L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2017 | 100.0% | 3.9% | 1663 | 100.0% | 6.7% | 354 | 100.0% | 1.3% | 697 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1663 | 82.5% | 6.7% | 1663 | 100.0% | 6.7% | - | - | - | 591 | 84.8% | 6.7% |
| Femme | 354 | 17.5% | 1.3% | - | - | - | 354 | 100.0% | 1.3% | 106 | 15.2% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 284 | 14.1% | 3.9% | 229 | 13.8% | 6.2% | 55 | 15.6% | 1.5% | 101 | 14.5% | 3.2% |
| 25 à 34 ans | 321 | 15.9% | 4.2% | 268 | 16.1% | 7.2% | 54 | 15.2% | 1.4% | 108 | 15.5% | 3.2% |
| 35 à 49 ans | 587 | 29.1% | 4.7% | 502 | 30.2% | 8.1% | 85 | 24.0% | 1.3% | 265 | 38.1% | 4.3% |
| 50 à 59 ans | 415 | 20.6% | 4.5% | 357 | 21.5% | 7.8% | 58 | 16.5% | 1.3% | 184 | 26.4% | 4.8% |
| 60 ans et plus | 410 | 20.3% | 2.7% | 309 | 18.6% | 4.7% | 101 | 28.6% | 1.2% | 38 | 5.5% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 298 | 14.8% | 1.3% | - | - | - | 298 | 84.2% | 1.3% | 83 | 11.9% | 1.2% |
| Personne de référence | 1404 | 69.6% | 5.0% | 1354 | 81.4% | 6.7% | 50 | 14.1% | 0.6% | 502 | 72.0% | 6.1% |
| Responsable des achats | 1090 | 54.1% | 3.1% | 791 | 47.6% | 6.1% | 299 | 84.7% | 1.3% | 357 | 51.3% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.8% | 2.9% | 13 | 0.8% | 3.6% | 2 | 0.5% | 1.2% | - | - | - |
| Petits patrons | 79 | 3.9% | 4.8% | 76 | 4.6% | 6.7% | 3 | 0.8% | 0.6% | 74 | 10.7% | 5.1% |
| Affaires et Cadres | 180 | 8.9% | 3.5% | 165 | 9.9% | 5.5% | 16 | 4.4% | 0.7% | 173 | 24.8% | 3.7% |
| Professions intermédiaires | 329 | 16.3% | 4.8% | 283 | 17.0% | 8.5% | 45 | 12.9% | 1.3% | 301 | 43.3% | 5.4% |
| Employés | 254 | 12.6% | 3.1% | 161 | 9.7% | 7.4% | 93 | 26.4% | 1.5% | 41 | 5.9% | 2.3% |
| Ouvriers | 484 | 24.0% | 7.5% | 452 | 27.1% | 8.9% | 33 | 9.3% | 2.4% | 16 | 2.3% | 3.7% |
| Retraités | 354 | 17.6% | 2.8% | 274 | 16.5% | 4.6% | 80 | 22.6% | 1.2% | 5 | 0.7% | 1.9% |
| Autres inactifs | 321 | 15.9% | 3.1% | 239 | 14.4% | 6.4% | 82 | 23.2% | 1.2% | 87 | 12.5% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 0.8% | 2.1% | 11 | 0.7% | 2.7% | 6 | 1.6% | 1.4% | - | - | - |
| Petits patrons | 108 | 5.3% | 4.1% | 90 | 5.4% | 6.8% | 18 | 5.1% | 1.4% | 108 | 15.5% | 4.1% |
| Affaires et Cadres | 236 | 11.7% | 3.3% | 192 | 11.6% | 5.3% | 44 | 12.4% | 1.2% | 236 | 33.9% | 3.3% |
| Professions intermédiaires | 352 | 17.5% | 4.7% | 309 | 18.6% | 8.1% | 44 | 12.4% | 1.2% | 352 | 50.6% | 4.7% |
| Employés | 235 | 11.7% | 4.3% | 189 | 11.3% | 8.1% | 46 | 13.1% | 1.5% | - | - | - |
| Ouvriers | 530 | 26.3% | 5.6% | 452 | 27.2% | 8.8% | 78 | 22.0% | 1.8% | - | - | - |
| Retraités | 414 | 20.5% | 2.9% | 310 | 18.7% | 4.7% | 104 | 29.3% | 1.3% | - | - | - |
