L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2084 | 100.0% | 4.0% | 1155 | 100.0% | 4.7% | 928 | 100.0% | 3.4% | 889 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 1155 | 55.5% | 4.7% | 1155 | 100.0% | 4.7% | - | - | - | 485 | 54.5% | 5.5% |
| Femme | 928 | 44.5% | 3.4% | - | - | - | 928 | 100.0% | 3.4% | 404 | 45.5% | 4.7% |
| Age | ||||||||||||
| 15 à 24 ans | 257 | 12.3% | 3.5% | 160 | 13.9% | 4.4% | 97 | 10.4% | 2.7% | 119 | 13.4% | 3.8% |
| 25 à 34 ans | 227 | 10.9% | 3.0% | 139 | 12.0% | 3.7% | 88 | 9.5% | 2.3% | 119 | 13.4% | 3.6% |
| 35 à 49 ans | 492 | 23.6% | 3.9% | 281 | 24.4% | 4.6% | 211 | 22.7% | 3.3% | 318 | 35.7% | 5.1% |
| 50 à 59 ans | 399 | 19.2% | 4.3% | 207 | 17.9% | 4.5% | 192 | 20.7% | 4.2% | 248 | 27.9% | 6.5% |
| 60 ans et plus | 708 | 34.0% | 4.7% | 368 | 31.8% | 5.6% | 340 | 36.7% | 4.0% | 85 | 9.6% | 8.7% |
| Individu | ||||||||||||
| Ménagères | 825 | 39.6% | 3.6% | - | - | - | 825 | 88.9% | 3.6% | 350 | 39.4% | 5.0% |
| Personne de référence | 1171 | 56.2% | 4.2% | 969 | 83.9% | 4.8% | 202 | 21.8% | 2.6% | 460 | 51.8% | 5.6% |
| Responsable des achats | 1431 | 68.7% | 4.0% | 626 | 54.2% | 4.8% | 804 | 86.6% | 3.5% | 584 | 65.7% | 5.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.3% | 1.3% | 6 | 0.5% | 1.6% | 1 | 0.1% | 0.7% | - | - | - |
| Petits patrons | 88 | 4.2% | 5.4% | 66 | 5.7% | 5.8% | 23 | 2.4% | 4.5% | 84 | 9.4% | 5.7% |
| Affaires et Cadres | 325 | 15.6% | 6.4% | 203 | 17.6% | 6.8% | 122 | 13.2% | 5.8% | 305 | 34.4% | 6.6% |
| Professions intermédiaires | 296 | 14.2% | 4.3% | 163 | 14.1% | 4.9% | 134 | 14.4% | 3.7% | 246 | 27.7% | 4.4% |
| Employés | 253 | 12.1% | 3.0% | 100 | 8.6% | 4.6% | 153 | 16.5% | 2.5% | 74 | 8.3% | 4.1% |
| Ouvriers | 151 | 7.2% | 2.3% | 125 | 10.8% | 2.5% | 26 | 2.8% | 1.9% | 4 | 0.5% | 1.0% |
| Retraités | 567 | 27.2% | 4.5% | 320 | 27.7% | 5.3% | 247 | 26.6% | 3.8% | 21 | 2.4% | 8.5% |
| Autres inactifs | 396 | 19.0% | 3.8% | 174 | 15.0% | 4.7% | 222 | 24.0% | 3.4% | 154 | 17.4% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.6% | 1.6% | 7 | 0.6% | 1.7% | 6 | 0.7% | 1.6% | - | - | - |
| Petits patrons | 126 | 6.0% | 4.8% | 78 | 6.8% | 5.9% | 48 | 5.1% | 3.6% | 126 | 14.2% | 4.8% |
| Affaires et Cadres | 442 | 21.2% | 6.1% | 233 | 20.1% | 6.3% | 210 | 22.6% | 5.9% | 442 | 49.8% | 6.1% |
| Professions intermédiaires | 321 | 15.4% | 4.2% | 174 | 15.0% | 4.5% | 147 | 15.8% | 3.9% | 321 | 36.1% | 4.2% |
| Employés | 169 | 8.1% | 3.1% | 101 | 8.8% | 4.4% | 68 | 7.3% | 2.2% | - | - | - |
| Ouvriers | 239 | 11.5% | 2.5% | 141 | 12.2% | 2.7% | 99 | 10.6% | 2.2% | - | - | - |
| Retraités | 643 | 30.9% | 4.5% | 333 | 28.8% | 5.1% | 311 | 33.5% | 4.0% | - | - | - |
