L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1604 | 100.0% | 3.1% | 1269 | 100.0% | 5.1% | 335 | 100.0% | 1.2% | 736 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 1269 | 79.1% | 5.1% | 1269 | 100.0% | 5.1% | - | - | - | 593 | 80.5% | 6.7% |
| Femme | 335 | 20.9% | 1.2% | - | - | - | 335 | 100.0% | 1.2% | 143 | 19.5% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 442 | 27.5% | 6.1% | 336 | 26.5% | 9.1% | 106 | 31.6% | 2.9% | 201 | 27.4% | 6.4% |
| 25 à 34 ans | 316 | 19.7% | 4.1% | 259 | 20.4% | 6.9% | 57 | 17.1% | 1.5% | 129 | 17.6% | 3.9% |
| 35 à 49 ans | 442 | 27.5% | 3.5% | 351 | 27.7% | 5.7% | 90 | 27.0% | 1.4% | 250 | 33.9% | 4.0% |
| 50 à 59 ans | 211 | 13.1% | 2.3% | 165 | 13.0% | 3.6% | 46 | 13.8% | 1.0% | 126 | 17.1% | 3.3% |
| 60 ans et plus | 194 | 12.1% | 1.3% | 158 | 12.5% | 2.4% | 35 | 10.5% | 0.4% | 30 | 4.0% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 232 | 14.4% | 1.0% | - | - | - | 232 | 69.2% | 1.0% | 100 | 13.6% | 1.4% |
| Personne de référence | 956 | 59.6% | 3.4% | 902 | 71.0% | 4.4% | 55 | 16.4% | 0.7% | 451 | 61.3% | 5.5% |
| Responsable des achats | 828 | 51.6% | 2.3% | 584 | 46.0% | 4.5% | 244 | 72.8% | 1.1% | 359 | 48.7% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.3% | 0.9% | 3 | 0.2% | 0.8% | 2 | 0.5% | 1.0% | - | - | - |
| Petits patrons | 42 | 2.6% | 2.6% | 41 | 3.2% | 3.6% | 2 | 0.5% | 0.4% | 42 | 5.8% | 2.9% |
| Affaires et Cadres | 236 | 14.7% | 4.6% | 192 | 15.1% | 6.4% | 44 | 13.2% | 2.1% | 215 | 29.3% | 4.6% |
| Professions intermédiaires | 291 | 18.1% | 4.2% | 240 | 18.9% | 7.2% | 51 | 15.2% | 1.4% | 262 | 35.6% | 4.7% |
| Employés | 204 | 12.7% | 2.5% | 134 | 10.5% | 6.1% | 70 | 21.0% | 1.2% | 26 | 3.5% | 1.4% |
| Ouvriers | 248 | 15.5% | 3.9% | 229 | 18.0% | 4.5% | 19 | 5.8% | 1.4% | 13 | 1.7% | 3.0% |
| Retraités | 158 | 9.9% | 1.3% | 134 | 10.6% | 2.2% | 24 | 7.1% | 0.4% | - | - | - |
| Autres inactifs | 420 | 26.2% | 4.1% | 297 | 23.4% | 8.0% | 123 | 36.7% | 1.9% | 178 | 24.2% | 5.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.8% | 1.6% | 12 | 0.9% | 2.9% | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 72 | 4.5% | 2.7% | 55 | 4.3% | 4.2% | 17 | 5.1% | 1.3% | 72 | 9.8% | 2.7% |
| Affaires et Cadres | 316 | 19.7% | 4.4% | 257 | 20.3% | 7.0% | 58 | 17.4% | 1.6% | 316 | 42.9% | 4.4% |
| Professions intermédiaires | 348 | 21.7% | 4.6% | 281 | 22.1% | 7.3% | 68 | 20.2% | 1.8% | 348 | 47.3% | 4.6% |
| Employés | 182 | 11.4% | 3.4% | 139 | 11.0% | 6.0% | 43 | 12.8% | 1.4% | - | - | - |
| Ouvriers | 330 | 20.5% | 3.5% | 262 | 20.6% | 5.1% | 68 | 20.2% | 1.5% | - | - | - |
| Retraités | 210 | 13.1% | 1.5% | 167 | 13.2% | 2.5% | 43 | 12.8% | 0.5% | - | - | - |
