L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1826 | 100.0% | 3.5% | 396 | 100.0% | 1.6% | 1429 | 100.0% | 5.3% | 620 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 396 | 21.7% | 1.6% | 396 | 100.0% | 1.6% | - | - | - | 123 | 19.8% | 1.4% |
| Femme | 1429 | 78.3% | 5.3% | - | - | - | 1429 | 100.0% | 5.3% | 497 | 80.2% | 5.8% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 8.7% | 2.2% | 17 | 4.4% | 0.5% | 142 | 9.9% | 4.0% | 71 | 11.4% | 2.3% |
| 25 à 34 ans | 196 | 10.8% | 2.6% | 47 | 11.8% | 1.3% | 150 | 10.5% | 3.8% | 86 | 13.8% | 2.6% |
| 35 à 49 ans | 502 | 27.5% | 4.0% | 116 | 29.3% | 1.9% | 386 | 27.0% | 6.1% | 262 | 42.3% | 4.2% |
| 50 à 59 ans | 378 | 20.7% | 4.1% | 97 | 24.4% | 2.1% | 281 | 19.7% | 6.1% | 151 | 24.4% | 4.0% |
| 60 ans et plus | 590 | 32.3% | 3.9% | 120 | 30.2% | 1.8% | 470 | 32.9% | 5.5% | 49 | 8.0% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 1271 | 69.6% | 5.5% | - | - | - | 1271 | 88.9% | 5.5% | 427 | 68.9% | 6.1% |
| Personne de référence | 734 | 40.2% | 2.6% | 353 | 89.0% | 1.7% | 381 | 26.7% | 4.9% | 185 | 29.9% | 2.3% |
| Responsable des achats | 1458 | 79.8% | 4.1% | 202 | 51.1% | 1.6% | 1255 | 87.8% | 5.5% | 480 | 77.4% | 4.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.9% | 3.1% | 4 | 1.0% | 1.1% | 12 | 0.8% | 7.7% | - | - | - |
| Petits patrons | 62 | 3.4% | 3.8% | 21 | 5.2% | 1.8% | 41 | 2.9% | 8.3% | 53 | 8.5% | 3.6% |
| Affaires et Cadres | 153 | 8.4% | 3.0% | 45 | 11.3% | 1.5% | 108 | 7.6% | 5.1% | 132 | 21.3% | 2.9% |
| Professions intermédiaires | 242 | 13.3% | 3.5% | 54 | 13.7% | 1.6% | 188 | 13.1% | 5.2% | 180 | 29.1% | 3.3% |
| Employés | 387 | 21.2% | 4.7% | 27 | 6.9% | 1.2% | 360 | 25.2% | 5.9% | 119 | 19.1% | 6.5% |
| Ouvriers | 135 | 7.4% | 2.1% | 93 | 23.4% | 1.8% | 43 | 3.0% | 3.2% | 4 | 0.6% | 0.8% |
| Retraités | 472 | 25.8% | 3.8% | 101 | 25.4% | 1.7% | 371 | 26.0% | 5.6% | 31 | 5.0% | 12.6% |
| Autres inactifs | 358 | 19.6% | 3.5% | 51 | 12.9% | 1.4% | 307 | 21.5% | 4.7% | 101 | 16.3% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.6% | 3.6% | 4 | 1.0% | 1.0% | 25 | 1.8% | 6.2% | - | - | - |
| Petits patrons | 101 | 5.5% | 3.8% | 21 | 5.2% | 1.6% | 80 | 5.6% | 6.1% | 101 | 16.2% | 3.8% |
| Affaires et Cadres | 260 | 14.2% | 3.6% | 49 | 12.4% | 1.3% | 211 | 14.7% | 5.9% | 260 | 41.9% | 3.6% |
| Professions intermédiaires | 259 | 14.2% | 3.4% | 53 | 13.3% | 1.4% | 206 | 14.4% | 5.5% | 259 | 41.8% | 3.4% |
| Employés | 184 | 10.1% | 3.4% | 30 | 7.6% | 1.3% | 154 | 10.8% | 5.0% | - | - | - |
| Ouvriers | 313 | 17.1% | 3.3% | 102 | 25.7% | 2.0% | 211 | 14.8% | 4.8% | - | - | - |
| Retraités | 542 | 29.7% | 3.8% | 105 | 26.6% | 1.6% | 436 | 30.5% | 5.6% | - | - | - |
