L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1059 | 100.0% | 2.0% | 333 | 100.0% | 1.3% | 726 | 100.0% | 2.7% | 146 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 333 | 31.5% | 1.3% | 333 | 100.0% | 1.3% | - | - | - | 41 | 28.0% | 0.5% |
| Femme | 726 | 68.5% | 2.7% | - | - | - | 726 | 100.0% | 2.7% | 105 | 72.0% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 3.7% | 0.5% | 19 | 5.6% | 0.5% | 20 | 2.8% | 0.6% | 6 | 4.0% | 0.2% |
| 25 à 34 ans | 74 | 7.0% | 1.0% | 29 | 8.7% | 0.8% | 45 | 6.2% | 1.2% | 19 | 13.2% | 0.6% |
| 35 à 49 ans | 177 | 16.7% | 1.4% | 63 | 18.8% | 1.0% | 114 | 15.8% | 1.8% | 50 | 34.7% | 0.8% |
| 50 à 59 ans | 243 | 22.9% | 2.6% | 82 | 24.7% | 1.8% | 160 | 22.1% | 3.5% | 54 | 37.0% | 1.4% |
| 60 ans et plus | 527 | 49.7% | 3.5% | 141 | 42.3% | 2.1% | 386 | 53.2% | 4.5% | 16 | 11.1% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 680 | 64.2% | 2.9% | - | - | - | 680 | 93.7% | 2.9% | 92 | 63.4% | 1.3% |
| Personne de référence | 598 | 56.5% | 2.1% | 294 | 88.2% | 1.4% | 304 | 41.9% | 3.9% | 51 | 35.2% | 0.6% |
| Responsable des achats | 864 | 81.5% | 2.4% | 196 | 58.7% | 1.5% | 668 | 92.0% | 2.9% | 113 | 77.2% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.4% | 2.7% | 5 | 1.6% | 1.4% | 9 | 1.2% | 5.8% | - | - | - |
| Petits patrons | 18 | 1.7% | 1.1% | 14 | 4.1% | 1.2% | 4 | 0.5% | 0.8% | 15 | 10.0% | 1.0% |
| Affaires et Cadres | 16 | 1.5% | 0.3% | 7 | 2.2% | 0.3% | 8 | 1.1% | 0.4% | 10 | 6.7% | 0.2% |
| Professions intermédiaires | 54 | 5.1% | 0.8% | 25 | 7.6% | 0.8% | 29 | 3.9% | 0.8% | 40 | 27.1% | 0.7% |
| Employés | 206 | 19.4% | 2.5% | 27 | 8.2% | 1.2% | 179 | 24.6% | 2.9% | 44 | 30.5% | 2.5% |
| Ouvriers | 134 | 12.6% | 2.1% | 84 | 25.3% | 1.7% | 49 | 6.8% | 3.7% | 8 | 5.2% | 1.8% |
| Retraités | 412 | 38.9% | 3.3% | 131 | 39.4% | 2.2% | 280 | 38.6% | 4.3% | 11 | 7.2% | 4.2% |
| Autres inactifs | 206 | 19.5% | 2.0% | 38 | 11.5% | 1.0% | 168 | 23.1% | 2.6% | 19 | 13.2% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.2% | 1.6% | 9 | 2.6% | 2.1% | 4 | 0.6% | 1.1% | - | - | - |
| Petits patrons | 33 | 3.1% | 1.3% | 12 | 3.7% | 0.9% | 21 | 2.9% | 1.6% | 33 | 22.8% | 1.3% |
| Affaires et Cadres | 34 | 3.2% | 0.5% | 6 | 1.8% | 0.2% | 28 | 3.9% | 0.8% | 34 | 23.6% | 0.5% |
| Professions intermédiaires | 78 | 7.4% | 1.0% | 22 | 6.7% | 0.6% | 56 | 7.7% | 1.5% | 78 | 53.6% | 1.0% |
| Employés | 98 | 9.3% | 1.8% | 29 | 8.7% | 1.3% | 69 | 9.5% | 2.2% | - | - | - |
| Ouvriers | 207 | 19.5% | 2.2% | 78 | 23.5% | 1.5% | 128 | 17.7% | 2.9% | - | - | - |
| Retraités | 464 | 43.8% | 3.2% | 145 | 43.4% | 2.2% | 320 | 44.0% | 4.1% | - | - | - |
