L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2198 | 100.0% | 4.2% | 1057 | 100.0% | 4.3% | 1141 | 100.0% | 4.2% | 602 | 100.0% | 3.4% |
| Sexe | ||||||||||||
| Homme | 1057 | 48.1% | 4.3% | 1057 | 100.0% | 4.3% | - | - | - | 306 | 50.8% | 3.5% |
| Femme | 1141 | 51.9% | 4.2% | - | - | - | 1141 | 100.0% | 4.2% | 296 | 49.2% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 178 | 8.1% | 2.4% | 91 | 8.6% | 2.5% | 87 | 7.6% | 2.4% | 82 | 13.7% | 2.6% |
| 25 à 34 ans | 268 | 12.2% | 3.5% | 140 | 13.2% | 3.7% | 129 | 11.3% | 3.3% | 95 | 15.8% | 2.9% |
| 35 à 49 ans | 504 | 22.9% | 4.0% | 255 | 24.1% | 4.1% | 249 | 21.8% | 3.9% | 200 | 33.3% | 3.3% |
| 50 à 59 ans | 512 | 23.3% | 5.5% | 270 | 25.5% | 5.8% | 242 | 21.2% | 5.2% | 181 | 30.1% | 4.6% |
| 60 ans et plus | 737 | 33.5% | 4.9% | 302 | 28.6% | 4.6% | 435 | 38.1% | 5.1% | 43 | 7.1% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 1041 | 47.4% | 4.5% | - | - | - | 1041 | 91.3% | 4.5% | 248 | 41.2% | 3.5% |
| Personne de référence | 1247 | 56.7% | 4.5% | 928 | 87.8% | 4.6% | 319 | 28.0% | 4.1% | 305 | 50.6% | 3.7% |
| Responsable des achats | 1592 | 72.4% | 4.5% | 567 | 53.6% | 4.4% | 1025 | 89.9% | 4.5% | 382 | 63.5% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 46 | 2.1% | 8.8% | 35 | 3.3% | 9.3% | 12 | 1.0% | 7.6% | - | - | - |
| Petits patrons | 86 | 3.9% | 5.2% | 60 | 5.7% | 5.4% | 25 | 2.2% | 4.8% | 76 | 12.7% | 5.3% |
| Affaires et Cadres | 139 | 6.3% | 2.7% | 83 | 7.8% | 2.8% | 57 | 5.0% | 2.6% | 127 | 21.0% | 2.7% |
| Professions intermédiaires | 274 | 12.5% | 4.0% | 148 | 14.0% | 4.3% | 126 | 11.0% | 3.6% | 216 | 36.0% | 3.9% |
| Employés | 380 | 17.3% | 4.6% | 94 | 8.9% | 4.4% | 286 | 25.1% | 4.7% | 64 | 10.7% | 3.5% |
| Ouvriers | 324 | 14.8% | 5.0% | 249 | 23.5% | 4.9% | 76 | 6.6% | 5.5% | 28 | 4.6% | 6.8% |
| Retraités | 639 | 29.1% | 5.1% | 283 | 26.7% | 4.8% | 356 | 31.3% | 5.4% | 11 | 1.9% | 4.6% |
| Autres inactifs | 309 | 14.1% | 3.0% | 106 | 10.0% | 2.8% | 203 | 17.8% | 3.1% | 79 | 13.2% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 73 | 3.3% | 8.9% | 40 | 3.8% | 9.6% | 33 | 2.9% | 8.2% | - | - | - |
| Petits patrons | 125 | 5.7% | 4.7% | 56 | 5.3% | 4.3% | 69 | 6.1% | 5.2% | 125 | 20.8% | 4.7% |
| Affaires et Cadres | 182 | 8.3% | 2.5% | 95 | 9.0% | 2.6% | 88 | 7.7% | 2.4% | 182 | 30.3% | 2.5% |
| Professions intermédiaires | 294 | 13.4% | 3.9% | 155 | 14.7% | 4.0% | 139 | 12.2% | 3.8% | 294 | 48.9% | 3.9% |
| Employés | 199 | 9.0% | 3.7% | 94 | 8.9% | 4.1% | 105 | 9.2% | 3.4% | - | - | - |
| Ouvriers | 467 | 21.2% | 4.9% | 238 | 22.5% | 4.7% | 229 | 20.1% | 5.1% | - | - | - |
