L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1740 | 100.0% | 3.4% | 961 | 100.0% | 3.9% | 779 | 100.0% | 2.9% | 604 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 961 | 55.2% | 3.9% | 961 | 100.0% | 3.9% | - | - | - | 340 | 56.3% | 3.9% |
| Femme | 779 | 44.8% | 2.9% | - | - | - | 779 | 100.0% | 2.9% | 264 | 43.7% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 206 | 11.8% | 2.8% | 97 | 10.1% | 2.6% | 109 | 13.9% | 3.0% | 93 | 15.5% | 3.0% |
| 25 à 34 ans | 264 | 15.2% | 3.5% | 151 | 15.8% | 4.1% | 112 | 14.4% | 2.9% | 122 | 20.1% | 3.7% |
| 35 à 49 ans | 455 | 26.2% | 3.6% | 278 | 29.0% | 4.5% | 177 | 22.7% | 2.8% | 191 | 31.6% | 3.1% |
| 50 à 59 ans | 324 | 18.6% | 3.5% | 185 | 19.2% | 4.0% | 139 | 17.9% | 3.0% | 147 | 24.4% | 3.8% |
| 60 ans et plus | 491 | 28.2% | 3.3% | 249 | 25.9% | 3.8% | 242 | 31.1% | 2.9% | 51 | 8.4% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 649 | 37.3% | 2.8% | - | - | - | 649 | 83.3% | 2.8% | 213 | 35.2% | 3.0% |
| Personne de référence | 994 | 57.1% | 3.5% | 785 | 81.7% | 3.9% | 209 | 26.9% | 2.7% | 317 | 52.4% | 3.9% |
| Responsable des achats | 1224 | 70.3% | 3.4% | 570 | 59.3% | 4.5% | 654 | 83.9% | 2.9% | 372 | 61.5% | 3.4% |
| PCS Individu | ||||||||||||
| Petits patrons | 56 | 3.2% | 3.4% | 42 | 4.4% | 3.8% | 14 | 1.8% | 2.7% | 54 | 9.0% | 3.8% |
| Affaires et Cadres | 195 | 11.2% | 3.8% | 120 | 12.5% | 4.1% | 75 | 9.6% | 3.5% | 178 | 29.5% | 3.8% |
| Professions intermédiaires | 240 | 13.8% | 3.5% | 128 | 13.4% | 3.7% | 112 | 14.4% | 3.2% | 189 | 31.3% | 3.4% |
| Employés | 363 | 20.9% | 4.4% | 163 | 17.0% | 7.6% | 200 | 25.7% | 3.3% | 75 | 12.4% | 4.1% |
| Ouvriers | 235 | 13.5% | 3.7% | 197 | 20.5% | 3.9% | 37 | 4.8% | 2.7% | 11 | 1.8% | 2.7% |
| Retraités | 403 | 23.1% | 3.2% | 204 | 21.2% | 3.4% | 198 | 25.5% | 3.0% | 11 | 1.8% | 4.5% |
| Autres inactifs | 248 | 14.2% | 2.4% | 106 | 11.0% | 2.8% | 142 | 18.2% | 2.2% | 85 | 14.1% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.5% | - | - | - | 4 | 0.5% | 1.0% | - | - | - |
| Petits patrons | 103 | 5.9% | 3.9% | 58 | 6.1% | 4.5% | 45 | 5.8% | 3.4% | 103 | 17.1% | 3.9% |
| Affaires et Cadres | 248 | 14.2% | 3.4% | 145 | 15.1% | 4.0% | 103 | 13.2% | 2.8% | 248 | 41.0% | 3.4% |
| Professions intermédiaires | 253 | 14.5% | 3.3% | 137 | 14.3% | 3.5% | 116 | 14.8% | 3.2% | 253 | 41.9% | 3.3% |
| Employés | 279 | 16.0% | 5.2% | 153 | 15.9% | 6.6% | 126 | 16.2% | 4.1% | - | - | - |
| Ouvriers | 278 | 16.0% | 2.9% | 174 | 18.1% | 3.4% | 104 | 13.4% | 2.3% | - | - | - |
| Retraités | 489 | 28.1% | 3.4% | 242 | 25.2% | 3.7% | 247 | 31.7% | 3.1% | - | - | - |
| Autres inactifs | 85 | 4.9% | 2.1% | 51 | 5.3% | 3.2% | 34 | 4.4% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 317 | 18.2% | 3.2% | 172 | 17.9% | 3.9% | 145 | 18.6% | 2.6% | 69 | 11.4% | 4.0% |
| 2 personnes | 621 | 35.7% | 3.5% | 348 | 36.2% | 4.0% | 273 | 35.1% | 3.0% | 154 | 25.6% | 3.5% |
| 3 personnes | 305 | 17.5% | 3.3% | 164 | 17.1% | 3.6% | 141 | 18.1% | 3.1% | 134 | 22.2% | 3.5% |
| 4 personnes | 305 | 17.5% | 3.3% | 158 | 16.4% | 3.5% | 147 | 18.9% | 3.1% | 158 | 26.2% | 3.2% |