| Autres inactifs | 125 | 6.2% | 3.0% | 111 | 6.6% | 7.1% | 14 | 4.0% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 247 | 12.2% | 2.5% | 219 | 13.2% | 4.9% | 28 | 7.9% | 0.5% | 54 | 7.7% | 3.1% |
| 2 personnes | 681 | 33.8% | 3.8% | 536 | 32.2% | 6.2% | 145 | 41.1% | 1.6% | 183 | 26.3% | 4.3% |
| 3 personnes | 436 | 21.6% | 4.8% | 368 | 22.1% | 8.2% | 68 | 19.1% | 1.5% | 170 | 24.4% | 4.3% |
| 4 personnes | 444 | 22.0% | 4.8% | 363 | 21.8% | 7.8% | 82 | 23.2% | 1.8% | 215 | 30.9% | 4.3% |
| 5 personnes et + | 208 | 10.3% | 3.9% | 178 | 10.7% | 7.1% | 31 | 8.6% | 1.1% | 75 | 10.8% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 648 | 32.1% | 4.2% | 556 | 33.4% | 7.8% | 92 | 26.1% | 1.1% | 300 | 43.0% | 3.9% |
| Non | 1369 | 67.9% | 3.8% | 1108 | 66.6% | 6.3% | 261 | 73.9% | 1.4% | 397 | 57.0% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 469 | 23.3% | 4.0% | 372 | 22.4% | 6.6% | 97 | 27.4% | 1.6% | 148 | 21.3% | 4.5% |
| Agglo. - 20 000 hab | 320 | 15.9% | 3.6% | 269 | 16.2% | 6.5% | 51 | 14.4% | 1.1% | 96 | 13.8% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 268 | 13.3% | 3.9% | 214 | 12.9% | 6.3% | 53 | 15.1% | 1.5% | 74 | 10.7% | 4.2% |
| Agglo. + 100 000 hab | 647 | 32.1% | 4.2% | 527 | 31.7% | 7.0% | 120 | 33.9% | 1.5% | 255 | 36.6% | 4.5% |
| Agglo. Paris | 313 | 15.5% | 3.7% | 280 | 16.8% | 6.9% | 33 | 9.2% | 0.7% | 122 | 17.6% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 361 | 17.9% | 3.8% | 325 | 19.5% | 7.1% | 36 | 10.2% | 0.7% | 144 | 20.7% | 3.3% |
| Nord Pas de Calais | 170 | 8.4% | 5.3% | 146 | 8.8% | 9.5% | 24 | 6.7% | 1.4% | 58 | 8.3% | 5.9% |
| Lorraine | 119 | 5.9% | 6.2% | 95 | 5.7% | 10.1% | 24 | 6.8% | 2.4% | 45 | 6.5% | 8.3% |
| Alsace | 64 | 3.2% | 4.2% | 62 | 3.7% | 8.5% | 2 | 0.4% | 0.2% | 30 | 4.4% | 6.1% |
| Franche-Comté | 35 | 1.7% | 3.7% | 30 | 1.8% | 6.5% | 5 | 1.3% | 1.0% | 9 | 1.2% | 3.3% |
| Champagne Ardennes | 45 | 2.2% | 4.1% | 33 | 2.0% | 6.3% | 12 | 3.3% | 2.1% | 12 | 1.8% | 4.2% |
| Picardie | 65 | 3.2% | 4.2% | 54 | 3.3% | 7.3% | 11 | 3.0% | 1.3% | 17 | 2.5% | 4.1% |
| Bourgogne | 67 | 3.3% | 4.9% | 53 | 3.2% | 8.1% | 14 | 3.9% | 2.0% | 13 | 1.8% | 3.8% |
| Haute Normandie | 69 | 3.4% | 4.7% | 59 | 3.6% | 8.4% | 10 | 2.8% | 1.3% | 34 | 4.8% | 7.2% |
| Basse Normandie | 45 | 2.2% | 3.7% | 36 | 2.1% | 6.2% | 9 | 2.6% | 1.5% | 16 | 2.3% | 5.0% |
| Centre | 89 | 4.4% | 4.2% | 73 | 4.4% | 7.3% | 15 | 4.4% | 1.4% | 27 | 3.9% | 4.6% |
| Pays de Loire | 79 | 3.9% | 2.7% | 60 | 3.6% | 4.2% | 19 | 5.5% | 1.3% | 17 | 2.4% | 1.8% |
| Bretagne | 67 | 3.3% | 2.5% | 50 | 3.0% | 3.9% | 17 | 4.8% | 1.2% | 18 | 2.6% | 2.3% |
| Poitou Charentes | 38 | 1.9% | 2.6% | 29 | 1.8% | 4.1% | 9 | 2.6% | 1.2% | 13 | 1.8% | 3.2% |
