L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3885 | 100.0% | 7.5% | 892 | 100.0% | 3.6% | 2992 | 100.0% | 11.1% | 945 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 892 | 23.0% | 3.6% | 892 | 100.0% | 3.6% | - | - | - | 188 | 19.9% | 2.1% |
| Femme | 2992 | 77.0% | 11.1% | - | - | - | 2992 | 100.0% | 11.1% | 757 | 80.1% | 8.8% |
| Age | ||||||||||||
| 15 à 24 ans | 240 | 6.2% | 3.3% | 35 | 3.9% | 1.0% | 205 | 6.8% | 5.7% | 84 | 8.9% | 2.7% |
| 25 à 34 ans | 306 | 7.9% | 4.0% | 47 | 5.3% | 1.3% | 259 | 8.6% | 6.6% | 104 | 11.0% | 3.1% |
| 35 à 49 ans | 841 | 21.6% | 6.7% | 199 | 22.3% | 3.2% | 642 | 21.5% | 10.2% | 361 | 38.2% | 5.8% |
| 50 à 59 ans | 955 | 24.6% | 10.4% | 229 | 25.7% | 5.0% | 726 | 24.3% | 15.8% | 296 | 31.3% | 7.8% |
| 60 ans et plus | 1543 | 39.7% | 10.2% | 382 | 42.9% | 5.8% | 1161 | 38.8% | 13.6% | 100 | 10.6% | 10.2% |
| Individu | ||||||||||||
| Ménagères | 2715 | 69.9% | 11.7% | - | - | - | 2715 | 90.7% | 11.7% | 655 | 69.4% | 9.3% |
| Personne de référence | 1686 | 43.4% | 6.0% | 827 | 92.7% | 4.1% | 859 | 28.7% | 11.1% | 285 | 30.1% | 3.5% |
| Responsable des achats | 3145 | 81.0% | 8.8% | 487 | 54.6% | 3.7% | 2658 | 88.8% | 11.7% | 731 | 77.4% | 6.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 0.7% | 5.1% | 13 | 1.4% | 3.4% | 14 | 0.5% | 9.2% | 2 | 0.2% | 16.0% |
| Petits patrons | 87 | 2.2% | 5.3% | 36 | 4.0% | 3.1% | 52 | 1.7% | 10.3% | 67 | 7.1% | 4.6% |
| Affaires et Cadres | 200 | 5.2% | 3.9% | 58 | 6.5% | 2.0% | 142 | 4.7% | 6.7% | 167 | 17.6% | 3.6% |
| Professions intermédiaires | 462 | 11.9% | 6.7% | 94 | 10.5% | 2.8% | 368 | 12.3% | 10.3% | 329 | 34.8% | 5.9% |
| Employés | 791 | 20.4% | 9.5% | 73 | 8.2% | 3.3% | 718 | 24.0% | 11.8% | 170 | 17.9% | 9.4% |
| Ouvriers | 288 | 7.4% | 4.5% | 172 | 19.2% | 3.4% | 116 | 3.9% | 8.7% | 6 | 0.7% | 1.5% |
| Retraités | 1341 | 34.5% | 10.7% | 359 | 40.2% | 6.0% | 982 | 32.8% | 15.0% | 53 | 5.6% | 21.4% |
| Autres inactifs | 688 | 17.7% | 6.7% | 89 | 9.9% | 2.4% | 600 | 20.0% | 9.1% | 151 | 16.0% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 1.0% | 4.9% | 8 | 0.9% | 2.0% | 32 | 1.1% | 7.9% | - | - | - |
| Petits patrons | 171 | 4.4% | 6.5% | 37 | 4.2% | 2.8% | 133 | 4.5% | 10.1% | 171 | 18.1% | 6.5% |
| Affaires et Cadres | 325 | 8.4% | 4.5% | 58 | 6.5% | 1.6% | 267 | 8.9% | 7.5% | 325 | 34.4% | 4.5% |
| Professions intermédiaires | 449 | 11.6% | 5.9% | 92 | 10.3% | 2.4% | 357 | 11.9% | 9.6% | 449 | 47.5% | 5.9% |
| Employés | 419 | 10.8% | 7.7% | 78 | 8.8% | 3.4% | 341 | 11.4% | 11.0% | - | - | - |
| Ouvriers | 645 | 16.6% | 6.8% | 168 | 18.8% | 3.3% | 478 | 16.0% | 10.8% | - | - | - |
| Retraités | 1493 | 38.4% | 10.3% | 358 | 40.2% | 5.5% | 1135 | 37.9% | 14.4% | - | - | - |
