L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 7916 | 100.0% | 15.3% | 4960 | 100.0% | 20.0% | 2957 | 100.0% | 11.0% | 3152 | 100.0% | 18.1% |
| Sexe | ||||||||||||
| Homme | 4960 | 62.7% | 20.0% | 4960 | 100.0% | 20.0% | - | - | - | 2049 | 65.0% | 23.3% |
| Femme | 2957 | 37.3% | 11.0% | - | - | - | 2957 | 100.0% | 11.0% | 1103 | 35.0% | 12.7% |
| Age | ||||||||||||
| 15 à 24 ans | 1247 | 15.8% | 17.1% | 772 | 15.6% | 21.0% | 475 | 16.1% | 13.2% | 589 | 18.7% | 18.7% |
| 25 à 34 ans | 1178 | 14.9% | 15.4% | 796 | 16.1% | 21.3% | 382 | 12.9% | 9.8% | 570 | 18.1% | 17.3% |
| 35 à 49 ans | 1778 | 22.5% | 14.2% | 1200 | 24.2% | 19.5% | 578 | 19.5% | 9.1% | 983 | 31.2% | 16.1% |
| 50 à 59 ans | 1346 | 17.0% | 14.4% | 864 | 17.4% | 18.5% | 482 | 16.3% | 10.3% | 734 | 23.3% | 18.8% |
| 60 ans et plus | 2368 | 29.9% | 15.8% | 1328 | 26.8% | 20.3% | 1040 | 35.2% | 12.3% | 276 | 8.7% | 28.0% |
| Individu | ||||||||||||
| Ménagères | 2410 | 30.4% | 10.4% | - | - | - | 2410 | 81.5% | 10.4% | 845 | 26.8% | 12.0% |
| Personne de référence | 4776 | 60.3% | 17.1% | 3991 | 80.5% | 19.7% | 785 | 26.5% | 10.1% | 1794 | 56.9% | 21.9% |
| Responsable des achats | 4974 | 62.8% | 14.0% | 2549 | 51.4% | 20.0% | 2424 | 82.0% | 10.6% | 1801 | 57.2% | 16.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 37 | 0.5% | 7.1% | 29 | 0.6% | 7.8% | 8 | 0.3% | 5.2% | 1 | - | 7.8% |
| Petits patrons | 322 | 4.1% | 19.7% | 255 | 5.1% | 23.0% | 67 | 2.3% | 12.8% | 295 | 9.4% | 20.4% |
| Affaires et Cadres | 1175 | 14.8% | 23.0% | 788 | 15.9% | 26.8% | 387 | 13.1% | 17.8% | 1099 | 34.9% | 23.7% |
| Professions intermédiaires | 1050 | 13.3% | 15.2% | 690 | 13.9% | 20.1% | 360 | 12.2% | 10.4% | 901 | 28.6% | 16.1% |
| Employés | 1093 | 13.8% | 13.2% | 530 | 10.7% | 24.6% | 563 | 19.0% | 9.2% | 208 | 6.6% | 11.4% |
| Ouvriers | 862 | 10.9% | 13.4% | 770 | 15.5% | 15.3% | 92 | 3.1% | 6.7% | 37 | 1.2% | 9.0% |
| Retraités | 1924 | 24.3% | 15.3% | 1152 | 23.2% | 19.4% | 772 | 26.1% | 11.6% | 50 | 1.6% | 20.0% |
| Autres inactifs | 1455 | 18.4% | 14.1% | 747 | 15.1% | 19.7% | 708 | 23.9% | 10.9% | 562 | 17.8% | 17.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 65 | 0.8% | 8.0% | 41 | 0.8% | 9.9% | 24 | 0.8% | 6.0% | - | - | - |
| Petits patrons | 466 | 5.9% | 17.7% | 308 | 6.2% | 23.7% | 158 | 5.3% | 11.8% | 466 | 14.8% | 17.7% |
| Affaires et Cadres | 1536 | 19.4% | 21.2% | 967 | 19.5% | 27.0% | 569 | 19.2% | 15.5% | 1536 | 48.7% | 21.2% |
| Professions intermédiaires | 1150 | 14.5% | 15.2% | 773 | 15.6% | 19.8% | 376 | 12.7% | 10.3% | 1150 | 36.5% | 15.2% |
| Employés | 907 | 11.5% | 16.8% | 549 | 11.1% | 23.6% | 358 | 12.1% | 11.6% | - | - | - |
| Ouvriers | 1087 | 13.7% | 11.4% | 787 | 15.9% | 15.5% | 299 | 10.1% | 6.7% | - | - | - |
| Retraités | 2244 | 28.3% | 15.5% | 1267 | 25.6% | 19.3% | 977 | 33.0% | 12.4% | - | - | - |
