L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2585 | 100.0% | 5.0% | 1329 | 100.0% | 5.4% | 1257 | 100.0% | 4.7% | 1141 | 100.0% | 6.5% |
| Sexe | ||||||||||||
| Homme | 1329 | 51.4% | 5.4% | 1329 | 100.0% | 5.4% | - | - | - | 593 | 52.0% | 6.7% |
| Femme | 1257 | 48.6% | 4.7% | - | - | - | 1257 | 100.0% | 4.7% | 548 | 48.0% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 596 | 23.0% | 8.2% | 299 | 22.5% | 8.1% | 297 | 23.6% | 8.3% | 276 | 24.2% | 8.8% |
| 25 à 34 ans | 519 | 20.1% | 6.8% | 280 | 21.1% | 7.5% | 239 | 19.0% | 6.1% | 227 | 19.9% | 6.9% |
| 35 à 49 ans | 674 | 26.1% | 5.4% | 348 | 26.2% | 5.6% | 325 | 25.9% | 5.1% | 340 | 29.8% | 5.6% |
| 50 à 59 ans | 475 | 18.4% | 5.1% | 255 | 19.2% | 5.5% | 220 | 17.5% | 4.7% | 240 | 21.0% | 6.1% |
| 60 ans et plus | 322 | 12.4% | 2.1% | 147 | 11.0% | 2.2% | 175 | 13.9% | 2.1% | 58 | 5.1% | 5.9% |
| Individu | ||||||||||||
| Ménagères | 949 | 36.7% | 4.1% | - | - | - | 949 | 75.5% | 4.1% | 399 | 35.0% | 5.7% |
| Personne de référence | 1347 | 52.1% | 4.8% | 971 | 73.1% | 4.8% | 376 | 29.9% | 4.8% | 548 | 48.0% | 6.7% |
| Responsable des achats | 1665 | 64.4% | 4.7% | 701 | 52.8% | 5.5% | 964 | 76.7% | 4.2% | 678 | 59.4% | 6.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.4% | 2 | 0.1% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 43 | 1.7% | 2.7% | 35 | 2.7% | 3.2% | 8 | 0.6% | 1.5% | 35 | 3.1% | 2.4% |
| Affaires et Cadres | 383 | 14.8% | 7.5% | 208 | 15.7% | 7.1% | 175 | 14.0% | 8.1% | 357 | 31.3% | 7.7% |
| Professions intermédiaires | 432 | 16.7% | 6.3% | 223 | 16.8% | 6.5% | 209 | 16.6% | 6.0% | 350 | 30.6% | 6.2% |
| Employés | 590 | 22.8% | 7.1% | 229 | 17.3% | 10.6% | 361 | 28.7% | 5.9% | 137 | 12.0% | 7.5% |
| Ouvriers | 291 | 11.3% | 4.5% | 232 | 17.4% | 4.6% | 59 | 4.7% | 4.3% | 24 | 2.1% | 6.0% |
| Retraités | 227 | 8.8% | 1.8% | 104 | 7.8% | 1.8% | 123 | 9.8% | 1.9% | 4 | 0.4% | 1.8% |
| Autres inactifs | 616 | 23.8% | 6.0% | 295 | 22.2% | 7.8% | 321 | 25.5% | 4.9% | 233 | 20.4% | 7.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.4% | 3 | 0.2% | 0.6% | 0 | - | 0.1% | - | - | - |
| Petits patrons | 132 | 5.1% | 5.0% | 59 | 4.5% | 4.6% | 72 | 5.8% | 5.4% | 132 | 11.6% | 5.0% |
| Affaires et Cadres | 540 | 20.9% | 7.5% | 281 | 21.1% | 7.8% | 259 | 20.6% | 7.1% | 540 | 47.4% | 7.5% |
| Professions intermédiaires | 469 | 18.1% | 6.2% | 253 | 19.0% | 6.5% | 216 | 17.2% | 5.9% | 469 | 41.1% | 6.2% |
| Employés | 427 | 16.5% | 7.9% | 226 | 17.0% | 9.7% | 202 | 16.0% | 6.5% | - | - | - |
| Ouvriers | 448 | 17.3% | 4.7% | 238 | 17.9% | 4.7% | 210 | 16.7% | 4.7% | - | - | - |
| Retraités | 344 | 13.3% | 2.4% | 152 | 11.5% | 2.3% | 191 | 15.2% | 2.4% | - | - | - |
