L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 627 | 100.0% | 1.2% | 288 | 100.0% | 1.2% | 339 | 100.0% | 1.3% | 137 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 288 | 46.0% | 1.2% | 288 | 100.0% | 1.2% | - | - | - | 79 | 57.3% | 0.9% |
| Femme | 339 | 54.0% | 1.3% | - | - | - | 339 | 100.0% | 1.3% | 58 | 42.7% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 65 | 10.4% | 0.9% | 20 | 6.9% | 0.5% | 45 | 13.4% | 1.3% | 22 | 15.8% | 0.7% |
| 25 à 34 ans | 78 | 12.4% | 1.0% | 42 | 14.5% | 1.1% | 36 | 10.6% | 0.9% | 33 | 24.1% | 1.0% |
| 35 à 49 ans | 168 | 26.8% | 1.3% | 68 | 23.4% | 1.1% | 100 | 29.6% | 1.6% | 40 | 29.3% | 0.7% |
| 50 à 59 ans | 141 | 22.4% | 1.5% | 68 | 23.6% | 1.5% | 73 | 21.4% | 1.5% | 38 | 27.7% | 1.0% |
| 60 ans et plus | 176 | 28.0% | 1.2% | 91 | 31.7% | 1.4% | 85 | 25.0% | 1.0% | 4 | 3.1% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 289 | 46.1% | 1.2% | - | - | - | 289 | 85.4% | 1.2% | 40 | 29.2% | 0.6% |
| Personne de référence | 327 | 52.1% | 1.2% | 237 | 82.1% | 1.2% | 90 | 26.5% | 1.2% | 75 | 54.7% | 0.9% |
| Responsable des achats | 445 | 70.9% | 1.2% | 141 | 48.8% | 1.1% | 304 | 89.7% | 1.3% | 78 | 56.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 2.0% | 2.4% | 13 | 4.4% | 3.4% | - | - | - | - | - | - |
| Petits patrons | 13 | 2.1% | 0.8% | 13 | 4.6% | 1.2% | - | - | - | 12 | 8.7% | 0.8% |
| Affaires et Cadres | 33 | 5.2% | 0.6% | 21 | 7.3% | 0.7% | 12 | 3.4% | 0.5% | 28 | 20.5% | 0.6% |
| Professions intermédiaires | 68 | 10.8% | 1.0% | 43 | 14.8% | 1.2% | 25 | 7.3% | 0.7% | 58 | 42.6% | 1.0% |
| Employés | 128 | 20.4% | 1.5% | 21 | 7.4% | 1.0% | 106 | 31.4% | 1.7% | 20 | 14.4% | 1.1% |
| Ouvriers | 82 | 13.1% | 1.3% | 59 | 20.6% | 1.2% | 23 | 6.8% | 1.7% | 4 | 3.1% | 1.0% |
| Retraités | 138 | 22.0% | 1.1% | 74 | 25.8% | 1.3% | 63 | 18.7% | 1.0% | 1 | 1.1% | 0.6% |
| Autres inactifs | 153 | 24.5% | 1.5% | 44 | 15.2% | 1.2% | 110 | 32.4% | 1.7% | 13 | 9.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.6% | 2.8% | 13 | 4.4% | 3.0% | 10 | 2.9% | 2.5% | - | - | - |
| Petits patrons | 16 | 2.6% | 0.6% | 12 | 4.1% | 0.9% | 4 | 1.3% | 0.3% | 16 | 11.8% | 0.6% |
| Affaires et Cadres | 33 | 5.3% | 0.5% | 22 | 7.6% | 0.6% | 11 | 3.3% | 0.3% | 33 | 24.1% | 0.5% |
| Professions intermédiaires | 88 | 14.0% | 1.2% | 45 | 15.5% | 1.1% | 43 | 12.7% | 1.2% | 88 | 64.1% | 1.2% |
| Employés | 81 | 12.8% | 1.5% | 30 | 10.4% | 1.3% | 51 | 14.9% | 1.6% | - | - | - |
| Ouvriers | 133 | 21.2% | 1.4% | 51 | 17.7% | 1.0% | 82 | 24.1% | 1.8% | - | - | - |
| Retraités | 170 | 27.0% | 1.2% | 81 | 28.1% | 1.2% | 89 | 26.2% | 1.1% | - | - | - |
| Autres inactifs | 85 | 13.5% | 2.1% | 35 | 12.2% | 2.2% | 49 | 14.6% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 104 | 16.6% | 1.0% | 47 | 16.3% | 1.1% | 57 | 16.9% | 1.0% | 5 | 3.4% | 0.3% |
| 2 personnes | 223 | 35.5% | 1.2% | 119 | 41.2% | 1.4% | 104 | 30.7% | 1.1% | 34 | 24.8% | 0.8% |
| 3 personnes | 105 | 16.8% | 1.2% | 50 | 17.4% | 1.1% | 55 | 16.2% | 1.2% | 34 | 24.9% | 0.9% |
| 4 personnes | 124 | 19.7% | 1.3% | 36 | 12.5% | 0.8% | 88 | 25.9% | 1.8% | 40 | 29.3% | 0.8% |
