L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1002 | 100.0% | 1.9% | 534 | 100.0% | 2.2% | 468 | 100.0% | 1.7% | 326 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 534 | 53.3% | 2.2% | 534 | 100.0% | 2.2% | - | - | - | 177 | 54.5% | 2.0% |
| Femme | 468 | 46.7% | 1.7% | - | - | - | 468 | 100.0% | 1.7% | 148 | 45.5% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 110 | 11.0% | 1.5% | 55 | 10.3% | 1.5% | 55 | 11.7% | 1.5% | 44 | 13.5% | 1.4% |
| 25 à 34 ans | 127 | 12.7% | 1.7% | 82 | 15.4% | 2.2% | 45 | 9.6% | 1.2% | 52 | 16.1% | 1.6% |
| 35 à 49 ans | 278 | 27.8% | 2.2% | 159 | 29.8% | 2.6% | 119 | 25.4% | 1.9% | 110 | 33.8% | 1.8% |
| 50 à 59 ans | 160 | 16.0% | 1.7% | 84 | 15.8% | 1.8% | 76 | 16.2% | 1.6% | 78 | 23.9% | 2.0% |
| 60 ans et plus | 327 | 32.6% | 2.2% | 153 | 28.7% | 2.3% | 174 | 37.1% | 2.1% | 41 | 12.7% | 4.2% |
| Individu | ||||||||||||
| Ménagères | 406 | 40.6% | 1.8% | - | - | - | 406 | 86.8% | 1.8% | 121 | 37.1% | 1.7% |
| Personne de référence | 572 | 57.1% | 2.0% | 430 | 80.6% | 2.1% | 142 | 30.3% | 1.8% | 174 | 53.5% | 2.1% |
| Responsable des achats | 711 | 71.0% | 2.0% | 313 | 58.6% | 2.5% | 398 | 85.0% | 1.7% | 203 | 62.3% | 1.9% |
| PCS Individu | ||||||||||||
| Petits patrons | 35 | 3.5% | 2.1% | 25 | 4.7% | 2.3% | 10 | 2.1% | 1.9% | 35 | 10.7% | 2.4% |
| Affaires et Cadres | 85 | 8.5% | 1.7% | 47 | 8.8% | 1.6% | 38 | 8.2% | 1.8% | 79 | 24.3% | 1.7% |
| Professions intermédiaires | 136 | 13.6% | 2.0% | 82 | 15.3% | 2.4% | 55 | 11.7% | 1.6% | 113 | 34.8% | 2.0% |
| Employés | 191 | 19.0% | 2.3% | 76 | 14.2% | 3.5% | 115 | 24.5% | 1.9% | 37 | 11.5% | 2.0% |
| Ouvriers | 158 | 15.7% | 2.5% | 117 | 21.9% | 2.3% | 41 | 8.7% | 3.0% | 8 | 2.4% | 1.9% |
| Retraités | 280 | 27.9% | 2.2% | 133 | 24.8% | 2.2% | 147 | 31.4% | 2.2% | 14 | 4.4% | 5.8% |
| Autres inactifs | 118 | 11.7% | 1.1% | 55 | 10.3% | 1.4% | 63 | 13.4% | 1.0% | 39 | 11.9% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.3% | 0.4% | - | - | - |
| Petits patrons | 66 | 6.6% | 2.5% | 32 | 6.0% | 2.5% | 34 | 7.3% | 2.6% | 66 | 20.4% | 2.5% |
| Affaires et Cadres | 119 | 11.9% | 1.6% | 60 | 11.3% | 1.7% | 59 | 12.6% | 1.6% | 119 | 36.7% | 1.6% |
| Professions intermédiaires | 140 | 14.0% | 1.8% | 85 | 15.9% | 2.2% | 55 | 11.7% | 1.5% | 140 | 43.0% | 1.8% |
| Employés | 153 | 15.3% | 2.8% | 78 | 14.7% | 3.4% | 75 | 16.0% | 2.4% | - | - | - |
| Ouvriers | 164 | 16.4% | 1.7% | 94 | 17.6% | 1.9% | 70 | 15.0% | 1.6% | - | - | - |
| Retraités | 316 | 31.6% | 2.2% | 155 | 29.0% | 2.4% | 161 | 34.5% | 2.1% | - | - | - |
| Autres inactifs | 42 | 4.2% | 1.0% | 29 | 5.5% | 1.8% | 12 | 2.7% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 166 | 16.6% | 1.7% | 78 | 14.6% | 1.8% | 88 | 18.8% | 1.6% | 32 | 9.7% | 1.8% |
| 2 personnes | 384 | 38.3% | 2.1% | 203 | 38.1% | 2.3% | 181 | 38.6% | 2.0% | 77 | 23.8% | 1.8% |
| 3 personnes | 149 | 14.8% | 1.6% | 80 | 15.0% | 1.8% | 69 | 14.7% | 1.5% | 69 | 21.2% | 1.8% |
| 4 personnes | 166 | 16.6% | 1.8% | 95 | 17.8% | 2.1% | 71 | 15.1% | 1.5% | 85 | 26.2% | 1.7% |
