L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 523 | 100.0% | 1.0% | 307 | 100.0% | 1.2% | 216 | 100.0% | 0.8% | 328 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 307 | 58.7% | 1.2% | 307 | 100.0% | 1.2% | - | - | - | 190 | 58.1% | 2.2% |
| Femme | 216 | 41.3% | 0.8% | - | - | - | 216 | 100.0% | 0.8% | 137 | 41.9% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 158 | 30.2% | 2.2% | 94 | 30.5% | 2.5% | 64 | 29.8% | 1.8% | 90 | 27.4% | 2.9% |
| 25 à 34 ans | 101 | 19.4% | 1.3% | 53 | 17.4% | 1.4% | 48 | 22.2% | 1.2% | 70 | 21.3% | 2.1% |
| 35 à 49 ans | 167 | 31.9% | 1.3% | 100 | 32.6% | 1.6% | 67 | 30.8% | 1.1% | 110 | 33.4% | 1.8% |
| 50 à 59 ans | 64 | 12.3% | 0.7% | 41 | 13.4% | 0.9% | 23 | 10.7% | 0.5% | 50 | 15.2% | 1.3% |
| 60 ans et plus | 32 | 6.2% | 0.2% | 18 | 6.0% | 0.3% | 14 | 6.5% | 0.2% | 9 | 2.6% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 142 | 27.3% | 0.6% | - | - | - | 142 | 66.0% | 0.6% | 97 | 29.5% | 1.4% |
| Personne de référence | 222 | 42.6% | 0.8% | 185 | 60.3% | 0.9% | 38 | 17.4% | 0.5% | 134 | 41.0% | 1.6% |
| Responsable des achats | 294 | 56.2% | 0.8% | 154 | 50.1% | 1.2% | 140 | 64.9% | 0.6% | 187 | 57.0% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 19 | 3.6% | 1.2% | 9 | 2.9% | 0.8% | 10 | 4.7% | 2.0% | 15 | 4.6% | 1.0% |
| Affaires et Cadres | 118 | 22.6% | 2.3% | 75 | 24.4% | 2.5% | 43 | 20.0% | 2.0% | 112 | 34.2% | 2.4% |
| Professions intermédiaires | 85 | 16.3% | 1.2% | 50 | 16.2% | 1.5% | 35 | 16.4% | 1.0% | 72 | 21.9% | 1.3% |
| Employés | 82 | 15.7% | 1.0% | 53 | 17.2% | 2.4% | 29 | 13.6% | 0.5% | 34 | 10.4% | 1.9% |
| Ouvriers | 47 | 9.0% | 0.7% | 35 | 11.3% | 0.7% | 12 | 5.7% | 0.9% | 15 | 4.6% | 3.6% |
| Retraités | 19 | 3.6% | 0.1% | 11 | 3.5% | 0.2% | 8 | 3.8% | 0.1% | - | - | - |
| Autres inactifs | 152 | 29.1% | 1.5% | 75 | 24.4% | 2.0% | 77 | 35.9% | 1.2% | 80 | 24.3% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.0% | 0.6% | 4 | 1.4% | 1.1% | 1 | 0.4% | 0.2% | - | - | - |
| Petits patrons | 42 | 8.0% | 1.6% | 25 | 8.2% | 1.9% | 16 | 7.6% | 1.2% | 42 | 12.7% | 1.6% |
| Affaires et Cadres | 156 | 29.9% | 2.2% | 89 | 29.0% | 2.4% | 67 | 31.1% | 1.9% | 156 | 47.7% | 2.2% |
| Professions intermédiaires | 130 | 24.8% | 1.7% | 76 | 24.8% | 2.0% | 54 | 24.9% | 1.4% | 130 | 39.6% | 1.7% |
| Employés | 45 | 8.5% | 0.8% | 34 | 11.1% | 1.5% | 11 | 4.9% | 0.3% | - | - | - |
| Ouvriers | 66 | 12.7% | 0.7% | 36 | 11.8% | 0.7% | 30 | 13.9% | 0.7% | - | - | - |
| Retraités | 47 | 9.0% | 0.3% | 23 | 7.4% | 0.3% | 24 | 11.1% | 0.3% | - | - | - |
