L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 226 | 100.0% | 0.4% | 170 | 100.0% | 0.7% | 56 | 100.0% | 0.2% | 42 | 100.0% | 0.2% |
| Sexe | ||||||||||||
| Homme | 170 | 75.3% | 0.7% | 170 | 100.0% | 0.7% | - | - | - | 30 | 71.3% | 0.3% |
| Femme | 56 | 24.7% | 0.2% | - | - | - | 56 | 100.0% | 0.2% | 12 | 28.7% | 0.1% |
| Age | ||||||||||||
| 15 à 24 ans | 18 | 8.0% | 0.3% | 8 | 4.6% | 0.2% | 10 | 18.6% | 0.3% | 5 | 13.0% | 0.2% |
| 25 à 34 ans | 29 | 12.8% | 0.4% | 19 | 11.2% | 0.5% | 10 | 17.6% | 0.3% | 3 | 6.2% | 0.1% |
| 35 à 49 ans | 69 | 30.5% | 0.6% | 53 | 30.9% | 0.9% | 16 | 29.2% | 0.3% | 20 | 47.9% | 0.3% |
| 50 à 59 ans | 54 | 24.0% | 0.6% | 43 | 25.1% | 0.9% | 11 | 20.5% | 0.2% | 13 | 31.1% | 0.3% |
| 60 ans et plus | 56 | 24.7% | 0.4% | 48 | 28.2% | 0.7% | 8 | 14.1% | 0.1% | 1 | 1.8% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 45 | 19.8% | 0.2% | - | - | - | 45 | 80.1% | 0.2% | 8 | 19.2% | 0.1% |
| Personne de référence | 162 | 71.8% | 0.6% | 154 | 90.6% | 0.8% | 8 | 14.3% | 0.1% | 29 | 69.1% | 0.3% |
| Responsable des achats | 165 | 72.8% | 0.5% | 118 | 69.1% | 0.9% | 47 | 83.9% | 0.2% | 24 | 57.3% | 0.2% |
| PCS Individu | ||||||||||||
| Petits patrons | 14 | 6.1% | 0.9% | 14 | 8.2% | 1.3% | - | - | - | 14 | 33.5% | 1.0% |
| Affaires et Cadres | 3 | 1.1% | 0.1% | 3 | 1.5% | 0.1% | - | - | - | 3 | 6.2% | 0.1% |
| Professions intermédiaires | 14 | 6.2% | 0.2% | 11 | 6.7% | 0.3% | 3 | 4.5% | 0.1% | 13 | 32.0% | 0.2% |
| Employés | 31 | 13.8% | 0.4% | 16 | 9.2% | 0.7% | 15 | 27.6% | 0.3% | 1 | 1.8% | - |
| Ouvriers | 57 | 25.4% | 0.9% | 49 | 28.6% | 1.0% | 9 | 15.7% | 0.6% | 4 | 8.6% | 0.9% |
| Retraités | 54 | 23.8% | 0.4% | 48 | 28.2% | 0.8% | 6 | 10.5% | 0.1% | - | - | - |
| Autres inactifs | 53 | 23.6% | 0.5% | 30 | 17.7% | 0.8% | 23 | 41.7% | 0.4% | 7 | 18.0% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 16 | 7.2% | 0.6% | 14 | 7.9% | 1.0% | 3 | 5.0% | 0.2% | 16 | 39.3% | 0.6% |
| Affaires et Cadres | 5 | 2.2% | 0.1% | 4 | 2.1% | 0.1% | 1 | 2.3% | - | 5 | 11.8% | 0.1% |
| Professions intermédiaires | 20 | 9.0% | 0.3% | 12 | 7.3% | 0.3% | 8 | 14.0% | 0.2% | 20 | 48.8% | 0.3% |
| Employés | 24 | 10.7% | 0.4% | 16 | 9.5% | 0.7% | 8 | 14.5% | 0.3% | - | - | - |
| Ouvriers | 63 | 27.6% | 0.7% | 52 | 30.4% | 1.0% | 11 | 19.3% | 0.2% | - | - | - |
| Retraités | 65 | 28.9% | 0.5% | 50 | 29.4% | 0.8% | 15 | 27.5% | 0.2% | - | - | - |