| Autres inactifs | 342 | 8.8% | 8.3% | 92 | 10.3% | 5.9% | 250 | 8.4% | 9.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 719 | 18.5% | 7.2% | 70 | 7.8% | 1.6% | 649 | 21.7% | 11.8% | 75 | 8.0% | 4.3% |
| 2 personnes | 1761 | 45.3% | 9.8% | 513 | 57.5% | 5.9% | 1248 | 41.7% | 13.5% | 296 | 31.3% | 6.9% |
| 3 personnes | 550 | 14.1% | 6.0% | 125 | 14.0% | 2.8% | 425 | 14.2% | 9.2% | 188 | 19.9% | 4.8% |
| 4 personnes | 558 | 14.4% | 6.0% | 123 | 13.8% | 2.6% | 435 | 14.5% | 9.3% | 268 | 28.3% | 5.4% |
| 5 personnes et + | 297 | 7.7% | 5.5% | 61 | 6.9% | 2.5% | 236 | 7.9% | 8.2% | 118 | 12.5% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 894 | 23.0% | 5.8% | 208 | 23.3% | 2.9% | 686 | 22.9% | 8.3% | 381 | 40.3% | 4.9% |
| Non | 2991 | 77.0% | 8.2% | 684 | 76.7% | 3.9% | 2307 | 77.1% | 12.4% | 564 | 59.7% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 857 | 22.0% | 7.2% | 191 | 21.4% | 3.4% | 666 | 22.3% | 10.8% | 189 | 20.0% | 5.8% |
| Agglo. - 20 000 hab | 641 | 16.5% | 7.1% | 143 | 16.0% | 3.4% | 498 | 16.6% | 10.3% | 148 | 15.7% | 5.7% |
| Agglo. 20 000 à 100 000 hab | 614 | 15.8% | 8.8% | 142 | 16.0% | 4.2% | 471 | 15.7% | 13.2% | 119 | 12.5% | 6.6% |
| Agglo. + 100 000 hab | 1215 | 31.3% | 7.9% | 285 | 31.9% | 3.8% | 930 | 31.1% | 11.8% | 311 | 32.9% | 5.4% |
| Agglo. Paris | 559 | 14.4% | 6.5% | 132 | 14.8% | 3.2% | 427 | 14.3% | 9.6% | 178 | 18.9% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 616 | 15.9% | 6.5% | 146 | 16.4% | 3.2% | 470 | 15.7% | 9.4% | 195 | 20.6% | 4.4% |
| Nord Pas de Calais | 245 | 6.3% | 7.6% | 58 | 6.6% | 3.8% | 187 | 6.2% | 11.1% | 75 | 8.0% | 7.6% |
| Lorraine | 161 | 4.1% | 8.4% | 44 | 5.0% | 4.8% | 117 | 3.9% | 11.7% | 31 | 3.3% | 5.6% |
| Alsace | 113 | 2.9% | 7.4% | 29 | 3.2% | 3.9% | 84 | 2.8% | 10.7% | 18 | 1.9% | 3.6% |
| Franche-Comté | 88 | 2.3% | 9.2% | 22 | 2.5% | 4.8% | 66 | 2.2% | 13.4% | 19 | 2.0% | 7.3% |
| Champagne Ardennes | 79 | 2.0% | 7.3% | 15 | 1.7% | 2.9% | 64 | 2.1% | 11.4% | 20 | 2.1% | 6.7% |
| Picardie | 124 | 3.2% | 8.1% | 32 | 3.6% | 4.3% | 91 | 3.1% | 11.5% | 18 | 1.9% | 4.3% |
| Bourgogne | 107 | 2.8% | 7.9% | 31 | 3.5% | 4.8% | 76 | 2.5% | 10.8% | 16 | 1.7% | 4.8% |
| Haute Normandie | 107 | 2.7% | 7.2% | 12 | 1.3% | 1.6% | 95 | 3.2% | 12.2% | 24 | 2.6% | 5.2% |
| Basse Normandie | 116 | 3.0% | 9.6% | 29 | 3.3% | 5.1% | 87 | 2.9% | 13.8% | 25 | 2.6% | 7.6% |
| Centre | 159 | 4.1% | 7.6% | 32 | 3.6% | 3.2% | 126 | 4.2% | 11.6% | 28 | 2.9% | 4.7% |
| Pays de Loire | 228 | 5.9% | 7.7% | 39 | 4.4% | 2.7% | 189 | 6.3% | 12.4% | 60 | 6.4% | 6.5% |
| Bretagne | 170 | 4.4% | 6.4% | 38 | 4.3% | 3.0% | 131 | 4.4% | 9.5% | 32 | 3.4% | 3.9% |
| Poitou Charentes | 98 | 2.5% | 6.6% | 20 | 2.2% | 2.8% | 78 | 2.6% | 10.2% | 29 | 3.1% | 7.4% |