| Autres inactifs | 131 | 12.4% | 3.2% | 31 | 9.4% | 2.0% | 99 | 13.7% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 332 | 31.3% | 3.3% | 82 | 24.5% | 1.8% | 250 | 34.4% | 4.5% | 14 | 9.3% | 0.8% |
| 2 personnes | 426 | 40.3% | 2.4% | 150 | 45.0% | 1.7% | 276 | 38.1% | 3.0% | 52 | 35.7% | 1.2% |
| 3 personnes | 135 | 12.8% | 1.5% | 38 | 11.4% | 0.8% | 97 | 13.4% | 2.1% | 30 | 20.3% | 0.7% |
| 4 personnes | 110 | 10.4% | 1.2% | 45 | 13.4% | 1.0% | 65 | 9.0% | 1.4% | 27 | 18.4% | 0.5% |
| 5 personnes et + | 56 | 5.3% | 1.0% | 19 | 5.8% | 0.8% | 37 | 5.1% | 1.3% | 24 | 16.3% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 163 | 15.4% | 1.1% | 63 | 18.8% | 0.9% | 101 | 13.9% | 1.2% | 52 | 35.7% | 0.7% |
| Non | 895 | 84.6% | 2.5% | 271 | 81.2% | 1.5% | 625 | 86.1% | 3.4% | 94 | 64.3% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 293 | 27.7% | 2.5% | 100 | 30.0% | 1.8% | 193 | 26.6% | 3.1% | 40 | 27.3% | 1.2% |
| Agglo. - 20 000 hab | 226 | 21.4% | 2.5% | 49 | 14.6% | 1.2% | 178 | 24.5% | 3.7% | 27 | 18.6% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 184 | 17.4% | 2.7% | 69 | 20.8% | 2.0% | 115 | 15.9% | 3.2% | 24 | 16.6% | 1.4% |
| Agglo. + 100 000 hab | 270 | 25.5% | 1.7% | 94 | 28.1% | 1.2% | 176 | 24.2% | 2.2% | 41 | 28.5% | 0.7% |
| Agglo. Paris | 86 | 8.1% | 1.0% | 22 | 6.5% | 0.5% | 64 | 8.8% | 1.4% | 13 | 9.0% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 106 | 10.0% | 1.1% | 31 | 9.2% | 0.7% | 76 | 10.4% | 1.5% | 16 | 11.3% | 0.4% |
| Nord Pas de Calais | 98 | 9.3% | 3.1% | 36 | 10.8% | 2.4% | 62 | 8.6% | 3.7% | 15 | 10.1% | 1.5% |
| Lorraine | 36 | 3.4% | 1.9% | 9 | 2.7% | 1.0% | 27 | 3.7% | 2.7% | 6 | 3.8% | 1.0% |
| Alsace | 37 | 3.5% | 2.4% | 1 | 0.4% | 0.2% | 36 | 4.9% | 4.5% | 4 | 2.5% | 0.7% |
| Franche-Comté | 14 | 1.3% | 1.5% | 2 | 0.5% | 0.3% | 13 | 1.7% | 2.6% | 3 | 1.8% | 1.0% |
| Champagne Ardennes | 18 | 1.7% | 1.7% | 4 | 1.1% | 0.7% | 14 | 2.0% | 2.5% | 3 | 1.9% | 0.9% |
| Picardie | 50 | 4.7% | 3.3% | 19 | 5.6% | 2.5% | 31 | 4.3% | 4.0% | 4 | 2.7% | 0.9% |
| Bourgogne | 37 | 3.5% | 2.7% | 12 | 3.6% | 1.8% | 25 | 3.5% | 3.6% | 3 | 1.9% | 0.8% |
| Haute Normandie | 58 | 5.5% | 3.9% | 22 | 6.7% | 3.2% | 36 | 5.0% | 4.6% | 8 | 5.4% | 1.7% |
| Basse Normandie | 51 | 4.8% | 4.2% | 14 | 4.1% | 2.4% | 37 | 5.2% | 6.0% | 3 | 2.3% | 1.1% |
| Centre | 57 | 5.4% | 2.7% | 28 | 8.5% | 2.8% | 29 | 4.0% | 2.7% | 4 | 3.0% | 0.7% |
| Pays de Loire | 55 | 5.2% | 1.9% | 16 | 4.7% | 1.1% | 39 | 5.4% | 2.6% | 11 | 7.4% | 1.2% |
| Bretagne | 40 | 3.8% | 1.5% | 26 | 7.9% | 2.1% | 14 | 1.9% | 1.0% | 6 | 3.8% | 0.7% |
| Poitou Charentes | 34 | 3.2% | 2.3% | 11 | 3.4% | 1.6% | 23 | 3.1% | 2.9% | 8 | 5.3% | 2.0% |