| Aquitaine | 106 | 5.3% | 3.9% | 82 | 5.0% | 6.3% | 24 | 6.7% | 1.6% | 36 | 5.2% | 4.2% |
| Midi Pyrénées | 83 | 4.1% | 3.4% | 59 | 3.6% | 5.0% | 24 | 6.8% | 1.9% | 28 | 4.1% | 3.6% |
| Limousin | 33 | 1.7% | 5.4% | 27 | 1.6% | 9.1% | 6 | 1.8% | 2.0% | 7 | 1.0% | 4.3% |
| Auvergne | 52 | 2.6% | 4.6% | 41 | 2.5% | 7.6% | 11 | 3.0% | 1.8% | 23 | 3.2% | 7.2% |
| Rhône Alpes | 175 | 8.7% | 3.4% | 154 | 9.3% | 6.2% | 21 | 6.0% | 0.8% | 68 | 9.7% | 3.6% |
| Languedoc Roussillon | 74 | 3.7% | 3.3% | 52 | 3.1% | 4.9% | 22 | 6.1% | 1.8% | 20 | 2.8% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 181 | 9.0% | 4.2% | 142 | 8.5% | 6.9% | 40 | 11.3% | 1.7% | 61 | 8.7% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1534 | 76.1% | 4.5% | 1287 | 77.3% | 7.6% | 248 | 70.0% | 1.5% | 583 | 83.7% | 4.0% |
| Presque tous les jours | 213 | 10.5% | 3.7% | 158 | 9.5% | 5.9% | 55 | 15.5% | 1.7% | 80 | 11.4% | 4.1% |
| 1 à 2 fois par semaine | 115 | 5.7% | 4.6% | 88 | 5.3% | 8.2% | 26 | 7.5% | 1.9% | 24 | 3.4% | 4.4% |
| 1 à 3 fois par mois | 23 | 1.2% | 4.7% | 15 | 0.9% | 7.3% | 9 | 2.4% | 2.9% | 6 | 0.8% | 9.6% |
| Moins souvent | 24 | 1.2% | 3.4% | 20 | 1.2% | 5.9% | 4 | 1.2% | 1.1% | 1 | 0.1% | 1.2% |
| Jamais | 3 | 0.2% | 3.5% | 2 | 0.1% | 2.5% | 2 | 0.4% | 6.0% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 1.9% | 2.0% | 36 | 2.1% | 4.5% | 3 | 0.8% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 61 | 3.0% | 2.1% | 48 | 2.9% | 4.4% | 13 | 3.7% | 0.7% | 2 | 0.3% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 148 | 7.3% | 2.5% | 132 | 7.9% | 5.0% | 16 | 4.4% | 0.5% | 19 | 2.7% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 229 | 11.3% | 3.5% | 187 | 11.2% | 6.1% | 42 | 11.9% | 1.2% | 51 | 7.3% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 433 | 21.5% | 4.0% | 359 | 21.6% | 6.9% | 74 | 21.0% | 1.3% | 126 | 18.1% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 364 | 18.0% | 5.2% | 282 | 17.0% | 7.7% | 81 | 23.0% | 2.4% | 129 | 18.5% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 381 | 18.9% | 5.3% | 319 | 19.2% | 8.2% | 62 | 17.5% | 1.9% | 186 | 26.7% | 4.6% |
| De 65 000 à moins de 80 000 euros par an | 100 | 5.0% | 5.1% | 85 | 5.1% | 7.8% | 16 | 4.4% | 1.8% | 63 | 9.0% | 4.8% |
| De 80 000 à moins de 115 000 euros par an | 61 | 3.0% | 4.9% | 53 | 3.2% | 7.2% | 8 | 2.4% | 1.7% | 46 | 6.6% | 4.9% |
| 115 000 euros et plus par an | 14 | 0.7% | 2.4% | 13 | 0.8% | 3.8% | 0 | 0.1% | 0.2% | 10 | 1.5% | 2.2% |
| Refus | 103 | 5.1% | 3.3% | 83 | 5.0% | 6.4% | 20 | 5.6% | 1.1% | 42 | 6.0% | 4.2% |
| Ne sait pas | 85 | 4.2% | 3.6% | 67 | 4.0% | 6.8% | 18 | 5.2% | 1.4% | 22 | 3.2% | 2.4% |