| 5 personnes et + | 192 | 11.0% | 3.6% | 120 | 12.5% | 4.6% | 73 | 9.3% | 2.6% | 89 | 14.7% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 484 | 27.8% | 3.1% | 262 | 27.3% | 3.7% | 222 | 28.5% | 2.7% | 232 | 38.4% | 3.0% |
| Non | 1256 | 72.2% | 3.5% | 699 | 72.7% | 4.0% | 558 | 71.5% | 3.0% | 372 | 61.6% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 88 | 5.1% | 0.7% | 40 | 4.2% | 0.7% | 48 | 6.2% | 0.8% | 30 | 5.0% | 0.9% |
| Agglo. - 20 000 hab | 121 | 6.9% | 1.3% | 65 | 6.8% | 1.5% | 56 | 7.2% | 1.2% | 27 | 4.5% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 93 | 5.3% | 1.3% | 46 | 4.8% | 1.4% | 47 | 6.0% | 1.3% | 18 | 3.0% | 1.0% |
| Agglo. + 100 000 hab | 21 | 1.2% | 0.1% | 12 | 1.2% | 0.2% | 9 | 1.2% | 0.1% | 5 | 0.9% | 0.1% |
| Agglo. Paris | 1417 | 81.4% | 16.6% | 798 | 83.0% | 19.6% | 619 | 79.4% | 13.8% | 523 | 86.5% | 13.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 1603 | 92.1% | 16.8% | 901 | 93.8% | 19.8% | 702 | 90.1% | 14.1% | 572 | 94.6% | 13.1% |
| Picardie | 137 | 7.9% | 8.9% | 60 | 6.2% | 8.0% | 77 | 9.9% | 9.7% | 32 | 5.4% | 7.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1266 | 72.7% | 3.8% | 710 | 73.9% | 4.3% | 556 | 71.3% | 3.4% | 523 | 86.6% | 3.6% |
| Presque tous les jours | 168 | 9.7% | 2.9% | 95 | 9.8% | 3.5% | 73 | 9.4% | 2.3% | 51 | 8.4% | 2.6% |
| 1 à 2 fois par semaine | 96 | 5.5% | 3.8% | 54 | 5.6% | 4.6% | 42 | 5.4% | 3.0% | 25 | 4.1% | 3.9% |
| 1 à 3 fois par mois | 13 | 0.7% | 2.5% | 8 | 0.9% | 4.0% | 5 | 0.6% | 1.4% | 1 | 0.1% | 1.2% |
| Moins souvent | 10 | 0.6% | 1.3% | 5 | 0.6% | 1.5% | 5 | 0.7% | 1.1% | - | - | - |
| Jamais | 3 | 0.2% | 2.2% | 3 | 0.3% | 3.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.4% | 2.2% | 19 | 2.0% | 2.4% | 22 | 2.8% | 2.1% | 5 | 0.8% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 42 | 2.4% | 1.5% | 20 | 2.1% | 1.9% | 21 | 2.7% | 1.2% | 6 | 1.0% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 162 | 9.3% | 2.7% | 79 | 8.2% | 3.0% | 83 | 10.7% | 2.4% | 16 | 2.7% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 198 | 11.4% | 3.0% | 99 | 10.3% | 3.2% | 99 | 12.7% | 2.8% | 30 | 4.9% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 379 | 21.8% | 3.4% | 211 | 21.9% | 4.0% | 169 | 21.6% | 2.9% | 98 | 16.2% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 275 | 15.8% | 3.9% | 168 | 17.5% | 4.5% | 107 | 13.7% | 3.3% | 121 | 20.1% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 272 | 15.6% | 3.9% | 149 | 15.6% | 4.1% | 122 | 15.7% | 3.7% | 131 | 21.7% | 3.4% |
| De 65 000 à moins de 80 000 euros par an | 66 | 3.8% | 3.4% | 40 | 4.2% | 3.6% | 26 | 3.3% | 3.1% | 36 | 6.0% | 2.8% |
| De 80 000 à moins de 115 000 euros par an | 73 | 4.2% | 5.9% | 52 | 5.4% | 7.0% | 21 | 2.8% | 4.2% | 59 | 9.7% | 6.4% |
| 115 000 euros et plus par an | 24 | 1.4% | 3.9% | 17 | 1.7% | 4.5% | 7 | 0.9% | 3.0% | 22 | 3.7% | 4.3% |
| Refus | 123 | 7.1% | 3.7% | 75 | 7.9% | 5.4% | 48 | 6.1% | 2.4% | 38 | 6.3% | 3.5% |
| Ne sait pas | 85 | 4.9% | 3.8% | 31 | 3.3% | 3.3% | 54 | 6.9% | 4.1% | 42 | 7.0% | 4.5% |
