L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1684 | 100.0% | 3.3% | 846 | 100.0% | 3.4% | 838 | 100.0% | 3.1% | 593 | 100.0% | 3.4% |
| Sexe | ||||||||||||
| Homme | 846 | 50.2% | 3.4% | 846 | 100.0% | 3.4% | - | - | - | 318 | 53.7% | 3.6% |
| Femme | 838 | 49.8% | 3.1% | - | - | - | 838 | 100.0% | 3.1% | 275 | 46.3% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 187 | 11.1% | 2.6% | 112 | 13.2% | 3.0% | 75 | 9.0% | 2.1% | 88 | 14.8% | 2.8% |
| 25 à 34 ans | 104 | 6.2% | 1.4% | 77 | 9.1% | 2.1% | 27 | 3.2% | 0.7% | 68 | 11.4% | 2.0% |
| 35 à 49 ans | 254 | 15.1% | 2.0% | 153 | 18.1% | 2.5% | 100 | 11.9% | 1.6% | 146 | 24.7% | 2.4% |
| 50 à 59 ans | 306 | 18.1% | 3.3% | 144 | 17.0% | 3.1% | 162 | 19.3% | 3.5% | 178 | 30.1% | 4.7% |
| 60 ans et plus | 834 | 49.5% | 5.5% | 360 | 42.6% | 5.4% | 474 | 56.5% | 5.6% | 113 | 19.1% | 11.5% |
| Individu | ||||||||||||
| Ménagères | 760 | 45.1% | 3.3% | - | - | - | 760 | 90.6% | 3.3% | 235 | 39.6% | 3.3% |
| Personne de référence | 958 | 56.9% | 3.4% | 713 | 84.2% | 3.5% | 245 | 29.2% | 3.2% | 295 | 49.7% | 3.6% |
| Responsable des achats | 1168 | 69.3% | 3.3% | 414 | 49.0% | 3.2% | 753 | 89.9% | 3.3% | 371 | 62.7% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.3% | - | - | - | - | - | - |
| Petits patrons | 75 | 4.5% | 4.6% | 53 | 6.2% | 4.7% | 22 | 2.7% | 4.5% | 67 | 11.4% | 4.6% |
| Affaires et Cadres | 248 | 14.8% | 4.9% | 157 | 18.6% | 5.3% | 91 | 10.9% | 4.3% | 231 | 39.0% | 5.0% |
| Professions intermédiaires | 133 | 7.9% | 1.9% | 63 | 7.4% | 1.9% | 71 | 8.4% | 2.0% | 113 | 19.0% | 2.0% |
| Employés | 176 | 10.5% | 2.1% | 79 | 9.4% | 3.6% | 97 | 11.6% | 1.6% | 41 | 7.0% | 2.3% |
| Ouvriers | 84 | 5.0% | 1.3% | 79 | 9.3% | 1.6% | 5 | 0.7% | 0.4% | 2 | 0.3% | 0.4% |
| Retraités | 616 | 36.6% | 4.9% | 303 | 35.8% | 5.0% | 313 | 37.4% | 4.8% | 19 | 3.2% | 7.7% |
| Autres inactifs | 349 | 20.7% | 3.4% | 111 | 13.2% | 3.0% | 238 | 28.4% | 3.6% | 119 | 20.2% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.5% | 1 | 0.1% | 0.3% | 3 | 0.4% | 0.7% | - | - | - |
| Petits patrons | 84 | 5.0% | 3.2% | 59 | 7.0% | 4.5% | 25 | 3.0% | 1.9% | 84 | 14.2% | 3.2% |
| Affaires et Cadres | 342 | 20.3% | 4.7% | 179 | 21.2% | 4.9% | 163 | 19.4% | 4.5% | 342 | 57.7% | 4.7% |
| Professions intermédiaires | 166 | 9.9% | 2.2% | 80 | 9.5% | 2.1% | 86 | 10.3% | 2.3% | 166 | 28.1% | 2.2% |
| Employés | 121 | 7.2% | 2.2% | 76 | 8.9% | 3.3% | 46 | 5.4% | 1.5% | - | - | - |
| Ouvriers | 127 | 7.5% | 1.3% | 85 | 10.1% | 1.7% | 42 | 5.0% | 0.9% | - | - | - |
| Retraités | 708 | 42.0% | 4.9% | 316 | 37.3% | 4.8% | 393 | 46.8% | 5.0% | - | - | - |
