L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 950 | 100.0% | 1.8% | 582 | 100.0% | 2.3% | 368 | 100.0% | 1.4% | 518 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 582 | 61.2% | 2.3% | 582 | 100.0% | 2.3% | - | - | - | 327 | 63.1% | 3.7% |
| Femme | 368 | 38.8% | 1.4% | - | - | - | 368 | 100.0% | 1.4% | 191 | 36.9% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 127 | 13.4% | 1.7% | 73 | 12.6% | 2.0% | 54 | 14.6% | 1.5% | 66 | 12.7% | 2.1% |
| 25 à 34 ans | 145 | 15.3% | 1.9% | 96 | 16.5% | 2.6% | 50 | 13.5% | 1.3% | 90 | 17.3% | 2.7% |
| 35 à 49 ans | 247 | 26.0% | 2.0% | 147 | 25.3% | 2.4% | 99 | 27.0% | 1.6% | 172 | 33.3% | 2.8% |
| 50 à 59 ans | 207 | 21.8% | 2.2% | 132 | 22.7% | 2.8% | 75 | 20.4% | 1.6% | 137 | 26.4% | 3.5% |
| 60 ans et plus | 223 | 23.5% | 1.5% | 133 | 22.9% | 2.0% | 90 | 24.5% | 1.1% | 54 | 10.4% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 310 | 32.6% | 1.3% | - | - | - | 310 | 84.1% | 1.3% | 157 | 30.3% | 2.2% |
| Personne de référence | 581 | 61.2% | 2.1% | 468 | 80.4% | 2.3% | 114 | 30.9% | 1.5% | 303 | 58.5% | 3.7% |
| Responsable des achats | 654 | 68.9% | 1.8% | 344 | 59.2% | 2.7% | 310 | 84.1% | 1.4% | 332 | 64.1% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 45 | 4.7% | 2.7% | 34 | 5.8% | 3.0% | 11 | 3.0% | 2.1% | 39 | 7.6% | 2.7% |
| Affaires et Cadres | 232 | 24.5% | 4.6% | 145 | 24.9% | 4.9% | 88 | 23.8% | 4.0% | 220 | 42.6% | 4.8% |
| Professions intermédiaires | 157 | 16.6% | 2.3% | 100 | 17.1% | 2.9% | 58 | 15.7% | 1.7% | 135 | 26.2% | 2.4% |
| Employés | 103 | 10.8% | 1.2% | 51 | 8.7% | 2.3% | 52 | 14.2% | 0.9% | 25 | 4.9% | 1.4% |
| Ouvriers | 63 | 6.7% | 1.0% | 58 | 10.0% | 1.2% | 5 | 1.4% | 0.4% | 1 | 0.2% | 0.3% |
| Retraités | 177 | 18.6% | 1.4% | 102 | 17.5% | 1.7% | 75 | 20.3% | 1.1% | 11 | 2.2% | 4.6% |
| Autres inactifs | 172 | 18.1% | 1.7% | 93 | 15.9% | 2.4% | 79 | 21.5% | 1.2% | 85 | 16.4% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 1 | 0.2% | 0.2% | 1 | 0.4% | 0.3% | - | - | - |
| Petits patrons | 75 | 7.9% | 2.8% | 51 | 8.7% | 3.9% | 25 | 6.7% | 1.8% | 75 | 14.5% | 2.8% |
| Affaires et Cadres | 283 | 29.8% | 3.9% | 173 | 29.7% | 4.8% | 110 | 30.0% | 3.0% | 283 | 54.7% | 3.9% |
| Professions intermédiaires | 159 | 16.8% | 2.1% | 103 | 17.8% | 2.6% | 56 | 15.2% | 1.5% | 159 | 30.8% | 2.1% |
| Employés | 85 | 8.9% | 1.6% | 48 | 8.2% | 2.1% | 37 | 10.0% | 1.2% | - | - | - |
| Ouvriers | 84 | 8.9% | 0.9% | 56 | 9.6% | 1.1% | 28 | 7.6% | 0.6% | - | - | - |
| Retraités | 206 | 21.7% | 1.4% | 119 | 20.4% | 1.8% | 88 | 23.8% | 1.1% | - | - | - |
