L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6801 | 100.0% | 13.1% | 3387 | 100.0% | 13.7% | 3413 | 100.0% | 12.7% | 1793 | 100.0% | 10.3% |
| Sexe | ||||||||||||
| Homme | 3387 | 49.8% | 13.7% | 3387 | 100.0% | 13.7% | - | - | - | 956 | 53.3% | 10.9% |
| Femme | 3413 | 50.2% | 12.7% | - | - | - | 3413 | 100.0% | 12.7% | 837 | 46.7% | 9.7% |
| Age | ||||||||||||
| 15 à 24 ans | 557 | 8.2% | 7.7% | 301 | 8.9% | 8.2% | 256 | 7.5% | 7.1% | 221 | 12.3% | 7.0% |
| 25 à 34 ans | 780 | 11.5% | 10.2% | 416 | 12.3% | 11.2% | 364 | 10.7% | 9.3% | 283 | 15.8% | 8.6% |
| 35 à 49 ans | 1664 | 24.5% | 13.3% | 815 | 24.1% | 13.2% | 848 | 24.8% | 13.4% | 649 | 36.2% | 10.6% |
| 50 à 59 ans | 1492 | 21.9% | 16.0% | 784 | 23.2% | 16.8% | 708 | 20.7% | 15.1% | 508 | 28.3% | 13.0% |
| 60 ans et plus | 2308 | 33.9% | 15.4% | 1070 | 31.6% | 16.3% | 1238 | 36.3% | 14.6% | 133 | 7.4% | 13.5% |
| Individu | ||||||||||||
| Ménagères | 3105 | 45.7% | 13.4% | - | - | - | 3105 | 91.0% | 13.4% | 723 | 40.3% | 10.2% |
| Personne de référence | 3905 | 57.4% | 13.9% | 2935 | 86.7% | 14.5% | 970 | 28.4% | 12.5% | 940 | 52.4% | 11.4% |
| Responsable des achats | 4816 | 70.8% | 13.5% | 1709 | 50.4% | 13.4% | 3107 | 91.0% | 13.6% | 1140 | 63.6% | 10.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 147 | 2.2% | 27.9% | 109 | 3.2% | 29.3% | 37 | 1.1% | 24.7% | 0 | - | 1.1% |
| Petits patrons | 229 | 3.4% | 14.0% | 153 | 4.5% | 13.8% | 76 | 2.2% | 14.5% | 198 | 11.0% | 13.7% |
| Affaires et Cadres | 485 | 7.1% | 9.5% | 279 | 8.2% | 9.5% | 206 | 6.0% | 9.5% | 427 | 23.8% | 9.2% |
| Professions intermédiaires | 814 | 12.0% | 11.8% | 449 | 13.3% | 13.1% | 365 | 10.7% | 10.5% | 661 | 36.9% | 11.8% |
| Employés | 1138 | 16.7% | 13.7% | 275 | 8.1% | 12.7% | 863 | 25.3% | 14.1% | 196 | 10.9% | 10.7% |
| Ouvriers | 988 | 14.5% | 15.4% | 775 | 22.9% | 15.4% | 213 | 6.2% | 15.4% | 57 | 3.2% | 14.0% |
| Retraités | 1986 | 29.2% | 15.8% | 985 | 29.1% | 16.6% | 1002 | 29.3% | 15.1% | 27 | 1.5% | 10.7% |
| Autres inactifs | 1014 | 14.9% | 9.8% | 362 | 10.7% | 9.5% | 652 | 19.1% | 10.0% | 227 | 12.7% | 7.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 235 | 3.5% | 28.8% | 118 | 3.5% | 28.3% | 117 | 3.4% | 29.4% | - | - | - |
| Petits patrons | 328 | 4.8% | 12.4% | 157 | 4.6% | 12.1% | 171 | 5.0% | 12.8% | 328 | 18.3% | 12.4% |
| Affaires et Cadres | 591 | 8.7% | 8.2% | 309 | 9.1% | 8.6% | 282 | 8.3% | 7.7% | 591 | 32.9% | 8.2% |
| Professions intermédiaires | 875 | 12.9% | 11.6% | 491 | 14.5% | 12.6% | 384 | 11.2% | 10.5% | 875 | 48.8% | 11.6% |
| Employés | 638 | 9.4% | 11.8% | 285 | 8.4% | 12.3% | 353 | 10.3% | 11.4% | - | - | - |
| Ouvriers | 1417 | 20.8% | 14.9% | 745 | 22.0% | 14.7% | 672 | 19.7% | 15.1% | - | - | - |
| Retraités | 2216 | 32.6% | 15.4% | 1058 | 31.2% | 16.1% | 1158 | 33.9% | 14.7% | - | - | - |
