L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3901 | 100.0% | 7.5% | 2018 | 100.0% | 8.1% | 1882 | 100.0% | 7.0% | 1704 | 100.0% | 9.8% |
| Sexe | ||||||||||||
| Homme | 2018 | 51.7% | 8.1% | 2018 | 100.0% | 8.1% | - | - | - | 917 | 53.8% | 10.4% |
| Femme | 1882 | 48.3% | 7.0% | - | - | - | 1882 | 100.0% | 7.0% | 787 | 46.2% | 9.1% |
| Age | ||||||||||||
| 15 à 24 ans | 846 | 21.7% | 11.6% | 438 | 21.7% | 11.9% | 409 | 21.7% | 11.4% | 370 | 21.7% | 11.8% |
| 25 à 34 ans | 753 | 19.3% | 9.9% | 382 | 18.9% | 10.2% | 371 | 19.7% | 9.5% | 314 | 18.4% | 9.5% |
| 35 à 49 ans | 1096 | 28.1% | 8.8% | 596 | 29.5% | 9.7% | 500 | 26.5% | 7.9% | 554 | 32.5% | 9.1% |
| 50 à 59 ans | 755 | 19.4% | 8.1% | 403 | 19.9% | 8.6% | 352 | 18.7% | 7.5% | 396 | 23.2% | 10.1% |
| 60 ans et plus | 451 | 11.6% | 3.0% | 201 | 9.9% | 3.1% | 251 | 13.3% | 3.0% | 70 | 4.1% | 7.1% |
| Individu | ||||||||||||
| Ménagères | 1441 | 36.9% | 6.2% | - | - | - | 1441 | 76.5% | 6.2% | 597 | 35.1% | 8.5% |
| Personne de référence | 2051 | 52.6% | 7.3% | 1526 | 75.6% | 7.5% | 525 | 27.9% | 6.8% | 858 | 50.3% | 10.4% |
| Responsable des achats | 2519 | 64.6% | 7.1% | 1038 | 51.4% | 8.1% | 1482 | 78.7% | 6.5% | 1036 | 60.8% | 9.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.7% | 3 | 0.2% | 0.9% | - | - | - | - | - | - |
| Petits patrons | 77 | 2.0% | 4.7% | 56 | 2.8% | 5.1% | 21 | 1.1% | 4.0% | 67 | 3.9% | 4.6% |
| Affaires et Cadres | 565 | 14.5% | 11.1% | 330 | 16.3% | 11.2% | 236 | 12.5% | 10.9% | 525 | 30.8% | 11.3% |
| Professions intermédiaires | 717 | 18.4% | 10.4% | 372 | 18.4% | 10.9% | 345 | 18.3% | 10.0% | 587 | 34.4% | 10.5% |
| Employés | 865 | 22.2% | 10.4% | 315 | 15.6% | 14.6% | 550 | 29.2% | 9.0% | 168 | 9.9% | 9.2% |
| Ouvriers | 508 | 13.0% | 7.9% | 417 | 20.7% | 8.3% | 91 | 4.9% | 6.6% | 30 | 1.8% | 7.4% |
| Retraités | 345 | 8.8% | 2.7% | 161 | 8.0% | 2.7% | 184 | 9.8% | 2.8% | 10 | 0.6% | 4.0% |
| Autres inactifs | 819 | 21.0% | 8.0% | 365 | 18.1% | 9.6% | 455 | 24.2% | 7.0% | 317 | 18.6% | 9.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.3% | 1.2% | 7 | 0.3% | 1.7% | 3 | 0.1% | 0.7% | - | - | - |
| Petits patrons | 188 | 4.8% | 7.1% | 92 | 4.6% | 7.1% | 96 | 5.1% | 7.2% | 188 | 11.0% | 7.1% |
| Affaires et Cadres | 789 | 20.2% | 10.9% | 417 | 20.6% | 11.6% | 372 | 19.8% | 10.2% | 789 | 46.3% | 10.9% |
| Professions intermédiaires | 727 | 18.6% | 9.6% | 409 | 20.2% | 10.4% | 319 | 16.9% | 8.7% | 727 | 42.7% | 9.6% |
| Employés | 669 | 17.1% | 12.4% | 317 | 15.7% | 13.7% | 351 | 18.7% | 11.4% | - | - | - |
| Ouvriers | 760 | 19.5% | 8.0% | 431 | 21.4% | 8.5% | 329 | 17.5% | 7.4% | - | - | - |
| Retraités | 487 | 12.5% | 3.4% | 225 | 11.2% | 3.4% | 262 | 13.9% | 3.3% | - | - | - |