| Autres inactifs | 138 | 7.5% | 3.4% | 32 | 8.2% | 2.1% | 105 | 7.4% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 317 | 17.4% | 3.2% | 61 | 15.3% | 1.4% | 256 | 17.9% | 4.6% | 44 | 7.1% | 2.5% |
| 2 personnes | 688 | 37.7% | 3.8% | 151 | 38.1% | 1.7% | 537 | 37.6% | 5.8% | 178 | 28.8% | 4.2% |
| 3 personnes | 295 | 16.2% | 3.2% | 70 | 17.8% | 1.6% | 225 | 15.7% | 4.9% | 140 | 22.6% | 3.5% |
| 4 personnes | 301 | 16.5% | 3.2% | 55 | 13.8% | 1.2% | 246 | 17.2% | 5.3% | 162 | 26.2% | 3.3% |
| 5 personnes et + | 224 | 12.3% | 4.2% | 59 | 15.0% | 2.4% | 165 | 11.5% | 5.7% | 95 | 15.3% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 543 | 29.7% | 3.5% | 123 | 31.0% | 1.7% | 420 | 29.4% | 5.1% | 275 | 44.4% | 3.6% |
| Non | 1283 | 70.3% | 3.5% | 274 | 69.0% | 1.5% | 1009 | 70.6% | 5.4% | 345 | 55.6% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 392 | 21.5% | 3.3% | 82 | 20.7% | 1.5% | 311 | 21.7% | 5.0% | 118 | 19.1% | 3.6% |
| Agglo. - 20 000 hab | 269 | 14.8% | 3.0% | 60 | 15.0% | 1.4% | 210 | 14.7% | 4.3% | 96 | 15.4% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 251 | 13.7% | 3.6% | 37 | 9.2% | 1.1% | 214 | 15.0% | 6.0% | 73 | 11.7% | 4.1% |
| Agglo. + 100 000 hab | 559 | 30.6% | 3.6% | 123 | 31.0% | 1.6% | 436 | 30.5% | 5.5% | 175 | 28.3% | 3.1% |
| Agglo. Paris | 354 | 19.4% | 4.1% | 95 | 24.1% | 2.3% | 259 | 18.1% | 5.8% | 158 | 25.5% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 394 | 21.6% | 4.1% | 107 | 26.9% | 2.3% | 287 | 20.1% | 5.7% | 177 | 28.5% | 4.0% |
| Nord Pas de Calais | 96 | 5.3% | 3.0% | 29 | 7.4% | 1.9% | 67 | 4.7% | 4.0% | 24 | 3.9% | 2.4% |
| Lorraine | 56 | 3.0% | 2.9% | 21 | 5.4% | 2.3% | 34 | 2.4% | 3.5% | 13 | 2.1% | 2.4% |
| Alsace | 40 | 2.2% | 2.6% | 3 | 0.8% | 0.4% | 37 | 2.6% | 4.7% | 15 | 2.4% | 3.1% |
| Franche-Comté | 32 | 1.7% | 3.3% | 5 | 1.2% | 1.0% | 27 | 1.9% | 5.5% | 5 | 0.7% | 1.8% |
| Champagne Ardennes | 33 | 1.8% | 3.0% | 8 | 2.1% | 1.6% | 24 | 1.7% | 4.3% | 12 | 2.0% | 4.2% |
| Picardie | 74 | 4.0% | 4.8% | 19 | 4.9% | 2.6% | 54 | 3.8% | 6.9% | 16 | 2.5% | 3.7% |
| Bourgogne | 55 | 3.0% | 4.1% | 7 | 1.7% | 1.0% | 48 | 3.4% | 6.9% | 9 | 1.5% | 2.8% |
| Haute Normandie | 54 | 2.9% | 3.6% | 10 | 2.6% | 1.4% | 43 | 3.0% | 5.6% | 13 | 2.1% | 2.7% |
| Basse Normandie | 32 | 1.8% | 2.7% | 9 | 2.2% | 1.5% | 23 | 1.6% | 3.7% | 7 | 1.1% | 2.2% |
| Centre | 63 | 3.4% | 3.0% | 6 | 1.5% | 0.6% | 57 | 4.0% | 5.3% | 17 | 2.7% | 2.9% |
| Pays de Loire | 103 | 5.7% | 3.5% | 13 | 3.2% | 0.9% | 91 | 6.4% | 6.0% | 38 | 6.1% | 4.1% |
| Bretagne | 74 | 4.0% | 2.8% | 10 | 2.4% | 0.7% | 64 | 4.5% | 4.7% | 29 | 4.6% | 3.5% |
| Poitou Charentes | 48 | 2.6% | 3.3% | 10 | 2.6% | 1.5% | 38 | 2.6% | 4.9% | 17 | 2.7% | 4.2% |