| Autres inactifs | 55 | 5.8% | 1.3% | 32 | 5.4% | 2.0% | 23 | 6.3% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 167 | 17.5% | 1.7% | 94 | 16.2% | 2.2% | 73 | 19.7% | 1.3% | 60 | 11.5% | 3.4% |
| 2 personnes | 336 | 35.4% | 1.9% | 200 | 34.5% | 2.3% | 136 | 36.9% | 1.5% | 147 | 28.5% | 3.4% |
| 3 personnes | 184 | 19.4% | 2.0% | 109 | 18.7% | 2.4% | 75 | 20.4% | 1.6% | 115 | 22.3% | 3.0% |
| 4 personnes | 166 | 17.5% | 1.8% | 119 | 20.5% | 2.6% | 46 | 12.6% | 1.0% | 119 | 23.1% | 2.4% |
| 5 personnes et + | 97 | 10.2% | 1.8% | 59 | 10.1% | 2.2% | 38 | 10.4% | 1.4% | 76 | 14.7% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 272 | 28.6% | 1.8% | 162 | 27.8% | 2.3% | 110 | 29.9% | 1.3% | 202 | 39.0% | 2.6% |
| Non | 678 | 71.4% | 1.9% | 420 | 72.2% | 2.4% | 258 | 70.1% | 1.4% | 316 | 61.0% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 112 | 11.8% | 0.9% | 70 | 12.0% | 1.2% | 42 | 11.4% | 0.7% | 53 | 10.3% | 1.6% |
| Agglo. - 20 000 hab | 88 | 9.3% | 1.0% | 59 | 10.1% | 1.4% | 29 | 7.9% | 0.6% | 44 | 8.5% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 82 | 8.6% | 1.2% | 48 | 8.3% | 1.4% | 34 | 9.1% | 0.9% | 32 | 6.3% | 1.8% |
| Agglo. + 100 000 hab | 276 | 29.1% | 1.8% | 168 | 28.9% | 2.2% | 108 | 29.4% | 1.4% | 144 | 27.8% | 2.5% |
| Agglo. Paris | 392 | 41.2% | 4.6% | 237 | 40.7% | 5.8% | 155 | 42.2% | 3.5% | 244 | 47.1% | 6.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 417 | 43.9% | 4.4% | 251 | 43.2% | 5.5% | 166 | 44.9% | 3.3% | 258 | 49.9% | 5.9% |
| Nord Pas de Calais | 38 | 4.0% | 1.2% | 21 | 3.7% | 1.4% | 17 | 4.5% | 1.0% | 16 | 3.2% | 1.7% |
| Lorraine | 21 | 2.2% | 1.1% | 16 | 2.7% | 1.7% | 5 | 1.3% | 0.5% | 11 | 2.2% | 2.0% |
| Alsace | 13 | 1.3% | 0.8% | 7 | 1.2% | 1.0% | 5 | 1.4% | 0.7% | 9 | 1.7% | 1.8% |
| Franche-Comté | 12 | 1.2% | 1.2% | 6 | 1.0% | 1.2% | 6 | 1.7% | 1.3% | 7 | 1.3% | 2.6% |
| Champagne Ardennes | 7 | 0.8% | 0.7% | 4 | 0.7% | 0.8% | 3 | 0.9% | 0.6% | 4 | 0.8% | 1.4% |
| Picardie | 13 | 1.4% | 0.9% | 8 | 1.4% | 1.1% | 5 | 1.4% | 0.7% | 7 | 1.3% | 1.5% |
| Bourgogne | 18 | 1.9% | 1.3% | 7 | 1.2% | 1.1% | 11 | 2.9% | 1.5% | 5 | 0.9% | 1.3% |
| Haute Normandie | 17 | 1.8% | 1.1% | 13 | 2.2% | 1.8% | 5 | 1.2% | 0.6% | 11 | 2.1% | 2.3% |
| Basse Normandie | 14 | 1.4% | 1.1% | 9 | 1.6% | 1.6% | 5 | 1.2% | 0.7% | 8 | 1.5% | 2.2% |
| Centre | 26 | 2.7% | 1.2% | 17 | 2.9% | 1.7% | 9 | 2.5% | 0.8% | 11 | 2.0% | 1.8% |
| Pays de Loire | 21 | 2.2% | 0.7% | 13 | 2.2% | 0.9% | 8 | 2.1% | 0.5% | 14 | 2.6% | 1.4% |
| Bretagne | 22 | 2.4% | 0.8% | 17 | 2.9% | 1.3% | 5 | 1.5% | 0.4% | 11 | 2.1% | 1.3% |
| Poitou Charentes | 20 | 2.1% | 1.4% | 15 | 2.5% | 2.0% | 6 | 1.5% | 0.7% | 9 | 1.7% | 2.1% |
