L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 369 | 100.0% | 0.7% | 223 | 100.0% | 0.9% | 146 | 100.0% | 0.5% | 137 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 223 | 60.5% | 0.9% | 223 | 100.0% | 0.9% | - | - | - | 78 | 56.8% | 0.9% |
| Femme | 146 | 39.5% | 0.5% | - | - | - | 146 | 100.0% | 0.5% | 59 | 43.2% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 14.0% | 0.7% | 29 | 12.9% | 0.8% | 23 | 15.6% | 0.6% | 31 | 22.8% | 1.0% |
| 25 à 34 ans | 39 | 10.4% | 0.5% | 24 | 10.7% | 0.6% | 15 | 10.1% | 0.4% | 17 | 12.3% | 0.5% |
| 35 à 49 ans | 74 | 20.0% | 0.6% | 46 | 20.4% | 0.7% | 28 | 19.4% | 0.4% | 42 | 30.8% | 0.7% |
| 50 à 59 ans | 71 | 19.3% | 0.8% | 47 | 20.9% | 1.0% | 25 | 16.9% | 0.5% | 39 | 28.9% | 1.0% |
| 60 ans et plus | 134 | 36.3% | 0.9% | 78 | 35.1% | 1.2% | 56 | 38.1% | 0.7% | 7 | 5.2% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 123 | 33.2% | 0.5% | - | - | - | 123 | 84.1% | 0.5% | 46 | 34.0% | 0.7% |
| Personne de référence | 223 | 60.3% | 0.8% | 185 | 82.9% | 0.9% | 38 | 25.8% | 0.5% | 67 | 49.4% | 0.8% |
| Responsable des achats | 247 | 66.9% | 0.7% | 124 | 55.7% | 1.0% | 123 | 84.1% | 0.5% | 78 | 56.9% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 2 | 0.5% | 0.1% | 2 | 0.8% | 0.2% | 0 | 0.1% | - | 2 | 1.5% | 0.1% |
| Affaires et Cadres | 44 | 11.9% | 0.9% | 24 | 10.7% | 0.8% | 20 | 13.6% | 0.9% | 40 | 29.4% | 0.9% |
| Professions intermédiaires | 53 | 14.3% | 0.8% | 34 | 15.3% | 1.0% | 19 | 12.9% | 0.5% | 46 | 33.5% | 0.8% |
| Employés | 66 | 17.8% | 0.8% | 37 | 16.8% | 1.7% | 28 | 19.3% | 0.5% | 22 | 16.1% | 1.2% |
| Ouvriers | 31 | 8.5% | 0.5% | 26 | 11.8% | 0.5% | 5 | 3.5% | 0.4% | 5 | 3.7% | 1.2% |
| Retraités | 123 | 33.2% | 1.0% | 79 | 35.2% | 1.3% | 44 | 30.2% | 0.7% | 2 | 1.2% | 0.7% |
| Autres inactifs | 50 | 13.6% | 0.5% | 20 | 9.1% | 0.5% | 30 | 20.4% | 0.5% | 20 | 14.7% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 20 | 5.5% | 0.8% | 9 | 4.2% | 0.7% | 11 | 7.5% | 0.8% | 20 | 15.0% | 0.8% |
| Affaires et Cadres | 54 | 14.6% | 0.7% | 31 | 14.1% | 0.9% | 23 | 15.6% | 0.6% | 54 | 39.6% | 0.7% |
| Professions intermédiaires | 62 | 16.8% | 0.8% | 37 | 16.4% | 0.9% | 25 | 17.4% | 0.7% | 62 | 45.4% | 0.8% |
| Employés | 42 | 11.3% | 0.8% | 28 | 12.7% | 1.2% | 13 | 9.2% | 0.4% | - | - | - |
| Ouvriers | 41 | 11.0% | 0.4% | 28 | 12.5% | 0.6% | 13 | 8.7% | 0.3% | - | - | - |
| Retraités | 134 | 36.2% | 0.9% | 80 | 35.8% | 1.2% | 54 | 36.8% | 0.7% | - | - | - |
| Autres inactifs | 16 | 4.3% | 0.4% | 9 | 4.0% | 0.6% | 7 | 4.9% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 64 | 17.3% | 0.6% | 38 | 16.9% | 0.9% | 26 | 17.9% | 0.5% | 14 | 9.9% | 0.8% |
