L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 446 | 100.0% | 0.9% | 236 | 100.0% | 1.0% | 210 | 100.0% | 0.8% | 77 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 236 | 52.9% | 1.0% | 236 | 100.0% | 1.0% | - | - | - | 45 | 58.1% | 0.5% |
| Femme | 210 | 47.1% | 0.8% | - | - | - | 210 | 100.0% | 0.8% | 32 | 41.9% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 6.5% | 0.4% | 17 | 7.2% | 0.5% | 12 | 5.6% | 0.3% | 6 | 7.8% | 0.2% |
| 25 à 34 ans | 46 | 10.3% | 0.6% | 29 | 12.1% | 0.8% | 17 | 8.2% | 0.4% | 11 | 14.7% | 0.3% |
| 35 à 49 ans | 104 | 23.3% | 0.8% | 48 | 20.5% | 0.8% | 56 | 26.4% | 0.9% | 40 | 52.1% | 0.7% |
| 50 à 59 ans | 81 | 18.1% | 0.9% | 39 | 16.6% | 0.8% | 41 | 19.7% | 0.9% | 17 | 21.8% | 0.4% |
| 60 ans et plus | 187 | 41.9% | 1.2% | 103 | 43.6% | 1.6% | 84 | 40.0% | 1.0% | 3 | 3.7% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 194 | 43.5% | 0.8% | - | - | - | 194 | 92.3% | 0.8% | 29 | 38.2% | 0.4% |
| Personne de référence | 298 | 66.7% | 1.1% | 218 | 92.7% | 1.1% | 79 | 37.7% | 1.0% | 47 | 61.7% | 0.6% |
| Responsable des achats | 301 | 67.5% | 0.8% | 116 | 49.2% | 0.9% | 185 | 88.0% | 0.8% | 45 | 59.0% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 3.5% | 3.0% | 7 | 3.0% | 1.9% | 9 | 4.2% | 5.8% | - | - | - |
| Petits patrons | 12 | 2.7% | 0.7% | 8 | 3.5% | 0.8% | 4 | 1.7% | 0.7% | 10 | 13.0% | 0.7% |
| Affaires et Cadres | 30 | 6.7% | 0.6% | 15 | 6.2% | 0.5% | 15 | 7.3% | 0.7% | 23 | 29.9% | 0.5% |
| Professions intermédiaires | 42 | 9.4% | 0.6% | 18 | 7.7% | 0.5% | 24 | 11.2% | 0.7% | 31 | 40.8% | 0.6% |
| Employés | 44 | 9.9% | 0.5% | 16 | 6.6% | 0.7% | 29 | 13.6% | 0.5% | 5 | 7.0% | 0.3% |
| Ouvriers | 66 | 14.9% | 1.0% | 59 | 24.9% | 1.2% | 8 | 3.6% | 0.6% | 1 | 1.1% | 0.2% |
| Retraités | 168 | 37.6% | 1.3% | 95 | 40.3% | 1.6% | 73 | 34.6% | 1.1% | 0 | 0.4% | 0.1% |
| Autres inactifs | 68 | 15.3% | 0.7% | 18 | 7.7% | 0.5% | 50 | 23.8% | 0.8% | 6 | 7.8% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 5.0% | 2.7% | 7 | 3.2% | 1.8% | 15 | 7.0% | 3.7% | - | - | - |
| Petits patrons | 21 | 4.7% | 0.8% | 8 | 3.5% | 0.6% | 13 | 6.0% | 0.9% | 21 | 27.2% | 0.8% |
| Affaires et Cadres | 21 | 4.7% | 0.3% | 15 | 6.2% | 0.4% | 6 | 3.0% | 0.2% | 21 | 27.1% | 0.3% |
| Professions intermédiaires | 35 | 7.9% | 0.5% | 22 | 9.2% | 0.6% | 13 | 6.3% | 0.4% | 35 | 45.7% | 0.5% |
| Employés | 36 | 8.2% | 0.7% | 15 | 6.3% | 0.6% | 22 | 10.3% | 0.7% | - | - | - |
| Ouvriers | 82 | 18.4% | 0.9% | 57 | 24.4% | 1.1% | 25 | 11.7% | 0.6% | - | - | - |
| Retraités | 184 | 41.3% | 1.3% | 96 | 40.6% | 1.5% | 89 | 42.1% | 1.1% | - | - | - |
| Autres inactifs | 44 | 9.9% | 1.1% | 16 | 6.7% | 1.0% | 28 | 13.5% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 94 | 21.1% | 0.9% | 39 | 16.6% | 0.9% | 55 | 26.0% | 1.0% | 7 | 8.5% | 0.4% |
| 2 personnes | 184 | 41.3% | 1.0% | 116 | 49.0% | 1.3% | 69 | 32.7% | 0.7% | 21 | 27.2% | 0.5% |
| 3 personnes | 60 | 13.5% | 0.7% | 33 | 14.1% | 0.7% | 27 | 13.0% | 0.6% | 9 | 11.3% | 0.2% |
| 4 personnes | 66 | 14.8% | 0.7% | 35 | 15.0% | 0.8% | 31 | 14.6% | 0.6% | 26 | 34.0% | 0.5% |
| 5 personnes et + | 41 | 9.3% | 0.8% | 12 | 5.3% | 0.5% | 29 | 13.8% | 1.1% | 15 | 18.9% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 112 | 25.1% | 0.7% | 55 | 23.2% | 0.8% | 57 | 27.3% | 0.7% | 44 | 57.3% | 0.6% |