| 5 personnes et + | 71 | 11.4% | 1.3% | 37 | 12.7% | 1.4% | 35 | 10.3% | 1.3% | 24 | 17.6% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 182 | 29.0% | 1.2% | 73 | 25.1% | 1.0% | 109 | 32.2% | 1.3% | 66 | 48.5% | 0.9% |
| Non | 445 | 71.0% | 1.2% | 216 | 74.9% | 1.2% | 230 | 67.8% | 1.2% | 71 | 51.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 161 | 25.6% | 1.4% | 71 | 24.5% | 1.3% | 90 | 26.6% | 1.4% | 34 | 24.9% | 1.0% |
| Agglo. - 20 000 hab | 116 | 18.5% | 1.3% | 60 | 20.7% | 1.4% | 56 | 16.6% | 1.2% | 21 | 15.4% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 132 | 21.1% | 1.9% | 68 | 23.5% | 2.0% | 64 | 19.0% | 1.8% | 30 | 21.9% | 1.7% |
| Agglo. + 100 000 hab | 211 | 33.6% | 1.4% | 85 | 29.5% | 1.1% | 126 | 37.1% | 1.6% | 47 | 34.7% | 0.8% |
| Agglo. Paris | 8 | 1.2% | 0.1% | 5 | 1.8% | 0.1% | 2 | 0.7% | 0.1% | 4 | 3.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.2% | 0.1% | 5 | 1.8% | 0.1% | 2 | 0.7% | - | 4 | 3.1% | 0.1% |
| Nord Pas de Calais | 578 | 92.1% | 18.0% | 266 | 92.3% | 17.4% | 312 | 92.0% | 18.5% | 121 | 88.5% | 12.8% |
| Franche-Comté | 2 | 0.4% | 0.3% | 2 | 0.9% | 0.5% | - | - | - | 2 | 1.8% | 0.9% |
| Champagne Ardennes | 5 | 0.7% | 0.4% | 1 | 0.4% | 0.2% | 3 | 1.0% | 0.6% | 1 | 1.0% | 0.5% |
| Picardie | 34 | 5.3% | 2.2% | 13 | 4.6% | 1.8% | 20 | 5.9% | 2.5% | 7 | 5.2% | 1.6% |
| Bourgogne | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Haute Normandie | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 348 | 55.5% | 1.1% | 168 | 58.4% | 1.0% | 180 | 53.0% | 1.1% | 127 | 92.4% | 0.9% |
| Presque tous les jours | 43 | 6.9% | 0.7% | 17 | 5.9% | 0.6% | 26 | 7.7% | 0.8% | 8 | 5.9% | 0.4% |
| 1 à 2 fois par semaine | 34 | 5.4% | 1.3% | 16 | 5.4% | 1.3% | 18 | 5.3% | 1.3% | 2 | 1.7% | 0.4% |
| 1 à 3 fois par mois | 12 | 1.9% | 2.3% | 2 | 0.7% | 1.0% | 10 | 2.9% | 3.1% | - | - | - |
| Moins souvent | 17 | 2.7% | 2.1% | 2 | 0.5% | 0.4% | 15 | 4.5% | 3.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 6.1% | 2.1% | 6 | 2.1% | 0.7% | 32 | 9.6% | 3.0% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 42 | 6.8% | 1.5% | 9 | 3.0% | 0.8% | 34 | 10.0% | 1.9% | 1 | 0.6% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 98 | 15.7% | 1.6% | 35 | 12.1% | 1.3% | 63 | 18.7% | 1.8% | 11 | 8.1% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 127 | 20.3% | 1.9% | 72 | 24.8% | 2.3% | 56 | 16.5% | 1.6% | 11 | 8.3% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 127 | 20.3% | 1.2% | 55 | 19.1% | 1.0% | 72 | 21.3% | 1.3% | 28 | 20.1% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 68 | 10.9% | 1.0% | 44 | 15.3% | 1.2% | 24 | 7.1% | 0.7% | 31 | 22.7% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 62 | 9.9% | 0.9% | 32 | 11.0% | 0.9% | 30 | 9.0% | 0.9% | 36 | 26.1% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 4 | 0.6% | 0.2% | 4 | 1.3% | 0.3% | - | - | - | 4 | 2.8% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 3 | 0.5% | 0.2% | 2 | 0.7% | 0.3% | 1 | 0.3% | 0.2% | 3 | 2.2% | 0.3% |
| Refus | 40 | 6.4% | 1.2% | 20 | 7.0% | 1.4% | 20 | 5.8% | 1.0% | 5 | 3.3% | 0.4% |
| Ne sait pas | 16 | 2.5% | 0.7% | 10 | 3.5% | 1.1% | 6 | 1.6% | 0.4% | 8 | 5.8% | 0.9% |
