L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 557 | 100.0% | 1.1% | 249 | 100.0% | 1.0% | 309 | 100.0% | 1.1% | 119 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 249 | 44.6% | 1.0% | 249 | 100.0% | 1.0% | - | - | - | 64 | 53.8% | 0.7% |
| Femme | 309 | 55.4% | 1.1% | - | - | - | 309 | 100.0% | 1.1% | 55 | 46.2% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 62 | 11.2% | 0.9% | 30 | 11.9% | 0.8% | 32 | 10.5% | 0.9% | 17 | 14.0% | 0.5% |
| 25 à 34 ans | 77 | 13.9% | 1.0% | 46 | 18.5% | 1.2% | 31 | 10.1% | 0.8% | 24 | 20.0% | 0.7% |
| 35 à 49 ans | 147 | 26.3% | 1.2% | 66 | 26.7% | 1.1% | 80 | 26.0% | 1.3% | 39 | 32.5% | 0.6% |
| 50 à 59 ans | 119 | 21.3% | 1.3% | 46 | 18.7% | 1.0% | 72 | 23.5% | 1.5% | 33 | 27.8% | 0.8% |
| 60 ans et plus | 152 | 27.3% | 1.0% | 60 | 24.2% | 0.9% | 92 | 29.8% | 1.1% | 7 | 5.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 270 | 48.4% | 1.2% | - | - | - | 270 | 87.5% | 1.2% | 44 | 36.5% | 0.6% |
| Personne de référence | 270 | 48.4% | 1.0% | 200 | 80.5% | 1.0% | 70 | 22.6% | 0.9% | 64 | 53.3% | 0.8% |
| Responsable des achats | 408 | 73.2% | 1.1% | 128 | 51.6% | 1.0% | 280 | 90.6% | 1.2% | 80 | 67.3% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.4% | 1.4% | 4 | 1.6% | 1.1% | 4 | 1.2% | 2.4% | - | - | - |
| Petits patrons | 14 | 2.5% | 0.9% | 11 | 4.4% | 1.0% | 3 | 1.0% | 0.6% | 11 | 9.2% | 0.8% |
| Affaires et Cadres | 35 | 6.2% | 0.7% | 20 | 8.2% | 0.7% | 14 | 4.6% | 0.7% | 29 | 24.0% | 0.6% |
| Professions intermédiaires | 64 | 11.5% | 0.9% | 32 | 12.7% | 0.9% | 32 | 10.5% | 0.9% | 51 | 42.9% | 0.9% |
| Employés | 100 | 18.0% | 1.2% | 27 | 11.0% | 1.3% | 73 | 23.6% | 1.2% | 9 | 7.9% | 0.5% |
| Ouvriers | 98 | 17.6% | 1.5% | 68 | 27.3% | 1.3% | 30 | 9.8% | 2.2% | 6 | 5.1% | 1.5% |
| Retraités | 126 | 22.6% | 1.0% | 53 | 21.1% | 0.9% | 73 | 23.7% | 1.1% | 1 | 1.1% | 0.5% |
| Autres inactifs | 113 | 20.3% | 1.1% | 34 | 13.7% | 0.9% | 79 | 25.7% | 1.2% | 12 | 9.9% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 3.3% | 2.2% | 4 | 1.6% | 0.9% | 14 | 4.6% | 3.6% | - | - | - |
| Petits patrons | 19 | 3.4% | 0.7% | 12 | 4.9% | 0.9% | 7 | 2.2% | 0.5% | 19 | 16.0% | 0.7% |
| Affaires et Cadres | 39 | 7.0% | 0.5% | 20 | 8.0% | 0.6% | 19 | 6.2% | 0.5% | 39 | 32.7% | 0.5% |
| Professions intermédiaires | 61 | 11.0% | 0.8% | 32 | 13.0% | 0.8% | 29 | 9.4% | 0.8% | 61 | 51.3% | 0.8% |
| Employés | 72 | 12.9% | 1.3% | 31 | 12.3% | 1.3% | 41 | 13.3% | 1.3% | - | - | - |
| Ouvriers | 141 | 25.3% | 1.5% | 61 | 24.5% | 1.2% | 80 | 26.0% | 1.8% | - | - | - |
| Retraités | 150 | 27.0% | 1.0% | 61 | 24.3% | 0.9% | 90 | 29.1% | 1.1% | - | - | - |
| Autres inactifs | 57 | 10.1% | 1.4% | 28 | 11.4% | 1.8% | 28 | 9.1% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 99 | 17.7% | 1.0% | 50 | 20.0% | 1.1% | 49 | 15.8% | 0.9% | 13 | 11.2% | 0.8% |
| 2 personnes | 213 | 38.3% | 1.2% | 88 | 35.4% | 1.0% | 125 | 40.6% | 1.4% | 35 | 29.2% | 0.8% |
| 3 personnes | 83 | 14.8% | 0.9% | 41 | 16.5% | 0.9% | 42 | 13.5% | 0.9% | 18 | 15.1% | 0.5% |
| 4 personnes | 113 | 20.2% | 1.2% | 40 | 16.2% | 0.9% | 72 | 23.5% | 1.5% | 35 | 29.6% | 0.7% |
| 5 personnes et + | 50 | 8.9% | 0.9% | 29 | 11.8% | 1.1% | 20 | 6.6% | 0.7% | 18 | 14.9% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 157 | 28.1% | 1.0% | 70 | 28.2% | 1.0% | 87 | 28.1% | 1.0% | 50 | 41.5% | 0.6% |
| Non | 401 | 71.9% | 1.1% | 179 | 71.8% | 1.0% | 222 | 71.9% | 1.2% | 70 | 58.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 181 | 32.4% | 1.5% | 87 | 34.8% | 1.5% | 94 | 30.6% | 1.5% | 38 | 31.5% | 1.1% |