| 2 personnes | 142 | 38.3% | 0.8% | 79 | 35.3% | 0.9% | 63 | 43.0% | 0.7% | 29 | 20.9% | 0.7% |
| 3 personnes | 67 | 18.2% | 0.7% | 36 | 16.1% | 0.8% | 31 | 21.5% | 0.7% | 34 | 25.2% | 0.9% |
| 4 personnes | 54 | 14.5% | 0.6% | 43 | 19.1% | 0.9% | 11 | 7.5% | 0.2% | 31 | 22.6% | 0.6% |
| 5 personnes et + | 43 | 11.7% | 0.8% | 28 | 12.7% | 1.1% | 15 | 10.1% | 0.5% | 29 | 21.4% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 87 | 23.5% | 0.6% | 52 | 23.1% | 0.7% | 35 | 24.2% | 0.4% | 45 | 32.6% | 0.6% |
| Non | 282 | 76.5% | 0.8% | 172 | 76.9% | 1.0% | 111 | 75.8% | 0.6% | 92 | 67.4% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 59 | 16.1% | 0.5% | 38 | 17.1% | 0.7% | 21 | 14.5% | 0.3% | 17 | 12.2% | 0.5% |
| Agglo. - 20 000 hab | 53 | 14.2% | 0.6% | 29 | 12.8% | 0.7% | 24 | 16.4% | 0.5% | 14 | 10.2% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 46 | 12.4% | 0.7% | 30 | 13.4% | 0.9% | 16 | 10.8% | 0.4% | 6 | 4.3% | 0.3% |
| Agglo. + 100 000 hab | 103 | 28.0% | 0.7% | 65 | 28.9% | 0.9% | 39 | 26.6% | 0.5% | 39 | 28.8% | 0.7% |
| Agglo. Paris | 108 | 29.3% | 1.3% | 62 | 27.8% | 1.5% | 46 | 31.7% | 1.0% | 61 | 44.5% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 119 | 32.3% | 1.2% | 69 | 30.8% | 1.5% | 50 | 34.6% | 1.0% | 66 | 48.6% | 1.5% |
| Nord Pas de Calais | 13 | 3.4% | 0.4% | 5 | 2.2% | 0.3% | 8 | 5.2% | 0.4% | 5 | 3.5% | 0.5% |
| Lorraine | 7 | 1.8% | 0.3% | 5 | 2.4% | 0.6% | 1 | 0.8% | 0.1% | 1 | 0.4% | 0.1% |
| Alsace | 5 | 1.2% | 0.3% | 3 | 1.2% | 0.4% | 2 | 1.3% | 0.2% | 5 | 3.3% | 0.9% |
| Franche-Comté | 8 | 2.3% | 0.9% | 5 | 2.1% | 1.0% | 4 | 2.5% | 0.8% | 3 | 1.9% | 1.0% |
| Champagne Ardennes | 3 | 0.7% | 0.2% | 1 | 0.7% | 0.3% | 1 | 0.8% | 0.2% | 2 | 1.5% | 0.7% |
| Picardie | 11 | 3.0% | 0.7% | 9 | 4.1% | 1.2% | 2 | 1.4% | 0.3% | 5 | 3.5% | 1.1% |
| Bourgogne | 9 | 2.6% | 0.7% | 8 | 3.5% | 1.2% | 2 | 1.2% | 0.2% | 2 | 1.2% | 0.5% |
| Haute Normandie | 9 | 2.4% | 0.6% | 4 | 1.8% | 0.6% | 5 | 3.4% | 0.6% | 3 | 1.9% | 0.6% |
| Basse Normandie | 3 | 0.9% | 0.3% | 3 | 1.2% | 0.5% | 1 | 0.4% | 0.1% | 0 | 0.3% | 0.1% |
| Centre | 13 | 3.4% | 0.6% | 8 | 3.7% | 0.8% | 4 | 3.0% | 0.4% | 3 | 1.9% | 0.4% |
| Pays de Loire | 11 | 2.9% | 0.4% | 7 | 3.1% | 0.5% | 4 | 2.7% | 0.3% | 2 | 1.6% | 0.2% |
| Bretagne | 16 | 4.4% | 0.6% | 7 | 3.2% | 0.6% | 9 | 6.2% | 0.7% | 3 | 2.5% | 0.4% |
| Poitou Charentes | 7 | 2.0% | 0.5% | 5 | 2.3% | 0.7% | 2 | 1.5% | 0.3% | 1 | 1.0% | 0.3% |