| Autres inactifs | 222 | 8.6% | 5.4% | 117 | 8.8% | 7.3% | 106 | 8.4% | 4.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 463 | 17.9% | 4.6% | 211 | 15.9% | 4.9% | 251 | 20.0% | 4.5% | 135 | 11.8% | 7.8% |
| 2 personnes | 722 | 27.9% | 4.0% | 381 | 28.7% | 4.4% | 341 | 27.1% | 3.7% | 317 | 27.8% | 7.2% |
| 3 personnes | 521 | 20.1% | 5.7% | 273 | 20.5% | 6.0% | 248 | 19.7% | 5.4% | 251 | 22.0% | 6.5% |
| 4 personnes | 527 | 20.4% | 5.7% | 265 | 20.0% | 5.8% | 262 | 20.8% | 5.5% | 280 | 24.5% | 5.7% |
| 5 personnes et + | 353 | 13.6% | 6.6% | 198 | 14.9% | 7.6% | 154 | 12.3% | 5.6% | 159 | 13.9% | 6.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 836 | 32.3% | 5.4% | 429 | 32.3% | 6.0% | 406 | 32.3% | 4.9% | 391 | 34.3% | 5.1% |
| Non | 1749 | 67.7% | 4.8% | 899 | 67.7% | 5.1% | 850 | 67.7% | 4.6% | 749 | 65.7% | 7.7% |
| Habitat | ||||||||||||
| Communes rurales | 101 | 3.9% | 0.9% | 53 | 4.0% | 1.0% | 48 | 3.8% | 0.8% | 51 | 4.5% | 1.5% |
| Agglo. - 20 000 hab | 103 | 4.0% | 1.1% | 66 | 5.0% | 1.5% | 37 | 3.0% | 0.8% | 42 | 3.6% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 76 | 2.9% | 1.1% | 33 | 2.5% | 1.0% | 43 | 3.5% | 1.2% | 43 | 3.7% | 2.4% |
| Agglo. + 100 000 hab | 884 | 34.2% | 5.7% | 445 | 33.5% | 5.9% | 439 | 34.9% | 5.5% | 346 | 30.3% | 6.1% |
| Agglo. Paris | 1421 | 55.0% | 16.6% | 732 | 55.1% | 18.0% | 689 | 54.8% | 15.4% | 659 | 57.8% | 16.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 1493 | 57.8% | 15.6% | 770 | 58.0% | 16.9% | 723 | 57.5% | 14.5% | 694 | 60.9% | 15.9% |
| Nord Pas de Calais | 173 | 6.7% | 5.4% | 103 | 7.7% | 6.7% | 70 | 5.6% | 4.2% | 65 | 5.7% | 6.9% |
| Lorraine | 1 | - | - | 1 | - | 0.1% | 0 | - | - | 1 | - | 0.1% |
| Alsace | 58 | 2.2% | 3.8% | 23 | 1.7% | 3.1% | 35 | 2.8% | 4.4% | 25 | 2.2% | 5.1% |
| Franche-Comté | 1 | - | 0.1% | 0 | - | 0.1% | 1 | 0.1% | 0.2% | 0 | - | 0.2% |
| Champagne Ardennes | 8 | 0.3% | 0.7% | 4 | 0.3% | 0.7% | 4 | 0.3% | 0.7% | 4 | 0.4% | 1.5% |
| Picardie | 25 | 1.0% | 1.7% | 12 | 0.9% | 1.6% | 13 | 1.0% | 1.7% | 9 | 0.8% | 2.1% |
| Bourgogne | 7 | 0.3% | 0.5% | 3 | 0.3% | 0.5% | 4 | 0.3% | 0.6% | 5 | 0.4% | 1.4% |
| Haute Normandie | 11 | 0.4% | 0.8% | 7 | 0.5% | 1.0% | 5 | 0.4% | 0.6% | 3 | 0.3% | 0.7% |
| Basse Normandie | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Centre | 27 | 1.0% | 1.3% | 15 | 1.1% | 1.5% | 11 | 0.9% | 1.1% | 12 | 1.0% | 2.0% |
| Pays de Loire | 56 | 2.2% | 1.9% | 24 | 1.8% | 1.7% | 32 | 2.5% | 2.1% | 28 | 2.5% | 3.0% |
| Bretagne | 44 | 1.7% | 1.7% | 22 | 1.7% | 1.7% | 22 | 1.7% | 1.6% | 14 | 1.3% | 1.7% |
| Poitou Charentes | 2 | 0.1% | 0.1% | 0 | - | - | 2 | 0.1% | 0.2% | - | - | - |
