L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2231 | 100.0% | 4.3% | 1304 | 100.0% | 5.3% | 927 | 100.0% | 3.4% | 1097 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 1304 | 58.5% | 5.3% | 1304 | 100.0% | 5.3% | - | - | - | 669 | 61.0% | 7.6% |
| Femme | 927 | 41.5% | 3.4% | - | - | - | 927 | 100.0% | 3.4% | 428 | 39.0% | 4.9% |
| Age | ||||||||||||
| 15 à 24 ans | 466 | 20.9% | 6.4% | 256 | 19.7% | 7.0% | 210 | 22.6% | 5.8% | 243 | 22.1% | 7.7% |
| 25 à 34 ans | 374 | 16.8% | 4.9% | 237 | 18.2% | 6.3% | 138 | 14.8% | 3.5% | 208 | 18.9% | 6.3% |
| 35 à 49 ans | 446 | 20.0% | 3.6% | 257 | 19.7% | 4.2% | 190 | 20.5% | 3.0% | 315 | 28.7% | 5.2% |
| 50 à 59 ans | 348 | 15.6% | 3.7% | 206 | 15.8% | 4.4% | 143 | 15.4% | 3.0% | 232 | 21.1% | 5.9% |
| 60 ans et plus | 596 | 26.7% | 4.0% | 348 | 26.7% | 5.3% | 247 | 26.7% | 2.9% | 99 | 9.1% | 10.1% |
| Individu | ||||||||||||
| Ménagères | 692 | 31.0% | 3.0% | - | - | - | 692 | 74.7% | 3.0% | 301 | 27.4% | 4.3% |
| Personne de référence | 1269 | 56.9% | 4.5% | 1016 | 77.9% | 5.0% | 253 | 27.3% | 3.3% | 579 | 52.8% | 7.0% |
| Responsable des achats | 1358 | 60.9% | 3.8% | 658 | 50.5% | 5.2% | 700 | 75.5% | 3.1% | 613 | 55.9% | 5.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.6% | 1 | 0.1% | 0.4% | 2 | 0.2% | 1.3% | 1 | 0.1% | 7.0% |
| Petits patrons | 80 | 3.6% | 4.9% | 61 | 4.6% | 5.5% | 19 | 2.1% | 3.7% | 77 | 7.0% | 5.4% |
| Affaires et Cadres | 499 | 22.4% | 9.8% | 322 | 24.7% | 11.0% | 177 | 19.1% | 8.2% | 468 | 42.7% | 10.1% |
| Professions intermédiaires | 282 | 12.6% | 4.1% | 157 | 12.0% | 4.6% | 125 | 13.5% | 3.6% | 233 | 21.2% | 4.2% |
| Employés | 241 | 10.8% | 2.9% | 108 | 8.3% | 5.0% | 133 | 14.4% | 2.2% | 50 | 4.6% | 2.8% |
| Ouvriers | 120 | 5.4% | 1.9% | 101 | 7.8% | 2.0% | 19 | 2.1% | 1.4% | 5 | 0.4% | 1.2% |
| Retraités | 454 | 20.4% | 3.6% | 281 | 21.5% | 4.7% | 174 | 18.8% | 2.6% | 16 | 1.5% | 6.6% |
| Autres inactifs | 551 | 24.7% | 5.3% | 273 | 20.9% | 7.2% | 278 | 30.0% | 4.3% | 245 | 22.4% | 7.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.5% | 1.3% | 5 | 0.4% | 1.2% | 6 | 0.6% | 1.5% | - | - | - |
| Petits patrons | 144 | 6.5% | 5.5% | 92 | 7.0% | 7.0% | 52 | 5.7% | 3.9% | 144 | 13.1% | 5.5% |
| Affaires et Cadres | 651 | 29.2% | 9.0% | 399 | 30.6% | 11.1% | 252 | 27.2% | 6.9% | 651 | 59.3% | 9.0% |
| Professions intermédiaires | 302 | 13.5% | 4.0% | 178 | 13.7% | 4.6% | 124 | 13.3% | 3.4% | 302 | 27.5% | 4.0% |
| Employés | 229 | 10.3% | 4.2% | 117 | 9.0% | 5.0% | 112 | 12.1% | 3.6% | - | - | - |
| Ouvriers | 204 | 9.2% | 2.1% | 117 | 8.9% | 2.3% | 88 | 9.5% | 2.0% | - | - | - |
| Retraités | 524 | 23.5% | 3.6% | 311 | 23.8% | 4.7% | 213 | 23.0% | 2.7% | - | - | - |