| Autres inactifs | 134 | 8.3% | 3.3% | 96 | 7.6% | 6.2% | 37 | 11.1% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 13.2% | 2.1% | 175 | 13.8% | 3.9% | 36 | 10.8% | 0.7% | 68 | 9.2% | 3.9% |
| 2 personnes | 386 | 24.1% | 2.2% | 310 | 24.5% | 3.6% | 76 | 22.7% | 0.8% | 141 | 19.2% | 3.3% |
| 3 personnes | 361 | 22.5% | 4.0% | 280 | 22.0% | 6.2% | 82 | 24.4% | 1.8% | 176 | 24.0% | 4.5% |
| 4 personnes | 396 | 24.7% | 4.2% | 319 | 25.2% | 6.9% | 77 | 23.0% | 1.6% | 226 | 30.7% | 4.6% |
| 5 personnes et + | 249 | 15.5% | 4.6% | 185 | 14.6% | 7.4% | 64 | 19.2% | 2.2% | 124 | 16.9% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 639 | 39.8% | 4.1% | 484 | 38.1% | 6.8% | 155 | 46.3% | 1.9% | 336 | 45.7% | 4.4% |
| Non | 965 | 60.2% | 2.7% | 785 | 61.9% | 4.4% | 180 | 53.7% | 1.0% | 400 | 54.3% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 257 | 16.0% | 2.2% | 201 | 15.9% | 3.6% | 56 | 16.6% | 0.9% | 105 | 14.2% | 3.2% |
| Agglo. - 20 000 hab | 251 | 15.6% | 2.8% | 186 | 14.6% | 4.5% | 65 | 19.4% | 1.3% | 104 | 14.1% | 4.0% |
| Agglo. 20 000 à 100 000 hab | 162 | 10.1% | 2.3% | 134 | 10.5% | 3.9% | 28 | 8.5% | 0.8% | 66 | 9.0% | 3.7% |
| Agglo. + 100 000 hab | 556 | 34.6% | 3.6% | 450 | 35.5% | 6.0% | 106 | 31.5% | 1.3% | 260 | 35.3% | 4.5% |
| Agglo. Paris | 378 | 23.6% | 4.4% | 298 | 23.5% | 7.3% | 80 | 24.0% | 1.8% | 201 | 27.4% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 411 | 25.6% | 4.3% | 326 | 25.7% | 7.2% | 86 | 25.6% | 1.7% | 219 | 29.8% | 5.0% |
| Nord Pas de Calais | 114 | 7.1% | 3.6% | 96 | 7.5% | 6.3% | 19 | 5.6% | 1.1% | 45 | 6.2% | 4.6% |
| Lorraine | 54 | 3.4% | 2.8% | 45 | 3.5% | 4.8% | 9 | 2.8% | 0.9% | 16 | 2.2% | 2.9% |
| Alsace | 40 | 2.5% | 2.7% | 34 | 2.7% | 4.6% | 7 | 2.0% | 0.9% | 22 | 3.0% | 4.5% |
| Franche-Comté | 26 | 1.6% | 2.7% | 21 | 1.7% | 4.5% | 5 | 1.5% | 1.0% | 10 | 1.4% | 3.8% |
| Champagne Ardennes | 37 | 2.3% | 3.4% | 25 | 2.0% | 4.8% | 11 | 3.4% | 2.0% | 14 | 2.0% | 4.9% |
| Picardie | 38 | 2.4% | 2.5% | 33 | 2.6% | 4.4% | 5 | 1.5% | 0.6% | 10 | 1.3% | 2.3% |
| Bourgogne | 40 | 2.5% | 3.0% | 33 | 2.6% | 5.1% | 7 | 2.1% | 1.0% | 14 | 1.9% | 4.2% |
| Haute Normandie | 33 | 2.1% | 2.2% | 25 | 2.0% | 3.6% | 8 | 2.3% | 1.0% | 21 | 2.8% | 4.5% |
| Basse Normandie | 24 | 1.5% | 2.0% | 17 | 1.4% | 3.0% | 7 | 2.0% | 1.0% | 11 | 1.5% | 3.4% |
| Centre | 70 | 4.4% | 3.3% | 57 | 4.5% | 5.7% | 12 | 3.7% | 1.1% | 26 | 3.6% | 4.5% |
| Pays de Loire | 75 | 4.6% | 2.5% | 57 | 4.5% | 4.0% | 17 | 5.2% | 1.1% | 38 | 5.1% | 4.1% |
| Bretagne | 47 | 2.9% | 1.8% | 25 | 2.0% | 2.0% | 22 | 6.4% | 1.6% | 24 | 3.3% | 3.0% |