| Autres inactifs | 33 | 14.4% | 0.8% | 23 | 13.4% | 1.4% | 10 | 17.3% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 71 | 31.3% | 0.7% | 67 | 39.5% | 1.5% | 4 | 6.4% | 0.1% | 3 | 7.2% | 0.2% |
| 2 personnes | 65 | 28.5% | 0.4% | 43 | 25.4% | 0.5% | 21 | 38.0% | 0.2% | 11 | 26.1% | 0.2% |
| 3 personnes | 22 | 9.7% | 0.2% | 14 | 8.3% | 0.3% | 8 | 14.0% | 0.2% | 4 | 10.4% | 0.1% |
| 4 personnes | 32 | 14.0% | 0.3% | 23 | 13.7% | 0.5% | 8 | 14.6% | 0.2% | 11 | 27.3% | 0.2% |
| 5 personnes et + | 37 | 16.5% | 0.7% | 22 | 13.1% | 0.9% | 15 | 27.0% | 0.6% | 12 | 29.0% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 71 | 31.5% | 0.5% | 46 | 27.2% | 0.6% | 25 | 44.9% | 0.3% | 24 | 58.1% | 0.3% |
| Non | 155 | 68.5% | 0.4% | 124 | 72.8% | 0.7% | 31 | 55.1% | 0.2% | 17 | 41.9% | 0.2% |
| Habitat | ||||||||||||
| Communes rurales | 37 | 16.3% | 0.3% | 27 | 15.6% | 0.5% | 10 | 18.5% | 0.2% | 8 | 18.8% | 0.2% |
| Agglo. - 20 000 hab | 58 | 25.5% | 0.6% | 43 | 25.2% | 1.0% | 15 | 26.5% | 0.3% | 8 | 19.5% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 35 | 15.5% | 0.5% | 32 | 18.8% | 1.0% | 3 | 5.3% | 0.1% | 10 | 23.9% | 0.6% |
| Agglo. + 100 000 hab | 70 | 30.8% | 0.5% | 51 | 29.9% | 0.7% | 19 | 33.7% | 0.2% | 10 | 24.6% | 0.2% |
| Agglo. Paris | 27 | 11.9% | 0.3% | 18 | 10.5% | 0.4% | 9 | 16.1% | 0.2% | 5 | 13.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 28 | 12.2% | 0.3% | 18 | 10.5% | 0.4% | 10 | 17.5% | 0.2% | 5 | 13.2% | 0.1% |
| Nord Pas de Calais | 22 | 9.8% | 0.7% | 14 | 8.3% | 0.9% | 8 | 14.4% | 0.5% | 3 | 7.6% | 0.3% |
| Lorraine | 9 | 3.8% | 0.4% | 9 | 5.0% | 0.9% | - | - | - | 2 | 5.9% | 0.4% |
| Alsace | 11 | 4.7% | 0.7% | 11 | 6.2% | 1.4% | 0 | 0.2% | - | 0 | 0.3% | - |
| Franche-Comté | 8 | 3.4% | 0.8% | 8 | 4.5% | 1.7% | - | - | - | 0 | 0.6% | 0.1% |
| Champagne Ardennes | 4 | 1.6% | 0.3% | 2 | 1.1% | 0.3% | 2 | 3.1% | 0.3% | 1 | 2.3% | 0.3% |
| Picardie | 12 | 5.1% | 0.8% | 4 | 2.3% | 0.5% | 8 | 13.8% | 1.0% | 1 | 3.1% | 0.3% |
| Bourgogne | 1 | 0.5% | 0.1% | 1 | 0.6% | 0.2% | 0 | 0.3% | - | 0 | 0.6% | 0.1% |
| Haute Normandie | 12 | 5.4% | 0.8% | 8 | 4.6% | 1.1% | 4 | 7.9% | 0.6% | 3 | 7.3% | 0.6% |
| Basse Normandie | 12 | 5.3% | 1.0% | 12 | 6.9% | 2.0% | 0 | 0.7% | 0.1% | 2 | 4.4% | 0.5% |
| Centre | 14 | 6.3% | 0.7% | 12 | 6.8% | 1.2% | 3 | 4.6% | 0.2% | 2 | 6.0% | 0.4% |
| Pays de Loire | 14 | 6.0% | 0.5% | 13 | 7.4% | 0.9% | 1 | 1.8% | 0.1% | 3 | 7.5% | 0.3% |
| Bretagne | 11 | 5.0% | 0.4% | 8 | 4.7% | 0.6% | 3 | 5.9% | 0.2% | 2 | 3.8% | 0.2% |
| Poitou Charentes | 2 | 1.0% | 0.2% | 2 | 1.2% | 0.3% | 0 | 0.6% | - | 0 | 0.2% | - |