| Autres inactifs | 501 | 7.4% | 12.2% | 225 | 6.6% | 14.1% | 276 | 8.1% | 11.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1261 | 18.5% | 12.6% | 563 | 16.6% | 12.9% | 698 | 20.5% | 12.4% | 159 | 8.8% | 9.2% |
| 2 personnes | 2685 | 39.5% | 15.0% | 1370 | 40.4% | 15.7% | 1315 | 38.5% | 14.3% | 483 | 27.0% | 11.0% |
| 3 personnes | 1085 | 16.0% | 11.9% | 573 | 16.9% | 12.7% | 512 | 15.0% | 11.2% | 344 | 19.2% | 9.0% |
| 4 personnes | 1119 | 16.4% | 12.0% | 540 | 15.9% | 11.9% | 578 | 16.9% | 12.1% | 513 | 28.6% | 10.5% |
| 5 personnes et + | 650 | 9.6% | 12.1% | 342 | 10.1% | 13.0% | 309 | 9.0% | 11.3% | 294 | 16.4% | 11.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1861 | 27.4% | 12.1% | 893 | 26.4% | 12.5% | 968 | 28.4% | 11.7% | 832 | 46.4% | 10.8% |
| Non | 4939 | 72.6% | 13.6% | 2495 | 73.6% | 14.1% | 2445 | 71.6% | 13.1% | 962 | 53.6% | 9.9% |
| Habitat | ||||||||||||
| Communes rurales | 2420 | 35.6% | 20.4% | 1168 | 34.5% | 20.9% | 1252 | 36.7% | 20.1% | 567 | 31.6% | 17.0% |
| Agglo. - 20 000 hab | 1532 | 22.5% | 17.0% | 768 | 22.7% | 17.9% | 764 | 22.4% | 16.3% | 367 | 20.5% | 14.2% |
| Agglo. 20 000 à 100 000 hab | 1269 | 18.7% | 18.3% | 640 | 18.9% | 19.1% | 629 | 18.4% | 17.4% | 297 | 16.6% | 16.4% |
| Agglo. + 100 000 hab | 1171 | 17.2% | 7.6% | 630 | 18.6% | 8.4% | 540 | 15.8% | 6.8% | 392 | 21.9% | 6.9% |
| Agglo. Paris | 409 | 6.0% | 4.8% | 182 | 5.4% | 4.5% | 228 | 6.7% | 5.1% | 170 | 9.5% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 601 | 8.8% | 6.3% | 274 | 8.1% | 6.0% | 327 | 9.6% | 6.5% | 216 | 12.0% | 4.9% |
| Nord Pas de Calais | 793 | 11.7% | 24.7% | 419 | 12.4% | 27.4% | 374 | 11.0% | 22.2% | 172 | 9.6% | 18.2% |
| Lorraine | 133 | 1.9% | 6.9% | 58 | 1.7% | 6.3% | 74 | 2.2% | 7.5% | 38 | 2.1% | 6.9% |
| Alsace | 52 | 0.8% | 3.4% | 16 | 0.5% | 2.2% | 36 | 1.0% | 4.5% | 7 | 0.4% | 1.5% |
| Franche-Comté | 121 | 1.8% | 12.7% | 58 | 1.7% | 12.5% | 63 | 1.9% | 12.9% | 29 | 1.6% | 11.0% |
| Champagne Ardennes | 47 | 0.7% | 4.3% | 21 | 0.6% | 4.0% | 26 | 0.8% | 4.6% | 11 | 0.6% | 3.7% |
| Picardie | 413 | 6.1% | 26.9% | 214 | 6.3% | 28.9% | 199 | 5.8% | 25.1% | 78 | 4.4% | 18.1% |
| Bourgogne | 80 | 1.2% | 5.9% | 35 | 1.0% | 5.4% | 45 | 1.3% | 6.4% | 17 | 0.9% | 4.8% |
| Haute Normandie | 527 | 7.7% | 35.4% | 246 | 7.3% | 34.6% | 281 | 8.2% | 36.2% | 140 | 7.8% | 30.1% |
| Basse Normandie | 515 | 7.6% | 42.6% | 268 | 7.9% | 46.2% | 248 | 7.3% | 39.3% | 131 | 7.3% | 36.8% |
| Centre | 249 | 3.7% | 11.9% | 140 | 4.1% | 13.9% | 108 | 3.2% | 10.0% | 45 | 2.5% | 7.6% |
| Pays de Loire | 490 | 7.2% | 16.6% | 244 | 7.2% | 17.1% | 247 | 7.2% | 16.2% | 133 | 7.4% | 14.1% |
| Bretagne | 477 | 7.0% | 18.0% | 216 | 6.4% | 16.8% | 262 | 7.7% | 19.0% | 136 | 7.6% | 16.5% |
| Poitou Charentes | 128 | 1.9% | 8.6% | 67 | 2.0% | 9.4% | 61 | 1.8% | 7.9% | 40 | 2.2% | 9.6% |