| Aquitaine | 260 | 6.7% | 9.4% | 61 | 6.9% | 4.7% | 198 | 6.6% | 13.7% | 51 | 5.4% | 5.9% |
| Midi Pyrénées | 168 | 4.3% | 6.9% | 44 | 4.9% | 3.7% | 125 | 4.2% | 9.9% | 30 | 3.2% | 3.7% |
| Limousin | 51 | 1.3% | 8.3% | 15 | 1.7% | 5.2% | 36 | 1.2% | 11.2% | 12 | 1.2% | 7.3% |
| Auvergne | 98 | 2.5% | 8.7% | 15 | 1.7% | 2.7% | 83 | 2.8% | 14.1% | 21 | 2.3% | 6.9% |
| Rhône Alpes | 370 | 9.5% | 7.1% | 90 | 10.1% | 3.6% | 280 | 9.3% | 10.4% | 91 | 9.6% | 4.8% |
| Languedoc Roussillon | 160 | 4.1% | 7.1% | 36 | 4.0% | 3.3% | 125 | 4.2% | 10.5% | 47 | 5.0% | 6.7% |
| Provence Alpes Côte d'Azur, Corse | 368 | 9.5% | 8.5% | 82 | 9.2% | 4.0% | 285 | 9.5% | 12.5% | 103 | 10.9% | 6.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2305 | 59.3% | 6.8% | 552 | 61.9% | 3.3% | 1753 | 58.6% | 10.3% | 748 | 79.1% | 5.1% |
| Presque tous les jours | 451 | 11.6% | 7.7% | 83 | 9.3% | 3.1% | 368 | 12.3% | 11.8% | 126 | 13.3% | 6.5% |
| 1 à 2 fois par semaine | 278 | 7.2% | 11.2% | 65 | 7.3% | 6.0% | 213 | 7.1% | 15.1% | 44 | 4.7% | 8.2% |
| 1 à 3 fois par mois | 59 | 1.5% | 11.8% | 7 | 0.8% | 3.3% | 52 | 1.7% | 17.6% | 9 | 1.0% | 15.5% |
| Moins souvent | 64 | 1.6% | 8.8% | 17 | 1.9% | 5.0% | 47 | 1.6% | 12.2% | - | - | - |
| Jamais | 10 | 0.3% | 11.2% | 3 | 0.3% | 4.6% | 7 | 0.2% | 27.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 128 | 3.3% | 6.7% | 24 | 2.7% | 3.1% | 104 | 3.5% | 9.3% | 9 | 1.0% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 237 | 6.1% | 8.0% | 37 | 4.1% | 3.3% | 201 | 6.7% | 10.8% | 7 | 0.7% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 479 | 12.3% | 8.1% | 72 | 8.0% | 2.7% | 407 | 13.6% | 12.5% | 45 | 4.8% | 6.5% |
| De 18 000 à moins de 24 000 euros par an | 501 | 12.9% | 7.6% | 88 | 9.9% | 2.9% | 413 | 13.8% | 11.6% | 60 | 6.4% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 886 | 22.8% | 8.1% | 257 | 28.8% | 4.9% | 629 | 21.0% | 10.9% | 221 | 23.4% | 6.7% |
| De 36 000 à moins de 45 000 euros par an | 537 | 13.8% | 7.6% | 141 | 15.8% | 3.8% | 397 | 13.3% | 11.8% | 150 | 15.9% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 544 | 14.0% | 7.6% | 164 | 18.4% | 4.2% | 380 | 12.7% | 11.5% | 237 | 25.1% | 5.9% |
| De 65 000 à moins de 80 000 euros par an | 122 | 3.1% | 6.2% | 33 | 3.7% | 3.1% | 89 | 3.0% | 10.2% | 63 | 6.6% | 4.8% |
| De 80 000 à moins de 115 000 euros par an | 56 | 1.4% | 4.5% | 18 | 2.0% | 2.4% | 38 | 1.3% | 7.5% | 36 | 3.8% | 3.8% |
| 115 000 euros et plus par an | 24 | 0.6% | 4.0% | 7 | 0.8% | 1.9% | 17 | 0.6% | 7.3% | 13 | 1.4% | 2.8% |
| Refus | 251 | 6.5% | 8.1% | 32 | 3.6% | 2.5% | 219 | 7.3% | 12.2% | 62 | 6.6% | 6.1% |
| Ne sait pas | 120 | 3.1% | 5.1% | 19 | 2.2% | 2.0% | 100 | 3.4% | 7.4% | 42 | 4.4% | 4.5% |