| Non | 334 | 74.9% | 0.9% | 181 | 76.8% | 1.0% | 153 | 72.7% | 0.8% | 33 | 42.7% | 0.3% |
| Habitat | ||||||||||||
| Communes rurales | 205 | 46.0% | 1.7% | 113 | 48.0% | 2.0% | 92 | 43.7% | 1.5% | 34 | 44.8% | 1.0% |
| Agglo. - 20 000 hab | 113 | 25.4% | 1.3% | 62 | 26.4% | 1.4% | 51 | 24.2% | 1.1% | 21 | 27.8% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 86 | 19.2% | 1.2% | 33 | 14.2% | 1.0% | 52 | 24.8% | 1.4% | 14 | 18.5% | 0.8% |
| Agglo. + 100 000 hab | 28 | 6.4% | 0.2% | 19 | 8.0% | 0.3% | 10 | 4.6% | 0.1% | 4 | 5.3% | 0.1% |
| Agglo. Paris | 14 | 3.1% | 0.2% | 8 | 3.4% | 0.2% | 6 | 2.6% | 0.1% | 3 | 3.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 22 | 4.8% | 0.2% | 9 | 3.9% | 0.2% | 13 | 5.9% | 0.3% | 5 | 6.1% | 0.1% |
| Bourgogne | 22 | 5.0% | 1.6% | 13 | 5.5% | 2.0% | 9 | 4.4% | 1.3% | 5 | 6.5% | 1.4% |
| Haute Normandie | 2 | 0.5% | 0.2% | 2 | 1.0% | 0.3% | - | - | - | 2 | 2.9% | 0.5% |
| Centre | 149 | 33.5% | 7.1% | 87 | 36.9% | 8.6% | 62 | 29.7% | 5.8% | 21 | 27.6% | 3.6% |
| Bretagne | 1 | 0.1% | - | - | - | - | 1 | 0.3% | - | 1 | 0.8% | 0.1% |
| Auvergne | 71 | 16.0% | 6.3% | 33 | 14.1% | 6.1% | 38 | 18.1% | 6.5% | 11 | 14.6% | 3.8% |
| Rhône Alpes | 174 | 39.1% | 3.4% | 90 | 38.3% | 3.6% | 84 | 39.9% | 3.1% | 31 | 40.5% | 1.7% |
| Languedoc Roussillon | 3 | 0.7% | 0.1% | 1 | 0.5% | 0.1% | 2 | 1.0% | 0.2% | 1 | 0.8% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.3% | - | - | - | - | 1 | 0.7% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 210 | 47.1% | 0.6% | 115 | 48.6% | 0.7% | 96 | 45.4% | 0.6% | 54 | 69.7% | 0.4% |
| Presque tous les jours | 56 | 12.5% | 0.9% | 27 | 11.6% | 1.0% | 28 | 13.4% | 0.9% | 16 | 20.5% | 0.8% |
| 1 à 2 fois par semaine | 20 | 4.6% | 0.8% | 10 | 4.1% | 0.8% | 11 | 5.1% | 0.8% | 4 | 4.8% | 0.6% |
| 1 à 3 fois par mois | 5 | 1.1% | 1.0% | 3 | 1.1% | 1.3% | 2 | 1.2% | 0.8% | 2 | 2.0% | 2.6% |
| Moins souvent | 14 | 3.1% | 1.7% | 5 | 2.3% | 1.5% | 8 | 4.0% | 1.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 4.1% | 1.0% | 14 | 5.9% | 1.8% | 4 | 2.1% | 0.4% | 1 | 1.2% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 45 | 10.2% | 1.6% | 19 | 8.3% | 1.8% | 26 | 12.3% | 1.5% | 1 | 0.9% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 86 | 19.2% | 1.4% | 38 | 16.0% | 1.4% | 48 | 22.9% | 1.4% | 3 | 3.9% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 63 | 14.0% | 1.0% | 29 | 12.4% | 1.0% | 33 | 15.9% | 0.9% | 8 | 10.6% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 116 | 25.9% | 1.0% | 65 | 27.5% | 1.2% | 51 | 24.2% | 0.9% | 25 | 32.0% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 34 | 7.6% | 0.5% | 18 | 7.6% | 0.5% | 16 | 7.7% | 0.5% | 12 | 15.5% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 49 | 10.9% | 0.7% | 31 | 13.2% | 0.9% | 17 | 8.3% | 0.5% | 17 | 21.8% | 0.4% |
| De 65 000 à moins de 80 000 euros par an | 4 | 0.9% | 0.2% | 4 | 1.8% | 0.4% | - | - | - | 3 | 3.3% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.9% | 0.3% | 4 | 1.7% | 0.5% | - | - | - | 4 | 4.6% | 0.4% |
| Refus | 18 | 4.0% | 0.5% | 5 | 2.1% | 0.4% | 13 | 6.2% | 0.7% | 3 | 4.2% | 0.3% |
| Ne sait pas | 9 | 2.1% | 0.4% | 8 | 3.5% | 0.9% | 1 | 0.4% | 0.1% | 2 | 2.0% | 0.2% |