| Autres inactifs | 272 | 7.0% | 6.6% | 121 | 6.0% | 7.5% | 151 | 8.0% | 6.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 609 | 15.6% | 6.1% | 273 | 13.5% | 6.3% | 335 | 17.8% | 5.9% | 181 | 10.6% | 10.5% |
| 2 personnes | 1076 | 27.6% | 6.0% | 553 | 27.4% | 6.3% | 523 | 27.8% | 5.7% | 435 | 25.6% | 9.9% |
| 3 personnes | 824 | 21.1% | 9.0% | 439 | 21.7% | 9.7% | 385 | 20.4% | 8.4% | 385 | 22.6% | 10.1% |
| 4 personnes | 853 | 21.9% | 9.1% | 445 | 22.1% | 9.8% | 407 | 21.6% | 8.5% | 445 | 26.1% | 9.1% |
| 5 personnes et + | 539 | 13.8% | 10.1% | 308 | 15.2% | 11.7% | 232 | 12.3% | 8.4% | 257 | 15.1% | 9.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1349 | 34.6% | 8.7% | 715 | 35.4% | 10.0% | 634 | 33.7% | 7.7% | 651 | 38.2% | 8.4% |
| Non | 2552 | 65.4% | 7.0% | 1304 | 64.6% | 7.4% | 1248 | 66.3% | 6.7% | 1053 | 61.8% | 10.8% |
| Habitat | ||||||||||||
| Communes rurales | 275 | 7.1% | 2.3% | 143 | 7.1% | 2.5% | 132 | 7.0% | 2.1% | 136 | 8.0% | 4.1% |
| Agglo. - 20 000 hab | 272 | 7.0% | 3.0% | 156 | 7.7% | 3.6% | 116 | 6.2% | 2.5% | 111 | 6.5% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 191 | 4.9% | 2.8% | 95 | 4.7% | 2.9% | 96 | 5.1% | 2.7% | 88 | 5.1% | 4.8% |
| Agglo. + 100 000 hab | 1513 | 38.8% | 9.8% | 771 | 38.2% | 10.3% | 742 | 39.4% | 9.4% | 587 | 34.5% | 10.3% |
| Agglo. Paris | 1649 | 42.3% | 19.3% | 853 | 42.3% | 21.0% | 796 | 42.3% | 17.8% | 781 | 45.9% | 19.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1765 | 45.2% | 18.5% | 915 | 45.3% | 20.1% | 850 | 45.2% | 17.0% | 836 | 49.1% | 19.1% |
| Nord Pas de Calais | 298 | 7.6% | 9.3% | 157 | 7.8% | 10.3% | 141 | 7.5% | 8.3% | 113 | 6.6% | 11.9% |
| Lorraine | 74 | 1.9% | 3.9% | 33 | 1.6% | 3.5% | 41 | 2.2% | 4.2% | 20 | 1.1% | 3.5% |
| Alsace | 104 | 2.7% | 6.8% | 54 | 2.7% | 7.3% | 51 | 2.7% | 6.5% | 43 | 2.5% | 8.9% |
| Franche-Comté | 10 | 0.3% | 1.0% | 4 | 0.2% | 0.9% | 6 | 0.3% | 1.2% | 6 | 0.3% | 2.2% |
| Champagne Ardennes | 26 | 0.7% | 2.4% | 16 | 0.8% | 3.1% | 9 | 0.5% | 1.7% | 14 | 0.8% | 4.8% |
| Picardie | 63 | 1.6% | 4.1% | 34 | 1.7% | 4.6% | 29 | 1.6% | 3.7% | 24 | 1.4% | 5.5% |
| Bourgogne | 15 | 0.4% | 1.1% | 6 | 0.3% | 1.0% | 9 | 0.5% | 1.3% | 11 | 0.6% | 3.2% |
| Haute Normandie | 37 | 0.9% | 2.5% | 23 | 1.1% | 3.2% | 14 | 0.7% | 1.8% | 22 | 1.3% | 4.7% |
| Basse Normandie | 7 | 0.2% | 0.6% | 3 | 0.1% | 0.5% | 4 | 0.2% | 0.7% | 4 | 0.3% | 1.2% |
| Centre | 59 | 1.5% | 2.8% | 35 | 1.7% | 3.5% | 24 | 1.3% | 2.2% | 28 | 1.6% | 4.7% |
| Pays de Loire | 164 | 4.2% | 5.6% | 94 | 4.6% | 6.6% | 70 | 3.7% | 4.6% | 73 | 4.3% | 7.8% |
| Bretagne | 68 | 1.7% | 2.6% | 33 | 1.6% | 2.6% | 35 | 1.9% | 2.6% | 31 | 1.8% | 3.7% |
| Poitou Charentes | 13 | 0.3% | 0.9% | 7 | 0.3% | 0.9% | 6 | 0.3% | 0.8% | 6 | 0.3% | 1.4% |