| Aquitaine | 114 | 6.2% | 4.1% | 38 | 9.6% | 2.9% | 76 | 5.3% | 5.3% | 28 | 4.5% | 3.2% |
| Midi Pyrénées | 94 | 5.1% | 3.8% | 17 | 4.3% | 1.5% | 77 | 5.4% | 6.1% | 38 | 6.2% | 4.8% |
| Limousin | 24 | 1.3% | 3.9% | 5 | 1.2% | 1.6% | 19 | 1.4% | 6.0% | 7 | 1.1% | 4.3% |
| Auvergne | 47 | 2.6% | 4.2% | 9 | 2.2% | 1.6% | 38 | 2.7% | 6.6% | 17 | 2.7% | 5.3% |
| Rhône Alpes | 160 | 8.8% | 3.1% | 32 | 8.0% | 1.3% | 129 | 9.0% | 4.8% | 62 | 10.0% | 3.3% |
| Languedoc Roussillon | 70 | 3.8% | 3.1% | 13 | 3.4% | 1.2% | 56 | 3.9% | 4.7% | 25 | 4.0% | 3.5% |
| Provence Alpes Côte d'Azur, Corse | 165 | 9.0% | 3.8% | 26 | 6.5% | 1.3% | 139 | 9.7% | 6.1% | 53 | 8.5% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1218 | 66.7% | 3.6% | 256 | 64.5% | 1.5% | 962 | 67.3% | 5.7% | 520 | 83.9% | 3.5% |
| Presque tous les jours | 177 | 9.7% | 3.0% | 40 | 10.0% | 1.5% | 137 | 9.6% | 4.4% | 51 | 8.3% | 2.6% |
| 1 à 2 fois par semaine | 104 | 5.7% | 4.2% | 23 | 5.7% | 2.1% | 81 | 5.7% | 5.8% | 30 | 4.8% | 5.5% |
| 1 à 3 fois par mois | 18 | 1.0% | 3.6% | 3 | 0.8% | 1.6% | 15 | 1.0% | 5.1% | 5 | 0.8% | 8.5% |
| Moins souvent | 15 | 0.8% | 2.1% | 3 | 0.7% | 0.8% | 12 | 0.8% | 3.2% | 2 | 0.4% | 4.3% |
| Jamais | 4 | 0.2% | 5.0% | 3 | 0.7% | 4.6% | 2 | 0.1% | 6.0% | 2 | 0.3% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 58 | 3.2% | 3.1% | 15 | 3.9% | 2.0% | 43 | 3.0% | 3.9% | 3 | 0.5% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 98 | 5.4% | 3.3% | 7 | 1.7% | 0.6% | 91 | 6.4% | 4.9% | 11 | 1.7% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 196 | 10.7% | 3.3% | 48 | 12.2% | 1.8% | 148 | 10.4% | 4.5% | 17 | 2.7% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 228 | 12.5% | 3.5% | 43 | 10.9% | 1.4% | 185 | 13.0% | 5.2% | 44 | 7.1% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 375 | 20.5% | 3.4% | 85 | 21.5% | 1.6% | 290 | 20.3% | 5.0% | 114 | 18.5% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 236 | 12.9% | 3.4% | 60 | 15.2% | 1.6% | 176 | 12.3% | 5.2% | 86 | 13.9% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 264 | 14.4% | 3.7% | 69 | 17.4% | 1.8% | 195 | 13.6% | 5.9% | 146 | 23.5% | 3.6% |
| De 65 000 à moins de 80 000 euros par an | 75 | 4.1% | 3.8% | 12 | 3.1% | 1.1% | 62 | 4.3% | 7.2% | 52 | 8.4% | 4.0% |
| De 80 000 à moins de 115 000 euros par an | 54 | 2.9% | 4.3% | 9 | 2.4% | 1.3% | 44 | 3.1% | 8.8% | 39 | 6.3% | 4.2% |
| 115 000 euros et plus par an | 31 | 1.7% | 5.2% | 9 | 2.3% | 2.5% | 22 | 1.5% | 9.4% | 29 | 4.6% | 6.1% |
| Refus | 134 | 7.3% | 4.3% | 26 | 6.5% | 2.0% | 108 | 7.6% | 6.0% | 43 | 7.0% | 4.3% |
| Ne sait pas | 77 | 4.2% | 3.3% | 12 | 2.9% | 1.2% | 65 | 4.5% | 4.8% | 35 | 5.6% | 3.7% |