| Aquitaine | 80 | 3.1% | 2.9% | 46 | 3.4% | 3.5% | 35 | 2.8% | 2.4% | 37 | 3.2% | 4.2% |
| Midi Pyrénées | 135 | 5.2% | 5.5% | 67 | 5.0% | 5.7% | 68 | 5.4% | 5.4% | 59 | 5.2% | 7.5% |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.5% | - | - | - | 1 | 0.1% | 0.7% |
| Auvergne | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.3% | 0 | - | 0.1% | 1 | 0.1% | 0.3% |
| Rhône Alpes | 184 | 7.1% | 3.6% | 90 | 6.8% | 3.6% | 94 | 7.5% | 3.5% | 78 | 6.8% | 4.3% |
| Languedoc Roussillon | 87 | 3.4% | 3.8% | 41 | 3.1% | 3.8% | 46 | 3.7% | 3.9% | 40 | 3.5% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 189 | 7.3% | 4.4% | 97 | 7.3% | 4.7% | 92 | 7.3% | 4.0% | 64 | 5.6% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2064 | 79.8% | 6.2% | 1099 | 82.7% | 6.6% | 965 | 76.8% | 5.8% | 993 | 87.0% | 6.8% |
| Presque tous les jours | 284 | 11.0% | 4.8% | 136 | 10.2% | 5.0% | 148 | 11.8% | 4.7% | 116 | 10.2% | 6.0% |
| 1 à 2 fois par semaine | 94 | 3.7% | 3.7% | 36 | 2.7% | 3.1% | 59 | 4.7% | 4.2% | 24 | 2.1% | 3.8% |
| 1 à 3 fois par mois | 16 | 0.6% | 3.1% | 11 | 0.8% | 5.3% | 5 | 0.4% | 1.7% | 5 | 0.4% | 7.9% |
| Moins souvent | 6 | 0.2% | 0.7% | 4 | 0.3% | 1.1% | 2 | 0.2% | 0.4% | - | - | - |
| Jamais | 5 | 0.2% | 3.7% | 5 | 0.4% | 5.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 96 | 3.7% | 5.1% | 47 | 3.5% | 5.9% | 49 | 3.9% | 4.6% | 1 | 0.1% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 83 | 3.2% | 2.9% | 33 | 2.5% | 3.2% | 50 | 3.9% | 2.8% | 10 | 0.9% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 229 | 8.9% | 3.8% | 99 | 7.4% | 3.8% | 130 | 10.4% | 3.7% | 29 | 2.6% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 314 | 12.2% | 4.8% | 151 | 11.3% | 4.9% | 163 | 13.0% | 4.6% | 113 | 9.9% | 8.3% |
| De 24 000 à moins de 36 000 euros par an | 533 | 20.6% | 4.8% | 287 | 21.6% | 5.4% | 246 | 19.6% | 4.3% | 224 | 19.6% | 6.7% |
| De 36 000 à moins de 45 000 euros par an | 387 | 15.0% | 5.5% | 211 | 15.9% | 5.6% | 176 | 14.0% | 5.4% | 195 | 17.1% | 6.4% |
| De 45 000 à moins de 65 000 euros par an | 377 | 14.6% | 5.5% | 186 | 14.0% | 5.1% | 191 | 15.2% | 5.9% | 216 | 18.9% | 5.7% |
| De 65 000 à moins de 80 000 euros par an | 148 | 5.7% | 7.5% | 77 | 5.8% | 6.9% | 71 | 5.6% | 8.5% | 104 | 9.1% | 8.0% |
| De 80 000 à moins de 115 000 euros par an | 89 | 3.4% | 7.1% | 55 | 4.1% | 7.4% | 34 | 2.7% | 6.7% | 75 | 6.6% | 8.2% |
| 115 000 euros et plus par an | 36 | 1.4% | 6.0% | 25 | 1.9% | 6.8% | 11 | 0.8% | 4.6% | 33 | 2.9% | 6.5% |
| Refus | 161 | 6.2% | 4.8% | 89 | 6.7% | 6.4% | 72 | 5.7% | 3.7% | 74 | 6.5% | 6.9% |
| Ne sait pas | 132 | 5.1% | 5.8% | 68 | 5.1% | 7.1% | 64 | 5.1% | 4.8% | 65 | 5.7% | 7.0% |