| Retraités | 709 | 32.2% | 4.9% | 306 | 28.9% | 4.6% | 403 | 35.3% | 5.1% | - | - | - |
| Autres inactifs | 149 | 6.8% | 3.6% | 74 | 7.0% | 4.6% | 75 | 6.6% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 424 | 19.3% | 4.2% | 173 | 16.3% | 4.0% | 252 | 22.1% | 4.5% | 54 | 9.0% | 3.1% |
| 2 personnes | 846 | 38.5% | 4.7% | 396 | 37.5% | 4.5% | 449 | 39.4% | 4.9% | 157 | 26.0% | 3.6% |
| 3 personnes | 362 | 16.5% | 4.0% | 202 | 19.1% | 4.5% | 159 | 14.0% | 3.5% | 122 | 20.2% | 3.2% |
| 4 personnes | 341 | 15.5% | 3.7% | 163 | 15.5% | 3.6% | 178 | 15.6% | 3.7% | 151 | 25.1% | 3.1% |
| 5 personnes et + | 225 | 10.3% | 4.2% | 123 | 11.6% | 4.7% | 103 | 9.0% | 3.7% | 119 | 19.7% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 627 | 28.5% | 4.1% | 315 | 29.8% | 4.4% | 312 | 27.3% | 3.8% | 285 | 47.4% | 3.7% |
| Non | 1571 | 71.5% | 4.3% | 742 | 70.2% | 4.2% | 829 | 72.7% | 4.4% | 317 | 52.6% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 874 | 39.8% | 7.4% | 420 | 39.7% | 7.5% | 455 | 39.9% | 7.3% | 214 | 35.6% | 6.4% |
| Agglo. - 20 000 hab | 527 | 24.0% | 5.9% | 266 | 25.2% | 6.2% | 261 | 22.9% | 5.6% | 133 | 22.1% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 371 | 16.9% | 5.3% | 171 | 16.2% | 5.1% | 200 | 17.5% | 5.5% | 95 | 15.8% | 5.3% |
| Agglo. + 100 000 hab | 181 | 8.2% | 1.2% | 93 | 8.8% | 1.2% | 88 | 7.7% | 1.1% | 73 | 12.1% | 1.3% |
| Agglo. Paris | 244 | 11.1% | 2.9% | 108 | 10.2% | 2.6% | 137 | 12.0% | 3.1% | 87 | 14.5% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 417 | 19.0% | 4.4% | 191 | 18.1% | 4.2% | 226 | 19.8% | 4.5% | 126 | 20.9% | 2.9% |
| Nord Pas de Calais | 24 | 1.1% | 0.7% | 16 | 1.5% | 1.0% | 8 | 0.7% | 0.5% | 4 | 0.7% | 0.5% |
| Alsace | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Franche-Comté | 46 | 2.1% | 4.8% | 22 | 2.1% | 4.8% | 24 | 2.1% | 4.9% | 13 | 2.2% | 5.1% |
| Champagne Ardennes | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Picardie | 102 | 4.6% | 6.6% | 56 | 5.3% | 7.5% | 46 | 4.0% | 5.8% | 20 | 3.4% | 4.7% |
| Bourgogne | 9 | 0.4% | 0.7% | 2 | 0.2% | 0.2% | 8 | 0.7% | 1.1% | 1 | 0.1% | 0.2% |
| Haute Normandie | 362 | 16.5% | 24.4% | 163 | 15.4% | 22.9% | 200 | 17.5% | 25.7% | 95 | 15.7% | 20.3% |
| Basse Normandie | 325 | 14.8% | 26.9% | 170 | 16.1% | 29.3% | 155 | 13.6% | 24.7% | 87 | 14.5% | 24.6% |
| Centre | 17 | 0.8% | 0.8% | 8 | 0.8% | 0.8% | 9 | 0.8% | 0.8% | 5 | 0.8% | 0.8% |
| Pays de Loire | 317 | 14.4% | 10.7% | 158 | 14.9% | 11.1% | 160 | 14.0% | 10.5% | 102 | 17.0% | 10.8% |
| Bretagne | 400 | 18.2% | 15.0% | 177 | 16.7% | 13.8% | 223 | 19.5% | 16.2% | 115 | 19.1% | 13.9% |
| Poitou Charentes | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - |
| Aquitaine | 85 | 3.9% | 3.1% | 48 | 4.6% | 3.7% | 36 | 3.2% | 2.5% | 16 | 2.6% | 1.8% |
| Midi Pyrénées | 57 | 2.6% | 2.4% | 26 | 2.5% | 2.2% | 31 | 2.7% | 2.5% | 12 | 2.0% | 1.5% |
| Limousin | 0 | - | - | - | - | - | 0 | - | 0.1% | - | - | - |
| Auvergne | 19 | 0.9% | 1.7% | 9 | 0.9% | 1.7% | 9 | 0.8% | 1.6% | 3 | 0.6% | 1.1% |
| Rhône Alpes | 2 | 0.1% | - | 2 | 0.2% | 0.1% | - | - | - | - | - | - |
| Languedoc Roussillon | 8 | 0.4% | 0.4% | 7 | 0.7% | 0.7% | 1 | 0.1% | 0.1% | 3 | 0.4% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 5 | 0.2% | 0.1% | 1 | 0.1% | - | 4 | 0.4% | 0.2% | 1 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1222 | 55.6% | 3.7% | 599 | 56.7% | 3.6% | 623 | 54.6% | 3.8% | 482 | 80.0% | 3.3% |
| Presque tous les jours | 234 | 10.7% | 4.0% | 116 | 10.9% | 4.2% | 119 | 10.4% | 3.8% | 55 | 9.1% | 2.8% |
| 1 à 2 fois par semaine | 158 | 7.2% | 6.2% | 72 | 6.8% | 6.2% | 86 | 7.5% | 6.2% | 34 | 5.7% | 5.4% |
| 1 à 3 fois par mois | 31 | 1.4% | 6.1% | 15 | 1.4% | 7.2% | 17 | 1.5% | 5.3% | 2 | 0.3% | 2.8% |
| Moins souvent | 36 | 1.6% | 4.3% | 17 | 1.6% | 4.9% | 18 | 1.6% | 3.9% | 2 | 0.4% | 2.8% |
| Jamais | 5 | 0.2% | 4.3% | 5 | 0.5% | 6.2% | - | - | - | 4 | 0.7% | 45.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 61 | 2.8% | 3.3% | 25 | 2.4% | 3.1% | 36 | 3.2% | 3.4% | 3 | 0.5% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 135 | 6.1% | 4.7% | 36 | 3.4% | 3.4% | 98 | 8.6% | 5.5% | 27 | 4.4% | 10.2% |
| De 12 000 à moins de 18 000 euros par an | 313 | 14.2% | 5.1% | 148 | 14.0% | 5.7% | 165 | 14.5% | 4.7% | 19 | 3.1% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 286 | 13.0% | 4.3% | 133 | 12.6% | 4.3% | 153 | 13.4% | 4.3% | 52 | 8.7% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 510 | 23.2% | 4.6% | 228 | 21.5% | 4.3% | 282 | 24.7% | 4.9% | 126 | 20.9% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 333 | 15.1% | 4.7% | 203 | 19.2% | 5.4% | 129 | 11.3% | 4.0% | 131 | 21.8% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 263 | 12.0% | 3.8% | 139 | 13.1% | 3.8% | 124 | 10.9% | 3.8% | 130 | 21.6% | 3.4% |
| De 65 000 à moins de 80 000 euros par an | 52 | 2.4% | 2.7% | 27 | 2.5% | 2.4% | 25 | 2.2% | 3.1% | 29 | 4.8% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 21 | 0.9% | 1.7% | 14 | 1.3% | 1.9% | 7 | 0.6% | 1.3% | 16 | 2.7% | 1.8% |
| 115 000 euros et plus par an | 10 | 0.4% | 1.6% | 7 | 0.7% | 2.0% | 2 | 0.2% | 1.0% | 7 | 1.2% | 1.5% |
| Refus | 150 | 6.8% | 4.5% | 77 | 7.3% | 5.5% | 73 | 6.4% | 3.7% | 38 | 6.4% | 3.6% |
| Ne sait pas | 67 | 3.0% | 2.9% | 21 | 2.0% | 2.2% | 46 | 4.0% | 3.5% | 22 | 3.7% | 2.4% |