| Autres inactifs | 461 | 5.8% | 11.3% | 266 | 5.4% | 16.7% | 195 | 6.6% | 7.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1323 | 16.7% | 13.2% | 762 | 15.4% | 17.5% | 561 | 19.0% | 9.9% | 335 | 10.6% | 19.4% |
| 2 personnes | 2952 | 37.3% | 16.5% | 1791 | 36.1% | 20.5% | 1161 | 39.3% | 12.6% | 840 | 26.7% | 19.2% |
| 3 personnes | 1434 | 18.1% | 15.7% | 902 | 18.2% | 19.9% | 531 | 18.0% | 11.6% | 714 | 22.7% | 18.7% |
| 4 personnes | 1358 | 17.2% | 14.6% | 915 | 18.4% | 20.1% | 443 | 15.0% | 9.3% | 781 | 24.8% | 16.0% |
| 5 personnes et + | 849 | 10.7% | 15.8% | 590 | 11.9% | 22.5% | 259 | 8.8% | 9.4% | 482 | 15.3% | 18.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2182 | 27.6% | 14.1% | 1448 | 29.2% | 20.2% | 735 | 24.9% | 8.9% | 1218 | 38.7% | 15.8% |
| Non | 5734 | 72.4% | 15.8% | 3512 | 70.8% | 19.9% | 2222 | 75.1% | 11.9% | 1934 | 61.3% | 19.9% |
| Habitat | ||||||||||||
| Communes rurales | 1136 | 14.3% | 9.6% | 766 | 15.4% | 13.7% | 370 | 12.5% | 5.9% | 401 | 12.7% | 12.0% |
| Agglo. - 20 000 hab | 975 | 12.3% | 10.8% | 655 | 13.2% | 15.2% | 320 | 10.8% | 6.8% | 337 | 10.7% | 13.0% |
| Agglo. 20 000 à 100 000 hab | 784 | 9.9% | 11.3% | 523 | 10.5% | 15.6% | 260 | 8.8% | 7.2% | 254 | 8.1% | 14.1% |
| Agglo. + 100 000 hab | 2202 | 27.8% | 14.3% | 1416 | 28.6% | 18.9% | 786 | 26.6% | 9.9% | 937 | 29.7% | 16.4% |
| Agglo. Paris | 2820 | 35.6% | 33.0% | 1600 | 32.2% | 39.4% | 1221 | 41.3% | 27.3% | 1223 | 38.8% | 30.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 3097 | 39.1% | 32.5% | 1768 | 35.6% | 38.9% | 1329 | 45.0% | 26.6% | 1312 | 41.6% | 30.1% |
| Nord Pas de Calais | 303 | 3.8% | 9.4% | 212 | 4.3% | 13.8% | 91 | 3.1% | 5.4% | 125 | 4.0% | 13.2% |
| Lorraine | 182 | 2.3% | 9.5% | 125 | 2.5% | 13.4% | 57 | 1.9% | 5.7% | 68 | 2.1% | 12.1% |
| Alsace | 124 | 1.6% | 8.1% | 84 | 1.7% | 11.4% | 40 | 1.3% | 5.1% | 52 | 1.7% | 10.7% |
| Franche-Comté | 80 | 1.0% | 8.4% | 50 | 1.0% | 10.7% | 31 | 1.0% | 6.3% | 32 | 1.0% | 12.1% |
| Champagne Ardennes | 112 | 1.4% | 10.3% | 77 | 1.6% | 14.8% | 35 | 1.2% | 6.2% | 35 | 1.1% | 12.0% |
| Picardie | 247 | 3.1% | 16.1% | 136 | 2.7% | 18.3% | 111 | 3.7% | 14.0% | 68 | 2.2% | 15.8% |
| Bourgogne | 142 | 1.8% | 10.5% | 94 | 1.9% | 14.4% | 49 | 1.6% | 6.9% | 46 | 1.4% | 13.2% |
| Haute Normandie | 187 | 2.4% | 12.5% | 130 | 2.6% | 18.3% | 57 | 1.9% | 7.3% | 84 | 2.7% | 18.2% |
| Basse Normandie | 130 | 1.6% | 10.7% | 90 | 1.8% | 15.6% | 39 | 1.3% | 6.3% | 58 | 1.9% | 16.5% |
| Centre | 259 | 3.3% | 12.3% | 163 | 3.3% | 16.2% | 95 | 3.2% | 8.8% | 83 | 2.6% | 14.0% |
| Pays de Loire | 295 | 3.7% | 10.0% | 219 | 4.4% | 15.3% | 76 | 2.6% | 5.0% | 129 | 4.1% | 13.6% |
| Bretagne | 239 | 3.0% | 9.0% | 177 | 3.6% | 13.8% | 63 | 2.1% | 4.6% | 86 | 2.7% | 10.4% |
| Poitou Charentes | 145 | 1.8% | 9.8% | 97 | 2.0% | 13.6% | 48 | 1.6% | 6.3% | 58 | 1.9% | 14.1% |