| Aquitaine | 362 | 5.3% | 13.1% | 201 | 5.9% | 15.3% | 161 | 4.7% | 11.2% | 82 | 4.6% | 9.4% |
| Midi Pyrénées | 374 | 5.5% | 15.3% | 185 | 5.5% | 15.7% | 190 | 5.6% | 15.0% | 103 | 5.7% | 13.0% |
| Limousin | 65 | 1.0% | 10.5% | 35 | 1.0% | 12.0% | 29 | 0.9% | 9.1% | 10 | 0.6% | 6.8% |
| Auvergne | 179 | 2.6% | 15.9% | 95 | 2.8% | 17.6% | 84 | 2.5% | 14.3% | 35 | 2.0% | 11.9% |
| Rhône Alpes | 781 | 11.5% | 15.1% | 389 | 11.5% | 15.6% | 393 | 11.5% | 14.6% | 221 | 12.3% | 12.0% |
| Languedoc Roussillon | 272 | 4.0% | 12.0% | 135 | 4.0% | 12.6% | 137 | 4.0% | 11.5% | 96 | 5.4% | 13.0% |
| Provence Alpes Côte d'Azur, Corse | 141 | 2.1% | 3.3% | 71 | 2.1% | 3.5% | 70 | 2.1% | 3.1% | 54 | 3.0% | 3.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3896 | 57.3% | 11.8% | 1998 | 59.0% | 12.1% | 1899 | 55.6% | 11.4% | 1466 | 81.7% | 10.1% |
| Presque tous les jours | 711 | 10.4% | 12.1% | 346 | 10.2% | 12.7% | 365 | 10.7% | 11.6% | 185 | 10.3% | 9.6% |
| 1 à 2 fois par semaine | 381 | 5.6% | 14.9% | 190 | 5.6% | 16.3% | 191 | 5.6% | 13.8% | 71 | 3.9% | 11.2% |
| 1 à 3 fois par mois | 98 | 1.4% | 18.9% | 35 | 1.0% | 17.2% | 63 | 1.8% | 19.9% | 7 | 0.4% | 12.2% |
| Moins souvent | 156 | 2.3% | 19.0% | 63 | 1.9% | 17.8% | 93 | 2.7% | 19.9% | 13 | 0.7% | 16.3% |
| Jamais | 13 | 0.2% | 9.9% | 10 | 0.3% | 11.3% | 3 | 0.1% | 6.9% | 4 | 0.2% | 45.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 243 | 3.6% | 13.1% | 99 | 2.9% | 12.4% | 144 | 4.2% | 13.5% | 16 | 0.9% | 11.8% |
| De 9 000 à moins de 12 000 euros par an | 416 | 6.1% | 14.6% | 126 | 3.7% | 11.8% | 291 | 8.5% | 16.3% | 41 | 2.3% | 15.6% |
| De 12 000 à moins de 18 000 euros par an | 914 | 13.4% | 15.0% | 430 | 12.7% | 16.5% | 484 | 14.2% | 13.9% | 79 | 4.4% | 10.7% |
| De 18 000 à moins de 24 000 euros par an | 948 | 13.9% | 14.4% | 468 | 13.8% | 15.2% | 480 | 14.1% | 13.7% | 145 | 8.1% | 10.6% |
| De 24 000 à moins de 36 000 euros par an | 1565 | 23.0% | 14.2% | 772 | 22.8% | 14.5% | 793 | 23.2% | 13.9% | 385 | 21.5% | 11.5% |
| De 36 000 à moins de 45 000 euros par an | 948 | 13.9% | 13.5% | 550 | 16.2% | 14.7% | 398 | 11.7% | 12.2% | 362 | 20.2% | 11.9% |
| De 45 000 à moins de 65 000 euros par an | 806 | 11.8% | 11.7% | 448 | 13.2% | 12.4% | 358 | 10.5% | 11.0% | 395 | 22.0% | 10.4% |
| De 65 000 à moins de 80 000 euros par an | 157 | 2.3% | 8.0% | 107 | 3.1% | 9.5% | 51 | 1.5% | 6.1% | 96 | 5.3% | 7.4% |
| De 80 000 à moins de 115 000 euros par an | 110 | 1.6% | 8.8% | 63 | 1.8% | 8.4% | 48 | 1.4% | 9.4% | 73 | 4.1% | 7.9% |
| 115 000 euros et plus par an | 47 | 0.7% | 7.9% | 29 | 0.9% | 7.9% | 18 | 0.5% | 8.0% | 36 | 2.0% | 7.0% |
| Refus | 420 | 6.2% | 12.5% | 215 | 6.3% | 15.4% | 205 | 6.0% | 10.5% | 110 | 6.1% | 10.2% |
| Ne sait pas | 225 | 3.3% | 9.9% | 82 | 2.4% | 8.6% | 143 | 4.2% | 10.8% | 56 | 3.1% | 6.0% |