| Autres inactifs | 165 | 7.4% | 4.0% | 86 | 6.6% | 5.4% | 79 | 8.6% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 378 | 16.9% | 3.8% | 194 | 14.9% | 4.5% | 184 | 19.8% | 3.3% | 127 | 11.6% | 7.4% |
| 2 personnes | 793 | 35.6% | 4.4% | 483 | 37.1% | 5.5% | 310 | 33.5% | 3.4% | 292 | 26.6% | 6.7% |
| 3 personnes | 439 | 19.7% | 4.8% | 251 | 19.3% | 5.6% | 188 | 20.2% | 4.1% | 268 | 24.5% | 7.0% |
| 4 personnes | 401 | 18.0% | 4.3% | 248 | 19.0% | 5.5% | 153 | 16.5% | 3.2% | 255 | 23.2% | 5.2% |
| 5 personnes et + | 220 | 9.8% | 4.1% | 127 | 9.7% | 4.8% | 93 | 10.0% | 3.4% | 155 | 14.1% | 5.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 577 | 25.9% | 3.7% | 332 | 25.4% | 4.6% | 245 | 26.5% | 3.0% | 382 | 34.8% | 4.9% |
| Non | 1654 | 74.1% | 4.6% | 972 | 74.6% | 5.5% | 681 | 73.5% | 3.6% | 715 | 65.2% | 7.4% |
| Habitat | ||||||||||||
| Communes rurales | 246 | 11.0% | 2.1% | 141 | 10.8% | 2.5% | 105 | 11.3% | 1.7% | 106 | 9.7% | 3.2% |
| Agglo. - 20 000 hab | 222 | 9.9% | 2.5% | 131 | 10.1% | 3.1% | 90 | 9.8% | 1.9% | 93 | 8.5% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 157 | 7.0% | 2.3% | 96 | 7.4% | 2.9% | 61 | 6.6% | 1.7% | 62 | 5.6% | 3.4% |
| Agglo. + 100 000 hab | 753 | 33.7% | 4.9% | 425 | 32.6% | 5.7% | 328 | 35.4% | 4.1% | 366 | 33.3% | 6.4% |
| Agglo. Paris | 853 | 38.2% | 10.0% | 510 | 39.1% | 12.6% | 343 | 37.0% | 7.7% | 470 | 42.9% | 11.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 896 | 40.2% | 9.4% | 534 | 41.0% | 11.8% | 362 | 39.0% | 7.2% | 491 | 44.7% | 11.2% |
| Nord Pas de Calais | 70 | 3.1% | 2.2% | 41 | 3.1% | 2.7% | 29 | 3.2% | 1.7% | 41 | 3.8% | 4.3% |
| Lorraine | 53 | 2.4% | 2.7% | 32 | 2.4% | 3.4% | 21 | 2.2% | 2.1% | 27 | 2.5% | 4.9% |
| Alsace | 45 | 2.0% | 2.9% | 23 | 1.7% | 3.1% | 22 | 2.4% | 2.8% | 24 | 2.2% | 5.0% |
| Franche-Comté | 26 | 1.2% | 2.7% | 11 | 0.9% | 2.5% | 14 | 1.5% | 2.9% | 14 | 1.3% | 5.3% |
| Champagne Ardennes | 28 | 1.3% | 2.6% | 17 | 1.3% | 3.2% | 11 | 1.2% | 2.0% | 14 | 1.2% | 4.7% |
| Picardie | 31 | 1.4% | 2.0% | 18 | 1.4% | 2.4% | 13 | 1.4% | 1.6% | 14 | 1.2% | 3.2% |
| Bourgogne | 32 | 1.5% | 2.4% | 20 | 1.5% | 3.0% | 13 | 1.4% | 1.8% | 10 | 0.9% | 3.0% |
| Haute Normandie | 52 | 2.3% | 3.5% | 35 | 2.7% | 4.9% | 18 | 1.9% | 2.3% | 23 | 2.1% | 5.0% |
| Basse Normandie | 25 | 1.1% | 2.1% | 15 | 1.1% | 2.5% | 10 | 1.1% | 1.6% | 11 | 1.0% | 3.2% |
| Centre | 67 | 3.0% | 3.2% | 32 | 2.4% | 3.2% | 35 | 3.8% | 3.3% | 20 | 1.8% | 3.4% |
| Pays de Loire | 65 | 2.9% | 2.2% | 42 | 3.2% | 2.9% | 23 | 2.4% | 1.5% | 30 | 2.8% | 3.2% |
| Bretagne | 58 | 2.6% | 2.2% | 41 | 3.1% | 3.2% | 17 | 1.9% | 1.2% | 28 | 2.5% | 3.3% |
| Poitou Charentes | 42 | 1.9% | 2.8% | 29 | 2.2% | 4.0% | 13 | 1.4% | 1.7% | 16 | 1.4% | 3.8% |
