L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1553 | 100.0% | 3.0% | 932 | 100.0% | 3.8% | 621 | 100.0% | 2.3% | 637 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 932 | 60.0% | 3.8% | 932 | 100.0% | 3.8% | - | - | - | 406 | 63.7% | 4.6% |
| Femme | 621 | 40.0% | 2.3% | - | - | - | 621 | 100.0% | 2.3% | 231 | 36.3% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 237 | 15.3% | 3.3% | 146 | 15.7% | 4.0% | 91 | 14.6% | 2.5% | 121 | 19.0% | 3.9% |
| 25 à 34 ans | 211 | 13.6% | 2.8% | 137 | 14.7% | 3.7% | 73 | 11.8% | 1.9% | 121 | 18.9% | 3.7% |
| 35 à 49 ans | 279 | 18.0% | 2.2% | 176 | 18.9% | 2.9% | 103 | 16.6% | 1.6% | 179 | 28.0% | 2.9% |
| 50 à 59 ans | 238 | 15.3% | 2.5% | 141 | 15.1% | 3.0% | 97 | 15.6% | 2.1% | 149 | 23.4% | 3.8% |
| 60 ans et plus | 588 | 37.9% | 3.9% | 332 | 35.6% | 5.1% | 257 | 41.3% | 3.0% | 67 | 10.6% | 6.8% |
| Individu | ||||||||||||
| Ménagères | 505 | 32.5% | 2.2% | - | - | - | 505 | 81.3% | 2.2% | 176 | 27.6% | 2.5% |
| Personne de référence | 918 | 59.1% | 3.3% | 764 | 82.0% | 3.8% | 154 | 24.8% | 2.0% | 346 | 54.3% | 4.2% |
| Responsable des achats | 953 | 61.4% | 2.7% | 448 | 48.1% | 3.5% | 505 | 81.4% | 2.2% | 369 | 58.0% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.6% | 1.6% | 6 | 0.7% | 1.7% | 2 | 0.4% | 1.6% | - | - | - |
| Petits patrons | 80 | 5.2% | 4.9% | 58 | 6.2% | 5.2% | 22 | 3.5% | 4.2% | 73 | 11.5% | 5.1% |
| Affaires et Cadres | 267 | 17.2% | 5.2% | 182 | 19.5% | 6.2% | 85 | 13.7% | 3.9% | 245 | 38.6% | 5.3% |
| Professions intermédiaires | 153 | 9.9% | 2.2% | 94 | 10.0% | 2.7% | 60 | 9.6% | 1.7% | 127 | 19.9% | 2.3% |
| Employés | 207 | 13.3% | 2.5% | 102 | 11.0% | 4.7% | 104 | 16.8% | 1.7% | 49 | 7.7% | 2.7% |
| Ouvriers | 84 | 5.4% | 1.3% | 75 | 8.0% | 1.5% | 10 | 1.6% | 0.7% | 2 | 0.4% | 0.6% |
| Retraités | 462 | 29.7% | 3.7% | 282 | 30.2% | 4.7% | 180 | 29.0% | 2.7% | 13 | 2.1% | 5.4% |
| Autres inactifs | 291 | 18.7% | 2.8% | 133 | 14.3% | 3.5% | 157 | 25.3% | 2.4% | 127 | 19.9% | 3.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.8% | 1.5% | 8 | 0.9% | 2.0% | 4 | 0.7% | 1.0% | - | - | - |
| Petits patrons | 121 | 7.8% | 4.6% | 77 | 8.3% | 5.9% | 44 | 7.0% | 3.3% | 121 | 19.0% | 4.6% |
| Affaires et Cadres | 356 | 22.9% | 4.9% | 226 | 24.2% | 6.3% | 130 | 21.0% | 3.6% | 356 | 55.9% | 4.9% |
| Professions intermédiaires | 160 | 10.3% | 2.1% | 103 | 11.1% | 2.6% | 57 | 9.2% | 1.6% | 160 | 25.1% | 2.1% |
| Employés | 151 | 9.7% | 2.8% | 93 | 10.0% | 4.0% | 58 | 9.4% | 1.9% | - | - | - |
| Ouvriers | 130 | 8.4% | 1.4% | 80 | 8.6% | 1.6% | 50 | 8.0% | 1.1% | - | - | - |
| Retraités | 543 | 35.0% | 3.8% | 299 | 32.1% | 4.5% | 244 | 39.3% | 3.1% | - | - | - |