| Agglo. - 20 000 hab | 119 | 21.4% | 1.3% | 56 | 22.6% | 1.3% | 63 | 20.5% | 1.3% | 13 | 10.8% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 93 | 16.6% | 1.3% | 42 | 17.0% | 1.3% | 51 | 16.4% | 1.4% | 18 | 14.9% | 1.0% |
| Agglo. + 100 000 hab | 132 | 23.6% | 0.9% | 46 | 18.6% | 0.6% | 85 | 27.7% | 1.1% | 30 | 24.9% | 0.5% |
| Agglo. Paris | 33 | 5.9% | 0.4% | 18 | 7.1% | 0.4% | 15 | 4.9% | 0.3% | 21 | 17.9% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 38 | 6.7% | 0.4% | 18 | 7.1% | 0.4% | 20 | 6.5% | 0.4% | 21 | 17.9% | 0.5% |
| Nord Pas de Calais | 204 | 36.6% | 6.3% | 79 | 31.6% | 5.1% | 125 | 40.6% | 7.4% | 36 | 30.3% | 3.8% |
| Champagne Ardennes | 27 | 4.8% | 2.5% | 10 | 3.9% | 1.9% | 17 | 5.5% | 3.0% | 6 | 4.6% | 1.9% |
| Picardie | 141 | 25.3% | 9.2% | 71 | 28.3% | 9.5% | 70 | 22.8% | 8.9% | 25 | 21.2% | 5.8% |
| Bourgogne | 3 | 0.5% | 0.2% | 1 | 0.4% | 0.1% | 2 | 0.6% | 0.3% | - | - | - |
| Haute Normandie | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.3% | - | - | - | 2 | 1.6% | 0.4% |
| Centre | 55 | 9.9% | 2.6% | 27 | 10.8% | 2.7% | 28 | 9.1% | 2.6% | 10 | 8.2% | 1.7% |
| Aquitaine | 24 | 4.3% | 0.9% | 10 | 4.0% | 0.8% | 14 | 4.6% | 1.0% | 7 | 6.2% | 0.8% |
| Midi Pyrénées | 16 | 2.9% | 0.7% | 10 | 3.9% | 0.8% | 6 | 2.0% | 0.5% | 3 | 2.2% | 0.3% |
| Limousin | 3 | 0.5% | 0.5% | 1 | 0.3% | 0.2% | 2 | 0.7% | 0.7% | 1 | 0.6% | 0.5% |
| Auvergne | 45 | 8.1% | 4.0% | 21 | 8.5% | 3.9% | 24 | 7.7% | 4.0% | 8 | 6.4% | 2.6% |
| Rhône Alpes | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | 1 | 0.8% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 345 | 61.8% | 1.0% | 181 | 72.7% | 1.1% | 164 | 53.1% | 1.0% | 110 | 91.7% | 0.8% |
| Presque tous les jours | 50 | 8.9% | 0.8% | 21 | 8.3% | 0.8% | 29 | 9.4% | 0.9% | 7 | 5.5% | 0.3% |
| 1 à 2 fois par semaine | 24 | 4.4% | 1.0% | 11 | 4.5% | 1.0% | 13 | 4.3% | 1.0% | 3 | 2.8% | 0.5% |
| 1 à 3 fois par mois | 13 | 2.4% | 2.6% | 2 | 0.8% | 1.0% | 11 | 3.6% | 3.6% | - | - | - |
| Moins souvent | 19 | 3.5% | 2.3% | 5 | 2.0% | 1.4% | 14 | 4.7% | 3.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 6.7% | 2.0% | 13 | 5.3% | 1.7% | 24 | 7.8% | 2.3% | 6 | 4.8% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 35 | 6.2% | 1.2% | 10 | 4.0% | 0.9% | 25 | 8.0% | 1.4% | 1 | 0.6% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 84 | 15.0% | 1.4% | 37 | 14.9% | 1.4% | 47 | 15.1% | 1.3% | 12 | 10.0% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 70 | 12.6% | 1.1% | 31 | 12.5% | 1.0% | 39 | 12.6% | 1.1% | 5 | 3.8% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 139 | 25.0% | 1.3% | 61 | 24.6% | 1.2% | 78 | 25.2% | 1.4% | 24 | 20.5% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 65 | 11.6% | 0.9% | 32 | 12.7% | 0.8% | 33 | 10.6% | 1.0% | 22 | 18.6% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 69 | 12.4% | 1.0% | 42 | 16.8% | 1.2% | 27 | 8.8% | 0.8% | 28 | 23.7% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 6 | 1.0% | 0.3% | 4 | 1.6% | 0.4% | 2 | 0.6% | 0.2% | 6 | 4.9% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 3 | 0.6% | 0.3% | 0 | 0.2% | 0.1% | 3 | 0.9% | 0.5% | 3 | 2.1% | 0.3% |
| 115 000 euros et plus par an | 5 | 0.8% | 0.8% | 0 | 0.1% | 0.1% | 4 | 1.4% | 1.8% | 5 | 3.8% | 0.9% |
| Refus | 30 | 5.3% | 0.9% | 13 | 5.3% | 0.9% | 17 | 5.4% | 0.8% | 2 | 2.0% | 0.2% |
| Ne sait pas | 16 | 2.8% | 0.7% | 5 | 2.0% | 0.5% | 11 | 3.5% | 0.8% | 6 | 5.1% | 0.6% |