| Aquitaine | 93 | 4.2% | 3.4% | 48 | 3.7% | 3.7% | 45 | 4.9% | 3.1% | 42 | 3.8% | 4.8% |
| Midi Pyrénées | 91 | 4.1% | 3.7% | 55 | 4.2% | 4.6% | 37 | 3.9% | 2.9% | 43 | 3.9% | 5.5% |
| Limousin | 22 | 1.0% | 3.5% | 10 | 0.8% | 3.5% | 11 | 1.2% | 3.4% | 10 | 0.9% | 6.9% |
| Auvergne | 37 | 1.7% | 3.3% | 23 | 1.8% | 4.2% | 14 | 1.6% | 2.4% | 16 | 1.5% | 5.4% |
| Rhône Alpes | 212 | 9.5% | 4.1% | 122 | 9.3% | 4.9% | 90 | 9.7% | 3.4% | 95 | 8.7% | 5.2% |
| Languedoc Roussillon | 82 | 3.7% | 3.6% | 48 | 3.7% | 4.5% | 34 | 3.7% | 2.9% | 40 | 3.7% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 204 | 9.1% | 4.7% | 110 | 8.4% | 5.4% | 94 | 10.1% | 4.1% | 87 | 8.0% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1866 | 83.7% | 5.6% | 1099 | 84.3% | 6.6% | 767 | 82.7% | 4.6% | 1009 | 92.0% | 6.9% |
| Presque tous les jours | 174 | 7.8% | 3.0% | 110 | 8.4% | 4.0% | 64 | 6.9% | 2.0% | 65 | 6.0% | 3.4% |
| 1 à 2 fois par semaine | 78 | 3.5% | 3.1% | 42 | 3.2% | 3.6% | 36 | 3.9% | 2.6% | 17 | 1.5% | 2.7% |
| 1 à 3 fois par mois | 12 | 0.6% | 2.4% | 6 | 0.5% | 3.0% | 6 | 0.7% | 2.0% | 1 | 0.1% | 1.3% |
| Moins souvent | 24 | 1.1% | 2.9% | 8 | 0.6% | 2.1% | 16 | 1.7% | 3.4% | 2 | 0.2% | 2.9% |
| Jamais | 1 | 0.1% | 0.9% | 1 | 0.1% | 1.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 77 | 3.5% | 4.2% | 38 | 2.9% | 4.8% | 39 | 4.2% | 3.7% | 6 | 0.5% | 4.3% |
| De 9 000 à moins de 12 000 euros par an | 49 | 2.2% | 1.7% | 29 | 2.2% | 2.8% | 19 | 2.1% | 1.1% | 8 | 0.7% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 140 | 6.3% | 2.3% | 74 | 5.7% | 2.8% | 66 | 7.1% | 1.9% | 40 | 3.6% | 5.4% |
| De 18 000 à moins de 24 000 euros par an | 197 | 8.8% | 3.0% | 112 | 8.6% | 3.6% | 86 | 9.2% | 2.4% | 68 | 6.2% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 344 | 15.4% | 3.1% | 210 | 16.1% | 4.0% | 134 | 14.5% | 2.3% | 151 | 13.8% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 277 | 12.4% | 4.0% | 150 | 11.5% | 4.0% | 128 | 13.8% | 3.9% | 151 | 13.8% | 5.0% |
| De 45 000 à moins de 65 000 euros par an | 455 | 20.4% | 6.6% | 270 | 20.7% | 7.5% | 185 | 19.9% | 5.7% | 235 | 21.4% | 6.2% |
| De 65 000 à moins de 80 000 euros par an | 197 | 8.8% | 10.1% | 117 | 9.0% | 10.4% | 80 | 8.6% | 9.6% | 134 | 12.2% | 10.4% |
| De 80 000 à moins de 115 000 euros par an | 179 | 8.0% | 14.3% | 132 | 10.1% | 17.8% | 47 | 5.1% | 9.2% | 117 | 10.6% | 12.7% |
| 115 000 euros et plus par an | 67 | 3.0% | 11.2% | 49 | 3.8% | 13.3% | 18 | 1.9% | 7.8% | 56 | 5.1% | 11.0% |
| Refus | 145 | 6.5% | 4.3% | 80 | 6.2% | 5.8% | 65 | 7.0% | 3.3% | 66 | 6.1% | 6.2% |
| Ne sait pas | 104 | 4.7% | 4.6% | 43 | 3.3% | 4.5% | 61 | 6.5% | 4.6% | 65 | 5.9% | 6.9% |