| Aquitaine | 323 | 4.1% | 11.7% | 229 | 4.6% | 17.5% | 93 | 3.2% | 6.5% | 112 | 3.6% | 12.9% |
| Midi Pyrénées | 310 | 3.9% | 12.7% | 206 | 4.2% | 17.4% | 105 | 3.5% | 8.3% | 140 | 4.4% | 17.7% |
| Limousin | 78 | 1.0% | 12.6% | 51 | 1.0% | 17.4% | 26 | 0.9% | 8.2% | 25 | 0.8% | 16.7% |
| Auvergne | 130 | 1.6% | 11.5% | 80 | 1.6% | 14.7% | 50 | 1.7% | 8.5% | 46 | 1.5% | 15.8% |
| Rhône Alpes | 661 | 8.3% | 12.8% | 420 | 8.5% | 16.8% | 241 | 8.1% | 9.0% | 268 | 8.5% | 14.6% |
| Languedoc Roussillon | 286 | 3.6% | 12.6% | 183 | 3.7% | 17.1% | 103 | 3.5% | 8.6% | 104 | 3.3% | 14.1% |
| Provence Alpes Côte d'Azur, Corse | 588 | 7.4% | 13.5% | 370 | 7.5% | 18.0% | 218 | 7.4% | 9.5% | 220 | 7.0% | 14.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 5955 | 75.2% | 18.0% | 3777 | 76.1% | 22.8% | 2178 | 73.7% | 13.1% | 2785 | 88.4% | 19.2% |
| Presque tous les jours | 773 | 9.8% | 13.1% | 495 | 10.0% | 18.1% | 278 | 9.4% | 8.8% | 252 | 8.0% | 13.0% |
| 1 à 2 fois par semaine | 337 | 4.3% | 13.2% | 195 | 3.9% | 16.7% | 142 | 4.8% | 10.2% | 71 | 2.3% | 11.3% |
| 1 à 3 fois par mois | 52 | 0.7% | 10.1% | 31 | 0.6% | 15.2% | 21 | 0.7% | 6.7% | 4 | 0.1% | 7.3% |
| Moins souvent | 77 | 1.0% | 9.3% | 35 | 0.7% | 9.7% | 42 | 1.4% | 9.0% | 7 | 0.2% | 9.0% |
| Jamais | 15 | 0.2% | 11.5% | 15 | 0.3% | 16.8% | - | - | - | 3 | 0.1% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 211 | 2.7% | 11.4% | 134 | 2.7% | 16.8% | 78 | 2.6% | 7.3% | 16 | 0.5% | 11.8% |
| De 9 000 à moins de 12 000 euros par an | 207 | 2.6% | 7.3% | 131 | 2.6% | 12.4% | 76 | 2.6% | 4.2% | 34 | 1.1% | 13.1% |
| De 12 000 à moins de 18 000 euros par an | 608 | 7.7% | 10.0% | 347 | 7.0% | 13.3% | 261 | 8.8% | 7.5% | 105 | 3.3% | 14.2% |
| De 18 000 à moins de 24 000 euros par an | 795 | 10.0% | 12.1% | 486 | 9.8% | 15.8% | 309 | 10.5% | 8.8% | 188 | 6.0% | 13.9% |
| De 24 000 à moins de 36 000 euros par an | 1546 | 19.5% | 14.0% | 988 | 19.9% | 18.6% | 558 | 18.9% | 9.8% | 506 | 16.1% | 15.1% |
| De 36 000 à moins de 45 000 euros par an | 1152 | 14.6% | 16.4% | 749 | 15.1% | 20.0% | 403 | 13.6% | 12.3% | 502 | 15.9% | 16.5% |
| De 45 000 à moins de 65 000 euros par an | 1407 | 17.8% | 20.5% | 899 | 18.1% | 24.8% | 508 | 17.2% | 15.6% | 689 | 21.9% | 18.1% |
| De 65 000 à moins de 80 000 euros par an | 470 | 5.9% | 24.0% | 309 | 6.2% | 27.4% | 161 | 5.4% | 19.3% | 287 | 9.1% | 22.1% |
| De 80 000 à moins de 115 000 euros par an | 401 | 5.1% | 32.0% | 276 | 5.6% | 37.2% | 124 | 4.2% | 24.4% | 273 | 8.7% | 29.8% |
| 115 000 euros et plus par an | 207 | 2.6% | 34.5% | 158 | 3.2% | 42.7% | 49 | 1.6% | 21.2% | 168 | 5.3% | 33.0% |
| Refus | 565 | 7.1% | 16.9% | 311 | 6.3% | 22.3% | 254 | 8.6% | 13.0% | 202 | 6.4% | 18.8% |
| Ne sait pas | 347 | 4.4% | 15.2% | 172 | 3.5% | 18.1% | 175 | 5.9% | 13.2% | 181 | 5.7% | 19.3% |