| Autres inactifs | 131 | 7.8% | 3.2% | 51 | 6.0% | 3.2% | 81 | 9.7% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 323 | 19.2% | 3.2% | 123 | 14.5% | 2.7% | 200 | 23.9% | 3.6% | 58 | 9.8% | 3.3% |
| 2 personnes | 770 | 45.7% | 4.3% | 377 | 44.6% | 4.3% | 393 | 46.9% | 4.2% | 177 | 29.8% | 4.1% |
| 3 personnes | 219 | 13.0% | 2.4% | 124 | 14.7% | 2.8% | 96 | 11.4% | 2.1% | 130 | 22.0% | 3.3% |
| 4 personnes | 234 | 13.9% | 2.5% | 128 | 15.2% | 2.8% | 106 | 12.6% | 2.3% | 142 | 23.9% | 2.9% |
| 5 personnes et + | 137 | 8.2% | 2.6% | 94 | 11.1% | 3.8% | 43 | 5.1% | 1.5% | 86 | 14.5% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 323 | 19.2% | 2.1% | 202 | 23.8% | 2.8% | 121 | 14.4% | 1.5% | 192 | 32.4% | 2.5% |
| Non | 1362 | 80.8% | 3.8% | 645 | 76.2% | 3.6% | 717 | 85.6% | 3.8% | 401 | 67.6% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 255 | 15.2% | 2.2% | 126 | 14.9% | 2.2% | 130 | 15.5% | 2.1% | 75 | 12.6% | 2.3% |
| Agglo. - 20 000 hab | 181 | 10.7% | 2.0% | 97 | 11.5% | 2.3% | 84 | 10.0% | 1.7% | 55 | 9.2% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 172 | 10.2% | 2.5% | 80 | 9.5% | 2.4% | 92 | 11.0% | 2.6% | 50 | 8.4% | 2.8% |
| Agglo. + 100 000 hab | 508 | 30.2% | 3.3% | 266 | 31.4% | 3.5% | 243 | 29.0% | 3.1% | 179 | 30.1% | 3.1% |
| Agglo. Paris | 568 | 33.7% | 6.6% | 278 | 32.8% | 6.8% | 290 | 34.6% | 6.5% | 235 | 39.6% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 612 | 36.3% | 6.4% | 302 | 35.6% | 6.6% | 311 | 37.1% | 6.2% | 249 | 42.1% | 5.7% |
| Nord Pas de Calais | 71 | 4.2% | 2.2% | 40 | 4.7% | 2.6% | 31 | 3.7% | 1.8% | 30 | 5.1% | 3.1% |
| Lorraine | 28 | 1.7% | 1.5% | 13 | 1.5% | 1.3% | 16 | 1.9% | 1.6% | 13 | 2.1% | 2.3% |
| Alsace | 36 | 2.1% | 2.3% | 23 | 2.7% | 3.1% | 13 | 1.6% | 1.7% | 10 | 1.6% | 1.9% |
| Franche-Comté | 27 | 1.6% | 2.8% | 15 | 1.7% | 3.1% | 12 | 1.4% | 2.5% | 10 | 1.7% | 3.8% |
| Champagne Ardennes | 27 | 1.6% | 2.5% | 14 | 1.7% | 2.8% | 12 | 1.5% | 2.2% | 7 | 1.3% | 2.5% |
| Picardie | 34 | 2.0% | 2.2% | 19 | 2.2% | 2.5% | 16 | 1.9% | 2.0% | 8 | 1.4% | 2.0% |
| Bourgogne | 48 | 2.8% | 3.5% | 30 | 3.5% | 4.6% | 18 | 2.1% | 2.5% | 7 | 1.2% | 2.2% |
| Haute Normandie | 38 | 2.3% | 2.6% | 20 | 2.3% | 2.8% | 19 | 2.2% | 2.4% | 16 | 2.6% | 3.3% |
| Basse Normandie | 33 | 2.0% | 2.8% | 13 | 1.6% | 2.3% | 20 | 2.4% | 3.2% | 8 | 1.3% | 2.4% |
| Centre | 57 | 3.4% | 2.7% | 23 | 2.7% | 2.3% | 34 | 4.0% | 3.1% | 15 | 2.6% | 2.6% |
| Pays de Loire | 62 | 3.7% | 2.1% | 25 | 2.9% | 1.7% | 37 | 4.4% | 2.4% | 29 | 4.8% | 3.1% |
| Bretagne | 53 | 3.2% | 2.0% | 20 | 2.3% | 1.5% | 34 | 4.1% | 2.5% | 20 | 3.4% | 2.5% |
| Poitou Charentes | 49 | 2.9% | 3.3% | 30 | 3.6% | 4.2% | 19 | 2.2% | 2.4% | 14 | 2.4% | 3.5% |