| Autres inactifs | 130 | 6.2% | 3.2% | 89 | 7.7% | 5.7% | 41 | 4.4% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 335 | 16.1% | 3.3% | 190 | 16.5% | 4.2% | 144 | 15.5% | 2.6% | 71 | 8.0% | 4.1% |
| 2 personnes | 817 | 39.2% | 4.6% | 417 | 36.1% | 4.8% | 401 | 43.2% | 4.3% | 227 | 25.6% | 5.3% |
| 3 personnes | 340 | 16.3% | 3.7% | 187 | 16.2% | 4.2% | 152 | 16.4% | 3.3% | 222 | 25.0% | 5.6% |
| 4 personnes | 364 | 17.5% | 3.9% | 214 | 18.5% | 4.6% | 150 | 16.2% | 3.2% | 238 | 26.8% | 4.8% |
| 5 personnes et + | 228 | 11.0% | 4.3% | 148 | 12.8% | 5.9% | 81 | 8.7% | 2.8% | 130 | 14.6% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 630 | 30.3% | 4.1% | 363 | 31.4% | 5.1% | 268 | 28.9% | 3.2% | 389 | 43.8% | 5.0% |
| Non | 1453 | 69.7% | 4.0% | 793 | 68.6% | 4.5% | 660 | 71.1% | 3.5% | 499 | 56.2% | 5.1% |
| Habitat | ||||||||||||
| Communes rurales | 305 | 14.6% | 2.6% | 178 | 15.4% | 3.2% | 127 | 13.7% | 2.0% | 120 | 13.5% | 3.6% |
| Agglo. - 20 000 hab | 294 | 14.1% | 3.3% | 158 | 13.7% | 3.8% | 135 | 14.6% | 2.8% | 119 | 13.4% | 4.5% |
| Agglo. 20 000 à 100 000 hab | 263 | 12.6% | 3.8% | 146 | 12.6% | 4.3% | 117 | 12.6% | 3.3% | 78 | 8.7% | 4.3% |
| Agglo. + 100 000 hab | 715 | 34.3% | 4.6% | 388 | 33.6% | 5.2% | 327 | 35.2% | 4.1% | 304 | 34.2% | 5.3% |
| Agglo. Paris | 507 | 24.3% | 5.9% | 285 | 24.6% | 7.0% | 222 | 23.9% | 5.0% | 268 | 30.2% | 6.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 562 | 27.0% | 5.9% | 324 | 28.0% | 7.1% | 239 | 25.7% | 4.8% | 284 | 31.9% | 6.5% |
| Nord Pas de Calais | 77 | 3.7% | 2.4% | 42 | 3.6% | 2.7% | 36 | 3.9% | 2.1% | 39 | 4.4% | 3.9% |
| Lorraine | 69 | 3.3% | 3.6% | 40 | 3.4% | 4.2% | 29 | 3.2% | 2.9% | 17 | 1.9% | 3.0% |
| Alsace | 69 | 3.3% | 4.6% | 52 | 4.5% | 7.0% | 18 | 1.9% | 2.2% | 32 | 3.6% | 6.5% |
| Franche-Comté | 28 | 1.4% | 3.0% | 12 | 1.1% | 2.6% | 16 | 1.7% | 3.3% | 8 | 0.9% | 3.2% |
| Champagne Ardennes | 34 | 1.6% | 3.1% | 16 | 1.4% | 3.0% | 18 | 2.0% | 3.3% | 9 | 1.1% | 3.2% |
| Picardie | 39 | 1.9% | 2.5% | 13 | 1.1% | 1.7% | 26 | 2.8% | 3.3% | 18 | 2.0% | 4.2% |
| Bourgogne | 62 | 3.0% | 4.6% | 34 | 2.9% | 5.2% | 28 | 3.0% | 4.0% | 16 | 1.8% | 4.8% |
| Haute Normandie | 53 | 2.5% | 3.6% | 33 | 2.9% | 4.7% | 20 | 2.2% | 2.6% | 27 | 3.0% | 5.7% |
| Basse Normandie | 26 | 1.2% | 2.1% | 14 | 1.2% | 2.4% | 12 | 1.3% | 1.9% | 11 | 1.2% | 3.3% |
| Centre | 61 | 2.9% | 2.9% | 35 | 3.0% | 3.4% | 26 | 2.8% | 2.4% | 24 | 2.7% | 4.1% |
| Pays de Loire | 79 | 3.8% | 2.7% | 36 | 3.1% | 2.5% | 43 | 4.6% | 2.8% | 42 | 4.8% | 4.6% |
| Bretagne | 128 | 6.1% | 4.8% | 70 | 6.1% | 5.5% | 58 | 6.3% | 4.2% | 59 | 6.6% | 7.3% |
| Poitou Charentes | 41 | 2.0% | 2.8% | 21 | 1.8% | 3.0% | 20 | 2.1% | 2.6% | 15 | 1.7% | 3.9% |