| Aquitaine | 142 | 3.6% | 5.2% | 70 | 3.5% | 5.3% | 72 | 3.8% | 5.0% | 55 | 3.2% | 6.3% |
| Midi Pyrénées | 183 | 4.7% | 7.5% | 90 | 4.5% | 7.6% | 93 | 4.9% | 7.3% | 81 | 4.8% | 10.3% |
| Limousin | 5 | 0.1% | 0.9% | 4 | 0.2% | 1.4% | 1 | 0.1% | 0.3% | 2 | 0.1% | 1.2% |
| Auvergne | 8 | 0.2% | 0.7% | 6 | 0.3% | 1.0% | 2 | 0.1% | 0.3% | 3 | 0.2% | 1.0% |
| Rhône Alpes | 410 | 10.5% | 7.9% | 218 | 10.8% | 8.7% | 192 | 10.2% | 7.2% | 162 | 9.5% | 8.8% |
| Languedoc Roussillon | 110 | 2.8% | 4.8% | 55 | 2.7% | 5.2% | 54 | 2.9% | 4.5% | 47 | 2.8% | 6.3% |
| Provence Alpes Côte d'Azur, Corse | 340 | 8.7% | 7.8% | 162 | 8.0% | 7.9% | 178 | 9.4% | 7.8% | 124 | 7.3% | 8.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3154 | 80.9% | 9.5% | 1659 | 82.2% | 10.0% | 1496 | 79.5% | 9.0% | 1495 | 87.7% | 10.3% |
| Presque tous les jours | 420 | 10.8% | 7.1% | 217 | 10.7% | 7.9% | 203 | 10.8% | 6.4% | 151 | 8.9% | 7.8% |
| 1 à 2 fois par semaine | 160 | 4.1% | 6.3% | 66 | 3.3% | 5.7% | 94 | 5.0% | 6.8% | 46 | 2.7% | 7.4% |
| 1 à 3 fois par mois | 23 | 0.6% | 4.5% | 11 | 0.5% | 5.4% | 12 | 0.7% | 3.9% | 5 | 0.3% | 8.7% |
| Moins souvent | 18 | 0.5% | 2.2% | 8 | 0.4% | 2.3% | 10 | 0.5% | 2.2% | - | - | - |
| Jamais | 5 | 0.1% | 3.7% | 5 | 0.2% | 5.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 113 | 2.9% | 6.1% | 52 | 2.6% | 6.6% | 61 | 3.2% | 5.7% | 2 | 0.1% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 111 | 2.9% | 3.9% | 48 | 2.4% | 4.5% | 63 | 3.4% | 3.6% | 16 | 1.0% | 6.2% |
| De 12 000 à moins de 18 000 euros par an | 334 | 8.6% | 5.5% | 132 | 6.6% | 5.1% | 202 | 10.7% | 5.8% | 56 | 3.3% | 7.6% |
| De 18 000 à moins de 24 000 euros par an | 438 | 11.2% | 6.7% | 212 | 10.5% | 6.9% | 226 | 12.0% | 6.4% | 132 | 7.7% | 9.7% |
| De 24 000 à moins de 36 000 euros par an | 876 | 22.5% | 7.9% | 465 | 23.0% | 8.8% | 411 | 21.9% | 7.2% | 336 | 19.7% | 10.0% |
| De 36 000 à moins de 45 000 euros par an | 620 | 15.9% | 8.8% | 339 | 16.8% | 9.1% | 281 | 14.9% | 8.6% | 305 | 17.9% | 10.0% |
| De 45 000 à moins de 65 000 euros par an | 613 | 15.7% | 8.9% | 339 | 16.8% | 9.4% | 274 | 14.6% | 8.4% | 368 | 21.6% | 9.7% |
| De 65 000 à moins de 80 000 euros par an | 188 | 4.8% | 9.6% | 107 | 5.3% | 9.5% | 81 | 4.3% | 9.7% | 135 | 7.9% | 10.4% |
| De 80 000 à moins de 115 000 euros par an | 123 | 3.2% | 9.9% | 70 | 3.5% | 9.4% | 53 | 2.8% | 10.5% | 100 | 5.8% | 10.9% |
| 115 000 euros et plus par an | 52 | 1.3% | 8.7% | 35 | 1.7% | 9.5% | 17 | 0.9% | 7.6% | 48 | 2.8% | 9.4% |
| Refus | 240 | 6.2% | 7.2% | 124 | 6.1% | 8.9% | 117 | 6.2% | 6.0% | 105 | 6.2% | 9.8% |
| Ne sait pas | 191 | 4.9% | 8.4% | 96 | 4.7% | 10.0% | 95 | 5.1% | 7.2% | 99 | 5.8% | 10.6% |