| Aquitaine | 82 | 4.9% | 3.0% | 49 | 5.8% | 3.8% | 33 | 3.9% | 2.3% | 22 | 3.7% | 2.5% |
| Midi Pyrénées | 52 | 3.1% | 2.1% | 26 | 3.0% | 2.2% | 27 | 3.2% | 2.1% | 20 | 3.4% | 2.5% |
| Limousin | 12 | 0.7% | 1.9% | 8 | 1.0% | 2.8% | 3 | 0.4% | 1.1% | 5 | 0.8% | 2.9% |
| Auvergne | 26 | 1.6% | 2.3% | 9 | 1.1% | 1.7% | 17 | 2.0% | 2.9% | 5 | 0.9% | 1.8% |
| Rhône Alpes | 127 | 7.5% | 2.5% | 64 | 7.6% | 2.6% | 63 | 7.5% | 2.3% | 38 | 6.4% | 2.0% |
| Languedoc Roussillon | 60 | 3.6% | 2.7% | 32 | 3.7% | 2.9% | 29 | 3.4% | 2.4% | 24 | 4.0% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 150 | 8.9% | 3.5% | 74 | 8.7% | 3.6% | 76 | 9.1% | 3.3% | 43 | 7.2% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1188 | 70.5% | 3.5% | 609 | 71.9% | 3.6% | 579 | 69.1% | 3.4% | 502 | 84.7% | 3.4% |
| Presque tous les jours | 190 | 11.3% | 3.3% | 96 | 11.3% | 3.6% | 94 | 11.3% | 3.0% | 63 | 10.6% | 3.2% |
| 1 à 2 fois par semaine | 89 | 5.3% | 3.6% | 41 | 4.8% | 3.8% | 48 | 5.7% | 3.4% | 15 | 2.5% | 2.7% |
| 1 à 3 fois par mois | 16 | 0.9% | 3.1% | 5 | 0.6% | 2.5% | 10 | 1.2% | 3.5% | 1 | 0.2% | 1.9% |
| Moins souvent | 18 | 1.1% | 2.5% | 3 | 0.4% | 0.9% | 15 | 1.8% | 4.0% | - | - | - |
| Jamais | 3 | 0.2% | 3.5% | 3 | 0.4% | 4.9% | - | - | - | 3 | 0.5% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 2.2% | 1.9% | 18 | 2.1% | 2.3% | 18 | 2.2% | 1.6% | 9 | 1.5% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 52 | 3.1% | 1.8% | 20 | 2.4% | 1.8% | 32 | 3.8% | 1.7% | 3 | 0.6% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 122 | 7.2% | 2.1% | 74 | 8.8% | 2.8% | 48 | 5.7% | 1.5% | 20 | 3.3% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 157 | 9.3% | 2.4% | 67 | 8.0% | 2.2% | 89 | 10.7% | 2.5% | 49 | 8.4% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 287 | 17.1% | 2.6% | 126 | 14.8% | 2.4% | 162 | 19.3% | 2.8% | 77 | 13.0% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 216 | 12.8% | 3.1% | 113 | 13.4% | 3.1% | 103 | 12.3% | 3.1% | 79 | 13.4% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 315 | 18.7% | 4.4% | 187 | 22.1% | 4.8% | 128 | 15.3% | 3.9% | 117 | 19.8% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 100 | 6.0% | 5.1% | 51 | 6.1% | 4.7% | 49 | 5.8% | 5.6% | 47 | 8.0% | 3.7% |
| De 80 000 à moins de 115 000 euros par an | 102 | 6.1% | 8.3% | 60 | 7.1% | 8.2% | 42 | 5.0% | 8.3% | 61 | 10.3% | 6.5% |
| 115 000 euros et plus par an | 102 | 6.0% | 17.2% | 53 | 6.2% | 14.8% | 49 | 5.8% | 20.9% | 72 | 12.2% | 15.3% |
| Refus | 121 | 7.2% | 3.9% | 47 | 5.6% | 3.6% | 74 | 8.8% | 4.1% | 36 | 6.0% | 3.5% |
| Ne sait pas | 74 | 4.4% | 3.1% | 29 | 3.5% | 3.0% | 44 | 5.3% | 3.3% | 21 | 3.6% | 2.3% |