| Aquitaine | 63 | 6.0% | 2.3% | 16 | 4.8% | 1.2% | 47 | 6.5% | 3.3% | 8 | 5.8% | 1.0% |
| Midi Pyrénées | 46 | 4.3% | 1.9% | 16 | 4.9% | 1.4% | 29 | 4.0% | 2.3% | 5 | 3.6% | 0.7% |
| Limousin | 32 | 3.0% | 5.2% | 9 | 2.7% | 3.1% | 23 | 3.1% | 7.0% | 3 | 2.3% | 2.1% |
| Auvergne | 38 | 3.6% | 3.4% | 11 | 3.4% | 2.1% | 27 | 3.7% | 4.5% | 7 | 4.9% | 2.3% |
| Rhône Alpes | 67 | 6.3% | 1.3% | 25 | 7.5% | 1.0% | 42 | 5.8% | 1.6% | 17 | 11.8% | 0.9% |
| Languedoc Roussillon | 53 | 5.0% | 2.3% | 13 | 3.8% | 1.2% | 40 | 5.6% | 3.4% | 7 | 5.1% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 67 | 6.3% | 1.5% | 12 | 3.7% | 0.6% | 54 | 7.5% | 2.4% | 5 | 3.1% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 486 | 45.9% | 1.4% | 181 | 54.4% | 1.1% | 305 | 42.0% | 1.8% | 113 | 77.5% | 0.8% |
| Presque tous les jours | 86 | 8.1% | 1.5% | 19 | 5.7% | 0.7% | 67 | 9.2% | 2.1% | 12 | 8.3% | 0.6% |
| 1 à 2 fois par semaine | 62 | 5.8% | 2.5% | 24 | 7.1% | 2.2% | 38 | 5.3% | 2.7% | 5 | 3.4% | 0.9% |
| 1 à 3 fois par mois | 15 | 1.5% | 3.1% | 3 | 0.9% | 1.4% | 13 | 1.7% | 4.2% | 3 | 1.9% | 4.6% |
| Moins souvent | 24 | 2.3% | 3.3% | 8 | 2.4% | 2.4% | 16 | 2.2% | 4.1% | - | - | - |
| Jamais | 3 | 0.3% | 3.5% | 3 | 0.9% | 4.9% | - | - | - | 3 | 2.1% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 6.1% | 3.4% | 28 | 8.3% | 3.5% | 37 | 5.2% | 3.4% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 107 | 10.1% | 3.6% | 13 | 3.8% | 1.2% | 95 | 13.0% | 5.1% | 2 | 1.2% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 195 | 18.5% | 3.3% | 46 | 13.8% | 1.8% | 149 | 20.6% | 4.6% | 4 | 3.1% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 197 | 18.6% | 3.0% | 75 | 22.5% | 2.5% | 122 | 16.9% | 3.5% | 25 | 17.3% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 193 | 18.3% | 1.8% | 77 | 23.1% | 1.5% | 116 | 16.1% | 2.0% | 34 | 23.4% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 93 | 8.8% | 1.3% | 31 | 9.2% | 0.8% | 62 | 8.6% | 1.9% | 20 | 13.9% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 81 | 7.6% | 1.1% | 34 | 10.1% | 0.9% | 47 | 6.5% | 1.4% | 32 | 21.8% | 0.8% |
| De 65 000 à moins de 80 000 euros par an | 12 | 1.2% | 0.6% | 2 | 0.7% | 0.2% | 10 | 1.4% | 1.2% | 5 | 3.6% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 9 | 0.8% | 0.7% | 2 | 0.5% | 0.2% | 7 | 1.0% | 1.4% | 8 | 5.5% | 0.9% |
| 115 000 euros et plus par an | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.5% | 1 | 0.8% | 0.2% |
| Refus | 62 | 5.9% | 2.0% | 14 | 4.1% | 1.0% | 49 | 6.7% | 2.7% | 4 | 2.9% | 0.4% |
| Ne sait pas | 42 | 4.0% | 1.8% | 13 | 4.0% | 1.4% | 29 | 4.0% | 2.1% | 9 | 6.5% | 1.0% |