| 5 personnes et + | 138 | 13.7% | 2.6% | 77 | 14.5% | 3.0% | 60 | 12.8% | 2.2% | 62 | 19.1% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 288 | 28.8% | 1.9% | 155 | 29.1% | 2.2% | 133 | 28.4% | 1.6% | 131 | 40.3% | 1.7% |
| Non | 714 | 71.2% | 2.0% | 379 | 70.9% | 2.1% | 335 | 71.6% | 1.8% | 194 | 59.7% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 61 | 6.0% | 0.5% | 28 | 5.3% | 0.5% | 33 | 7.0% | 0.5% | 18 | 5.6% | 0.5% |
| Agglo. - 20 000 hab | 78 | 7.8% | 0.9% | 37 | 7.0% | 0.9% | 41 | 8.8% | 0.9% | 23 | 7.2% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 68 | 6.8% | 1.0% | 40 | 7.5% | 1.2% | 28 | 6.0% | 0.8% | 16 | 4.9% | 0.9% |
| Agglo. + 100 000 hab | 18 | 1.8% | 0.1% | 9 | 1.7% | 0.1% | 9 | 1.8% | 0.1% | 6 | 1.8% | 0.1% |
| Agglo. Paris | 778 | 77.6% | 9.1% | 420 | 78.6% | 10.3% | 358 | 76.4% | 8.0% | 262 | 80.5% | 6.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 916 | 91.4% | 9.6% | 489 | 91.6% | 10.8% | 427 | 91.2% | 8.6% | 302 | 92.8% | 6.9% |
| Picardie | 86 | 8.6% | 5.6% | 45 | 8.4% | 6.1% | 41 | 8.8% | 5.2% | 23 | 7.2% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 662 | 66.1% | 2.0% | 365 | 68.3% | 2.2% | 297 | 63.5% | 1.8% | 261 | 80.2% | 1.8% |
| Presque tous les jours | 108 | 10.7% | 1.8% | 58 | 10.8% | 2.1% | 50 | 10.6% | 1.6% | 39 | 11.9% | 2.0% |
| 1 à 2 fois par semaine | 83 | 8.3% | 3.3% | 43 | 8.1% | 3.7% | 40 | 8.6% | 2.9% | 18 | 5.6% | 2.9% |
| 1 à 3 fois par mois | 4 | 0.4% | 0.7% | 2 | 0.4% | 1.1% | 2 | 0.3% | 0.5% | - | - | - |
| Moins souvent | 7 | 0.7% | 0.9% | 2 | 0.4% | 0.7% | 5 | 1.0% | 1.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 2.8% | 1.5% | 8 | 1.4% | 1.0% | 20 | 4.4% | 1.9% | 3 | 1.0% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 30 | 3.0% | 1.1% | 13 | 2.4% | 1.2% | 17 | 3.7% | 1.0% | 2 | 0.6% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 114 | 11.4% | 1.9% | 57 | 10.6% | 2.2% | 57 | 12.2% | 1.6% | 10 | 3.1% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 114 | 11.4% | 1.7% | 49 | 9.3% | 1.6% | 65 | 13.8% | 1.8% | 21 | 6.4% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 241 | 24.0% | 2.2% | 133 | 24.9% | 2.5% | 108 | 23.0% | 1.9% | 56 | 17.2% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 131 | 13.1% | 1.9% | 80 | 14.9% | 2.1% | 52 | 11.1% | 1.6% | 68 | 20.8% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 136 | 13.6% | 2.0% | 73 | 13.6% | 2.0% | 63 | 13.5% | 1.9% | 64 | 19.8% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 43 | 4.3% | 2.2% | 22 | 4.2% | 2.0% | 20 | 4.4% | 2.5% | 21 | 6.6% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 37 | 3.7% | 2.9% | 25 | 4.7% | 3.4% | 11 | 2.4% | 2.2% | 30 | 9.1% | 3.2% |
| 115 000 euros et plus par an | 17 | 1.7% | 2.9% | 12 | 2.3% | 3.3% | 5 | 1.0% | 2.1% | 17 | 5.3% | 3.4% |
| Refus | 66 | 6.5% | 2.0% | 40 | 7.5% | 2.9% | 26 | 5.5% | 1.3% | 11 | 3.3% | 1.0% |
| Ne sait pas | 46 | 4.6% | 2.0% | 22 | 4.2% | 2.3% | 24 | 5.1% | 1.8% | 22 | 6.8% | 2.4% |