| Autres inactifs | 32 | 6.2% | 0.8% | 19 | 6.2% | 1.2% | 13 | 6.0% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 72 | 13.7% | 0.7% | 39 | 12.9% | 0.9% | 32 | 14.9% | 0.6% | 33 | 10.1% | 1.9% |
| 2 personnes | 109 | 20.9% | 0.6% | 63 | 20.5% | 0.7% | 46 | 21.5% | 0.5% | 77 | 23.5% | 1.8% |
| 3 personnes | 137 | 26.3% | 1.5% | 68 | 22.0% | 1.5% | 70 | 32.4% | 1.5% | 79 | 24.0% | 2.0% |
| 4 personnes | 143 | 27.4% | 1.5% | 96 | 31.3% | 2.1% | 47 | 21.8% | 1.0% | 100 | 30.5% | 2.0% |
| 5 personnes et + | 61 | 11.7% | 1.1% | 41 | 13.2% | 1.6% | 20 | 9.5% | 0.7% | 39 | 11.9% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 182 | 34.8% | 1.2% | 103 | 33.7% | 1.4% | 78 | 36.3% | 0.9% | 125 | 38.1% | 1.6% |
| Non | 341 | 65.2% | 0.9% | 203 | 66.3% | 1.2% | 137 | 63.7% | 0.7% | 203 | 61.9% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 70 | 13.5% | 0.6% | 36 | 11.9% | 0.6% | 34 | 15.7% | 0.5% | 37 | 11.4% | 1.1% |
| Agglo. - 20 000 hab | 70 | 13.4% | 0.8% | 48 | 15.8% | 1.2% | 22 | 10.1% | 0.4% | 39 | 12.1% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 30 | 5.8% | 0.4% | 20 | 6.5% | 0.6% | 10 | 4.7% | 0.3% | 17 | 5.2% | 0.9% |
| Agglo. + 100 000 hab | 206 | 39.3% | 1.3% | 108 | 35.2% | 1.4% | 97 | 45.1% | 1.2% | 135 | 41.1% | 2.4% |
| Agglo. Paris | 146 | 28.0% | 1.7% | 94 | 30.5% | 2.3% | 53 | 24.5% | 1.2% | 99 | 30.3% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 149 | 28.5% | 1.6% | 95 | 31.0% | 2.1% | 54 | 24.9% | 1.1% | 101 | 30.7% | 2.3% |
| Nord Pas de Calais | 24 | 4.7% | 0.8% | 16 | 5.2% | 1.0% | 9 | 4.0% | 0.5% | 18 | 5.5% | 1.8% |
| Lorraine | 12 | 2.3% | 0.6% | 7 | 2.4% | 0.8% | 5 | 2.1% | 0.5% | 5 | 1.6% | 1.0% |
| Alsace | 16 | 3.0% | 1.0% | 3 | 0.9% | 0.4% | 13 | 5.9% | 1.6% | 16 | 4.8% | 3.2% |
| Franche-Comté | 9 | 1.7% | 0.9% | 4 | 1.4% | 1.0% | 4 | 2.1% | 0.9% | 7 | 2.0% | 2.5% |
| Champagne Ardennes | 5 | 1.0% | 0.5% | 3 | 0.9% | 0.6% | 2 | 1.0% | 0.4% | 2 | 0.6% | 0.6% |
| Picardie | 9 | 1.6% | 0.6% | 4 | 1.2% | 0.5% | 5 | 2.4% | 0.6% | 3 | 1.0% | 0.8% |
| Bourgogne | 14 | 2.8% | 1.1% | 11 | 3.6% | 1.7% | 3 | 1.5% | 0.5% | 5 | 1.5% | 1.4% |
| Haute Normandie | 7 | 1.3% | 0.5% | 4 | 1.3% | 0.6% | 3 | 1.4% | 0.4% | 7 | 2.1% | 1.5% |
| Basse Normandie | 11 | 2.0% | 0.9% | 7 | 2.2% | 1.2% | 4 | 1.8% | 0.6% | 4 | 1.3% | 1.3% |
| Centre | 17 | 3.3% | 0.8% | 13 | 4.3% | 1.3% | 4 | 1.8% | 0.4% | 8 | 2.5% | 1.4% |
| Pays de Loire | 23 | 4.4% | 0.8% | 9 | 3.0% | 0.6% | 14 | 6.4% | 0.9% | 16 | 5.0% | 1.7% |