| Aquitaine | 6 | 2.7% | 0.2% | 5 | 2.6% | 0.3% | 2 | 2.9% | 0.1% | 2 | 4.0% | 0.2% |
| Midi Pyrénées | 4 | 1.9% | 0.2% | 3 | 1.6% | 0.2% | 2 | 2.8% | 0.1% | - | - | - |
| Limousin | 4 | 1.9% | 0.7% | 4 | 2.5% | 1.5% | - | - | - | - | - | - |
| Auvergne | 3 | 1.4% | 0.3% | 3 | 1.9% | 0.6% | - | - | - | 1 | 2.7% | 0.4% |
| Rhône Alpes | 22 | 9.6% | 0.4% | 19 | 10.9% | 0.7% | 3 | 5.7% | 0.1% | 6 | 14.7% | 0.3% |
| Languedoc Roussillon | 14 | 6.1% | 0.6% | 5 | 2.9% | 0.5% | 9 | 16.0% | 0.8% | 3 | 6.8% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 14 | 6.1% | 0.3% | 13 | 7.6% | 0.6% | 1 | 1.6% | - | 4 | 9.0% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 105 | 46.6% | 0.3% | 73 | 42.9% | 0.4% | 32 | 57.9% | 0.2% | 29 | 70.1% | 0.2% |
| Presque tous les jours | 24 | 10.7% | 0.4% | 17 | 10.1% | 0.6% | 7 | 12.6% | 0.2% | 2 | 5.6% | 0.1% |
| 1 à 2 fois par semaine | 20 | 8.7% | 0.8% | 15 | 9.0% | 1.3% | 5 | 8.1% | 0.3% | 7 | 16.5% | 1.1% |
| 1 à 3 fois par mois | 5 | 2.1% | 0.9% | 3 | 1.5% | 1.3% | 2 | 3.9% | 0.7% | 1 | 3.3% | 2.3% |
| Moins souvent | 5 | 2.4% | 0.7% | 2 | 1.0% | 0.5% | 4 | 6.8% | 0.8% | 2 | 4.1% | 2.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 9.7% | 1.2% | 17 | 9.9% | 2.1% | 5 | 8.8% | 0.5% | 2 | 4.1% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 15 | 6.5% | 0.5% | 13 | 7.6% | 1.2% | 2 | 3.2% | 0.1% | 1 | 1.6% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 43 | 19.2% | 0.7% | 29 | 17.3% | 1.1% | 14 | 24.9% | 0.4% | 7 | 16.6% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 45 | 19.7% | 0.7% | 32 | 18.8% | 1.0% | 12 | 22.2% | 0.4% | 6 | 14.5% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 45 | 19.8% | 0.4% | 28 | 16.4% | 0.5% | 17 | 30.1% | 0.3% | 11 | 25.6% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 23 | 10.0% | 0.3% | 19 | 11.3% | 0.5% | 3 | 5.9% | 0.1% | 4 | 8.6% | 0.1% |
| De 45 000 à moins de 65 000 euros par an | 14 | 6.0% | 0.2% | 12 | 7.1% | 0.3% | 1 | 2.6% | - | 6 | 14.5% | 0.2% |
| De 65 000 à moins de 80 000 euros par an | 0 | 0.2% | - | 0 | 0.2% | - | - | - | - | 0 | 0.8% | - |
| De 80 000 à moins de 115 000 euros par an | 2 | 0.7% | 0.1% | 2 | 1.0% | 0.2% | - | - | - | 2 | 3.9% | 0.2% |
| 115 000 euros et plus par an | 3 | 1.4% | 0.5% | 3 | 1.9% | 0.9% | - | - | - | 3 | 7.6% | 0.6% |
| Refus | 14 | 6.1% | 0.4% | 13 | 7.8% | 1.0% | 1 | 0.9% | - | 1 | 2.2% | 0.1% |
| Ne sait pas | 2 | 0.9% | 0.1% | 1 | 0.8% | 0.1% | 1 | 1.2% | 0.1% | - | - | - |