| Autres inactifs | 80 | 5.2% | 2.0% | 46 | 4.9% | 2.9% | 34 | 5.5% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 247 | 15.9% | 2.5% | 135 | 14.5% | 3.1% | 113 | 18.2% | 2.0% | 65 | 10.2% | 3.8% |
| 2 personnes | 659 | 42.4% | 3.7% | 391 | 42.0% | 4.5% | 268 | 43.1% | 2.9% | 176 | 27.7% | 4.0% |
| 3 personnes | 272 | 17.5% | 3.0% | 167 | 17.9% | 3.7% | 105 | 16.9% | 2.3% | 157 | 24.6% | 4.1% |
| 4 personnes | 224 | 14.4% | 2.4% | 135 | 14.4% | 3.0% | 90 | 14.4% | 1.9% | 137 | 21.6% | 2.8% |
| 5 personnes et + | 151 | 9.7% | 2.8% | 104 | 11.2% | 4.0% | 46 | 7.4% | 1.7% | 102 | 16.0% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 357 | 23.0% | 2.3% | 225 | 24.1% | 3.1% | 132 | 21.2% | 1.6% | 225 | 35.4% | 2.9% |
| Non | 1196 | 77.0% | 3.3% | 707 | 75.9% | 4.0% | 489 | 78.8% | 2.6% | 412 | 64.6% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 207 | 13.3% | 1.7% | 134 | 14.4% | 2.4% | 73 | 11.8% | 1.2% | 58 | 9.1% | 1.7% |
| Agglo. - 20 000 hab | 148 | 9.6% | 1.6% | 95 | 10.2% | 2.2% | 53 | 8.6% | 1.1% | 52 | 8.1% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 133 | 8.5% | 1.9% | 79 | 8.5% | 2.4% | 53 | 8.5% | 1.5% | 46 | 7.3% | 2.6% |
| Agglo. + 100 000 hab | 485 | 31.3% | 3.1% | 294 | 31.6% | 3.9% | 191 | 30.8% | 2.4% | 213 | 33.4% | 3.7% |
| Agglo. Paris | 580 | 37.3% | 6.8% | 329 | 35.3% | 8.1% | 251 | 40.3% | 5.6% | 268 | 42.1% | 6.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 617 | 39.7% | 6.5% | 359 | 38.5% | 7.9% | 258 | 41.5% | 5.2% | 277 | 43.5% | 6.3% |
| Nord Pas de Calais | 60 | 3.9% | 1.9% | 37 | 3.9% | 2.4% | 23 | 3.7% | 1.4% | 28 | 4.4% | 3.0% |
| Lorraine | 35 | 2.2% | 1.8% | 24 | 2.6% | 2.6% | 10 | 1.6% | 1.0% | 15 | 2.4% | 2.7% |
| Alsace | 34 | 2.2% | 2.2% | 21 | 2.3% | 2.9% | 12 | 2.0% | 1.6% | 15 | 2.4% | 3.2% |
| Franche-Comté | 17 | 1.1% | 1.8% | 10 | 1.1% | 2.2% | 7 | 1.1% | 1.4% | 7 | 1.1% | 2.8% |
| Champagne Ardennes | 21 | 1.3% | 1.9% | 12 | 1.3% | 2.4% | 8 | 1.3% | 1.5% | 5 | 0.7% | 1.6% |
| Picardie | 27 | 1.7% | 1.7% | 16 | 1.7% | 2.1% | 11 | 1.7% | 1.3% | 8 | 1.3% | 1.9% |
| Bourgogne | 28 | 1.8% | 2.0% | 21 | 2.3% | 3.2% | 6 | 1.0% | 0.9% | 8 | 1.2% | 2.2% |
| Haute Normandie | 34 | 2.2% | 2.3% | 15 | 1.6% | 2.0% | 19 | 3.1% | 2.5% | 14 | 2.3% | 3.1% |
| Basse Normandie | 23 | 1.5% | 1.9% | 11 | 1.2% | 1.9% | 12 | 1.9% | 1.9% | 9 | 1.3% | 2.4% |
| Centre | 40 | 2.6% | 1.9% | 24 | 2.6% | 2.4% | 16 | 2.6% | 1.5% | 10 | 1.6% | 1.7% |
| Pays de Loire | 59 | 3.8% | 2.0% | 43 | 4.6% | 3.0% | 16 | 2.6% | 1.0% | 27 | 4.2% | 2.8% |
| Bretagne | 44 | 2.9% | 1.7% | 33 | 3.5% | 2.6% | 11 | 1.8% | 0.8% | 22 | 3.5% | 2.7% |
| Poitou Charentes | 34 | 2.2% | 2.3% | 21 | 2.3% | 3.0% | 13 | 2.0% | 1.6% | 8 | 1.3% | 2.0% |