| Bretagne | 36 | 6.8% | 1.3% | 23 | 7.5% | 1.8% | 12 | 5.8% | 0.9% | 22 | 6.7% | 2.7% |
| Poitou Charentes | 12 | 2.3% | 0.8% | 7 | 2.4% | 1.0% | 4 | 2.0% | 0.6% | 4 | 1.3% | 1.1% |
| Aquitaine | 33 | 6.4% | 1.2% | 15 | 4.8% | 1.1% | 19 | 8.7% | 1.3% | 14 | 4.4% | 1.7% |
| Midi Pyrénées | 35 | 6.8% | 1.4% | 20 | 6.7% | 1.7% | 15 | 6.9% | 1.2% | 26 | 7.8% | 3.2% |
| Limousin | 4 | 0.8% | 0.7% | 3 | 1.1% | 1.1% | 1 | 0.5% | 0.3% | 1 | 0.4% | 0.8% |
| Auvergne | 9 | 1.7% | 0.8% | 6 | 1.9% | 1.1% | 3 | 1.3% | 0.5% | 6 | 1.7% | 1.8% |
| Rhône Alpes | 55 | 10.6% | 1.1% | 30 | 9.7% | 1.2% | 25 | 11.8% | 0.9% | 35 | 10.7% | 1.9% |
| Languedoc Roussillon | 24 | 4.5% | 1.0% | 15 | 4.8% | 1.4% | 9 | 4.2% | 0.8% | 19 | 5.9% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 19 | 3.6% | 0.4% | 11 | 3.7% | 0.5% | 8 | 3.6% | 0.3% | 8 | 2.6% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 459 | 87.9% | 1.4% | 266 | 86.6% | 1.6% | 194 | 89.7% | 1.1% | 295 | 90.1% | 2.0% |
| Presque tous les jours | 57 | 10.9% | 1.0% | 38 | 12.3% | 1.4% | 20 | 9.1% | 0.6% | 29 | 9.0% | 1.5% |
| 1 à 2 fois par semaine | 5 | 0.9% | 0.2% | 2 | 0.7% | 0.2% | 3 | 1.3% | 0.2% | 2 | 0.7% | 0.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 5.1% | 1.4% | 13 | 4.1% | 1.6% | 14 | 6.6% | 1.3% | 7 | 2.0% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 7 | 1.3% | 0.2% | 2 | 0.5% | 0.1% | 5 | 2.4% | 0.3% | 1 | 0.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 32 | 6.1% | 0.5% | 17 | 5.7% | 0.7% | 14 | 6.7% | 0.4% | 15 | 4.5% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 40 | 7.7% | 0.6% | 26 | 8.6% | 0.9% | 14 | 6.5% | 0.4% | 24 | 7.3% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 88 | 16.8% | 0.8% | 48 | 15.7% | 0.9% | 40 | 18.3% | 0.7% | 49 | 15.1% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 74 | 14.1% | 1.0% | 45 | 14.8% | 1.2% | 28 | 13.2% | 0.8% | 49 | 15.0% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 129 | 24.7% | 1.8% | 80 | 26.2% | 2.1% | 49 | 22.5% | 1.5% | 101 | 30.7% | 2.5% |
| De 65 000 à moins de 80 000 euros par an | 39 | 7.5% | 2.0% | 26 | 8.6% | 2.4% | 12 | 5.8% | 1.4% | 30 | 9.1% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 14 | 2.6% | 1.1% | 5 | 1.6% | 0.7% | 9 | 4.1% | 1.7% | 14 | 4.2% | 1.5% |
| 115 000 euros et plus par an | 8 | 1.6% | 1.4% | 6 | 1.9% | 1.6% | 3 | 1.2% | 1.1% | 8 | 2.6% | 1.8% |
| Refus | 31 | 5.9% | 1.0% | 17 | 5.4% | 1.3% | 14 | 6.6% | 0.8% | 16 | 4.9% | 1.6% |
| Ne sait pas | 34 | 6.6% | 1.5% | 21 | 6.9% | 2.1% | 13 | 6.1% | 1.0% | 14 | 4.4% | 1.6% |