| Poitou Charentes | 27 | 1.7% | 1.8% | 18 | 1.4% | 2.5% | 9 | 2.6% | 1.1% | 10 | 1.4% | 2.6% |
| Aquitaine | 93 | 5.8% | 3.4% | 73 | 5.8% | 5.6% | 19 | 5.8% | 1.4% | 41 | 5.6% | 4.9% |
| Midi Pyrénées | 90 | 5.6% | 3.7% | 75 | 5.9% | 6.3% | 15 | 4.6% | 1.2% | 33 | 4.4% | 4.1% |
| Limousin | 12 | 0.8% | 2.0% | 12 | 0.9% | 4.1% | 0 | 0.1% | 0.1% | 3 | 0.4% | 1.7% |
| Auvergne | 27 | 1.7% | 2.4% | 21 | 1.7% | 3.9% | 6 | 1.7% | 1.0% | 14 | 1.9% | 4.4% |
| Rhône Alpes | 125 | 7.8% | 2.4% | 105 | 8.3% | 4.2% | 21 | 6.2% | 0.8% | 72 | 9.7% | 3.8% |
| Languedoc Roussillon | 74 | 4.6% | 3.3% | 61 | 4.8% | 5.7% | 13 | 3.8% | 1.1% | 27 | 3.7% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 146 | 9.1% | 3.4% | 109 | 8.6% | 5.3% | 37 | 11.1% | 1.6% | 65 | 8.8% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1427 | 89.0% | 4.2% | 1142 | 90.0% | 6.8% | 285 | 85.2% | 1.7% | 679 | 92.2% | 4.6% |
| Presque tous les jours | 123 | 7.7% | 2.1% | 88 | 6.9% | 3.3% | 35 | 10.5% | 1.1% | 42 | 5.7% | 2.1% |
| 1 à 2 fois par semaine | 40 | 2.5% | 1.6% | 26 | 2.1% | 2.4% | 14 | 4.1% | 1.0% | 13 | 1.7% | 2.3% |
| 1 à 3 fois par mois | 1 | - | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Moins souvent | 7 | 0.4% | 0.9% | 7 | 0.5% | 1.9% | - | - | - | 1 | 0.2% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 3.4% | 2.9% | 44 | 3.5% | 5.6% | 11 | 3.3% | 1.0% | 5 | 0.6% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 70 | 4.4% | 2.4% | 58 | 4.6% | 5.3% | 12 | 3.5% | 0.6% | 5 | 0.7% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 118 | 7.4% | 2.0% | 89 | 7.0% | 3.4% | 29 | 8.7% | 0.9% | 26 | 3.6% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 152 | 9.5% | 2.3% | 115 | 9.1% | 3.8% | 37 | 10.9% | 1.0% | 58 | 7.8% | 4.2% |
| De 24 000 à moins de 36 000 euros par an | 327 | 20.4% | 3.0% | 259 | 20.4% | 5.0% | 68 | 20.3% | 1.2% | 117 | 15.9% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 263 | 16.4% | 3.7% | 197 | 15.6% | 5.4% | 66 | 19.6% | 2.0% | 140 | 19.1% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 279 | 17.4% | 3.9% | 237 | 18.7% | 6.1% | 42 | 12.6% | 1.3% | 180 | 24.4% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 96 | 6.0% | 4.9% | 87 | 6.8% | 8.0% | 9 | 2.8% | 1.1% | 62 | 8.4% | 4.8% |
| De 80 000 à moins de 115 000 euros par an | 46 | 2.9% | 3.7% | 36 | 2.8% | 4.9% | 10 | 3.1% | 2.1% | 40 | 5.4% | 4.3% |
| 115 000 euros et plus par an | 19 | 1.2% | 3.2% | 17 | 1.4% | 4.8% | 1 | 0.4% | 0.6% | 17 | 2.3% | 3.6% |
| Refus | 90 | 5.6% | 2.9% | 66 | 5.2% | 5.1% | 24 | 7.0% | 1.3% | 38 | 5.2% | 3.7% |
| Ne sait pas | 89 | 5.6% | 3.8% | 63 | 5.0% | 6.4% | 26 | 7.7% | 1.9% | 47 | 6.4% | 5.1% |