| Aquitaine | 126 | 6.0% | 4.6% | 58 | 5.1% | 4.5% | 67 | 7.3% | 4.7% | 43 | 4.8% | 5.0% |
| Midi Pyrénées | 83 | 4.0% | 3.4% | 46 | 4.0% | 3.9% | 37 | 4.0% | 2.9% | 32 | 3.6% | 4.0% |
| Limousin | 24 | 1.2% | 3.9% | 11 | 0.9% | 3.7% | 14 | 1.5% | 4.2% | 5 | 0.6% | 3.3% |
| Auvergne | 30 | 1.4% | 2.7% | 15 | 1.3% | 2.7% | 15 | 1.6% | 2.6% | 12 | 1.4% | 3.9% |
| Rhône Alpes | 194 | 9.3% | 3.7% | 122 | 10.6% | 4.9% | 71 | 7.7% | 2.7% | 87 | 9.8% | 4.6% |
| Languedoc Roussillon | 95 | 4.6% | 4.2% | 61 | 5.3% | 5.7% | 34 | 3.7% | 2.9% | 46 | 5.2% | 6.6% |
| Provence Alpes Côte d'Azur, Corse | 203 | 9.7% | 4.7% | 103 | 8.9% | 5.0% | 100 | 10.8% | 4.4% | 62 | 6.9% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1500 | 72.0% | 4.4% | 838 | 72.5% | 5.0% | 662 | 71.3% | 3.9% | 759 | 85.4% | 5.2% |
| Presque tous les jours | 229 | 11.0% | 3.9% | 120 | 10.4% | 4.5% | 108 | 11.7% | 3.5% | 95 | 10.7% | 4.9% |
| 1 à 2 fois par semaine | 108 | 5.2% | 4.3% | 52 | 4.5% | 4.8% | 55 | 6.0% | 3.9% | 21 | 2.4% | 3.9% |
| 1 à 3 fois par mois | 10 | 0.5% | 1.9% | 1 | 0.1% | 0.3% | 9 | 1.0% | 3.0% | 2 | 0.2% | 2.7% |
| Moins souvent | 18 | 0.9% | 2.5% | 10 | 0.9% | 2.9% | 8 | 0.8% | 2.0% | 3 | 0.3% | 4.8% |
| Jamais | 1 | 0.1% | 1.2% | - | - | - | 1 | 0.1% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 2.2% | 2.4% | 30 | 2.6% | 3.8% | 17 | 1.8% | 1.5% | 10 | 1.1% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 78 | 3.7% | 2.6% | 46 | 4.0% | 4.2% | 32 | 3.5% | 1.7% | 4 | 0.4% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 137 | 6.6% | 2.3% | 78 | 6.7% | 3.0% | 59 | 6.3% | 1.8% | 32 | 3.6% | 4.6% |
| De 18 000 à moins de 24 000 euros par an | 195 | 9.3% | 3.0% | 111 | 9.6% | 3.7% | 83 | 9.0% | 2.4% | 55 | 6.2% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 402 | 19.3% | 3.7% | 216 | 18.7% | 4.2% | 186 | 20.0% | 3.2% | 157 | 17.6% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 298 | 14.3% | 4.2% | 183 | 15.8% | 5.0% | 115 | 12.4% | 3.4% | 136 | 15.3% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 386 | 18.5% | 5.4% | 216 | 18.7% | 5.5% | 169 | 18.2% | 5.1% | 180 | 20.3% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 131 | 6.3% | 6.7% | 66 | 5.7% | 6.0% | 64 | 6.9% | 7.4% | 76 | 8.5% | 5.8% |
| De 80 000 à moins de 115 000 euros par an | 99 | 4.8% | 8.0% | 52 | 4.5% | 7.1% | 47 | 5.1% | 9.3% | 74 | 8.3% | 7.9% |
| 115 000 euros et plus par an | 78 | 3.7% | 13.2% | 48 | 4.2% | 13.5% | 30 | 3.2% | 12.9% | 62 | 7.0% | 13.1% |
| Refus | 140 | 6.7% | 4.5% | 63 | 5.4% | 4.8% | 77 | 8.3% | 4.3% | 65 | 7.3% | 6.4% |
| Ne sait pas | 94 | 4.5% | 4.0% | 46 | 4.0% | 4.7% | 48 | 5.2% | 3.5% | 38 | 4.2% | 4.1% |