| Aquitaine | 57 | 3.7% | 2.1% | 43 | 4.7% | 3.3% | 14 | 2.3% | 1.0% | 23 | 3.6% | 2.6% |
| Midi Pyrénées | 61 | 4.0% | 2.5% | 38 | 4.1% | 3.2% | 23 | 3.7% | 1.8% | 25 | 3.9% | 3.1% |
| Limousin | 13 | 0.8% | 2.1% | 9 | 1.0% | 3.0% | 4 | 0.6% | 1.2% | 5 | 0.9% | 3.6% |
| Auvergne | 25 | 1.6% | 2.2% | 18 | 1.9% | 3.3% | 7 | 1.2% | 1.2% | 9 | 1.4% | 3.0% |
| Rhône Alpes | 101 | 6.5% | 1.9% | 53 | 5.7% | 2.1% | 48 | 7.7% | 1.8% | 36 | 5.6% | 1.9% |
| Languedoc Roussillon | 59 | 3.8% | 2.6% | 34 | 3.7% | 3.2% | 25 | 4.0% | 2.1% | 24 | 3.8% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 166 | 10.7% | 3.8% | 89 | 9.5% | 4.3% | 78 | 12.5% | 3.4% | 62 | 9.7% | 4.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1234 | 79.5% | 3.7% | 762 | 81.7% | 4.6% | 472 | 76.0% | 2.8% | 579 | 91.0% | 4.0% |
| Presque tous les jours | 131 | 8.4% | 2.2% | 67 | 7.2% | 2.5% | 64 | 10.2% | 2.0% | 32 | 5.0% | 1.6% |
| 1 à 2 fois par semaine | 47 | 3.0% | 1.8% | 27 | 3.0% | 2.4% | 19 | 3.1% | 1.4% | 17 | 2.6% | 2.6% |
| 1 à 3 fois par mois | 4 | 0.3% | 0.8% | 2 | 0.2% | 1.0% | 2 | 0.3% | 0.7% | - | - | - |
| Moins souvent | 11 | 0.7% | 1.4% | 4 | 0.5% | 1.3% | 7 | 1.1% | 1.5% | 2 | 0.2% | 1.9% |
| Jamais | 2 | 0.1% | 1.5% | 2 | 0.2% | 2.2% | - | - | - | 2 | 0.3% | 17.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 2.8% | 2.4% | 36 | 3.8% | 4.5% | 8 | 1.4% | 0.8% | 9 | 1.4% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 30 | 2.0% | 1.1% | 15 | 1.7% | 1.5% | 15 | 2.4% | 0.8% | 6 | 0.9% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 119 | 7.6% | 1.9% | 66 | 7.1% | 2.5% | 53 | 8.5% | 1.5% | 28 | 4.4% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 120 | 7.7% | 1.8% | 76 | 8.1% | 2.5% | 44 | 7.1% | 1.3% | 33 | 5.3% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 247 | 15.9% | 2.2% | 137 | 14.7% | 2.6% | 111 | 17.8% | 1.9% | 84 | 13.2% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 197 | 12.7% | 2.8% | 115 | 12.3% | 3.1% | 82 | 13.2% | 2.5% | 81 | 12.8% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 287 | 18.5% | 4.2% | 181 | 19.4% | 5.0% | 105 | 17.0% | 3.2% | 121 | 19.0% | 3.2% |
| De 65 000 à moins de 80 000 euros par an | 113 | 7.3% | 5.8% | 74 | 7.9% | 6.6% | 39 | 6.3% | 4.7% | 61 | 9.6% | 4.7% |
| De 80 000 à moins de 115 000 euros par an | 110 | 7.1% | 8.8% | 70 | 7.5% | 9.5% | 40 | 6.5% | 7.9% | 72 | 11.2% | 7.8% |
| 115 000 euros et plus par an | 89 | 5.7% | 14.8% | 70 | 7.5% | 18.9% | 19 | 3.0% | 8.2% | 62 | 9.7% | 12.1% |
| Refus | 126 | 8.1% | 3.8% | 59 | 6.4% | 4.3% | 67 | 10.7% | 3.4% | 36 | 5.7% | 3.4% |
| Ne sait pas | 70 | 4.5% | 3.1% | 33 | 3.5% | 3.5% | 37 | 6.0% | 2.8% | 44 | 6.9% | 4.7% |