| Aquitaine | 36 | 3.7% | 1.3% | 24 | 4.1% | 1.8% | 12 | 3.1% | 0.8% | 11 | 2.1% | 1.2% |
| Midi Pyrénées | 40 | 4.2% | 1.6% | 29 | 5.0% | 2.5% | 11 | 2.9% | 0.9% | 25 | 4.8% | 3.2% |
| Limousin | 9 | 0.9% | 1.4% | 5 | 0.9% | 1.8% | 4 | 1.0% | 1.1% | 2 | 0.4% | 1.5% |
| Auvergne | 14 | 1.5% | 1.2% | 9 | 1.5% | 1.6% | 5 | 1.4% | 0.9% | 6 | 1.1% | 1.9% |
| Rhône Alpes | 75 | 7.9% | 1.4% | 44 | 7.6% | 1.8% | 30 | 8.3% | 1.1% | 35 | 6.8% | 1.9% |
| Languedoc Roussillon | 40 | 4.2% | 1.7% | 20 | 3.5% | 1.9% | 19 | 5.2% | 1.6% | 21 | 4.0% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 79 | 8.4% | 1.8% | 46 | 8.0% | 2.3% | 33 | 9.0% | 1.4% | 40 | 7.7% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 800 | 84.2% | 2.4% | 488 | 83.9% | 2.9% | 312 | 84.6% | 1.9% | 473 | 91.4% | 3.3% |
| Presque tous les jours | 71 | 7.5% | 1.2% | 48 | 8.2% | 1.8% | 24 | 6.4% | 0.7% | 30 | 5.8% | 1.5% |
| 1 à 2 fois par semaine | 24 | 2.5% | 0.9% | 13 | 2.2% | 1.1% | 11 | 3.1% | 0.8% | 7 | 1.4% | 1.1% |
| 1 à 3 fois par mois | 5 | 0.5% | 0.9% | 2 | 0.4% | 1.1% | 3 | 0.7% | 0.8% | 2 | 0.4% | 3.9% |
| Moins souvent | 13 | 1.4% | 1.6% | 3 | 0.5% | 0.9% | 10 | 2.7% | 2.1% | 1 | 0.2% | 1.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 2.1% | 1.1% | 8 | 1.4% | 1.0% | 12 | 3.2% | 1.1% | 4 | 0.8% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 23 | 2.4% | 0.8% | 12 | 2.1% | 1.1% | 11 | 2.9% | 0.6% | 4 | 0.8% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 71 | 7.5% | 1.2% | 37 | 6.3% | 1.4% | 34 | 9.3% | 1.0% | 18 | 3.5% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 82 | 8.7% | 1.3% | 47 | 8.1% | 1.5% | 35 | 9.5% | 1.0% | 31 | 5.9% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 186 | 19.6% | 1.7% | 112 | 19.3% | 2.1% | 73 | 19.9% | 1.3% | 87 | 16.7% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 140 | 14.8% | 2.0% | 98 | 16.8% | 2.6% | 43 | 11.6% | 1.3% | 91 | 17.6% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 187 | 19.7% | 2.7% | 114 | 19.7% | 3.2% | 72 | 19.7% | 2.2% | 106 | 20.5% | 2.8% |
| De 65 000 à moins de 80 000 euros par an | 74 | 7.8% | 3.8% | 48 | 8.3% | 4.3% | 26 | 7.0% | 3.1% | 56 | 10.9% | 4.3% |
| De 80 000 à moins de 115 000 euros par an | 62 | 6.5% | 4.9% | 40 | 6.9% | 5.4% | 21 | 5.7% | 4.2% | 50 | 9.7% | 5.5% |
| 115 000 euros et plus par an | 25 | 2.6% | 4.1% | 18 | 3.1% | 4.9% | 7 | 1.8% | 2.9% | 22 | 4.3% | 4.4% |
| Refus | 52 | 5.5% | 1.5% | 31 | 5.3% | 2.2% | 21 | 5.7% | 1.1% | 29 | 5.5% | 2.7% |
| Ne sait pas | 29 | 3.1% | 1.3% | 15 | 2.6% | 1.6% | 14 | 3.8% | 1.0% | 19 | 3.7% | 2.1% |
