6.4% | 2.7% |
| Ne sait pas | 52 | 4.1% | 2.2% | 7 | 1.8% | 0.7% | 45 | 5.1% | 3.3% | 20 | 4.7% | 2.2% |