| Aquitaine | 27 | 7.4% | 1.0% | 17 | 7.5% | 1.3% | 10 | 7.2% | 0.7% | 2 | 1.6% | 0.2% |
| Midi Pyrénées | 17 | 4.6% | 0.7% | 8 | 3.7% | 0.7% | 9 | 6.0% | 0.7% | 6 | 4.3% | 0.7% |
| Limousin | 6 | 1.6% | 1.0% | 4 | 1.9% | 1.4% | 2 | 1.3% | 0.6% | 1 | 0.5% | 0.4% |
| Auvergne | 6 | 1.7% | 0.6% | 6 | 2.5% | 1.0% | 1 | 0.6% | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 34 | 9.2% | 0.7% | 20 | 8.9% | 0.8% | 14 | 9.5% | 0.5% | 15 | 10.9% | 0.8% |
| Languedoc Roussillon | 21 | 5.7% | 0.9% | 13 | 5.7% | 1.2% | 8 | 5.7% | 0.7% | 5 | 3.8% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 24 | 6.6% | 0.6% | 17 | 7.6% | 0.8% | 7 | 5.0% | 0.3% | 8 | 5.6% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 268 | 72.7% | 0.8% | 171 | 76.4% | 1.0% | 98 | 66.9% | 0.6% | 124 | 90.8% | 0.9% |
| Presque tous les jours | 42 | 11.3% | 0.7% | 25 | 11.3% | 0.9% | 17 | 11.4% | 0.5% | 8 | 5.8% | 0.4% |
| 1 à 2 fois par semaine | 17 | 4.7% | 0.7% | 5 | 2.3% | 0.4% | 12 | 8.2% | 0.9% | 4 | 3.2% | 0.7% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.3% | 0 | 0.1% | 0.1% | 1 | 1.0% | 0.5% | 0 | 0.1% | 0.3% |
| Moins souvent | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.6% | 0.2% | - | - | - |
| Jamais | 0 | 0.1% | 0.2% | 0 | 0.1% | 0.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 2.2% | 0.4% | 5 | 2.3% | 0.6% | 3 | 2.1% | 0.3% | 1 | 0.9% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 13 | 3.6% | 0.5% | 12 | 5.5% | 1.1% | 1 | 0.8% | 0.1% | 1 | 0.5% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 26 | 6.9% | 0.4% | 12 | 5.3% | 0.4% | 14 | 9.5% | 0.4% | 4 | 3.2% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 45 | 12.1% | 0.7% | 26 | 11.8% | 0.9% | 18 | 12.7% | 0.5% | 12 | 8.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 88 | 23.7% | 0.8% | 51 | 22.7% | 1.0% | 37 | 25.3% | 0.6% | 23 | 16.7% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 62 | 16.9% | 0.9% | 35 | 15.8% | 0.9% | 27 | 18.6% | 0.8% | 28 | 20.6% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 59 | 16.0% | 0.9% | 36 | 15.9% | 1.0% | 24 | 16.2% | 0.7% | 31 | 22.6% | 0.8% |
| De 65 000 à moins de 80 000 euros par an | 24 | 6.5% | 1.2% | 18 | 8.3% | 1.6% | 5 | 3.7% | 0.6% | 13 | 9.4% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 8 | 2.3% | 0.7% | 7 | 3.1% | 0.9% | 1 | 1.0% | 0.3% | 7 | 4.9% | 0.7% |
| 115 000 euros et plus par an | 4 | 1.0% | 0.6% | 3 | 1.6% | 0.9% | 0 | 0.1% | 0.1% | 4 | 2.7% | 0.7% |
| Refus | 19 | 5.1% | 0.6% | 11 | 4.9% | 0.8% | 8 | 5.4% | 0.4% | 2 | 1.5% | 0.2% |
| Ne sait pas | 13 | 3.7% | 0.6% | 7 | 3.0% | 0.7% | 7 | 4.6% | 0.5% | 11 | 8.2% | 1.2% |
